Marketing for Developers

Transcript

1. marketing for devs
   @craigkerstiens
   

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2. About me
   @heroku
   postgresguide.com
   postgresweekly.com
   craigkerstiens.com
   

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4. Marketing is communicating the value of a
   product or service to customers, for the
   purpose of selling that product or service.
   

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5. Great products win when
   

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6. Great projects win when
   • They communicate their values
   • They communicate what they do
   • They have a good user experience
   • The communicate with users
   

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7. Communicate values
   

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8. Communicate what
   

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9. Good UX
   MySQL vs. Postgres
   

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10. Communicate w/ users
    

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11. Communicate w/ users
    

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12. In order for your projects
    

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13. Projects success
    • Not an accident
    • Succesful ones have at least some of the following:
    • Solve a problem
    • Documentation
    • marketing
    • Quality
    

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14. It’s not all projects
    

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15. Blogging
    

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16. Beginner trumps all
    You only have beginner mindset once
    There’s a lot more beginners than experts in the world
    

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17. Rules of the road
    Personal blog:
    Establish a habit/pattern
    Blog at least once a month
    Be yourself/authentic
    

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18. Be you
    • Use your voice
    • Don’t try to be too authoritative
    • Talk to people just like you would
    

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19. Growing it
    • Regularity
    • Email
    • RSS -> Email via mailchimp
    • Tweet
    • Ask for reviews
    

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20. Create a community
    

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23. Postgresguide
    Over two years
    • 150k unique users
    • 400k impressions
    Investment
    • 16 hours initial effort
    • Occasionally checking PRs
    

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24. Speaking
    

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25. Speaking
    • Start small -> build up
    • At your office
    • Meetups
    • Regional conferences
    • PyCon
    • Ask for input/reviews
    

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26. Focus on the talk
    • Find your routine
    • Your priority is on a good talk, not on meeting
    people
    

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27. What to propose
    • Catchy title
    • Inflammatory abstract
    • Rinse and repeat
    

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28. Evangelism
    

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29. Why
    • To help others?
    • Economies of scale
    • If you help them succeed, they’ll want to help you
    

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30. How
    • Teach
    • Mentor
    • Make them successful
    • Give them a line to you
    

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31. Distribution
    

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32. - Every developer launching something ever
    “Can you help get
    this on Hacker News?”
    

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33. Options
    Difficulty Easy
    Hard
    Reach A lot
    A little
    HN
    Reddit
    Email
    lobste.rs
    DZone
    Pycoders/python weekly
    Press
    

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34. If you do want on HN
    • Engage in the community
    • Heavybit talk - Iris shoor
    

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35. Timing
    

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36. - Every marketing department ever
    “Every launch is huge”
    “Tuesday, Wednesday, Thursday
    are all good days for launches”
    

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37. Think outside
    • I still hate Monday
    • Friday is great for small things
    • Weekends!
    

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38. What’s in it for “the man”
    

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39. If developer/technical
    company
    

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40. For non-developer focused
    • Learning, speaking requires you master something
    • Well versed topic takes 10 hrs to prepare
    • 5 of that is on slides
    • Lesser versed topic takes 20+ hrs to prepare
    • Recruiting
    

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41. There’s more
    • Public speaking helps in a variety of contexts
    • A conference is cheaper than training
    

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42. - Every marketing department ever
    “How do I get my
    engineers to create
    content”
    

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43. Your engineers are better at
    marketing than your marketing
    team
    

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44. Sourcing content
    • Support tickets
    • Emails
    • Show and tells
    

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45. Recap
    • Contribute to open source - document your
    projects and actively engage
    • Blog about everything you learn for the first time
    • Talk about the things you learn, it helps you
    master them and helps others
    • marketing your projects is about communicating
    both the why and the what
    

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46. Fin.
    @craigkerstiens
    

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