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Avatar for davidhughes davidhughes
December 04, 2012
Design
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Crafthouse Dublin

Avatar for davidhughes

davidhughes

December 04, 2012
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Transcript

  1. Craft means you care. Craft means you know.

  2. Designer @itsdavidhughes

  3. None
  4. None

  5. R.I.P. 2000 — 2012

  6. None
  7. None
  8. None

  9. Web typography

  10. Web typography What is Typecast?

  11. Web typography What is Typecast? (demo)

  12. Web typography What is Typecast? (demo) Lessons

  13. Web typography

  14. None

  15. Optimizing typography is optimizing readability, accessibility, usability, overall graphic balance.

    — Oliver Reichenstein

  16. Optimizing typography is optimizing readability, accessibility, usability, overall graphic balance.

  17. 17

  18. …It is the typographer’s task to divide up, organize and

    interpret this mass of printed…

  19. …matter in such a way that the reader will have

    a good chance of finding what is of interest to him.

  20. …matter in such a way that the reader will have

    a good chance of finding what is of interest to him.
  21. None

  22. ..

  23. None
  24. None
  25. None
  26. None
  27. None
  28. None
  29. None
  30. None
  31. None
  32. None

  33. 33

  34. 34

  35. Limited range

  36. Images or worse

  37. Web fonts

  38. 38

  39. Unlimited range

  40. Variable quality

  41. Using them is hard

  42. Let’s show you

  43. Lessons

  44. You don’t have to know everything at the beginning

  45. None
  46. None
  47. None

  48. Speak to people

  49. None
  50. None
  51. None

  52. Speed of iteration

  53. None

  54. People weren’t sticking around

  55. People weren’t sticking around Not returning

  56. People weren’t sticking around Not returning Getting started is too

    hard
  57. None
  58. None
  59. None

  60. People were creating more projects

  61. People were creating more projects Weren’t doing much

  62. People were creating more projects Weren’t doing much Some were

    abandoning
  63. None
  64. None

  65. My craft