Is anyone listening? An investigation of student engagement with course-related social media content.

A comparison of the use of Twitter and Instagram as a tool to engage students with institutional social media. Findings of a week-long investigation of what students engage with. Results suggest that Instagram is the preferred mode of engagement for SLT students at University of Strathclyde.

Transcript

1. Is anyone listening? An investigation of student engagement with course-related social media content (Twitter vs Instagram) Claire Timmins School of Psychological Sciences and Health University of Strathclyde @clairemtimmins #SocMedHE18 #openness
2. Claire Timmins Teaching Fellow, SFHEA Course Director for BSc Speech and Language Pathology @clairemtimmins @clairemtimmins #SocMedHE18
3. I like Twitter: + to find new research +professional learning network +online chat +promote the course/conferences - to communicate with students ¯\_(ツ)_/¯ @clairemtimmins #SocMedHE18
4. I also like Instagram: + for personal use -/+ to communicate with students ¯\_(ツ)_/¯ @clairemtimmins #SocMedHE18
5. 58.6% academics using own social media (JISC 2018) @clairemtimmins #SocMedHE18 95% of HE students find information online (weekly or more) (JISC 2018) 71% 18-24yr olds use INSTAGRAM (PEW 2019) 45% 18-24yr olds use TWITTER (PEW 2019)
6. Institutional drive to produce ‘You said, we did’ (NSS) @clairemtimmins #SocMedHE18 “students don’t read emails” “can we use social media?”
7. Can we effectively engage with students using social media? Which is the best channel to use? @clairemtimmins #SocMedHE18
8. What I did: 5 days at end of semester 1 – post on Twitter and Instagram SAME CONTENT To share news about the course to students:  Student success/activities  Staff activities  Course-related activities Content varied (and not very systematically) @clairemtimmins #SocMedHE18
9. MEASUREMENTS Compared LIKES from both Twitter and Instagram (as no other measure comparable) Identified % of likes from students @clairemtimmins #SocMedHE18
10. Twitter and Instagram August 2015 September 2018 @clairemtimmins #SocMedHE18
11. POSTS AND RESULTS @clairemtimmins #SocMedHE18
12. DAY ONE: Monday Total likes Twitter Instagram 0 20 40 60 80 100 Twitter Instagram % student likes @clairemtimmins #SocMedHE18
13. DAY TWO: Tuesday Total likes Twitter Instagram 0 20 40 60 80 100 Twitter Instagram % student likes @clairemtimmins #SocMedHE18
14. DAY THREE: Wednesday @clairemtimmins #SocMedHE18 Total likes Twitter Instagram 0 20 40 60 80 100 Twitter Instagram % student likes
15. DAY FOUR: Thursday @clairemtimmins #SocMedHE18 Total likes Twitter Instagram 0 20 40 60 80 100 Twitter Instagram % student likes
16. DAY FIVE: Friday @clairemtimmins #SocMedHE18 Total likes Twitter Instagram 0 20 40 60 80 100 Twitter Instagram % student likes Plus a mention in the @strathspeechies Instagram story
17. To conclude Students like messages directed to them/about them Students use Instagram more Quite like staff-related posts Not too keen on wider course issues @clairemtimmins #SocMedHE18 0 500 1000 1500 Twitter Impressions
18. Can we effectively engage with students using social media? hmmm Which is the best channel to use? Instagram What do you think? @clairemtimmins #SocMedHE18
19. References Beetham, Newman & Knight (2018) Digital experience insights survey 2018: findings from the pilot of teaching staff in UK further and higher education. JISC Pew Research Centre (2019) Social Media Use in 2018. @clairemtimmins #SocMedHE18