Composing a modern digital platform

Transcript

1. © 2021 Contentful
   Composability is the
   key ingredient of a
   modern digital platform
   #DigitalFirstSeries
   Featuring
   

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2. © 2021 Contentful
   Speakers
   Paul Biggs
   Director of Product Marketing
   John Collins
   Senior Content Architect
   Joe Cicman
   Senior Analyst
   #DigitalFirstSeries
   GUEST SPEAKER
   GUEST SPEAKER
   HOST
   

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3. © 2021 Contentful
   Agenda
   • Context setting: market trends
   • Maturing content: new core values, new roles
   • Discussion #1 and audience questions
   • Composable platforms power the modern
   experience architecture
   • Discussion #2 and audience questions
   #DigitalFirstSeries
   

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4. © 2021 Contentful
   Please ask
   questions!
   Type your questions into the
   Q&A window of Zoom during the
   event — especially during the
   two discussion sections
   © 2021 Contentful #DigitalFirstSeries
   

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5. © 2021 Contentful
   Market trends
   #DigitalFirstSeries
   

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6. © 2021 Contentful
   Digital has exploded exponentially
   Channels Markets Customer
   Lifecycle
   Digital
   Business
   Customers
   Employees
   Partners
   #DigitalFirstSeries
   

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7. © 2021 Contentful
   Experience is everyone’s job
   #DigitalFirstSeries
   

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8. © 2021 Contentful
   IT’S TIME
   TO BUILD
   As many as half of Netflix’s
   designers are working on
   building software for its
   employees and partners
   — Fast Company
   #DigitalFirstSeries
   

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9. © 2021 Contentful
   Unlock ALL the builders
   

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10. © 2021 Contentful
    Maturing
    content
    John Collins
    #DigitalFirstSeries
    

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11. © 2021 Contentful
    Unlocking business value
    Canonical
    content
    Content
    efficiency
    Connected
    content
    #DigitalFirstSeries
    

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12. © 2021 Contentful
    Content
    design
    Content
    engineering
    Content
    operations
    Content
    strategy
    Users
    The four emerging roles in content
    #DigitalFirstSeries
    

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13. © 2021 Contentful
    Digital experience sophistication
    Authoring experience on a continuum
    Out of
    the box
    Extended UI
    with integrations
    and workflows
    Bespoke UI
    for business-
    specific DXs
    #DigitalFirstSeries
    

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14. © 2021 Contentful
    Discussion and
    audience Q&A
    #DigitalFirstSeries
    

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15. © 2021 Contentful
    Composable
    platforms power the
    modern experience
    architecture
    Joe Cicman
    #DigitalFirstSeries
    

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16. Invest in skill, not just gear
    #DigitalFirstSeries
    

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17. © 2021 Contentful
    A buyer’s
    journey is
    non-linear…
    and in
    their control
    © Forrester Research, Inc. All rights reserved
    #DigitalFirstSeries
    

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18. © 2021 Contentful
    Four solutions
    form modern
    dynamic
    experiences
    Understand the customer
    Deliver
    value
    Create the
    experience
    Tailor the experience to
    fit the context
    Commerce
    Data
    Content
    Marketing
    © Forrester Research, Inc. All rights reserved
    #DigitalFirstSeries
    

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19. © 2021 Contentful
    Forget about
    Build vs. Buy;
    Your choice is
    customize or
    compose
    From
    scratch
    Out of
    the box
    (Modern) SaaS suite
    with configuration
    and customization
    (Modern) SaaS app
    with configuration
    and customization
    Development using
    low-code platforms
    Development
    using open source
    code
    Development
    using cloud APIs
    Not differentiating Differentiating
    5 pragmatic solution options
    for modern delivery
    Customize Compose
    © Forrester Research, Inc. All rights reserved
    #DigitalFirstSeries
    

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20. © 2021 Contentful
    An experience
    architecture demands
    a hyperconvergence
    of enterprise
    capabilities where
    customers, employees,
    and partners are
    first-class citizens
    Aggregation layer
    Marketing
    Sales force
    automation
    Digital
    commerce
    Customer
    service
    Field
    service
    Products Finance People
    Supply
    chain
    Customer
    Customers Employees Partners
    Delivery layer
    Interaction
    mode
    GUI Chat Voice XR
    Channel SMS Push Apps Browser
    Virtual
    assistant
    Email PWA
    Platform
    Device Computer Smartphone Smartwatch Tablet VR headset Interactive TV
    Client/presentation layer
    © Forrester Research, Inc. All rights reserved
    #DigitalFirstSeries
    

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21. © 2021 Contentful
    Discussion and
    audience Q&A
    #DigitalFirstSeries
    

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22. © 2021 Contentful
    Thank you!
    #DigitalFirstSeries
    

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