CMS User Group: Social Media

Talk given by Kristin Luciani

Transcript

1. Kristin Luciani, Social Media and Communications Manager CMS User Group Meeting March 6, 2014 University Communications and Public Affairs Social Media Best Practices
2. What is Social Media? • Social media is just that: social! • Building community and relationships Social media is “the connective tissue, the shared cultural experience.” - Convince & Convert blog
3. Be where your audience is • LinkedIn: 225 million • Twitter: 200 million • Facebook: 1.15 billion • Instagram: 150 million • 67% of adult Internet users use social networking sites • 18 to 29-year-olds are the most like to do so (83%) (Pew Research Center’s Internet & American Life Project ) Why Use Social Media?
4. Raise Visibility – Reach an untapped audience, make new connections Build Community – Empower audience to be brand advocates, on and offline Customer Service – Engage one-on-one, respond to questions when appropriate Give a personal voice to your organization Why Use Social Media?
5. Building Community: #TBT
6. Best Practices: Research Research first – Identify goals and objectives Know your brand – Voice, identity, expertise Know your audience – Values, interests, demographics Know your resources – Time, people, skills Listen and monitor – For brand mentions, what your audience is talking about
7. Best Practices: Make a Plan Content Strategy – What kinds of content will engage your audience? Content Calendar – Create a flexible calendar to guide your posts Schedule – Make use of helpful scheduling tools Don’t forget to listen, engage and respond
8. Best Practices: “A Well-Balanced Diet of Content” Post by Jason Miller on LinkedIn Marketing Solutions Blog
9. Content examples
10. Best Practices: Measure and Adapt Identify Key Metrics – Align with goals/objectives Measure Over Time – Watch for trends, what’s working and what’s not Adjust Your Strategy – Change your content and engagement strategy as needed
11. Sample Measures By Patrick Powers, mStoner
12. Social at UC San Diego Guidelines: socialmedia.ucsd.edu • Naming conventions • Strategy worksheet • Campus accounts, hashtags • Tips and resources
13. Social at UC San Diego UC San Diego Social Networks News • Facebook.com/UCSanDiego • Twitter: @UCSDNews • YouTube: youtube.com/ucsandiego Lifestyle • Facebook.com/UCSanDiegoLife • Twitter: @UCSanDiego • Google+: google.com/+ucsandiego • LinkedIn: Company and University Pages
14. Social at UC San Diego Collaborate • Use #ucsd and other campus hashtags • Tag @UCSanDiego and other campus accounts
15. Thank You University Communications and Public Affairs Social Media Kristin Luciani, 858-822-3353, kluciani@ucsd.edu Facebook: facebook.com/UCSanDiegoLife Twitter: twitter.com/UCSanDiego twitter.com/kjluciani
16. Content examples
17. Resources • Social Media Management Tools: • A few examples of tools available to help manage multiple social networks, schedule messages, track mentions and measure your social networks: • HootSuite - https://hootsuite.com/ • TweetDeck - https://about.twitter.com/products/tweetdeck • Sprout Social - http://sproutsocial.com/ • Klout - http://klout.com/home • Measured Voice - http://measuredvoice.com/ • Contest Tools: • A few examples of tools available to help you run a contest on social media: • WishPond - http://blog.wishpond.com/ • Votigo - http://www.votigo.com/ • ShortStack - http://www.shortstack.com/ • Statigram - http://statigr.am/instagram-contest-toolkit • UC San Diego social media mailing list: https://mailman.ucsd.edu/mailman/listinfo/social-media-ucsd-l • UC San Diego social media website: http://ucpa.ucsd.edu//resources/social