I’ve been in the position to lead designers toward best-in-class, top-notch design for some of the most well-known brands in the world. Funny thing about that: I’m not a designer! I am, however a writer who knows how to unearth a creative solution, and who knows who to help others solve problems for themselves.
I’d like to share five problem-solving tips for designers that will help them think through and create designs more effectively and guide them to ridiculous fame and fortune, all from a person who is smart enough to know when to hire someone far better than me to do this kind of stuff.