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Crafthouse Dublin
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davidhughes
December 04, 2012
Design
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Crafthouse Dublin
davidhughes
December 04, 2012
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Transcript
Craft means you care. Craft means you know.
Designer @itsdavidhughes
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R.I.P. 2000 — 2012
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Web typography
Web typography What is Typecast?
Web typography What is Typecast? (demo)
Web typography What is Typecast? (demo) Lessons
Web typography
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Optimizing typography is optimizing readability, accessibility, usability, overall graphic balance.
— Oliver Reichenstein
Optimizing typography is optimizing readability, accessibility, usability, overall graphic balance.
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…It is the typographer’s task to divide up, organize and
interpret this mass of printed…
…matter in such a way that the reader will have
a good chance of finding what is of interest to him.
…matter in such a way that the reader will have
a good chance of finding what is of interest to him.
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..
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33
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Limited range
Images or worse
Web fonts
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Unlimited range
Variable quality
Using them is hard
Let’s show you
Lessons
You don’t have to know everything at the beginning
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Speak to people
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Speed of iteration
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People weren’t sticking around
People weren’t sticking around Not returning
People weren’t sticking around Not returning Getting started is too
hard
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People were creating more projects
People were creating more projects Weren’t doing much
People were creating more projects Weren’t doing much Some were
abandoning
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My craft