$30 off During Our Annual Pro Sale. View Details »

The real magic behind digital experiences: Powering cross-team workflows with Contentful and Netlify Deploy Previews

The real magic behind digital experiences: Powering cross-team workflows with Contentful and Netlify Deploy Previews

Contentful Webinars

February 23, 2022
Tweet

More Decks by Contentful Webinars

Other Decks in Business

Transcript

  1. © 2022 Contentful Powering cross-team workflows with Contentful and Netlify

    Deploy Previews The real magic behind digital experiences:
  2. © 2022 Contentful Housekeeping Before we dive in.... • This

    session is being recorded. Keep an eye on your inbox for the recording and other helpful resources. • Please add questions to the Q&A box. We will answer them during the Q&A session at the end. • Have additional questions or comments? We’d love to hear from you! Send us an email at team@contentfulmail.com
  3. © 2022 Contentful Speakers Nicole France Evangelist Eric Silverman Director

    of Engineering
  4. © 2022 Contentful New approaches bring different ways of working

  5. © 2022 Contentful By 2025, organizations with distributed responsibilities for

    digital commerce will outperform those without by 25% in revenue growth. By 2024, 30% of corporate teams will be without a boss due to the self-directed and hybrid nature of work. By 2022, 50% of large organizations will have expanded their agile transformation to include the entire organization as compared to under 20% today. Source: Gartner 2022 predictions, published October and December 2021
  6. © 2022 Contentful Process and Communication flow across functional teams

    Functional Orgs…. …Become Multi-Functional, Coordinated Teams ContentOps provides cross-team Communication and Coordination Marketing Design CX Product Digital Teams New Ways of Working Require New Thinking
  7. © 2022 Contentful What is your top challenge in working

    remotely? Source: Hogan survey of 880 workers across 25 industries in the United States and Europe (September 2021)
  8. © 2022 Contentful Do you feel that remote collaboration is

    more challenging than in-person collaboration? Source: Hogan survey of 880 workers across 25 industries in the United States and Europe (September 2021)
  9. © 2022 Contentful The problem: Inefficient workflows slow time-to-market, consume

    valuable time, and add to frustration Async workflows are more complex: inefficiencies multiply Variety of tools used by content teams to provide feedback to web team: time consuming and error prone Core web vitals and device optimizations get left on the backburner Inefficient Workflows New Normal = Virtual Teams Performance & Device Testing
  10. © 2022 Contentful Inefficient workflows can slow time-to-market CREATE CONTENT

    CREATE PREVIEW REVIEW PAGE PUBLISH MAKE A CHANGE Content Marketer PUBLISH (AGAIN) Web Developer Marketing Manager/ Compliance Web Developer SEO Strategist Web Developer Slower time to market Slower iterations Inefficient coordination x x x
  11. © 2022 Contentful “Usually if you’re going to a decoupled

    approach, you’re looking for teams to do their own updates. So the web team can do what they’re good at and the content teams can do what they’re good at.” — NETLIFY CUSTOMER, DIRECTOR, WEBSITE DEVELOPMENT & MARKETING
  12. © 2022 Contentful Everyone can preview, review, & comment before

    it goes live. Feedback is automatically synchronized to the PR & to productivity tools that your team already uses. REVIEW CYCLE Collaborative Deploy Previews help teams design and develop extraordinary digital experiences Comment, 🎥 screen record, and annotate directly from a preview link. Feedback is automatically synchronized to the GitHub PR & to productivity tools like Jira & Linear.
  13. © 2022 Contentful Let’s Demo

  14. © 2022 Contentful Decouple content workflows to focus on your

    expertise Develop reusable components, content models, and page templates DEVELOPERS Write, preview, and publish content in Contentful CONTENT TEAMS CODE & CONTENT CHANGES TRIGGER A BUILD ON NETLIFY
  15. © 2022 Contentful And empower content teams to create, preview,

    and publish pages CREATE CONTENT CREATE PREVIEW REVIEW PAGE PUBLISH MAKE A CHANGE Content Marketer PUBLISH (AGAIN) TRIGGER STAGING DEPLOY FROM THE HEADLESS CMS Marketing Manager/ Compliance TRIGGER PRODUCTION DEPLOY FROM THE HEADLESS CMS SEO Strategist Content Marketer Content Marketer SEO Strategist TRIGGER PRODUCTION DEPLOY FROM THE HEADLESS CMS
  16. © 2022 Contentful “Stop. Collaborate and listen.” Vanilla Ice Rapper

    and General Contractor
  17. © 2022 Contentful “Stop. Collaborate and listen.” Vanilla Ice Rapper

    and General Contractor visualize
  18. © 2022 Contentful Q&A