Upgrade to Pro
— share decks privately, control downloads, hide ads and more …
Speaker Deck
Features
Speaker Deck
PRO
Sign in
Sign up for free
Search
Search
Marketing for Developers
Search
Craig Kerstiens
June 22, 2015
Technology
0
260
Marketing for Developers
Craig Kerstiens
June 22, 2015
Tweet
Share
More Decks by Craig Kerstiens
See All by Craig Kerstiens
Product planning w/ gridding - Effort vs. Impact rule of thirds
craigkerstiens
0
320
Five sharding data models and which is right? PGDay Nordic
craigkerstiens
0
200
Postgres at any scale
craigkerstiens
1
860
Five data models for sharding and which is right
craigkerstiens
0
150
Postgres Performance for Humans - All things Open
craigkerstiens
1
320
Postgres Performance for Humans - PyCaribbean
craigkerstiens
1
160
Postgres present and future
craigkerstiens
1
350
Postgres – A Data Platform
craigkerstiens
2
480
Postgres Performance for Humans (Ancient City Ruby)
craigkerstiens
7
410
Other Decks in Technology
See All in Technology
三菱電機・ソニーグループ共同の「Agile Japan企業内サテライト」_2025
sony
0
140
AWS Control Tower に学ぶ! IAM Identity Center 権限設計の第一歩 / IAM Identity Center with Control Tower
y___u
0
110
Wasmのエコシステムを使った ツール作成方法
askua
0
120
Git in Team
kawaguti
PRO
3
350
Uncle Bobの「プロフェッショナリズムへの期待」から学ぶプロの覚悟
nakasho
2
110
E2Eテスト設計_自動化のリアル___Playwrightでの実践とMCPの試み__AIによるテスト観点作成_.pdf
findy_eventslides
2
600
オープンソースでどこまでできる?フォーマル検証チャレンジ
msyksphinz
0
130
CoRL 2025 Survey
harukiabe
0
140
衛星画像超解像化によって実現する2D, 3D空間情報の即時生成と“AI as a Service”/ Real-time generation spatial data enabled_by satellite image super-resolution
lehupa
0
140
LLM時代にデータエンジニアの役割はどう変わるか?
ikkimiyazaki
6
1.2k
Exadata Database Service on Dedicated Infrastructure(ExaDB-D) UI スクリーン・キャプチャ集
oracle4engineer
PRO
3
5.5k
防災デジタル分野での官民共創の取り組み (2)DIT/CCとD-CERTについて
ditccsugii
0
210
Featured
See All Featured
Making the Leap to Tech Lead
cromwellryan
135
9.6k
The Invisible Side of Design
smashingmag
302
51k
Sharpening the Axe: The Primacy of Toolmaking
bcantrill
45
2.5k
The Myth of the Modular Monolith - Day 2 Keynote - Rails World 2024
eileencodes
26
3.1k
ReactJS: Keep Simple. Everything can be a component!
pedronauck
667
120k
The Power of CSS Pseudo Elements
geoffreycrofte
79
6k
Balancing Empowerment & Direction
lara
4
690
BBQ
matthewcrist
89
9.8k
jQuery: Nuts, Bolts and Bling
dougneiner
65
7.9k
Refactoring Trust on Your Teams (GOTO; Chicago 2020)
rmw
35
3.2k
YesSQL, Process and Tooling at Scale
rocio
173
14k
Principles of Awesome APIs and How to Build Them.
keavy
127
17k
Transcript
marketing for devs @craigkerstiens
About me @heroku postgresguide.com postgresweekly.com craigkerstiens.com
None
Marketing is communicating the value of a product or service
to customers, for the purpose of selling that product or service.
Great products win when
Great projects win when • They communicate their values •
They communicate what they do • They have a good user experience • The communicate with users
Communicate values
Communicate what
Good UX MySQL vs. Postgres
Communicate w/ users
Communicate w/ users
In order for your projects
Projects success • Not an accident • Succesful ones have
at least some of the following: • Solve a problem • Documentation • marketing • Quality
It’s not all projects
Blogging
Beginner trumps all You only have beginner mindset once There’s
a lot more beginners than experts in the world
Rules of the road Personal blog: Establish a habit/pattern Blog
at least once a month Be yourself/authentic
Be you • Use your voice • Don’t try to
be too authoritative • Talk to people just like you would
Growing it • Regularity • Email • RSS -> Email
via mailchimp • Tweet • Ask for reviews
Create a community
None
None
Postgresguide Over two years • 150k unique users • 400k
impressions Investment • 16 hours initial effort • Occasionally checking PRs
Speaking
Speaking • Start small -> build up • At your
office • Meetups • Regional conferences • PyCon • Ask for input/reviews
Focus on the talk • Find your routine • Your
priority is on a good talk, not on meeting people
What to propose • Catchy title • Inflammatory abstract •
Rinse and repeat
Evangelism
Why • To help others? • Economies of scale •
If you help them succeed, they’ll want to help you
How • Teach • Mentor • Make them successful •
Give them a line to you
Distribution
- Every developer launching something ever “Can you help get
this on Hacker News?”
Options Difficulty Easy Hard Reach A lot A little HN
Reddit Email lobste.rs DZone Pycoders/python weekly Press
If you do want on HN • Engage in the
community • Heavybit talk - Iris shoor
Timing
- Every marketing department ever “Every launch is huge” “Tuesday,
Wednesday, Thursday are all good days for launches”
Think outside • I still hate Monday • Friday is
great for small things • Weekends!
What’s in it for “the man”
If developer/technical company
For non-developer focused • Learning, speaking requires you master something
• Well versed topic takes 10 hrs to prepare • 5 of that is on slides • Lesser versed topic takes 20+ hrs to prepare • Recruiting
There’s more • Public speaking helps in a variety of
contexts • A conference is cheaper than training
- Every marketing department ever “How do I get my
engineers to create content”
Your engineers are better at marketing than your marketing team
Sourcing content • Support tickets • Emails • Show and
tells
Recap • Contribute to open source - document your projects
and actively engage • Blog about everything you learn for the first time • Talk about the things you learn, it helps you master them and helps others • marketing your projects is about communicating both the why and the what
Fin. @craigkerstiens