Product Analytics 101

If you can’t measure it, you can’t improve it
~ Peter F. Drucker, Father of modern management

All about product analytics with Goals, Signals and Metrics to be tracked in product & inspired from HEART framework proposed by Google.

Transcript

1. Product Analytics 101 Deesha Vora @Deesharv Co-founder and Product lead @SuperWiseSite If you can’t measure it, you can’t improve it ~ Peter F. Drucker, Father of modern management
2. GOAL → SIGNALS → METRIC Data Events Segmentation Funnels Cohort
3. Product Analytics Goals !
4. Happiness Engagement Adoption Retention Task Success HEART Framework
5. Product Analytics Signals !
6. Signals Survey Ratings H Amount of time user spends on a feature. E No of usage per day A Number of returning users R No of successful completes T
7. Blah blah blah….
8. Product Analytics Metrics !
9. Metrics Love Dialog, NPS, Ratings & Review
10. Promoters (9-10) Passive (7-8) Detractors (0-6) Metrics Love Dialog, NPS, Ratings & Review
11. Metrics Engagement No. of Content share No. Posts done No. of times a feature used in a day
12. Metrics Adoption Ease of Use for New Feature Engagement after new feature Events/Data for new feature
13. Metrics Retention Engagement over a period Renewal or Returning user No of active users
14. Metrics Task Success Time to post or load data Error free experience Rate of success
15. Analytics Tools - Apptimize - Google Tag Manager - Flurry - Mixpanel - Amplitude - Google Firebase Analytics
16. References - https://blog.teamtreehouse.com/product-analytics-101 - https://amplitude.com/mobile-analytics - https://news.greylock.com/the-only-metric-that-matters-now-with-fancy-slide s-232474cf414c - https://www.reforge.com/blog/growth-metric-acquisition-monetization-viralit y - https://piwik.pro/blog/product-analytics-101-a-beginners-guide/ - https://blog.teamtreehouse.com/product-analytics-101
17. Thank you ! Deesha Vora @Deesharv Co-founder and Product lead @SuperWiseSite Lead for @WomenWill Mumbai