Marketing for Developers

Transcript

1. marketing for devs @craigkerstiens

2. About me @heroku postgresguide.com postgresweekly.com craigkerstiens.com

3. None

4. Marketing is communicating the value of a product or service

   to customers, for the purpose of selling that product or service.

5. Great products win when

6. Great projects win when • They communicate their values •

   They communicate what they do • They have a good user experience • The communicate with users

7. Communicate values

8. Communicate what

9. Good UX MySQL vs. Postgres

10. Communicate w/ users

11. Communicate w/ users

12. In order for your projects

13. Projects success • Not an accident • Succesful ones have

    at least some of the following: • Solve a problem • Documentation • marketing • Quality

14. It’s not all projects

15. Blogging

16. Beginner trumps all You only have beginner mindset once There’s

    a lot more beginners than experts in the world

17. Rules of the road Personal blog: Establish a habit/pattern Blog

    at least once a month Be yourself/authentic

18. Be you • Use your voice • Don’t try to

    be too authoritative • Talk to people just like you would

19. Growing it • Regularity • Email • RSS -> Email

    via mailchimp • Tweet • Ask for reviews

20. Create a community

21. None
22. None

23. Postgresguide Over two years • 150k unique users • 400k

    impressions Investment • 16 hours initial effort • Occasionally checking PRs

24. Speaking

25. Speaking • Start small -> build up • At your

    office • Meetups • Regional conferences • PyCon • Ask for input/reviews

26. Focus on the talk • Find your routine • Your

    priority is on a good talk, not on meeting people

27. What to propose • Catchy title • Inflammatory abstract •

    Rinse and repeat

28. Evangelism

29. Why • To help others? • Economies of scale •

    If you help them succeed, they’ll want to help you

30. How • Teach • Mentor • Make them successful •

    Give them a line to you

31. Distribution

32. - Every developer launching something ever “Can you help get

    this on Hacker News?”

33. Options Difficulty Easy Hard Reach A lot A little HN

    Reddit Email lobste.rs DZone Pycoders/python weekly Press

34. If you do want on HN • Engage in the

    community • Heavybit talk - Iris shoor

35. Timing

36. - Every marketing department ever “Every launch is huge” “Tuesday,

    Wednesday, Thursday are all good days for launches”

37. Think outside • I still hate Monday • Friday is

    great for small things • Weekends!

38. What’s in it for “the man”

39. If developer/technical company

40. For non-developer focused • Learning, speaking requires you master something

    • Well versed topic takes 10 hrs to prepare • 5 of that is on slides • Lesser versed topic takes 20+ hrs to prepare • Recruiting

41. There’s more • Public speaking helps in a variety of

    contexts • A conference is cheaper than training

42. - Every marketing department ever “How do I get my

    engineers to create content”

43. Your engineers are better at marketing than your marketing team

44. Sourcing content • Support tickets • Emails • Show and

    tells

45. Recap • Contribute to open source - document your projects

    and actively engage • Blog about everything you learn for the first time • Talk about the things you learn, it helps you master them and helps others • marketing your projects is about communicating both the why and the what

46. Fin. @craigkerstiens