Upgrade to Pro — share decks privately, control downloads, hide ads and more …

Product Analytics 101

Product Analytics 101

If you can’t measure it, you can’t improve it
~ Peter F. Drucker, Father of modern management

All about product analytics with Goals, Signals and Metrics to be tracked in product & inspired from HEART framework proposed by Google.

Avatar for Deesha Vora

Deesha Vora

March 23, 2019
Tweet

More Decks by Deesha Vora

Other Decks in Business

Transcript

  1. Product Analytics 101 Deesha Vora @Deesharv Co-founder and Product lead

    @SuperWiseSite If you can’t measure it, you can’t improve it ~ Peter F. Drucker, Father of modern management
  2. Signals Survey Ratings H Amount of time user spends on

    a feature. E No of usage per day A Number of returning users R No of successful completes T
  3. Metrics Adoption Ease of Use for New Feature Engagement after

    new feature Events/Data for new feature
  4. Analytics Tools - Apptimize - Google Tag Manager - Flurry

    - Mixpanel - Amplitude - Google Firebase Analytics
  5. Thank you ! Deesha Vora @Deesharv Co-founder and Product lead

    @SuperWiseSite Lead for @WomenWill Mumbai