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Contentful and E2X: Implementing MACH Masterclass

Contentful and E2X: Implementing MACH Masterclass

Contentful Webinars

September 23, 2021
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  1. Implementing
    MACH Masterclass

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  2. 2
    Housekeeping
    Before we dive in....
    ● This session is being recorded. Keep an eye on your
    inbox — we will follow up with the recording and other
    helpful resources.
    ● Polling questions. Expect them on screen - answers are
    anonymous.
    ● Please add questions to the Q&A box. We will answer
    them during Q&A at the end.
    ● Get in touch via the contact form at the end of the
    video.
    [email protected]
    [email protected]

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  3. Click to edit wave color
    Today’s
    hosts
    Chris White
    Regional Partner
    Manager
    Matt Gould
    Client Director

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  4. September MACH Masterclass
    Contentful and E2X

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  5. © 2021 E2X
    Covid-19 is calling for rapid recalibration of digital strategy
    RESPOND REBOOT RECOVER & REIMAGINE
    RESPOND
    Plans to support
    business continuity,
    manage cash flow and
    protect safety of
    employees and
    customers
    REBOOT AND RECOVER
    Support transition to new
    normal. 6-18 month path to
    sustainable profitability and
    business stability
    REIMAGINE
    Longer term planning to
    power your business
    forward enabling growth
    and maximising
    opportunity in the new
    world

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  6. © 2021 E2X
    WHAT IS
    MACH?
    MICROSERVICES
    API FIRST
    CLOUD NATIVE
    SAAS
    HEADLESS
    Individual pieces of business functionality independently
    developed, deployed and managed.
    All functionality is exposed through an API, tying together
    two or more applications or services.
    Software-as-a-Service that leverages the full capabilities of
    the cloud, beyond storage and hosting, including elastic
    scaling of highly available resources. Functionality is updated
    automatically, eliminating the need for upgrade
    management.
    The front-end user experience decoupled from the
    back-end logic, allowing for design freedom in creating the
    user interface and connecting to other channels.

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  7. 2000 →
    Age of the
    Monolith
    Web
    Web
    API Layer
    App App
    App
    Web PWA App Voice Chat Social Car
    VR/
    AR
    ...
    Your
    Content
    Microsvc
    Your
    Checkout
    Microsvc
    Content
    Provider
    Checkout
    Provider
    Your Master
    System
    Your Master
    System
    Cart
    Provider
    API
    Your
    Catalog
    Microsvc
    API
    Your Profile
    Microsvc
    API
    Search
    Provider
    API API API
    Cart Catalog Profile
    Search Content Checkout
    Cart Catalog Profile
    Search
    External Provider
    Content Checkout
    Speed of change
    Cost of change
    Cost to build
    Cost to scale
    Architecture
    2010 →
    Birth of Cloud, SaaS
    Headless 1.0
    2016 →
    Composable SaaS, Microservices
    & Headless 2.0
    HOW TECH HAS EVOLVED

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  8. Poll Question
    Do you feel that your business’
    technology strategy is adequately
    prepared for the next stage of your
    growth?

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  9. © 2021 E2X
    Business
    Strategy
    Architecture and
    Technology Options.
    What to buy and what
    to build?
    Skills and
    Knowledge
    Ways of
    Working
    Organisation
    Structure
    Product
    Vision
    6 KEY AREAS
    Target
    Operating
    Model
    There are 6 key areas
    to focus on
    to help both business
    and IT teams articulate
    their Target Operating
    Model, and plan a
    manageable transition
    to it.

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  10. Do you have an up
    to date strategy
    defined?
    Does it cover what
    the tech needs to
    deliver for the
    business and
    customer?
    Do you have a
    product vision that
    captures desired
    UX, business and IT
    operations?
    Is this able to
    provide clear
    guidance for UX
    and technical
    design and
    implementation
    decisions?
    How complicated is
    your business logic?
    How much of your
    current infra is in the
    cloud?
    Have you mapped
    functional
    requirement to
    packackaged SaaS
    options to work out
    ‘build not buy’?
    What is the gap
    between current
    internal skills and
    knowledge vs
    target stack skills
    and knowledge
    requirements?
    How will you
    ‘bridge & build’ as
    you close the gap?
    What
    cross-functional
    operational team will
    best serve this
    vision?
    What mix of internal
    vs outsourced IT do
    you want going
    forward? How much
    autonomy is IT
    asking for?
    How are you currently
    organised in terms of
    people, process and
    technology?
    How can we reduce any
    friction?
    What should a
    transitional model look
    like?
    The organisational
    structure needs to
    clearly represent the
    required skills &
    knowledge and then fit
    these to the product
    and technology vision
    The strategy sets
    the goals for the
    ToM
    Product articulates
    how the business
    will engage the
    customer to
    achieve the
    strategy goals
    The technology
    vision translates the
    product into function
    and an architecture
    that delivers that
    functionality
    Skills & Knowledge
    articulates what is is
    needed to develop
    and operate that
    technology
    Ways of working is
    the most optimal
    way that the
    technology can be
    delivered
    Using the framework

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  11. Future State
    Current Transitional State
    Once you have defined the future state that you want to get to, it’s about creating
    the plan of how you’ll move there - both technically and operationally.
    Outcome

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  12. Poll Question
    How clear is your business on how their
    individual characteristics affect how a
    technology transition might look?

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  13. Moving to MACH for a
    multi-billion pound
    ‘department store’

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  14. Investing in
    ‘soup to nuts’
    digital
    transformation
    that provides a
    new growth
    vision and
    generational
    change
    Creating best in
    class UX across
    a diverse range
    of category
    types, working
    with suppliers to
    drive better
    digital product
    experience
    Modularised
    architecture to
    drive high-levels
    of UX innovation
    and business
    diversification,
    buy where you
    can, build where
    you must
    Investing in the
    future skills
    needed as a
    cornerstone of
    programme
    success,
    embracing a
    business
    change agenda
    Moving to a hybrid
    agile tribal model
    with business and
    IT working in single
    squads.
    Recognising that
    you are not Spotify
    so don't try to be.
    Pragmatism is key.
    A widespread
    transformative
    programme
    backed by
    leadership to
    drive the
    organisational
    change needed
    Organisational
    structure
    Strategy Product Technology
    and
    Architecture
    Skills and
    Knowledge
    Ways of
    Working
    Multi-billion pound ‘department store’

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  15. Starting Position
    Some headless pages,
    some served by the
    monolith
    Frustrated business team
    Frustrated tech team
    Strategy goals at risk
    Pre-Planning Stage
    Work with a trusted
    experienced partner to
    help drive an approach to
    transition prioritization
    Consider the impact on
    business and tech,
    operations and how you
    will gain the knowledge
    needed internally to allow
    the partner to make
    themselves redundant
    Establish a shared vision
    Discovery & Planning
    Create a roadmap and
    programme plan that
    considered business
    change, IT knowledge
    gain, delivering BAU
    during the transition
    Carryout POCs to build
    trust in the future tech
    direction and to get
    stakeholders on the
    journey, a mixed team of
    internal and partner devs
    Think holistically
    Delivery Phases
    As the team ramps up,
    make sure you plan on
    adding internal and
    external people on the
    new tooling. This may
    require having options to
    backfill your existing
    teams.
    Have an iterative business
    value mindset - be clear in
    how you will start adding
    strategic value early in
    delivery
    Deliver Value Early
    De-risk where you can
    This is a big change - it’s
    exciting. Be bold but dont
    be stupid.
    Go-live with the end to
    end platform first on a
    secondary geo or brand if
    you can. Think about
    phased strangulation and
    not big-bang.
    Look at AB testing or
    management segmented
    rollout if other options are
    not possible.
    No need for BigBang

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  16. Poll Question
    How good is your business at creating
    effective transition plans that engage
    the right people?

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  17. Questions?

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  18. Current Goals
    Clarify how your technology stack
    is currently contributing to
    business strategy
    MACH
    Leave educated
    about how MACH-based
    technology could contribute to
    business goals
    In the session your team can choose to focus on:
    We have designed a 1 hour complimentary session, tailored to your business to
    show what can be achieved with MACH.
    Plan
    Create an initial plan around how
    your business could start a move
    to MACH technology
    Express interest via survey or contacting [email protected]

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