Website Audit Checklist for Small Business

Your website might be leaking money every single day. If it’s not converting visitors, it’s costing you leads, sales, and growth. This Website Audit Checklist shows you exactly what’s wrong and how to fix it fast. Stop the bleed. Start turning traffic into revenue today.

Transcript

1. Homepage Checklist Summary Quick reference guide for your small business homepage 1 Sticky Header 2 Hero Section 3 Services Section 4 Trust Section 5 Portfolio/Proof 6 Mid-Page CTA 7 FAQ Section 8 Final CTA 9 Footer Section 10 Promo Pop-Up (Optional) This checklist is a condensed version of our full Homepage Blueprint - a step-by-step guide to building trust and turning visitors into customers. Want the Complete Guide? Get notified when our full Homepage Blueprint is released Clean logo or business name (top left) Simple navigation (4–5 items max) Call-to-action button Clickable phone number Clear headline: what you do, where, and benefit Supportive subheadline Minimal contact form or message box Strong call-to-action button 1 trust cue (rating, local, insured, etc.) Real photo or video (team, work, or location) List 4–8 core services Use clear labels and optional one-line descriptions Add icons or images if helpful 3–4 reasons to choose you (with benefits) Client testimonials (3–6 short quotes) Badges, star ratings, or certifications Before/after or in-action photos Short captions explaining each image Use real, honest images — not stock photos Button matches section before (services, proof, or testimonials) Use a short form or direct booking CTA Reassure visitors it's quick and low-pressure Answer top 3–5 real customer questions Keep each answer short and clear Use expandable format for longer FAQs Clear headline that states the outcome Matching CTA button (e.g., "Book My Repair Slot") Only one form of action: button, phone, or short form Clickable phone, email, hours, address Short "About Us" line Logo + optional social links Friendly offer: discount, quote, consult Minimal form (name + phone/email) Easy to close, timed or exit-intent display Follow Us on LinkedIn  datadriventribe.com  LinkedIn