E-commerce for Artists

Presentation given at Watch This Space art gallery as part of the Emerging Artist Program.

Transcript

1. E-commerce for artists Jonathan Rossiter, Web Developer, desertdigital.com.au
2. Introduction
3. Part 1- Why you should sell your art online
4. 0 9.5 19 28.5 38 Australian E-commerce Sales (Billions) Source: ecommercereport.com.au $27.0 $30.2 $33.0 $37.1 2013 2012 2011 2010
5. –Australia Post source: alicespringsnews.com.au 20/5/2014 “The growth of ecommerce parcel volumes... has increased over the past 5 years as more and more Australians are shopping online”
6. Part 2 - Art & E-commerce
7. Types of arts & crafts you can sell online Physical goods • Visual art • Craft • Sculpture • Prints • Ceramics Digital goods • Music • Video • E-books • Photography
8. Digital goods (briefly) Music E-books Photos videos (stock)
9. Physical goods General Arts & Crafts Art Specific Australian Art
10. Selling on a marketplace Disadvantages • You don't own the domain or data • Commissions/fees • Competition/visibility Advantages • Little technical knowledge needed • Little or no up-front costs, only when you make a sale • Some marketing is done for you • Buyers are there to shop
11. Part 3 - Owning your own store
12. What does this mean?
13. "D-I-Y" solutions • Pay for web hosting & domain • Install free Content Management System e.g. Wordpress • Install a free or paid "theme" • Install e-commerce "plugin" • Handle payments through PayPal ! ...or pay a web dev agency to do this
14. Costs for D-I-Y or agency Domain name Hosting Pre-built theme ! PayPal fees SSL certificate (if processing credit cards) ! ...or agency fee $12/year $20/month $100 ! 2.7% $100/year ! ! ! $2000+
15. D-I-Y Disadvantages • Some technical knowledge needed • If something goes wrong, you pay for support Advantages • Can customise completely
16. example: Kaye Kessing www.kayekessing.com
18. Part 4 - Another option "Hosted E-commerce"
19. What does "hosted e-commerce" mean?
21. Hosted e-commerce Disadvantages • Small amount of technical knowledge needed Advantages • Can customise somewhat • No need to worry about payment processing • Technical support provided • Includes hosting
22. Costs for Hosted E-commerce Domain name Hosting Theme ! Transaction fees ! Plan $12/year Included 0 - $100 ! 2% ! $14/month upwards
23. Currently requires a BETA Stripe account in Australia
24. Example store themes
28. Part 4 - How to set up Shopify
32. Choose a theme
33. Customise theme and upload logo
34. Enter products
35. Example
37. Part 5 - Registering a domain name
38. your-artist-name.my-shopify.com vs. your-artist-name.com.au
39. netvirtue.com.au Australian domain registrar
45. Enter the domain name you registered
46. Now click edit
47. Need to edit and save the lines marked "A"
48. Q&A
49. Thank you.