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Product Analytics 101

Product Analytics 101

If you can’t measure it, you can’t improve it
~ Peter F. Drucker, Father of modern management

All about product analytics with Goals, Signals and Metrics to be tracked in product & inspired from HEART framework proposed by Google.

Deesha Vora

March 23, 2019
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  1. Product Analytics 101 Deesha Vora @Deesharv Co-founder and Product lead

    @SuperWiseSite If you can’t measure it, you can’t improve it ~ Peter F. Drucker, Father of modern management
  2. Signals Survey Ratings H Amount of time user spends on

    a feature. E No of usage per day A Number of returning users R No of successful completes T
  3. Metrics Adoption Ease of Use for New Feature Engagement after

    new feature Events/Data for new feature
  4. Analytics Tools - Apptimize - Google Tag Manager - Flurry

    - Mixpanel - Amplitude - Google Firebase Analytics
  5. Thank you ! Deesha Vora @Deesharv Co-founder and Product lead

    @SuperWiseSite Lead for @WomenWill Mumbai