Dering Hall Brand Deck 2018

Transcript

1. Where Design Meets Digital
2. Dering Hall is the design industry’s premier digital marketing partner We believe in the power of the Internet to reach and serve trade and consumer audiences with world-class editorial and digital tools that drive discovery, enable project organization, and generate leads Dering Hall is the only technology platform created by industry leaders to effectively serve the design community
3. Today’s Challenges The print media landscape no longer serves the design community and offers fewer opportunities for editorial coverage Design brands are increasingly competing for designer relationships and consumer attention against companies with strong online resources More designers are shopping and specifying from their devices, expecting easy access to information, tear sheets and other digital tools Consistently creating quality informative digital content is expensive, time- consuming, and beyond the skillsets of many design brands Most traditional marketing investments offer little insight into performance
4. We PUBLISH your brand story and products to our trade and consumer audience We PACKAGE your content into daily world-class editorial We DISTRIBUTE our editorial to a proprietary network of sites and social channels We CREATE ENGAGEMENT directly with your brand and individual products We MEASURE results and provide real-time analytics The Dering Hall System A digital marketing platform that produces results you can measure
5. Our Basic Membership Package Complete brand profile and product database published on Dering Hall Inclusion in Dering Hall original editorial, including access to our daily editorial submissions program Access to our analytics dashboard for your brand, so you can measure your return on investment
6. Inclusion In World-Class Editorial Coverage CREATED DAILY BY LEADING EDITORS FROM ELLE DECOR & ARCHITECTURAL DIGEST
7. Amplify Your Brand Across Multiple Channels Dering Hall shares its content across a proprietary network of websites, email newsletters, and social media channels. Dering Hall website – 350K monthly uniques (7M page views) Dering Hall newsletter – 180K subscribers Dering Hall social channels – 200K+ followers Syndication partners – 3.5M page views a month • Elle Decor, Cottages + Gardens, California Home + Design, Editor at Large, Forbes Life, Quintessence • In negotiation - Veranda, House Beautiful, Wall Street Journal, Berkshire Hathaway and others Design Centers – San Francisco Design Center, Boston Design Center + 10 ongoing conversations WOR KFLOW COMPANY SITES DESIGN CENTE R SITES D ESIGN BLOGS REAL ESTATE SITES NATIONAL DES IGN & LIFESTYLE MEDIA SITES REGIONAL DESIGN MEDIA SITES THE DERING HALL PROPRIETARY CONTENT NETWORK DeringHall.com DH e-newsletter DH social channels
8. Reach The Right Audiences For Your Brand OVER 40,000 DESIGNERS AND MILLIONS OF CONSUMERS WITH A DESIGN BUYER PROFILE Affinity Category HOME & GARDEN HOME DÉCOR NEWS & POLITICS TRAVEL FOOD & DINING ART & THEATER Age 5% 18 – 24 19% 25 – 34 21% 35 – 44 20% 45 – 54 24% 55 – 64 11% 65+ Gender 85% FEMALE 15% MALE Audience 75% CONSUMER 25% TRADE (Dering Hall website and e-newsletter)
9. Create a Direct Connection MORE THAN JUST WORLD-CLASS EDITORIAL: ARTICLES AND DIRECTORIES THAT LINK DIRECTLY TO YOUR PROFILE AND PRODUCTS
10. Insight You Can’t Find Anywhere Else Measure activity at every stage of the sales funnel View Demo
11. Get More From Your Membership With Sponsored Content Programs The dedicated editorial coverage you always wanted on your company: Comprehensive product launch stories Slideshows showing how designers use your products Behind-the-scenes features from design experts All sponsored content is designed to educate prospects and elevate the perception of your brand
12. Sponsored Content Case Studies SPONSORED CONTENT INCREASED PRODUCT AND PROFILE SITE VISITS, BOOSTED TEAR SHEET VOLUME AND GENERATED MORE LEADS
13. Powering Product Search on Design Center Websites Design center websites like the SFDC website are beautiful and are searchable by showroom, but not by the products in those showrooms. By adding product search to their website, design centers can support their showrooms by creating a true digital design center experience for their tenants and brands in a new and functional way. Ultimately, product search leads to foot traffic. The SFDC product search will launch in late March. In the coming months, Dering Hall will add a designer directory and more content to the SFDC website. You can see how the SFDC product search will work here.
14. Industry Innovation Partner Dering Hall continues to invest in technology to better serve the design marketplace Adding geo-location technologies to highlight showrooms Expanding our data analysis tools and market research reporting Adding new navigation and filters to aid onsite search by category Creating enhancements for multi-brand companies Prototyping visual search
15. MEMBERSHIP@DERINGHALL.COM 330 7th Ave | 9th Floor New York City WORK WITH US