The real magic behind digital experiences: Powering cross-team workflows with Contentful and Netlify Deploy Previews

Transcript

1. © 2022 Contentful
   Powering cross-team workflows with
   Contentful and Netlify Deploy Previews
   The real magic
   behind digital
   experiences:
   

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2. © 2022 Contentful
   Housekeeping
   Before we dive in....
   ● This session is being recorded. Keep an eye on your
   inbox for the recording and other helpful resources.
   ● Please add questions to the Q&A box. We will answer
   them during the Q&A session at the end.
   ● Have additional questions or comments? We’d love to
   hear from you! Send us an email at
   team@contentfulmail.com
   

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3. © 2022 Contentful
   Speakers
   Nicole France
   Evangelist
   Eric Silverman
   Director of Engineering
   

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4. © 2022 Contentful
   New approaches
   bring different
   ways of working
   

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5. © 2022 Contentful
   By 2025, organizations with distributed responsibilities
   for digital commerce will outperform those without by
   25% in revenue growth.
   By 2024, 30% of corporate teams will be without a boss
   due to the self-directed and hybrid nature of work.
   By 2022, 50% of large organizations will have expanded
   their agile transformation to include the entire
   organization as compared to under 20% today.
   Source: Gartner 2022 predictions, published October and December 2021
   

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6. © 2022 Contentful
   Process and Communication flow across functional teams
   Functional Orgs….
   …Become
   Multi-Functional,
   Coordinated Teams
   ContentOps provides cross-team Communication and Coordination
   Marketing
   Design
   CX
   Product Digital Teams
   New Ways of Working
   Require New Thinking
   

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7. © 2022 Contentful
   What is
   your top
   challenge
   in working
   remotely?
   Source: Hogan survey of 880 workers across 25 industries in the United States and Europe (September 2021)
   

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8. © 2022 Contentful
   Do you feel that
   remote
   collaboration is
   more challenging
   than in-person
   collaboration?
   Source: Hogan survey of 880 workers across 25 industries in the United States and Europe (September 2021)
   

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9. © 2022 Contentful
   The problem:
   Inefficient workflows slow time-to-market, consume valuable time, and add to
   frustration
   Async workflows are
   more complex:
   inefficiencies multiply
   Variety of tools used by
   content teams to provide
   feedback to web team:
   time consuming
   and error prone
   Core web vitals and
   device optimizations get
   left on the backburner
   Inefficient Workflows New Normal = Virtual Teams Performance & Device Testing
   

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10. © 2022 Contentful
    Inefficient workflows can slow time-to-market
    CREATE CONTENT CREATE PREVIEW REVIEW PAGE PUBLISH MAKE A CHANGE
    Content
    Marketer
    PUBLISH (AGAIN)
    Web
    Developer
    Marketing
    Manager/
    Compliance
    Web
    Developer
    SEO
    Strategist
    Web
    Developer
    Slower time to market Slower iterations
    Inefficient coordination
    x x x
    

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11. © 2022 Contentful
    “Usually if you’re going to a decoupled
    approach, you’re looking for teams to do
    their own updates. So the web team can
    do what they’re good at and the content
    teams can do what they’re good at.”
    — NETLIFY CUSTOMER, DIRECTOR, WEBSITE DEVELOPMENT & MARKETING
    

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12. © 2022 Contentful
    Everyone can preview, review,
    & comment before it goes live.
    Feedback is automatically synchronized to
    the PR & to productivity tools that your team
    already uses.
    REVIEW CYCLE
    Collaborative Deploy Previews help teams design and develop
    extraordinary digital experiences
    Comment, 🎥 screen record, and annotate directly from a preview link.
    Feedback is automatically synchronized to the GitHub PR & to productivity tools like Jira & Linear.
    

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13. © 2022 Contentful
    Let’s Demo
    

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14. © 2022 Contentful
    Decouple content workflows to focus on your expertise
    Develop reusable
    components, content models,
    and page templates
    DEVELOPERS
    Write, preview, and publish
    content in Contentful
    CONTENT TEAMS
    CODE & CONTENT
    CHANGES TRIGGER
    A BUILD ON
    NETLIFY
    

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15. © 2022 Contentful
    And empower content teams to create, preview, and
    publish pages
    CREATE CONTENT CREATE PREVIEW REVIEW PAGE PUBLISH MAKE A CHANGE
    Content
    Marketer
    PUBLISH (AGAIN)
    TRIGGER STAGING DEPLOY
    FROM THE HEADLESS CMS
    Marketing
    Manager/
    Compliance
    TRIGGER PRODUCTION DEPLOY
    FROM THE HEADLESS CMS
    SEO
    Strategist
    Content
    Marketer
    Content
    Marketer
    SEO
    Strategist
    TRIGGER PRODUCTION DEPLOY
    FROM THE HEADLESS CMS
    

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16. © 2022 Contentful
    “Stop. Collaborate and listen.”
    Vanilla Ice
    Rapper and General Contractor
    

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17. © 2022 Contentful
    “Stop. Collaborate and listen.”
    Vanilla Ice
    Rapper and General Contractor
    visualize
    

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18. © 2022 Contentful
    Q&A
    

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