Upgrade to Pro
— share decks privately, control downloads, hide ads and more …
Speaker Deck
Features
Speaker Deck
PRO
Sign in
Sign up for free
Search
Search
Marketing for Developers
Search
Craig Kerstiens
June 22, 2015
Technology
0
220
Marketing for Developers
Craig Kerstiens
June 22, 2015
Tweet
Share
More Decks by Craig Kerstiens
See All by Craig Kerstiens
Product planning w/ gridding - Effort vs. Impact rule of thirds
craigkerstiens
0
280
Five sharding data models and which is right? PGDay Nordic
craigkerstiens
0
180
Postgres at any scale
craigkerstiens
1
780
Five data models for sharding and which is right
craigkerstiens
0
120
Postgres Performance for Humans - All things Open
craigkerstiens
1
280
Postgres Performance for Humans - PyCaribbean
craigkerstiens
1
140
Postgres present and future
craigkerstiens
1
330
Postgres – A Data Platform
craigkerstiens
2
440
Postgres Performance for Humans (Ancient City Ruby)
craigkerstiens
7
380
Other Decks in Technology
See All in Technology
わたしがEMとして入社した「最初の100日」の過ごし方 / EMConfJp2025
daiksy
9
2.6k
Exadata Database Service on Cloud@Customer セキュリティ、ネットワーク、および管理について
oracle4engineer
PRO
1
1.5k
日経のデータベース事業とElasticsearch
hinatades
PRO
0
140
AWSを活用したIoTにおけるセキュリティ対策のご紹介
kwskyk
0
120
OpenID BizDay#17 みんなの銀行による身元確認結果の活用 / 20250219-BizDay17-KYC-minna-no-ginko
oidfj
0
190
エンジニアが加速させるプロダクトディスカバリー 〜最速で価値ある機能を見つける方法〜 / product discovery accelerated by engineers
rince
4
510
実は強い 非ViTな画像認識モデル
tattaka
1
750
PHPで印刷所に入稿できる名札データを作る / Generating Print-Ready Name Tag Data with PHP
tomzoh
0
180
Two Blades, One Journey: Engineering While Managing
ohbarye
3
550
MIMEと文字コードの闇
hirachan
2
1.4k
コンピュータビジョンの社会実装について考えていたらゲームを作っていた話
takmin
1
550
SA Night #2 FinatextのSA思想/SA Night #2 Finatext session
satoshiimai
1
160
Featured
See All Featured
Building Applications with DynamoDB
mza
93
6.2k
The World Runs on Bad Software
bkeepers
PRO
67
11k
Typedesign – Prime Four
hannesfritz
40
2.5k
Put a Button on it: Removing Barriers to Going Fast.
kastner
60
3.7k
Facilitating Awesome Meetings
lara
52
6.2k
Designing on Purpose - Digital PM Summit 2013
jponch
117
7.1k
ReactJS: Keep Simple. Everything can be a component!
pedronauck
666
120k
A better future with KSS
kneath
238
17k
Build your cross-platform service in a week with App Engine
jlugia
229
18k
Adopting Sorbet at Scale
ufuk
74
9.2k
ピンチをチャンスに:未来をつくるプロダクトロードマップ #pmconf2020
aki_iinuma
114
50k
"I'm Feeling Lucky" - Building Great Search Experiences for Today's Users (#IAC19)
danielanewman
226
22k
Transcript
marketing for devs @craigkerstiens
About me @heroku postgresguide.com postgresweekly.com craigkerstiens.com
None
Marketing is communicating the value of a product or service
to customers, for the purpose of selling that product or service.
Great products win when
Great projects win when • They communicate their values •
They communicate what they do • They have a good user experience • The communicate with users
Communicate values
Communicate what
Good UX MySQL vs. Postgres
Communicate w/ users
Communicate w/ users
In order for your projects
Projects success • Not an accident • Succesful ones have
at least some of the following: • Solve a problem • Documentation • marketing • Quality
It’s not all projects
Blogging
Beginner trumps all You only have beginner mindset once There’s
a lot more beginners than experts in the world
Rules of the road Personal blog: Establish a habit/pattern Blog
at least once a month Be yourself/authentic
Be you • Use your voice • Don’t try to
be too authoritative • Talk to people just like you would
Growing it • Regularity • Email • RSS -> Email
via mailchimp • Tweet • Ask for reviews
Create a community
None
None
Postgresguide Over two years • 150k unique users • 400k
impressions Investment • 16 hours initial effort • Occasionally checking PRs
Speaking
Speaking • Start small -> build up • At your
office • Meetups • Regional conferences • PyCon • Ask for input/reviews
Focus on the talk • Find your routine • Your
priority is on a good talk, not on meeting people
What to propose • Catchy title • Inflammatory abstract •
Rinse and repeat
Evangelism
Why • To help others? • Economies of scale •
If you help them succeed, they’ll want to help you
How • Teach • Mentor • Make them successful •
Give them a line to you
Distribution
- Every developer launching something ever “Can you help get
this on Hacker News?”
Options Difficulty Easy Hard Reach A lot A little HN
Reddit Email lobste.rs DZone Pycoders/python weekly Press
If you do want on HN • Engage in the
community • Heavybit talk - Iris shoor
Timing
- Every marketing department ever “Every launch is huge” “Tuesday,
Wednesday, Thursday are all good days for launches”
Think outside • I still hate Monday • Friday is
great for small things • Weekends!
What’s in it for “the man”
If developer/technical company
For non-developer focused • Learning, speaking requires you master something
• Well versed topic takes 10 hrs to prepare • 5 of that is on slides • Lesser versed topic takes 20+ hrs to prepare • Recruiting
There’s more • Public speaking helps in a variety of
contexts • A conference is cheaper than training
- Every marketing department ever “How do I get my
engineers to create content”
Your engineers are better at marketing than your marketing team
Sourcing content • Support tickets • Emails • Show and
tells
Recap • Contribute to open source - document your projects
and actively engage • Blog about everything you learn for the first time • Talk about the things you learn, it helps you master them and helps others • marketing your projects is about communicating both the why and the what
Fin. @craigkerstiens