Crafthouse Dublin

Transcript

1. Craft means you care. Craft means you know.
2. Designer @itsdavidhughes
5. R.I.P. 2000 — 2012
9. Web typography
10. Web typography What is Typecast?
11. Web typography What is Typecast? (demo)
12. Web typography What is Typecast? (demo) Lessons
13. Web typography
15. Optimizing typography is optimizing readability, accessibility, usability, overall graphic balance. — Oliver Reichenstein
16. Optimizing typography is optimizing readability, accessibility, usability, overall graphic balance.
18. …It is the typographer’s task to divide up, organize and interpret this mass of printed…
19. …matter in such a way that the reader will have a good chance of finding what is of interest to him.
20. …matter in such a way that the reader will have a good chance of finding what is of interest to him.
22. ..
35. Limited range
36. Images or worse
37. Web fonts
39. Unlimited range
40. Variable quality
41. Using them is hard
42. Let’s show you
43. Lessons
44. You don’t have to know everything at the beginning
48. Speak to people
52. Speed of iteration
54. People weren’t sticking around
55. People weren’t sticking around Not returning
56. People weren’t sticking around Not returning Getting started is too hard
60. People were creating more projects
61. People were creating more projects Weren’t doing much
62. People were creating more projects Weren’t doing much Some were abandoning
65. My craft