Save 37% off PRO during our Black Friday Sale! »

The Science of Font Selection

5778573eb2298db451321de8dcd61504?s=47 Drew Powers
April 14, 2015

The Science of Font Selection

Design Orlando #31: The Science of Font Selection

See also: http://madewithenvy.com/ecosystem/articles/2015/how-to-systematically-pick-fonts/

5778573eb2298db451321de8dcd61504?s=128

Drew Powers

April 14, 2015
Tweet

Transcript

  1. None
  2. None
  3. Drew Powers

  4. None
  5. None
  6. None
  7. None
  8. None
  9. Type Language =

  10. None
  11. None
  12. None
  13. Typographer Family Avant Garde Style, Weight Gothic (Pro), Bold Designer(s)

    Herb Lubalin, Tom Carnase Year 1970–1977 Genre Sans serif Subgenre Geometric Digital Cut ITC (2005) X-height 75% 0054 0079 0070 006F 0067 0072 0061 0070 0068 0065 0072
  14. Lettering

  15. t y p o g r a p h y

  16. None
  17. I think of myself an
 
 The thing I design

    is manufactured and it has a function:
 to be read, to convey meaning. INDUSTRIAL DESIGNER. Matthew Carter Georgia, Verdana, Tahoma, Kepler, Miller
  18. Scientific Method Observe Hypothesize Test Analyze 1 2 3 4

  19. None
  20. Typographic
 Method 1. Observe 2. Categorize 3. Implement 4. Analyze

  21. 1. Observe (and identify)

  22. None
  23. None
  24. None
  25. None
  26. Dirty Cheater

  27. Fonts In Use @typerelease @typographica

  28. 2. Categorize

  29. Serif Sans serif T T

  30. ⾠ WARNING! ¡ADVERTENCIA!

  31. 1. Old Style 2. 3. 1400 – 1600 1600 –

    1900 1900 – PRESENT Sans Serifs Modern Serifs
  32. Old Style 1 2 3 1400 – 1600

  33. None
  34. None
  35. 1 2 3 Humanist (serif) Jensen Centaur 1400s Bembo

  36. None
  37. None
  38. 1 2 3 Humanist Origins 1400s

  39. 1 2 3 Garalde Garamond Caslon 1500s Palatino

  40. None
  41. None
  42. None
  43. None
  44. None
  45. 1 2 3 Garalde Timeless 1500s

  46. None
  47. None
  48. None
  49. 1 2 3 Modern Serifs 1600 – 1900

  50. None
  51. 1 2 3 Transitional mid 1700s – 1800s Baskerville Times

  52. None
  53. None
  54. 1 2 3 Transitional Rational mid 1700s – 1800s

  55. None
  56. 1 2 3 Didone late 1700s – 1800s Didot Bodoni

    Walbaum
  57. None
  58. None
  59. 1 2 3 Didone ELEGANCE late 1700s – 1800s

  60. None
  61. 1 2 3 Slab Serif 1800s Clarendon

  62. None
  63. None
  64. 1 2 3 Slab Serif Commodity 1800s

  65. 1 2 3 Q Q Q Q Q p p

    p p p e e e e e T T T T T
  66. ooo Humanist Garalde Transitional
 Didone
 Slab 1 2 3

  67. dddd Humanist Garalde Transitional Didone Slab 1 2 3

  68. None
  69. None
  70. 1 2 3 Sans Serifs 1900 - present

  71. 1816

  72. ca. 1880

  73. 1900

  74. None
  75. 1 2 3 Grotesque late 1800s – 1900s Akzidenz-Grotesk Franklin

    Gothic Helvetica
  76. None
  77. None
  78. None
  79. 1 2 3 Grotesque Impartial late 1800s – 1900s

  80. None
  81. 1 2 3 Geometric 1920s – mid 1900s Futura Gotham

    DIN
  82. None
  83. None
  84. None
  85. None
  86. 1 2 3 Geometric Futuristic 1920s – mid 1900s

  87. 1 2 3 Humanist early 1900s Optima Gill Sans Verdana

  88. None
  89. On the Typography of Flight-deck Documentation NASA, 1992

  90. 1 2 3 Humanist Human early 1900s

  91. 1 2 3 Sans serif G G G Q Q

    Q t t t 1900 - present
  92. Humanist Geometric Grotesque Slab Serif Didone Transitional Garalde Humanist

  93. None
  94. 3. Implement

  95. Carefully consider what the typography needs to before scrolling through

    that bloated font menu. KEN BARBERS House Industries ACCOMPLISH
  96. © biography design

  97. None
  98. © charles s. anderson

  99. None
  100. © tad carpenter

  101. © tad carpenter

  102. © allan peters

  103. © allan peters

  104. None
  105. None
  106. 1. Legibility 2. Origin 3. Popularity

  107. None
  108. 4. Analyze

  109. time

  110. None
  111. Typographic
 Method 1. Observe 2. Categorize 3. Implement 4. Analyze

  112. None
  113. Thanks!