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Design Deliverables for a Post-Comp Era

Dan Mall
June 05, 2014

Design Deliverables for a Post-Comp Era

Slides for my Typecast webinar. Watch the recording here: http://typecast.com/seminars/post-comp

Dan Mall

June 05, 2014
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  1. COMP COUNT 8 TIME TO CREATE 4 weeks Home Round

    2 Interior Round 2 Home Interior Home Interior Home Interior + + + +
  2. COMP COUNT 10 TIME TO CREATE 4.5 weeks Home Round

    2 Interior Round 2 Home Round 3 Interior Round 3 Home Interior Home Interior Home Interior + + + +
  3. COMP COUNT 10 TIME TO CREATE 4.5 weeks Home Round

    3 Interior Round 3 Home Round 2 Interior Round 2 Home Interior Home Interior Home Interior + + + +
  4. COMP COUNT 12 TIME TO CREATE 5 weeks Home Round

    3 Interior Round 3 Home Round 2 Interior Round 2 Home Interior Home Interior Home Interior + + + + Home Round 3 Interior Round 3
  5. COMP COUNT 14 TIME TO CREATE 5.5 weeks Home Round

    3 Interior Round 3 Home Round 2 Interior Round 2 Home Interior Home Interior Home Interior + + + + Home Round 3 Interior Round 3 Home Round 3 Interior Round 3
  6. COMP COUNT 16 TIME TO CREATE 6 weeks Home Round

    3 Interior Round 3 Home Round 2 Interior Round 2 Home Interior Home Interior Home Interior + + + + Home Round 3 Interior Round 3 Home Round 3 Interior Round 3 Home Round 3 Interior Round 3
  7. COMP COUNT 20 TIME TO CREATE 7 weeks Home Round

    3 Interior Round 3 Home Round 2 Interior Round 2 Home Interior Home Interior Home Interior Home Round 3 Interior Round 3 Home Round 3 Interior Round 3 Home Round 3 Interior Round 3 About
  8. COMP COUNT 24 TIME TO CREATE 8 weeks Home Round

    3 Interior Round 3 Home Round 2 Interior Round 2 Home Interior Home Interior Home Interior Home Round 3 Interior Round 3 Home Round 3 Interior Round 3 Home Round 3 Interior Round 3 About Contact
  9. COMP COUNT 28 TIME TO CREATE 9 weeks Home Round

    3 Interior Round 3 Home Round 2 Interior Round 2 Home Interior Home Interior Home Interior Home Round 3 Interior Round 3 Home Round 3 Interior Round 3 Home Round 3 Interior Round 3 About Contact Products
  10. COMP COUNT 28 TIME TO CREATE 9 weeks Home Round

    3 Interior Round 3 Home Round 3 Interior Round 3 Home Round 3 Interior Round 3 Home Round 3 Interior Round 3 About Contact Products </>
  11. If you want to get a better understanding of something,

    asking a question is infinitely more useful than making a statement.” ! —Jason Santa Maria, The Pastry Box, http://goo.gl/mNqvrs “
  12. THINGS I WONDER ABOUT WHEN STARTING A DESIGN ! Colors

    • Typography Concept • Metaphor
  13. “Is showing their app on a laptop on the homepage

    the best way to sell it to prospective customers?” ! ! “Can their brand pull off a minimalist design approach?” ! ! “Should their copy be more playful?”
  14. THE FIRST DESIGN DELIVERABLE IS MADE IN… THE FIRST DESIGN

    CONVERSATION STARTS WITH… ! Keynote
  15. How playful and whimsical should the new site be? The

    GoGo squeeZ site is full of smiles and kitchy illustrations that make you grin as you explore the site. ! gogosqueez.com/go-playfully
  16. How playful and whimsical should the new site be? The

    GoGo squeeZ site is full of smiles and kitchy illustrations that make you grin as you explore the site. ! gogosqueez.com/go-playfully
  17. Color Flat Highly saturated Little color Organic textures Monochromatic Concept

    Software as lifestyle Human-centered narratives Case-study driven Show the app Tone Playful Professional
  18. COMP COUNT 10 TIME TO CREATE 4.5 weeks Home Round

    2 Interior Round 2 Home Round 3 Interior Round 3 Home Interior Home Interior Home Interior + + + +
  19. A FRAMEWORK FOR MODERN DESIGN DELIVERABLES: 1 OF 3 !

    The highest fidelity in the quickest amount of time.
  20. A FRAMEWORK FOR MODERN DESIGN DELIVERABLES: 2 OF 3 !

    All deliverables lead to conversations.
  21. A FRAMEWORK FOR MODERN DESIGN DELIVERABLES: 3 OF 3 !

    Replace “sign off” with “go on.”
  22. Obviously this isn’t a website, but I see how it

    could be one.” ! —The perfect client’s reaction to an element collage “
  23. Photoshop For me, it’s the quickest way to create the

    highest fidelity. It’s also where I can be the most expressive.
  24. I like serifs.” ! —Clients. Ugh.* ! ! ! !

    ! ! ! ! ! * This is your own fault. “
  25. large x-height and close-to geometric forms create an informal &

    casual vibe Saves horizontal (and, therefore, vertical) space intricate construction of glyphs lead to a buttoned-up look A range of weights that can make the page anywhere from light to heavy that you want
  26. Element collages are like giving your client a peek at

    all those hidden layers.” ! —Paul Lloyd, Designer, The Guardian “
  27. COMP COUNT 28 TIME TO CREATE 9 weeks Home Round

    3 Interior Round 3 Home Round 3 Interior Round 3 Home Round 3 Interior Round 3 Home Round 3 Interior Round 3 About Contact Products </>
  28. COMP COUNT 0 TIME TO CREATE 2 days Element collage,

    round 1 Element collage, round 2
  29. COMP COUNT 1 TIME TO CREATE 3 days Interior page?

    Element collage, round 1 Element collage, round 2
  30. COMP COUNT 2 TIME TO CREATE 4 days Interior page?

    Home page? Element collage, round 1 Element collage, round 2
  31. COMP COUNT 2 TIME TO CREATE 4 days Interior page

    Interior page </> Element collage, round 1 Element collage, round 2
  32. Let’s change the phrase ‘designing in the browser’ to ‘deciding

    in the browser.’ ” ! —Me, The Pastry Box, the-pastry-box-project.net/dan-mall/2012-september-12 “