Contentful and E2X: Implementing MACH Masterclass

Transcript

1. Implementing
   MACH Masterclass
   

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2. 2
   Housekeeping
   Before we dive in....
   ● This session is being recorded. Keep an eye on your
   inbox — we will follow up with the recording and other
   helpful resources.
   ● Polling questions. Expect them on screen - answers are
   anonymous.
   ● Please add questions to the Q&A box. We will answer
   them during Q&A at the end.
   ● Get in touch via the contact form at the end of the
   video.
   ○ team@contentfulmail.com
   ○ matt.gould@e2x.com
   

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3. Click to edit wave color
   Today’s
   hosts
   Chris White
   Regional Partner
   Manager
   Matt Gould
   Client Director
   

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4. September MACH Masterclass
   Contentful and E2X
   

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5. © 2021 E2X
   Covid-19 is calling for rapid recalibration of digital strategy
   RESPOND REBOOT RECOVER & REIMAGINE
   RESPOND
   Plans to support
   business continuity,
   manage cash flow and
   protect safety of
   employees and
   customers
   REBOOT AND RECOVER
   Support transition to new
   normal. 6-18 month path to
   sustainable profitability and
   business stability
   REIMAGINE
   Longer term planning to
   power your business
   forward enabling growth
   and maximising
   opportunity in the new
   world
   

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6. © 2021 E2X
   WHAT IS
   MACH?
   MICROSERVICES
   API FIRST
   CLOUD NATIVE
   SAAS
   HEADLESS
   Individual pieces of business functionality independently
   developed, deployed and managed.
   All functionality is exposed through an API, tying together
   two or more applications or services.
   Software-as-a-Service that leverages the full capabilities of
   the cloud, beyond storage and hosting, including elastic
   scaling of highly available resources. Functionality is updated
   automatically, eliminating the need for upgrade
   management.
   The front-end user experience decoupled from the
   back-end logic, allowing for design freedom in creating the
   user interface and connecting to other channels.
   

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7. 2000 →
   Age of the
   Monolith
   Web
   Web
   API Layer
   App App
   App
   Web PWA App Voice Chat Social Car
   VR/
   AR
   ...
   Your
   Content
   Microsvc
   Your
   Checkout
   Microsvc
   Content
   Provider
   Checkout
   Provider
   Your Master
   System
   Your Master
   System
   Cart
   Provider
   API
   Your
   Catalog
   Microsvc
   API
   Your Profile
   Microsvc
   API
   Search
   Provider
   API API API
   Cart Catalog Profile
   Search Content Checkout
   Cart Catalog Profile
   Search
   External Provider
   Content Checkout
   Speed of change
   Cost of change
   Cost to build
   Cost to scale
   Architecture
   2010 →
   Birth of Cloud, SaaS
   Headless 1.0
   2016 →
   Composable SaaS, Microservices
   & Headless 2.0
   HOW TECH HAS EVOLVED
   

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8. Poll Question
   Do you feel that your business’
   technology strategy is adequately
   prepared for the next stage of your
   growth?
   

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9. © 2021 E2X
   Business
   Strategy
   Architecture and
   Technology Options.
   What to buy and what
   to build?
   Skills and
   Knowledge
   Ways of
   Working
   Organisation
   Structure
   Product
   Vision
   6 KEY AREAS
   Target
   Operating
   Model
   There are 6 key areas
   to focus on
   to help both business
   and IT teams articulate
   their Target Operating
   Model, and plan a
   manageable transition
   to it.
   

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10. Do you have an up
    to date strategy
    defined?
    Does it cover what
    the tech needs to
    deliver for the
    business and
    customer?
    Do you have a
    product vision that
    captures desired
    UX, business and IT
    operations?
    Is this able to
    provide clear
    guidance for UX
    and technical
    design and
    implementation
    decisions?
    How complicated is
    your business logic?
    How much of your
    current infra is in the
    cloud?
    Have you mapped
    functional
    requirement to
    packackaged SaaS
    options to work out
    ‘build not buy’?
    What is the gap
    between current
    internal skills and
    knowledge vs
    target stack skills
    and knowledge
    requirements?
    How will you
    ‘bridge & build’ as
    you close the gap?
    What
    cross-functional
    operational team will
    best serve this
    vision?
    What mix of internal
    vs outsourced IT do
    you want going
    forward? How much
    autonomy is IT
    asking for?
    How are you currently
    organised in terms of
    people, process and
    technology?
    How can we reduce any
    friction?
    What should a
    transitional model look
    like?
    The organisational
    structure needs to
    clearly represent the
    required skills &
    knowledge and then fit
    these to the product
    and technology vision
    The strategy sets
    the goals for the
    ToM
    Product articulates
    how the business
    will engage the
    customer to
    achieve the
    strategy goals
    The technology
    vision translates the
    product into function
    and an architecture
    that delivers that
    functionality
    Skills & Knowledge
    articulates what is is
    needed to develop
    and operate that
    technology
    Ways of working is
    the most optimal
    way that the
    technology can be
    delivered
    Using the framework
    

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11. Future State
    Current Transitional State
    Once you have defined the future state that you want to get to, it’s about creating
    the plan of how you’ll move there - both technically and operationally.
    Outcome
    

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12. Poll Question
    How clear is your business on how their
    individual characteristics affect how a
    technology transition might look?
    

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13. Moving to MACH for a
    multi-billion pound
    ‘department store’
    

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14. Investing in
    ‘soup to nuts’
    digital
    transformation
    that provides a
    new growth
    vision and
    generational
    change
    Creating best in
    class UX across
    a diverse range
    of category
    types, working
    with suppliers to
    drive better
    digital product
    experience
    Modularised
    architecture to
    drive high-levels
    of UX innovation
    and business
    diversification,
    buy where you
    can, build where
    you must
    Investing in the
    future skills
    needed as a
    cornerstone of
    programme
    success,
    embracing a
    business
    change agenda
    Moving to a hybrid
    agile tribal model
    with business and
    IT working in single
    squads.
    Recognising that
    you are not Spotify
    so don't try to be.
    Pragmatism is key.
    A widespread
    transformative
    programme
    backed by
    leadership to
    drive the
    organisational
    change needed
    Organisational
    structure
    Strategy Product Technology
    and
    Architecture
    Skills and
    Knowledge
    Ways of
    Working
    Multi-billion pound ‘department store’
    

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15. Starting Position
    Some headless pages,
    some served by the
    monolith
    Frustrated business team
    Frustrated tech team
    Strategy goals at risk
    Pre-Planning Stage
    Work with a trusted
    experienced partner to
    help drive an approach to
    transition prioritization
    Consider the impact on
    business and tech,
    operations and how you
    will gain the knowledge
    needed internally to allow
    the partner to make
    themselves redundant
    Establish a shared vision
    Discovery & Planning
    Create a roadmap and
    programme plan that
    considered business
    change, IT knowledge
    gain, delivering BAU
    during the transition
    Carryout POCs to build
    trust in the future tech
    direction and to get
    stakeholders on the
    journey, a mixed team of
    internal and partner devs
    Think holistically
    Delivery Phases
    As the team ramps up,
    make sure you plan on
    adding internal and
    external people on the
    new tooling. This may
    require having options to
    backfill your existing
    teams.
    Have an iterative business
    value mindset - be clear in
    how you will start adding
    strategic value early in
    delivery
    Deliver Value Early
    De-risk where you can
    This is a big change - it’s
    exciting. Be bold but dont
    be stupid.
    Go-live with the end to
    end platform first on a
    secondary geo or brand if
    you can. Think about
    phased strangulation and
    not big-bang.
    Look at AB testing or
    management segmented
    rollout if other options are
    not possible.
    No need for BigBang
    

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16. Poll Question
    How good is your business at creating
    effective transition plans that engage
    the right people?
    

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17. Questions?
    

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18. Current Goals
    Clarify how your technology stack
    is currently contributing to
    business strategy
    MACH
    Leave educated
    about how MACH-based
    technology could contribute to
    business goals
    In the session your team can choose to focus on:
    We have designed a 1 hour complimentary session, tailored to your business to
    show what can be achieved with MACH.
    Plan
    Create an initial plan around how
    your business could start a move
    to MACH technology
    Express interest via survey or contacting matt.gould@e2x.com
    

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