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digital commerce will outperform those without by 25% in revenue growth. By 2024, 30% of corporate teams will be without a boss due to the self-directed and hybrid nature of work. By 2022, 50% of large organizations will have expanded their agile transformation to include the entire organization as compared to under 20% today. Source: Gartner 2022 predictions, published October and December 2021
Functional Orgs…. …Become Multi-Functional, Coordinated Teams ContentOps provides cross-team Communication and Coordination Marketing Design CX Product Digital Teams New Ways of Working Require New Thinking
valuable time, and add to frustration Async workﬂows are more complex: inefﬁciencies multiply Variety of tools used by content teams to provide feedback to web team: time consuming and error prone Core web vitals and device optimizations get left on the backburner Inefﬁcient Workﬂows New Normal = Virtual Teams Performance & Device Testing
CREATE PREVIEW REVIEW PAGE PUBLISH MAKE A CHANGE Content Marketer PUBLISH (AGAIN) Web Developer Marketing Manager/ Compliance Web Developer SEO Strategist Web Developer Slower time to market Slower iterations Ineﬃcient coordination x x x
approach, you’re looking for teams to do their own updates. So the web team can do what they’re good at and the content teams can do what they’re good at.” — NETLIFY CUSTOMER, DIRECTOR, WEBSITE DEVELOPMENT & MARKETING
it goes live. Feedback is automatically synchronized to the PR & to productivity tools that your team already uses. REVIEW CYCLE Collaborative Deploy Previews help teams design and develop extraordinary digital experiences Comment, 🎥 screen record, and annotate directly from a preview link. Feedback is automatically synchronized to the GitHub PR & to productivity tools like Jira & Linear.
and publish pages CREATE CONTENT CREATE PREVIEW REVIEW PAGE PUBLISH MAKE A CHANGE Content Marketer PUBLISH (AGAIN) TRIGGER STAGING DEPLOY FROM THE HEADLESS CMS Marketing Manager/ Compliance TRIGGER PRODUCTION DEPLOY FROM THE HEADLESS CMS SEO Strategist Content Marketer Content Marketer SEO Strategist TRIGGER PRODUCTION DEPLOY FROM THE HEADLESS CMS