where people go when trying to complete specific tasks. Nowadays it’s not as simple as walking to the shops to complete a task; a range of technology from smartphones to public WiFi is put into use to achieve goals. Civic authorities and media owners are looking to address this, with OOH sites getting smarter and going beyond just ad-space to content hubs and technology enablers. New formats include useful local information like weather forecasts or host local network infrastructure like public WiFi, all designed to enhance the lives of people in locale. The new functionality of these sites will provide more opportunities for brands and governments to serve, learn and engage local audiences like never before. Civic Utility: InLinkUK, a new communications network, provides ultrafast, free public Wi-Fi, phone calls, device charging and a tablet for access to city services, maps and directions.