App Growth

This presentation is about discussing the strategies for user acquisition and user retention to maximise an App's potential.

Transcript

1. By Daniyal Idrees App Growth Maximising your App’s Potential Android Engineer (App Growth) @ AutoScout24
2. What does App Growth means to you?
3. Why are you here?
4. Importance of the App Growth • Potential Revenue • In-app purchases • Advertisement • Subscriptions • Premium version • Attractive for partners and advertisers • Brand recognition • Competitive advantage
5. User Acquisition • Incentivise users • Marketing • Ads • In fl uencer • Email • Google Play / App Store Optimisation • Ask existing users to rate your app • Reward users for sharing the app • Deferred Deeplinking • Convince the user to install the app on web
6. 9 Mobile Apps daily. An average person uses Source: http:// fi les.appannie.com.s3.amazonaws.com/reports/1705_Report_Consumer_App_Usage_EN.pdf
7. 77% of new users within three days of install. The average app loses Source: Android Developers YouTube channel
8. User Retention • Good onboarding experience • User Interface and User Experience • App Performance (reducing ANRs and crashes) • Reducing APK Size • Push Noti fi cations, in-app messages, Email and text messages • Incentivise existing users • Take feedback and o ff er vouchers
9. User Retention • Gami fi cation element • Review the App Store/Playstore reviews and respond to them • Only ask for permissions when needed • Tracking and analysing metrics • A/B Testing • Keep the user happy • Competitive Analysis
10. Why should the users download your App? Why should the users keep using your App? Do not forget your Product!
11. Daniyal Idrees linkedin.com/in/danielmidrees Icons: www. fl aticon.com