Crafthouse Dublin

Transcript

1. Craft means you care. Craft means you know.

2. Designer @itsdavidhughes

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5. R.I.P. 2000 — 2012

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9. Web typography

10. Web typography What is Typecast?

11. Web typography What is Typecast? (demo)

12. Web typography What is Typecast? (demo) Lessons

13. Web typography

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15. Optimizing typography is optimizing readability, accessibility, usability, overall graphic balance.

    — Oliver Reichenstein

16. Optimizing typography is optimizing readability, accessibility, usability, overall graphic balance.

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18. …It is the typographer’s task to divide up, organize and

    interpret this mass of printed…

19. …matter in such a way that the reader will have

    a good chance of finding what is of interest to him.

20. …matter in such a way that the reader will have

    a good chance of finding what is of interest to him.
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22. ..

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35. Limited range

36. Images or worse

37. Web fonts

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39. Unlimited range

40. Variable quality

41. Using them is hard

42. Let’s show you

43. Lessons

44. You don’t have to know everything at the beginning

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48. Speak to people

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52. Speed of iteration

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54. People weren’t sticking around

55. People weren’t sticking around Not returning

56. People weren’t sticking around Not returning Getting started is too

    hard
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60. People were creating more projects

61. People were creating more projects Weren’t doing much

62. People were creating more projects Weren’t doing much Some were

    abandoning
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65. My craft