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Going Responsive
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ctdesign
June 02, 2015
Design
1
71
Going Responsive
A talk given at a June 2015 Capita Digital Marketing event on responsive design.
ctdesign
June 02, 2015
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Transcript
GOING RESPONSIVE Key concepts, issues and good practice
None
One website for every screen
None
When a new and disruptive technological capability comes along, we
move what we were doing in the old method to the new... “ ” Chuck Martin, CEO of the Mobile Future Institute
We don’t have any control over how users experience our
website
How can we design websites around this?
1.Layering web technologies 2.Thinking content-first 3.Responsive design
Why responsive?
1.Better user experience 2.Produce content once 3.Future friendly
1.Better user experience 2.Produce content once 3.Future friendly 4.Google
None
Where do I start?
BUSINESS NEEDS USER NEEDS YOUR WEBSITE
1. Retrofit Can be quicker to implement Safer for organisation
Can be worse experience Slow site performance
2. Responsive beta Less risk Mobile-first Slower to implement Still
only a mobile site
3. Mobile-first fresh start Better performance Future friendly Slower to
implement Requires constant investment in time
4. Piece-by-piece Highly visible and quick feedback Solve problems early
Frustrating to users Time consuming
The design process
VERSION 1 NEWS PAGE HOMEPAGE LOGIN VERSION 2 NEWS PAGE
HOMEPAGE LOGIN VERSION 3 NEWS PAGE HOMEPAGE LOGIN
DESKTOP NEWS PAGE HOMEPAGE LOGIN MOBILE NEWS PAGE HOMEPAGE LOGIN
TABLET NEWS PAGE HOMEPAGE LOGIN
A web page isn’t a poster
None
None
None
Users care about the experience
Chris Taylor Interaction Design Team Lead G2G3 Digital
[email protected]
http://g2g3.digital
Image credits Slide 1: Responsive Design icon illustration by Wilson Joseph from the Noun Project Slide 3: Responsive illustration by Freepik Slide 6: Multiple devices image: https://www.flickr.com/photos/adactio/6153481666 THANK YOU