[2019.10 Meetup][TALK] Antoine Craske - How DevOps supported La Redoute reinvention

Talk: How DevOps supported La Redoute reinvention
Speaker: Antoine Craske

In 2014, La Redoute has 4 years to reinvent itself to regain its profitability. Structural transformation was required to evolve all part of the business and IT, where DevOps revealed to be a major accelerator for us since then. We are now focused on scaling our teams supported by a distributed microservices architecture.

We intend to share our experience, practices, learnings during our transformation journey.

Antoine Craske is passionate about strategy, innovation, technology, organization and systems. Leading the IT Development Center in Portugal at La Redoute, with 100+ DevOps professionals. Tech Meetup organizer in Leiria, within TICE.Leiria workgroup. Active in open-source, co-founder of Cerberus Testing.

Transcript

1. 1 DevOps Adoption @ La Redoute How DevOps supported La Redoute reinvention Antoine Craske
2. 2 DevOps Adoption @ La Redoute La Redoute ?
3. 3 DevOps Adoption @ La Redoute 750+m€ sales European Market 73% Internal Design 99% Notoriety in France Top 10 Visited in France 7m unique visitor/m 96+% Sales on Digital Channel 50%+ mobile Most Automated Warehouse Europe 50 Stores & Corners Galeries Lafayette Shareholder at 51% Key Figures
4. DevOps Adoption @ La Redoute 4 Preferred Family & Lifestyle Platform
5. 5 DevOps Adoption @ La Redoute
6. 6 DevOps Adoption @ La Redoute
7. DevOps Adoption @ La Redoute 7
8. 8 DevOps Adoption @ La Redoute
9. TITRE DE LA PRESENTATION 9
10. 10 DevOps Adoption @ La Redoute DevOps ?
11. DevOps Adoption @ La Redoute 11 La Redoute created the Distance Selling Concept, supported by first Mainframe technologies Key Driver VAD Market Share ASAP France Big Selling Machine International Startups Mode
12. 12 DevOps Adoption @ La Redoute DevOps ? Quarterly Release “Fine, we have a 6 months catalog” < 99% Availability “Maintenance Friday to Monday”
13. 13 DevOps Adoption @ La Redoute < 2000 VAD 2000 Web
14. 14 DevOps Adoption @ La Redoute Web apparition, as a necessary change for growth opportunities Websites Launch .fr New York Offices Redcats Platform .com(s) Group Platform Startup Platform
15. 15 TITRE DE LA PRESENTATION Lucrative & Comfortable years passed …
16. DevOps Adoption @ La Redoute 16 First Warning Signs and the need to adapt France 1 year IT Project to deliver 24 hours delivery First Investment in Web Testing ESB for emerging Distributed Architecture International Decreasing margins, competition, 3-12 months releases Harmonisation to same web platform Continuous Integration with migration to Portugal IT System
17. DevOps Adoption @ La Redoute 17 First Value of an emerging DevOps Back-office CI • Deploy : 3 months > 3 weeks • Lead-Time : Yearly > Month(s) • MTTA/R : Month to Days System & Org Design • Limit WIP with Kanban • Operations control, own 24/7 • New Teams : Integration, Test, ESB, Monitoring Web Testing Automation • Deploy : 3 months > 2 weeks • Lead-Time : 6 > 2-3 Months • MTTA/R : Weeks to Day(s)
18. 18 DevOps Adoption @ La Redoute < 2000 VAD 2000 Web 2013-2017 e-commerce La Redoute exits PPR 4 years to transform
19. DevOps Adoption @ La Redoute 19 Transformation Imperatives E-commerce player 60% to >90% online X10 faster collection cycle-time 2 => 20 catalogs/year Operational Excellence 1.5 day to 2 hours order processing Develop and scale new business models Home, MKP, ideas
20. DevOps Adoption @ La Redoute 20 Transformation Imperatives E-commerce player 60% to >90% online X10 faster collection cycle-time 2 => 20 catalogs/year Operational Excellence 1.5 day to 2 hours order processing Develop and scale new business models Home, MKP, ideas Accelerate Web Delivery & Performance Architecture to be faster and more flexible Architecture to be faster and more flexible Architecture to be faster and more flexible
21. 21 DevOps Adoption @ La Redoute < 2000 VAD 2000 Web 2013-2017 e-commerce La Redoute exits PPR 4 years to transform Web Delivery Web Performance Architecture
22. Accelerate Web Delivery & Performance DevOps Adoption @ La Redoute 22 .fr .intl m.laredoute.xy laredoute.xy laredoute.xy Initial State Migration Optimisation Mobile-1st 100% responsive Double specs & coding Single implementation Platform Choice
23. Our Web Delivery was slow down mainly on the Testing Phase DevOps Adoption @ La Redoute 23 Req. Design Code QA UAT Deploy Run 2 weeks 2 weeks 2 weeks 2 weeks 2 weeks 2 weeks 3 months
24. Our Web Delivery was slow down mainly on the Testing Phase DevOps Adoption @ La Redoute 24 Req. Design Code QA UAT Deploy Run Slow UAT Manual Test Changes accumulation Branches Merges Technical Test Big & Risky releases Other accidental complexity Inconsistent environment Highly complex codebase Indirect bugs …
25. Our Web Delivery was slow down mainly on the Testing Phase DevOps Adoption @ La Redoute 25 Smaller & Faster Releases Req. Design Code QA UAT Deploy Run Slow UAT Manual Test Changes accumulation Branches Merges Technical Test Big & Risky releases Functional Test Automation Trunk-Based Development Features Flags, A/B Testing Incremental Features & Specs Other accidental complexity Inconsistent environment Highly complex codebase Indirect bugs …
26. The delivery process was changed to delivery every day incremental value DevOps Adoption @ La Redoute 26 Req. Design Code QA UAT Deploy Run Functional Test Automation Trunk-Based Development Features Flags, A/B Testing Incremental Features & Specs Shift-left
27. The delivery process was changed to delivery every day incremental value DevOps Adoption @ La Redoute 27 Req. Design Code QA UAT Deploy Run Scope until 11 am UAT in 2 hours Daily Deploy Functional Test Automation Trunk-Based Development Features Flags, A/B Testing Incremental Features & Specs Shift-left
28. The delivery process was changed to delivery every day incremental value DevOps Adoption @ La Redoute 28 Req. Design Code QA UAT Deploy Run Scope until 11 am UAT in 2 hours Daily Deploy UX Monitoring A/B Testing Features Flag Hotfix – plan B Functional Test Automation Trunk-Based Development Features Flags, A/B Testing Incremental Features & Specs Functional Test Automation Functional Test Automation Shift-left
29. The delivery process was changed to delivery every day incremental value DevOps Adoption @ La Redoute 29 180 2000 2900 4500 5500 2014 2015 2016 2017 2018 Automated Test Suite Req. Design Code QA UAT Deploy Run Scope until 11 am UAT in 2 hours Daily Deploy UX Monitoring A/B Testing Features Flag Hotfix – plan B Functional Test Automation Trunk-Based Development Features Flags, A/B Testing Incremental Features & Specs Functional Test Automation Functional Test Automation Shift-left 96% successful production deploy on business days
30. Our Test Strategy relies on End-to-End Functional Testing as a priority 30 Functional Testing • End-to-End • Component Integration Testing Unit Testing La Redoute Test Pyramid Manual Books DevOps Adoption @ La Redoute
31. Functional testing also in Production TITRE DE LA PRESENTATION 31
32. Accelerate Web Delivery & Performance DevOps Adoption @ La Redoute 32 .fr .intl m.laredoute.xy laredoute.xy laredoute.xy Initial State Migration Optimisation Mobile-1st 100% responsive Ideas every 3-6 months Releases every 2-4 weeks 2 weeks QA Double specs & coding Ideas every week/month Releases every day 2 hours QA Single implementation Ideas every 1-3 months Releases every 1-2 week 1-2 weeks QA
33. 33 DevOps Adoption @ La Redoute < 2000 VAD 2000 Web 2013-2017 e-commerce La Redoute exits PPR 4 years to transform Web Delivery Web Performance Architecture
34. Performance focus, metrics, observability, for everyone including Business DevOps Adoption @ La Redoute 34
36. Performance – France/European scope DevOps Adoption @ La Redoute 36
37. 37 DevOps Adoption @ La Redoute < 2000 VAD 2000 Web 2013-2017 e-commerce La Redoute exits PPR 4 years to transform Web Delivery Web Performance Architecture
38. Legacy reduction as a major stake in liberating investments and work parallelisation DevOps Adoption @ La Redoute 38 Monolith Mainframe Web Platform ESB Platform Mainframe Customers Events Marketplace Offers PIM OMS TMS WMS Promotions Payment CRM DFO ESB Platform Web Platform Legacy VAD New’R Transformation Platform Internal Dev Integrated Software
39. Legacy reduction as a major stake in liberating investments and work parallelisation DevOps Adoption @ La Redoute 39 Mainframe Customers Events Marketplace Offers PIM OMS TMS WMS Promotions Payment CRM DFO ESB Platform Web Platform New’R Transformation Platform Internal Dev Integrated Software Balanced DevOps Period Web Organisational focus o Complex back transformation Back leveraged CI stack and competencies o 450+ pipelines o Heterogeneity, Not as Code Unstable organisational period (3500 to 1500 FTEs)
40. Lessons Learned Generic, but do it : take risks for what’s right Set ambitious objectives to leverage your constraints Invest in Design & Problem Solving DevOps Adoption @ La Redoute 40
42. 42 DevOps Adoption @ La Redoute < 2000 VAD 2000 Web 2013-2017 e-commerce 2017-2019 Omnichannel GL Ownership 51% Stores acceleration Organisation Culture Technology
43. 43 A first step was to concentrate teams and clarify major interactions DevOps Adoption @ La Redoute Web Study Web Dev Back Study Back Portugal ESB France Back Spain Back Poland Ops Arch Ops PT DBA Web Initial diluted organisation Take ownership and concentrate
44. 44 A first step was to concentrate teams and clarify major interactions DevOps Adoption @ La Redoute Web Study Web Dev Back Study Back Portugal ESB France Back Spain Back Poland Ops Arch Ops PT DBA Web Cross-Functional Teams Take ownership and concentrate Web Study/UX Web Dev Web Ops Client Finance Marketing Publication Product Logistic Ops Arch Ops Delivery - Portugal Initial diluted organisation To a first aligned model
45. 45 A first step was to concentrate teams and clarify major interactions DevOps Adoption @ La Redoute Web Study Web Dev Back Study Back Portugal ESB France Back Spain Back Poland Ops Arch Ops PT DBA Web Cross-Functional Teams Take ownership and concentrate Web Study/UX Web Dev Web Ops Client Finance Marketing Publication Product Logistic Ops Arch Ops Delivery - Portugal Initial diluted organisation To a first aligned model Study Dev Study Dev Study Dev Study Dev Study Dev Study Dev
46. 46 More Agile and DevOps models emerged Client Finance Marketing Publication Product Logistic Platform Team Post-Checkout Search & Product Order Experience & Account HD N1/2 Apps Supervision Observability Quality ESB Web Platform & Performance DBA Infra Secu AS400 MF Front Back Platform Stream aligned Platform Team Subsystem Enabling SDM DevOps
47. 47 DevOps Adoption @ La Redoute < 2000 VAD 2000 Web 2013-2017 e-commerce 2017-2019 Omnichannel GL Ownership 51% Stores acceleration Organisation Culture Technology
48. 48 Move to the same floor and organisational flow Floor 1 - Dev Floor 0 - Ops Floor 1 – Dev & Ops Stream aligned Stream aligned Stream aligned Stream aligned Stream aligned Platform DBA HD AS400/MF Supervision Observability Quality / Web Infra Office layout DevOps Adoption @ La Redoute Secu Flow of Work
49. 49 Internal Communities for sharing, best-practices in network Tech Talks Dev Community Quality Hub Observability Group Event-driven Microservices, Kafka & K8S Ivory Towers Architects DevOps Adoption @ La Redoute Dev environment Infra libraries Metrics guidelines
50. 50 Investment in a common culture & rituals
51. 51 DevOps Adoption @ La Redoute < 2000 VAD 2000 Web 2013-2017 e-commerce 2017-2019 Omnichannel GL Ownership 51% Stores acceleration Organisation Culture Technology
52. 52 Gradual Adoption of Cloud-Native Platform 52 Mainframe Customers Events Marketplace Offers PIM OMS TMS WMS Promotions Payment CRM DFO ESB Platform Web Platform La Redoute Platform CI/CD On-Premise Capacity to parallelize development Time-Coupling & Low Scalability Lack Self-Service / Waiting Time Lacking UX/Back/Data Transversal
53. 53 Gradual Adoption of Cloud-Native Platform 53 Mainframe Customers Events Marketplace Offers PIM OMS TMS WMS Promotions Payment CRM DFO ESB Platform Web Platform La Redoute Platform CI/CD On-Premise Capacity to parallelize development Time-Coupling & Low Scalability Lack Self-Service / Waiting Time Lacking UX/Back/Data Transversal Streaming Event-Driven Microservices Self-Service DevEx Cloud : SaaS & PaaS
54. 54 Gradual Adoption of Cloud-Native Platform 54 Mainframe Customers Events Marketplace Offers PIM OMS TMS WMS Promotions Payment CRM DFO ESB Platform Web Platform La Redoute Platform CI/CD On-Premise CI/CD Cloud-Native
55. 55 Gradual Adoption of Cloud-Native Platform 55 Mainframe Customers Events Marketplace Offers PIM OMS TMS WMS Promotions Payment CRM DFO ESB Platform Web Platform La Redoute Platform CI/CD On-Premise CI/CD Cloud-Native Web to Cloud Back MS Data MS Replatform Mainframe
56. 56 Gradual Adoption of Cloud-Native Platform 56 Mainframe Customers Events Marketplace Offers PIM OMS TMS WMS Promotions Payment CRM DFO ESB Platform Web Platform La Redoute Platform CI/CD On-Premise CI/CD Cloud-Native Micro-Front-End Web to Cloud Back MS Data MS Replatform Mainframe … Promotions
58. DevOps Adoption @ La Redoute 58
59. • 59 DevOps Adoption @ La Redoute Lessons Learned Organisation Interactions > Organisation Principles > Rules Limit WIP, Roadmaps
60. • 60 DevOps Adoption @ La Redoute Lessons Learned Organisation Culture Interactions > Organisation Principles > Rules Limit WIP, Roadmaps Mindset changes Team > Individual Support & Drive
61. • 61 DevOps Adoption @ La Redoute Lessons Learned Organisation Culture Technology Interactions > Organisation Principles > Rules Limit WIP, Roadmaps Mindset changes Team > Individual Support & Drive Iterate for one-door decisions Balance speed versus vendor lock-in Explain vision to whole company
62. 62 DevOps Adoption @ La Redoute < 2000 VAD 2000 Web 2013-2017 e-commerce 2017-2019 Omnichannel 2020-2021 : Phygital, Reactive Org
63. 63 DevOps Adoption @ La Redoute Feature Team Deployment Organisation Culture Technology Agile & DevOps @ Scale Tech as a Pillar of the Culture APIs, Streaming Cloud-Native Event-Driven MS DevOps Roadmap @ La Redoute Platform Team Acceleration Tech Culture Adhesion Tech Culture Deploy Production-Ready & Share Value Scale 2019 2020 2021
64. 64 DevOps Adoption @ La Redoute A DevOps ambition to reach Elite for 80% of the perimeter
65. 65 DevOps Adoption @ La Redoute Thank you Antoine Craske