Upgrade to Pro
— share decks privately, control downloads, hide ads and more …
Speaker Deck
Features
Speaker Deck
PRO
Sign in
Sign up for free
Search
Search
Marketing for Developers
Search
Craig Kerstiens
June 22, 2015
Technology
0
250
Marketing for Developers
Craig Kerstiens
June 22, 2015
Tweet
Share
More Decks by Craig Kerstiens
See All by Craig Kerstiens
Product planning w/ gridding - Effort vs. Impact rule of thirds
craigkerstiens
0
310
Five sharding data models and which is right? PGDay Nordic
craigkerstiens
0
200
Postgres at any scale
craigkerstiens
1
850
Five data models for sharding and which is right
craigkerstiens
0
140
Postgres Performance for Humans - All things Open
craigkerstiens
1
310
Postgres Performance for Humans - PyCaribbean
craigkerstiens
1
160
Postgres present and future
craigkerstiens
1
340
Postgres – A Data Platform
craigkerstiens
2
460
Postgres Performance for Humans (Ancient City Ruby)
craigkerstiens
7
400
Other Decks in Technology
See All in Technology
Webアクセシビリティ入門
recruitengineers
PRO
1
260
制約理論(ToC)入門
recruitengineers
PRO
2
310
モダンフロントエンド 開発研修
recruitengineers
PRO
2
340
Claude Code x Androidアプリ 開発
kgmyshin
1
580
Devinを使ったモバイルアプリ開発 / Mobile app development with Devin
yanzm
0
190
LLMエージェント時代に適応した開発フロー
hiragram
1
410
KiroでGameDay開催してみよう(準備編)
yuuuuuuu168
1
130
OpenAPIから画面生成に挑戦した話
koinunopochi
0
160
GitHub Copilot coding agent を推したい / AIDD Nagoya #1
tnir
2
4.6k
ECS モニタリング手法大整理
yendoooo
1
120
実践データベース設計 ①データベース設計概論
recruitengineers
PRO
2
250
フルカイテン株式会社 エンジニア向け採用資料
fullkaiten
0
8.6k
Featured
See All Featured
Designing for Performance
lara
610
69k
RailsConf 2023
tenderlove
30
1.2k
RailsConf & Balkan Ruby 2019: The Past, Present, and Future of Rails at GitHub
eileencodes
139
34k
Rails Girls Zürich Keynote
gr2m
95
14k
Rebuilding a faster, lazier Slack
samanthasiow
83
9.1k
Become a Pro
speakerdeck
PRO
29
5.5k
Bash Introduction
62gerente
614
210k
For a Future-Friendly Web
brad_frost
179
9.9k
Helping Users Find Their Own Way: Creating Modern Search Experiences
danielanewman
29
2.8k
Build your cross-platform service in a week with App Engine
jlugia
231
18k
Git: the NoSQL Database
bkeepers
PRO
431
65k
[Rails World 2023 - Day 1 Closing Keynote] - The Magic of Rails
eileencodes
36
2.5k
Transcript
marketing for devs @craigkerstiens
About me @heroku postgresguide.com postgresweekly.com craigkerstiens.com
None
Marketing is communicating the value of a product or service
to customers, for the purpose of selling that product or service.
Great products win when
Great projects win when • They communicate their values •
They communicate what they do • They have a good user experience • The communicate with users
Communicate values
Communicate what
Good UX MySQL vs. Postgres
Communicate w/ users
Communicate w/ users
In order for your projects
Projects success • Not an accident • Succesful ones have
at least some of the following: • Solve a problem • Documentation • marketing • Quality
It’s not all projects
Blogging
Beginner trumps all You only have beginner mindset once There’s
a lot more beginners than experts in the world
Rules of the road Personal blog: Establish a habit/pattern Blog
at least once a month Be yourself/authentic
Be you • Use your voice • Don’t try to
be too authoritative • Talk to people just like you would
Growing it • Regularity • Email • RSS -> Email
via mailchimp • Tweet • Ask for reviews
Create a community
None
None
Postgresguide Over two years • 150k unique users • 400k
impressions Investment • 16 hours initial effort • Occasionally checking PRs
Speaking
Speaking • Start small -> build up • At your
office • Meetups • Regional conferences • PyCon • Ask for input/reviews
Focus on the talk • Find your routine • Your
priority is on a good talk, not on meeting people
What to propose • Catchy title • Inflammatory abstract •
Rinse and repeat
Evangelism
Why • To help others? • Economies of scale •
If you help them succeed, they’ll want to help you
How • Teach • Mentor • Make them successful •
Give them a line to you
Distribution
- Every developer launching something ever “Can you help get
this on Hacker News?”
Options Difficulty Easy Hard Reach A lot A little HN
Reddit Email lobste.rs DZone Pycoders/python weekly Press
If you do want on HN • Engage in the
community • Heavybit talk - Iris shoor
Timing
- Every marketing department ever “Every launch is huge” “Tuesday,
Wednesday, Thursday are all good days for launches”
Think outside • I still hate Monday • Friday is
great for small things • Weekends!
What’s in it for “the man”
If developer/technical company
For non-developer focused • Learning, speaking requires you master something
• Well versed topic takes 10 hrs to prepare • 5 of that is on slides • Lesser versed topic takes 20+ hrs to prepare • Recruiting
There’s more • Public speaking helps in a variety of
contexts • A conference is cheaper than training
- Every marketing department ever “How do I get my
engineers to create content”
Your engineers are better at marketing than your marketing team
Sourcing content • Support tickets • Emails • Show and
tells
Recap • Contribute to open source - document your projects
and actively engage • Blog about everything you learn for the first time • Talk about the things you learn, it helps you master them and helps others • marketing your projects is about communicating both the why and the what
Fin. @craigkerstiens