engagement Additional Brand Messaging Ginsters Product Information Commerce Button ALL USING OUR UNIQUE TECHNOLOGY: SHUTTERS TM ShuttersTM is the technology behind the bespoke H+EAT ad format we would develop for Ginsters. It allows you to synchronise pertinent messages and interactive elements with video content.
that we think you’ll really love. It's an old maxim that the best kind of advertising is word-of-mouth. You can get this with advertising that gets noticed and talked about. The more it gets noticed, the more it gets talked about (and visa versa)
can buy. How can you buy advertising that gets noticed and talked about? Advertising that's going to make every pound you spend work more like two or three pounds. Well, your advertising works harder when your creative partners do.
Incentive. We’re young and Ginsters would be a new client for us. We have a lot to prove, so we're going to be working a lot harder than a lot of our competitors. Because every job we do for you is a job for ourselves as well. And when you grow, we grow. Here are two ideas around 90s second vlogger episodes that work harder for Ginsters…
as a digital clock on the microwave display counts down to zero. The songs are interspersed with bright, bold graphics. WHAT’S HOT WITH THE MIDNIGHT BEAST
2 3 4 5 Air Guitar! Pastiche of a beauty video Beatboxing January sales *Please note all of these are working titles- dependant on trending topics for each week WHAT’S HOT
Beasts Guide to Sir Paul McCartney. For those youngsters who have never heard of him, Paul is Stella McCartney's dad. He was also married to the vegetarian food guru Linda as well as that one-legged model dancer who sometimes ski-jumps. Apparently he also played a few pubs and clubs back in the 60s as well, so some people think he's a musician.... GUIDE TO PAUL McCARTNEY “This Paul McCartney guy’s gonna be huge!” EPISODE ONE
Beast’s YouTube channels, a clock at the top of the video counts down the 90 seconds. When it reaches zero, a microwave ‘ping’ cuts the picture to black, revealing the H+EAT logo. WHAT’S HOT YOUTUBE DISTRIBUTION
Description and links here and below! Previous episodes! Text text text! Text text text! ! 90 seconds 0:00 / 1:30! The Real Ginsters! www.youtube.com/TheRealGinsters Whatʼs Hot Episode 4! by Ginsters! Whatʼs Hot Episode 3! by Ginsters! Whatʼs Hot Episode 2! by Ginsters! Whatʼs Hot Episode 1! by Ginsters! Friends of Ginsters YOUTUBE: GINSTERS CHANNEL
16-34s in the UK using a mix of: 1) Site + Audience targeting 2) Private Market Places 3) Premium Whitelist 4) Editorial partnerships 5) Re-targeting TOTAL 1.3 MILLION REACH Midnight Beast Midnight Beast Midnight Beast Midnight Beast 290k 423k 510k 75k / TheRealGinsters DISTRIBUTION
feature of H+EAT. ✔ The Midnight Beast are engaging + popular ✔ Plus tonally bang on for the 16 – 24 male audience. ✔ Their regular audience and yours match perfectly. ✔ It will resonate brilliantly with our targeted audience. ✔ Credible and authentic format for them. ✔ Huge potential for real longevity as a format. WHAT’S HOT WHY THIS IDEA IS RIGHT FOR H+EAT
featured country and asks us to guess what it is. We can do so by choosing from multiple-choice answers on the end frame of the video for the chance to win something amazing from that country. THE 90 SECOND CHALLENGE 3) THE FORMAT
daily Vlog on YouTube, which last around 10 minutes and would havily feature him filming ‘Where’s Hot’ behind the scenes. These daily vlogs are around 9 minutes long and are usually watched around 100,000 times in the first 24 hours. YOUTUBE DISTRIBUTION
top of the screen counts down the 90 seconds. When it reaches zero, a microwave ‘ping’ cuts the picture to black, revealing the Ginsters H+EAT logo. YOUTUBE DISTRIBUTION
Description and links here and below! Previous episodes! Text text text! Text text text! ! 90 seconds 0:00 / 1:30! The Real Ginsters! www.youtube.com/TheRealGinsters Whereʼs Hot Episode 4! by Ginsters! Whereʼs Hot Episode 3! by Ginsters! Whereʼs Hot Episode 2! by Ginsters! Whereʼs Hot Episode 1! by Ginsters! Friends of Ginsters YOUTUBE: GINSTERS CHANNEL 89 secs
using a mix of: 1) Site + Audience targeting 2) Private Market Places 3) Premium Whitelist 4) Editorial partnerships 5) Re-targeting DISTRIBUTION WHERE’S HOT
the UK using a mix of: 1) Site + Audience targeting 2) Private Market Places 3) Premium Whitelist 4) Editorial partnerships 5) Re-targeting DISTRIBUTION TOTAL 1.9 MILLION REACH FunForLouis 526k 1.1m 190k 70k WHERE’S HOT / TheRealGinsters FunForLouis FunForLouis FunForLouis
feature of H+EAT. ✔ Louis is hugely engaging with a great numbers. ✔ His audience fit well with the people we want to reach. ✔ Format is credible + authentic for Louis. ✔ Resonate brilliantly with our audiences. ✔ Huge potential for longevity. WHY THIS IDEA IS RIGHT FOR H+EAT WHERE’S HOT
✔ Still have a sizable audience ✔ Have a good social following ✔ Are a good fit for Ginsters WE’VE FOUND THE BEST RELEVANT TALENT That fulfill all of Ginster’s requirements
✔ Still have a sizable audience ✔ Have a good social following ✔ Are a good fit for Ginsters ✔ Like the concept WE’VE FOUND THE BEST RELEVANT TALENT That fulfill all of Ginster’s requirements
✔ Still have a sizable audience ✔ Have a good social following ✔ Are a good fit for Ginsters ✔ In budget ✔ Like the concept WE’VE FOUND THE BEST RELEVANT TALENT That fulfill all of Ginster’s requirements
✔ Still have a sizable audience ✔ Have a good social following ✔ Are a good fit for Ginsters ✔ In budget ✔ Like the concept ✔ Provide earned media WE’VE FOUND THE BEST RELEVANT TALENT That fulfill all of Ginster’s requirements
✔ Still have a sizable audience ✔ Have a good social following ✔ Are a good fit for Ginsters ✔ In budget ✔ Like the concept ✔ Provide earned media ✔ Available in March WE’VE FOUND THE BEST RELEVANT TALENT That fulfill all of Ginster’s requirements
✔ Still have a sizable audience ✔ Have a good social following ✔ Are a good fit for Ginsters ✔ In budget ✔ Like the concept ✔ Provide earned media ✔ Available in March WE’VE FOUND THE BEST RELEVANT TALENT That fulfill all of Ginster’s requirements Our brilliant talent match all this!
Nov Dec 6 week lead time approx for production from sign-off, and approx. 5 days production time per episode thereafter. The 5 shows do not necessarily have to run every 2 weeks; they can run longer to extend the campaign if needed. Production Distribution TIMINGS
challenge (that will empower, distract, generate awareness amongst 16-24 males, and help share-of-mind for H+EAT.) ✓ Access to entertaining, influential vlogging talent (and the earned media from them.) ✓ The best strategy, production and distribution teams in the business. ✓ Content + distribution all under one roof. ✓ Real-time, in-depth analytics on video performance. ✓ A real boost to Ginster’s YouTube presence. ✓ Editorial support from our most relevant publisher websites. ✓ Generation of long-lasting resonance with the target audience. TO SUMMARISE
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![THANK YOU [email protected] Head of Brand Partnerships [email protected] Account Director](https://files.speakerdeck.com/presentations/8e0e33807a490132b5e316c3a1c8d8ec/slide_116.jpg){kind=link}