challenge (that will empower, distract, generate awareness amongst 16-24 males, and help share-of-mind for H+EAT.) ✓ Access to entertaining, influential vlogging talent (and the earned media from them.) ✓ The best strategy, production and distribution teams in the business. ✓ Content + distribution all under one roof. ✓ Real-time, in-depth analytics on video performance. ✓ A real boost to Ginster’s YouTube presence. ✓ Editorial support from our most relevant publisher websites. ✓ Generation of long-lasting resonance with the target audience. TO SUMMARISE