The Science of Font Selection

Design Orlando #31: The Science of Font Selection

See also: http://madewithenvy.com/ecosystem/articles/2015/how-to-systematically-pick-fonts/

Transcript

3. Drew Powers
9. Type Language =
13. Typographer Family Avant Garde Style, Weight Gothic (Pro), Bold Designer(s) Herb Lubalin, Tom Carnase Year 1970–1977 Genre Sans serif Subgenre Geometric Digital Cut ITC (2005) X-height 75% 0054 0079 0070 006F 0067 0072 0061 0070 0068 0065 0072
14. Lettering
15. t y p o g r a p h y
17. I think of myself an
 
 The thing I design is manufactured and it has a function:
 to be read, to convey meaning. INDUSTRIAL DESIGNER. Matthew Carter Georgia, Verdana, Tahoma, Kepler, Miller
18. Scientific Method Observe Hypothesize Test Analyze 1 2 3 4
20. Typographic
 Method 1. Observe 2. Categorize 3. Implement 4. Analyze
21. 1. Observe (and identify)
26. Dirty Cheater
27. Fonts In Use @typerelease @typographica
28. 2. Categorize
29. Serif Sans serif T T
30. ⾠ WARNING! ¡ADVERTENCIA!
31. 1. Old Style 2. 3. 1400 – 1600 1600 – 1900 1900 – PRESENT Sans Serifs Modern Serifs
32. Old Style 1 2 3 1400 – 1600
35. 1 2 3 Humanist (serif) Jensen Centaur 1400s Bembo
38. 1 2 3 Humanist Origins 1400s
39. 1 2 3 Garalde Garamond Caslon 1500s Palatino
45. 1 2 3 Garalde Timeless 1500s
49. 1 2 3 Modern Serifs 1600 – 1900
51. 1 2 3 Transitional mid 1700s – 1800s Baskerville Times
54. 1 2 3 Transitional Rational mid 1700s – 1800s
56. 1 2 3 Didone late 1700s – 1800s Didot Bodoni Walbaum
59. 1 2 3 Didone ELEGANCE late 1700s – 1800s
61. 1 2 3 Slab Serif 1800s Clarendon
64. 1 2 3 Slab Serif Commodity 1800s
65. 1 2 3 Q Q Q Q Q p p p p p e e e e e T T T T T
66. ooo Humanist Garalde Transitional
 Didone
 Slab 1 2 3
67. dddd Humanist Garalde Transitional Didone Slab 1 2 3
70. 1 2 3 Sans Serifs 1900 - present
72. ca. 1880
75. 1 2 3 Grotesque late 1800s – 1900s Akzidenz-Grotesk Franklin Gothic Helvetica
79. 1 2 3 Grotesque Impartial late 1800s – 1900s
81. 1 2 3 Geometric 1920s – mid 1900s Futura Gotham DIN
86. 1 2 3 Geometric Futuristic 1920s – mid 1900s
87. 1 2 3 Humanist early 1900s Optima Gill Sans Verdana
89. On the Typography of Flight-deck Documentation NASA, 1992
90. 1 2 3 Humanist Human early 1900s
91. 1 2 3 Sans serif G G G Q Q Q t t t 1900 - present
92. Humanist Geometric Grotesque Slab Serif Didone Transitional Garalde Humanist
94. 3. Implement
95. Carefully consider what the typography needs to before scrolling through that bloated font menu. KEN BARBERS House Industries ACCOMPLISH
96. © biography design
98. © charles s. anderson
100. © tad carpenter
101. © tad carpenter
102. © allan peters
103. © allan peters
106. 1. Legibility 2. Origin 3. Popularity
108. 4. Analyze
109. time
111. Typographic
 Method 1. Observe 2. Categorize 3. Implement 4. Analyze
113. Thanks!