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体験を売るためのサービスづくり

Takaya Deguchi
December 15, 2017

 体験を売るためのサービスづくり

公立はこだて未来大学大学院 サービスマネジメント特論
2017/12/15 講義資料 (公開用)

下記の資料をベースに、"サービス"や"コンテキスト"とは何かについて加筆しました
https://speakerdeck.com/dex1t/bu-que-shi-satoumakufu-kiausabisukai-fa

Takaya Deguchi

December 15, 2017
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  1. ମݧΛചΔͨΊͷαʔϏεͮ͘Γ
    ެཱ͸ͩͯ͜ະདྷେֶ αʔϏεϚωδϝϯτಛ࿦
    2017.12.15

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  2. ग़ޱو໵
    ΫοΫύουגࣜձࣾגࣜձࣾϏοτδϟʔχʔ
    ϓϩμΫτϚωʔδϟʔ 69ΤϯδχΞ
    ΫοΫύουʹ೥৽ଔೖࣾɻࣾ಺֎Ͱ৽نαʔϏεͷ
    ্ཱͪ͛Λଟ਺ܦݧɻاը͔ΒαʔϏεσβΠϯɺ։ൃ·
    Ͱɺ৬छΛԣஅͯ͠ϓϩμΫτ࡞ΓʹऔΓ૊Ήɻ݉ۀઌͷ
    ϏοτδϟʔχʔͰ͸#UP#ྖҬͷ৽نࣄۀʹैࣄɻ
    )$%/FUೝఆਓؒத৺ઃܭεϖγϟϦετɻ
    @dex1t

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  3. αʔϏεͱϏδωεͷؔ܎ੑ
    αʔϏε࡞Γͷ೉͠͞
    αʔϏε࡞ΓΛͲ͏࣮ફ͍ͯ͠Δ͔
    ࠓ೔ͷςʔϚ
    !࣭໰͸͍ͭͰ΋͓ؾܰʹ

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  4. αʔϏεͬͯͳʹʁ

    View Slide

  5. View Slide

  6. View Slide

  7. ೔ຊඪ४࢈ۀ෼ྨͷҰɻ॓ധઃඋି༩ۀɼ޿ࠂۀɼमཧۀɼڵߦۀɼҩྍอ݈ۀɼफڭɾڭҭɾ๏຿ؔ܎ͳͲɼඇ෺࣭తੜ࢈෺ʢαʔϏεʣΛੜ࢈͢Δ͋ΒΏΔۀ຿ɻ
    ೔ຊඪ४࢈ۀ෼ྨͷҰɻ޿ࠂۀɼमཧۀɼڵߦ
    ۀɼҩྍอ݈ۀɼफڭɾڭҭɾ๏຿ؔ܎ͳͲɼ
    ඇ෺࣭తੜ࢈෺Λੜ࢈͢Δ͋ΒΏΔۀ຿ɻ
    l
    z
    ŠŠࡾলಊେࣙྛ

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  8. ΫϥϒνʔϜ͸ࢼ߹Λ։࠵ͯ͠ऩӹΛಘΔ
    αʔϏεͱ͍͑ͦ͏$

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  9. ϥʔϝϯΛൢച͢Δ͜ͱͰऩӹΛಘΔ
    αʔϏεͰ͸ͳͦ͞͏%

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  10. ᘖᘣɾᘖᘣ౾Λൢച͢Δ͜ͱͰऩӹΛಘΔ
    αʔϏεͰ͸ͳͦ͞͏%

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  11. ಉ͘͡ɺᘖᘣɾᘖᘣ౾Λൢച͢Δ͜ͱͰऩӹΛಘΔ
    αʔϏεͰ͸ͳͦ͞͏ʜ

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  12. શͯͷ͓٬༷΁࠷ߴͷελʔόοΫεମݧΛఏڙͰ
    ͖ΔΑ͏ɺߦಈࢦ਑ΛఆΊɺ೔ʑମݱ͍ͯ͠·͢ɻ
    l
    z
    ŠŠ4UBSCVDLT.JTTJPOBOE7BMVFT

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  13. ελόᐌ͘ɺ࠷ߴͷελʔόοΫεମݧΛച͍ͬͯΔ

    Ոɺ৬৔ɺʹଓ͘ࡾ൪໨ͷ৔ॴ αʔυϓϨΠε


    Ͱ͸ελό͸αʔϏεͳͷ͔ʁ

    ७ਮʹίʔώʔΛങ͍ʹདྷ͍ͯΔਓ΋͍Δ ҿ৯ۀ


    ސ٬͕ԿʹՁ஋Λײͯ͡ɺ͓ۚΛ෷͏ͷ͔Ͱଊ͑ํ͸มΘΔ
    ελό͸ԿΛച͍ͬͯΔͷ͔

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  14. (PPET%PNJOBOU-PHJD

    ސ٬ʹఏڙ͞ΕΔͷ͸੡଄͞ΕͨϞϊࣗମ
    ⿣ Ϟϊͷަ׵Ձ஋

    4FSWJDF%PNJOBOU-PHJD

    ސ٬ʹఏڙ͞ΕΔͷ͸αʔϏεɻϞϊ͸ߏ੒ཁૉͷͻͱͭ
    ⿣ ελόͰݴ͑͹ɺίʔώʔ͸ߏ੒ཁૉͷͻͱͭ

    αʔϏεͷମݧՁ஋

    (PPET%PNJOBOU͔Β4FSWJDF%PNJOBOU΁ϏδωεϞσϧΛม͑ͭͭ͋Δاۀ͕૿
    ͍͑ͯΔ
    ϞϊΛചΔ࣌୅͔ΒମݧΛചΔ࣌୅΁

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  15. ମݧΛചΔͬͯͲ͏͍͏͜ͱʁ

    View Slide

  16. View Slide


  17. ཱྀઌͷ౔஍ʹ฻Β͢ମݧ

    ϗετͱͷަྲྀɺͦͷ౔஍ͳΒͰ͸ͷ॓ധઃඋɺϩέʔγϣϯ

    ೔ຊͰͷϓϩϞʔγϣϯl฻Β͢Α͏ʹཱྀ͠Α͏z

    ϗςϧͱൺֱͨ͠௿Ձ֨͞ɺ༧໿ମݧͷྑ͞ɺ΋෭࣍తͳՁ஋
    ɹɹɹɹ͕ച͍ͬͯΔମݧ

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  18. ͦͷ౔஍ͳΒͰ͸ͷମݧΛ༧໿

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  19. View Slide


  20. Ұݟ͢ΔͱίϫʔΩϯάεϖʔε ৔ॴି͠
    ʹݟ͑Δ͕ʜ

    ૑଄ੑͷൃش͠΍͢͞Λߟ͑ൈ͍ۭͨؒઃܭ

    ΦʔϓϯεϖʔεɺΠέͯΔۭؒσβΠϯɺߴ଎Πϯλʔωοτɺϓ
    Ϧϯλʔɺඒຯ͍͠ϑʔυɾυϦϯΫɺձٞࣨɺϤΨ

    ΫϦΤΠςΟϒͳਓୡಉ࢜ͷܨ͕Γ

    ίϛϡχςΟϚωʔδϟʔɺઐ༻ͷ4/4ɺٻਓɺΠϕϯτ

    ձһͳΒੈքதͷ8F8PSLΦϑΟε͕ར༻Մೳ
    ɹɹɹɹ͕ച͍ͬͯΔମݧ

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  21. ମݧ͸ϞϊҎ্ͷՁ֨ͰചΕΔ

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  22. ϓϨϛΞϜαʔϏεͷҰ෦

    ਓؾॱݕࡧ͸ֹ݄ԁͷ༗ྉػೳ

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  23. ΫοΫύου͸ԿΛച͍ͬͯΔͷ͔

    Ұݟ͢Δͱɺݕࡧ݁Ռͷฒ΂ସ͑ػೳΛച͍ͬͯΔʜʁ

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  24. ෉ͱࡀͷଉࢠͱਓ฻Β͠

    ग़࢈લ͸֎৯͕ଟ͘ɺྉཧΛ೔ৗతʹ࢝Ίͨͷ͸ҭٳத͔Βɻྉཧ
    ʹ͸ࣗ৴͕ແ͍ɻ

    ҭٳ෮ؼ͔ͯ͠Β͸࣌୹ۈ຿ɻؼ୐ޙ͸Ոࣄͱҭࣇʹ௥ΘΕΔຖ೔

    ʮిंͷͳ͔Ͱࠓ൩ͭ͘Δ΋ͷΛͺͺͬͱܾΊͯɺӺΛ߱ΓͨΒ
    ଍Γͳ͍৯ࡐΛεʔύʔͰങ͍ͨ͞ͳ͖Όʜʯ

    ʮࠓ೔ͳʹͨ΂͍ͨʁʯ(ʮͳΜͰ΋͍͍Αʯʮʯ
    ਓؾॱݕࡧͷϞσϧϢʔβʔ
    ࡀ݉ۀओ්ҏ౻͞Μ

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  25. ך⣣⦼⟎铡ء٦ز
    醡ㅷך暴䗙
    ਓؾॱݕࡧ
    ຖ೔ͷݙཱʹ೰Ήҏ౻͞Μ
    ࠓ೔ͷݙཱΛͺͺͬͱܾΊ͍ͨ
    ଟ͘ͷϨγϐ͔ΒܾΊΒΕͳ͍
    ࣦഊ͕ͳ͘ඒຯ͍͠Ϩγϐ͕͙ܾ͢·Δ
    铬겗
    妜実
    ِ٦ؠ٦ כծ
    ָծ
    ךדծ
    ֿהח⣣⦼ָ֮׷կ

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  26. Ұݟ͢Δͱɺݕࡧ݁Ռͷฒ΂ସ͑ػೳΛച͍ͬͯΔʜʁ%

    ʮࠓ೔ͳʹ࡞Ζ͏ʁʯ͕͙͢ʹղܾ͢ΔମݧΛച͍ͬͯΔ
    ΫοΫύου͸ԿΛച͍ͬͯΔͷ͔
    ॻ੶ҹ੫౳

    ޿ࠂࣄۀ
    14ࣄۀ

    ϓϨϛΞϜαʔϏε 14
    ࣄۀ͸ֹ݄ԁΛ
    Ϣʔβʔʹ෷͍ͬͯͨͩ͘͜ͱͰऩӹΛಘ͍ͯΔ

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  27. ਓؾॱݕࡧ͸ͳͥࢧ࣋͞ΕΔͷ͔

    ೰Έͷղܾํ๏͕త֬

    ʮࠓ೔ͳʹͭ͘Ζ͏ʁʯΛղܾ͢Δํ๏ࣗମ͸͍ͭ͘΋͋Δ

    ঎඼͕ͦͳ͑ΔػೳͱɺϢʔβʔͷར༻จ຺͕Ϛον͍ͯ͠Δ

    ϢʔβʔͱͦΕΛऔΓר͘ίϯςΩετ΁ͷཧղ

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  28. ϢʔβʔͱίϯςΩετ

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  29. ίϯςΩετ
    จষͳͲͷલޙͷؔ܎ɻจ຺ɻ
    ࣄ݅΍ग़དྷࣄʹ͔͔ΘΔࣄ৘ɾഎޙؔ܎ɻ
    l
    z
    ŠŠࡾলಊେࣙྛ

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  30. ෉ͱࡀͷଉࢠͱਓ฻Β͠

    ग़࢈લ͸֎৯͕ଟ͘ɺྉཧΛ೔ৗతʹ࢝Ίͨͷ͸ҭٳத͔Βɻྉཧ
    ʹ͸ࣗ৴͕ແ͍ɻ

    ҭٳ෮ؼ͔ͯ͠Β͸࣌୹ۈ຿ɻؼ୐ޙ͸Ոࣄͱҭࣇʹ௥ΘΕΔຖ೔

    ʮిंͷͳ͔Ͱࠓ൩ͭ͘Δ΋ͷΛͺͺͬͱܾΊͯɺӺΛ߱ΓͨΒ
    ଍Γͳ͍৯ࡐΛεʔύʔͰങ͍ͨ͞ͳ͖Όʜʯ

    ʮࠓ೔ͳʹͨ΂͍ͨʁʯ(ʮͳΜͰ΋͍͍Αʯʮʯ
    ҏ౻͞ΜͷίϯςΩετ
    ࡀ݉ۀओ්ҏ౻͞Μ

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  31. *γϯΨϙʔϧɾνϟϯΪۭߓͰݟ͚ͭͨࣄྫ

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  32. νϟϯΪۭߓΛ๚ΕͨࡍͷίϯςΩετ

    ͸͡ΊͯͷγϯΨϙʔϧͰҰਓཱྀ

    ਂ໷࣌ʹۭߓண͍ͨͷͰɺަ௨खஈ͸λΫγʔ͔͠ແ͍

    ധ೔ͷ଺ࡏͳͷͰɺݱۚͷ྆ସ͸߇͑ΊʹɻͳΔ΂͘
    ΧʔυͰܾࡁ͍ͨ͠

    ʮ҆શͳࠃͬͯฉ͚͘Ͳɺւ֎ͷλΫγʔͬͯ΅ͬͨ
    ͘ΒΕͦ͏ͩ͠ɺӳޠۤखͩ͠ෆ҆ͩͳ͊ʜʯ
    ࡀ1.%͞Μ

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  33. ৐٬͔ΒΈͨ6CFSͷྑ͞

    ஍ਤΛ࢖ͬͯߦ͖ઌΛࢦఆͰ͖ΔͷͰɺॅॴΛௐ΂Δख͕ؒͳ͍

    Χʔυ΍"QQMF1BZ౳ΞϓϦ্ͰܾࡁͰ͖Δ

    ΞϓϦͰ׬݁͢ΔͷͰӡసखͱίϛϡχέʔγϣϯ͕ෆཁ

    ϓϩͷ
    λΫγʔʹൺ΂ΔͱՁ͕͍֨҆

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  34. 6CFS͸๻ͷίϯςΩετʹϚον͍ͯ͠Δʜʁ

    ͸͡ΊͯͷγϯΨϙʔϧͰҰਓཱྀ

    ਂ໷࣌ʹۭߓண͍ͨͷͰɺަ௨खஈ͸λΫγʔ͔͠ແ͍

    ധ೔ͷ଺ࡏͳͷͰɺݱۚͷ྆ସ͸߇͑ΊʹɻͳΔ΂͘
    ΧʔυͰܾࡁ͍ͨ͠

    ʮ҆શͳࠃͬͯฉ͚͘Ͳɺւ֎ͷλΫγʔͬͯ΅ͬͨ
    ͘ΒΕͦ͏ͩ͠ɺӳޠۤखͩ͠ෆ҆ͩͳ͊ʜʯ
    ࡀ1.%͞Μ

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  35. νϟϯΪۭߓͰͷݱ࣮

    6CFS͸৐ं৔ॴΛӡసखʹ஌ΒͤΔඞཁ͕͋Δ

    ௨ৗ͸(14Ͱݱࡏ஍ΛࢦఆͰ͖Δ͕ɺγϯΨϙʔϧͰ͸Ґஔ͕
    ϒϨ·͘Δ ݪҼෆ໌


    ۭߓͷલʹंಓ͕͋Γ͗͢

    ॳΊͯνϟϯΪۭߓʹདྷΔ؍ޫ٬ʹͱͬͯ͸ࣗ෼͕Ͳ͜ʹ͍
    Δͷ͔Θ͔Βͳ͍

    ϋΠ΢ΣΠͳͷͰҐஔΛؒҧ͑ΔͱେճΓ͕ඞཁ

    ݁Ռɺ6CFSΛ༧໿ͯ͠΋υϥΠόʔ͔ΒΩϟϯηϧ͞Ε·
    ͘Δ ճ࿈ଓ

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  36. ຊ౰ʹཉ͔ͬͨ͠΋ͷ

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  37. νϟϯΪۭߓͷ(SPVOE5SBOTQPSU$PODJFSHF

    ߦ͖ઌͷϗςϧ໊Λࢦఆ͢Δͱɺ৐Γ߹͍ͷϚΠ
    ΫϩόεΛΞϨϯδͯ͠༧໿ͯ͘͠ΕΔ

    λΫγʔΑΓ΋ѹ౗తʹ͍҆

    Χʔυ΍"QQMF1BZͰࣄલܾࡁͰ͖Δ

    Ո଒࿈Ε౳ͷ৔߹͸ઐ༻ͷλΫγʔΛΞϨϯδ

    ૢ࡞ʹࠔͬͯΔૉৼΓΛݟͤΔͱɺԿ΋ݴΘͳͯ͘
    ΋܎һ͕ख఻ͬͯ͘ΕΔ

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  38. ମݧΛಧ͚ΔͨΊʹ͸ίϯςΩετͷཧղ͕ඞཁ

    ໨త஍ʹͨͲΓண͘ػೳ͸ͲΕ΋ಉ͡

    λΫγʔɺ6CFSɺ(SPVOE5SBOTQPSU$PODJFSHF

    ίϯςΩετ͕ҟͳΔͱબ୒ࢶ͸มΘΔ

    ๻΋ීஈ͸6CFSΛ࢖͏

    γϯΨϙʔϧͷݱ஍ຽͳΒλΫγʔͰ0,

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  39. lαʔϏε։ൃzͬͯͳʹʁ

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  40. lਓ͕ཉ͕͠ΔϞϊΛ࡞Εz
    Paul Graham
    Y Combinator Founder
    Lisp Hacker

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  41. ਓ͕ཉ͕͠ΔϞϊͱ͸ʜ

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  42. ྡͷਓʹ஀ੜ೔ϓϨθϯτΛ͋͛ΔͳΒ
    ԿΛ͋͛·͔͢ʁͦΕ͸Կނʁ

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  43. lαʔϏε։ൃzͱ͸੺ͷଞਓ΁ͷϓϨθϯτબͼ

    ϓϨθϯτΛ౉ͯ͠ɺଞਓΛت͹ͤΔͷ͸೉͍͠

    ༑ୡͰ΋೰ΉɺՈ଒Ͱ͢Β೰Ή

    ੺ͷଞਓ͕ͳʹ͕ཉ͍͔͠ͳΜͯ෼͔Βͳ͍ʂ

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  44. Θ͔Βͳ͍ͳΒຊਓʹฉ͚͹͍͍ʁ

    ࣗ෼ͷཉ͍͠΋ͷΛݴޠԽ͢Δͷ͸೉͍͠

    ฼ʮࠓ೔ͷ༦൧͕৯΂͍ͨʁʯࢠʮ͏ʔΜʜͳΜͰ΋͍͍ʂʯ

    ϔϯϦʔɾϑΥʔυʮ΋͠ސ٬ʹɺ൴Βͷ๬Ή΋ͷΛฉ͍͍ͯͨ
    Βɺ൴Β͸ʰ΋ͬͱ଎͍അ͕ཉ͍͠ʱͱ౴͍͑ͯͨͩΖ͏ɻʯ

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  45. ୭΋ਖ਼ղ͕Θ͔Βͳ͍
    αʔϏε։ൃʹ͓͚Δେલఏ
    IUUQTP[BJLBUTVNBUW

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  46. ਖ਼ղ͕෼͔Βͳ͍͜ͱʹΑΔෆ࣮֬͞

    ԿΛ࡞Δ΂͖ͳͷ͔͸୭΋෼͔Βͳ͍

    ࣾ௕΋্࢘΋ސ٬ࣗ਎΋୭΋෼͔Βͳ͍

    ൑அ͕มΘΓ΍͍͢

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  47. ୭΋ਖ਼ղ͕Θ͔Βͳ͍ͳ͔Ͱ
    ਓ͕ཉ͕͠Δ΋ͷΛͭ͘Δ͜ͱ
    αʔϏε։ൃͱ͸
    IUUQTP[BJLBUTVNBUW

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  48. Ͳ͏͢Ε͹ʜ

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  49. Ͳ͏͢Δͷ͕߹ཧత͔

    ஀ੜ೔ϓϨθϯτΛ͋͛ͯتͿ͔͸͋͛ͯΈͳ͍ͱ෼͔Βͳ͍

    ೥ʹճͷ஀ੜ೔ϓϨθϯτҎ֎ͷํ๏Ͱ޷ΈΛ஌Δ͜ͱ΋Ͱ͖Δ

    Կؾͳ͍ձ࿩͔Βਪ࡯͢Δ

    ෰૷΍࣋ͪ෺ɺߦಈΛ؍࡯ͯ͠ΈΔ

    ·ͣ͸खܰʹίϯϏχͰങ͓ͬͨ՛ࢠΛຖ೔͋͛ͯΈΔ

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  50. ਖ਼ղ͕ͳ͍ͳ͔Ͱਓ͕ཉ͕͠Δ΋ͷΛͭ͘Δʹ͸
    ߟ͑ͯ ͔֬ΊΔ
    Ծઆ ݕূ
    Ͱ͖Δ͚ͩૣ͘܁Γฦ͢

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  51. View Slide

  52. αʔϏε։ൃͷ೉͠͞

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  53. ࡞Δ΂͖΋ͷΛܾΊΔ
    ܾΊͨ΋ͷΛਖ਼͘͠࡞Γ্͛Δ
    Ҿ༻: Inspired ސ٬ͷ৺Λଊ͑Δ੡඼ͷ૑Γํ
    αʔϏε։ൃͷεςοϓ

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  54. ܾΊΔஈ֊Ͱͷ೉͠͞
    Ϣʔβʔࣗ਎΋ཉ͍͠ϞϊΛ౴͑ΒΕͳ͍
    ཉͦ͠͏ͳ΋ͷΛ։ൃऀ͕૝૾ͯ͠ɺ࡞Δ΋ͷΛܾΊΔ
    ö õ
    Ꟛ涪罏
    ِ٦ؠ٦

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  55. ͭ͘Δஈ֊Ͱͷ೉͠͞
    ܾΊͨ͜ͱ͔ΒϒϨͯ͠·͏
    ࢓༷ จݴ ৭ʜαʔϏε։ൃ͸ࡉ͔ͳҙࢥܾఆͷ࿈ଓ
    õ
    õ
    õ
    ⟰歗 Ꟛ涪ث٦ي ؟٦ؽأ
    ö ؝ٖآٍش؎
    IN OUT

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  56. ސ٬ͷཉͦ͠͏ͳϞϊΛ૝૾ܾ͠ΊΔ
    ܾΊͨϞϊΛϒϨͣʹ࡞Γ͋͛Δ
    ͜ͷਫ਼౓Λ͍͔ʹ͋͛Δ͔
    αʔϏε։ൃͷצॴ

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  57. αʔϏε։ൃΛͲ͏࣮ફ͍ͯ͠Δ͔

    View Slide

  58. ϢʔβʔΛ஌Δ
    νʔϜͰൃ૝͢Δ
    ͭ͘Δ΋ͷΛݴ༿ʹ͢Δ
    ͔֬Ίͳ͕Βܗʹ͢Δ

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  59. ϢʔβʔΛ஌Δ

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  60. Ϣʔβʔཧղ͸αʔϏε։ൃͷඞཁ৚݅

    ର৅ͷཧղͳ͠Ͱ࡞Δ΂͖Ϟϊ͸ܾΊΒΕͳ͍

    ࣗ෼͕ର৅ͷ৔߹͸ָ

    Ձ஋؍ɺར༻จ຺ɺߦಈΛཧղ͢Δ

    ൃݴ಺༰ΑΓ΋ࣄ࣮ʹ஫໨

    े෼৚݅Ͱ͸ແ͍

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  61. Ձ஋؍ϓϥΠϕʔτͰ΋ੵۃతʹ৘ใൃ৴ɻ஌ݟ͸Ͱ
    ͖Δ͚ͩڞ༗͍ͨ͠
    ར༻จ຺ۀ຿த͸΋ͪΖΜɺࣾ֎Ͱ΋εϚϗ͔ΒӾཡ
    ߦಈຖ೔,JCFMBʹ೔ใΛ౤ߘ͍ͯ͠Δ
    Ձ஋؍ϧʔνϯۀ຿ͰҰ೔͕ऴΘΔɻಛʹॻ͘͜ͱͳ
    Μͯແ͍ ͱࢥ͍ࠐΜͰ͍Δ

    ར༻จ຺1$࡞ۀ͸ޕલத͚ͩͳͷͰɺ࡞ۀதͷଉൈ
    ͖ʹ,JCFMBΛ։͘
    ߦಈ,JCFMB͸΄΅ݟΔઐ໳
    ؒٝآص،
    筨⹡

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  62. ϢʔβʔཧղͷͨΊͷख๏ͷྫ

    ΠϯλϏϡʔ

    Ξϯέʔτ

    ΤεϊάϥϑΟ

    υοάϑʔσΟϯά

    ϩά෼ੳ

    Τΰαʔν
    ʜ

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  63. ΠϯλϏϡʔ

    ϢʔβʔΛཧղ͢ΔͨΊͷجૅͰ͋Γɺ΋ͬ
    ͱ΋൚༻తͳٕज़

    $POUFYUVBM*ORVJSZ จ຺తௐࠪ


    ϢʔβʔΛࢣঊͱΈͨͯͯɺ։ൃऀ͕ఋ
    ࢠೖΓ͠ڭ͑Λ੥͏

    ΫοΫύουϢʔβʔʹىচ͔Βब৸
    ·ͰҰ೔ͷੜ׆ͷྲྀΕΛڭ͑ͯ΋Β͏

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  64. ΠϯλϏϡʔͷػձ͸͋ΒΏΔͱ͜Ζʹ͋Δ

    ܗࣜுͬͨΠϯλϏϡʔʹ߆Βͳ͍

    ΧελϚʔαϙʔτ ͓໰͍߹ΘͤରԠ


    ར༻จ຺ͱߦಈΛਂ۷Γ͢Δ

    ೔ৗͰͷԿؾͳ͍ࡶஊ

    ؾʹͳΔ͜ͱ͸ʮͳΜͰʁʯͱਂງ͢Δ

    ΍Γ͗͢Δͱ΢β͕ΒΕΔͷͰ஫ҙ

    ,JCFMBͷνϟοταϙʔτͷྫ

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  65. υοάϑʔσΟϯά

    ࣗ෼͕ϢʔβʔʹͳͬͯΈΔ

    ͨͩ࢖͏ͷͰ͸ͳ͘ɺ࣮ࡍͷར༻จ຺ͱҰகͤ͞Δ͜ͱ͕େ੾

    Ϗοτδϟʔχʔ༻,JCFMB ΫοΫύουͷΩονϯ

    ࣗ෼͕ͨͪ։ൃऀͷ৔߹ɺόΠΞε͕͋ΔͷͰ໡৴/(

    ڝ߹੡඼΋ଞਓʹϓϨθϯͰ͖Δ͙Β͍࢖͍ࠐΉ

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  66. Τΰαʔν

    5XJUUFS΍*OTUBHSBN΁ͷ౤ߘ

    ։ൃऀʹ௚઀ݴͬͨΘ͚Ͱ͸ͳ͍ɺԿؾͳ͍Ұݴ͔ΒϢʔβʔͷ
    Ձ஋؍͕ݟ͑Δ

    ڝ߹੡඼ʹ͍ͭͯ΋Τΰαʔν

    ڝ߹੡඼ͷϢʔβʔ͸ɺࣗ෼ͨͪͷ૝ఆϢʔβʔͰ΋͋Δ

    ৽ن্ཱͪ͛࣌͸ɺࣗࣾ੡඼ͷϢʔβʔ͸গͳ͍ͷͰɺର৅Λ޿
    ͛ͯΠϯϓοτΛ૿΍͢

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  67. View Slide

  68. νʔϜͰൃ૝͢Δ

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  69. ΞΠσΞൃ૝ͷͨΊͷνʔϜ࡞Γ

    ΞΠσΞൃ૝ʹۜͷ஄ؙ͸ແ͍

    lෆ࣮֬͞zΛड͚ೖΕͨνʔϜ࡞Γ͕ൃ૝ͷ౔৕ʹͳΔ

    ԿΛ΍Δ͔ΑΓɺ୭ͱ΍Δ͔

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  70. αʔϏε͸νʔϜͰͭ͘Δ

    ϏδωεYσβΠϯYΤϯδχΞϦϯά

    ࣋ଓՄೳੑͷ͋ΔαʔϏε͸͜ͷཁૉ͕ඞཁ

    ਖ਼ղΛ஌͍ͬͯΔਓ͸ډͳ͍

    ଟ༷ͳࢹ఺ͰཱମతʹࢹΔ

    ৬छͰ͸ͳ͘໾ׂ
    ⿣ ৬छʹറΒΕͳ͍

    डൃ஫ͷؔ܎Λͭ͘Βͳ͍
    https://productlogic.org/2014/06/22/the-product-management-triangle/

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  71. ࣦഊΛڪΕͳ͍ۭؾͱ཰௚ͳίϛϡχέʔγϣϯ

    ࣦഊΛڪΕͳ͍ɺ੹Ίͳ͍

    ৗʹϒϨετͱಉ͡ϊϦ

    ಥഥࢠ΋ͳ͍ΞΠσΞΛԕྀͤͣʹݴ͑Δۭؾ

    ೥ྸ΍৬छ͔Βੜ·ΕΔԕྀ͸αʔϏεʹͱͬͯѱ

    ʮ͜ͷػೳɺඞཁʁͰ΋ΤϯδχΞ͕اըʹޱग़͢ͷ΋ͳʜʯ

    ʮ͜ͷσβΠϯɺҧ࿨ײ͋Δ͚Ͳઌഐ͕ܾΊͨ͜ͱͩ͠ͳʜʯ

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  72. ࠷ॳ͔Β׬ᘳΛ໨ࢦ͞ͳ͍

    ෆ࣮֬ͳঢ়گԼͰ͸ݟ͍͑ͯΔΰʔϧ͕ਖ਼ղͰ͋Δอূ͸ແ͍

    ׬ᘳΛ໨ࢦͨ͢Ίʹɺ͔͚͕ͨ࣌ؒແବʹͳΔՄೳੑ͕ߴ͍

    ͔͚ͨ࣌ؒ΋ίετ

    ϦϦʔεޙׂ͕

    αʔϏεͷϦϦʔε͸ελʔτʹ͗͢ͳ͍

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  73. View Slide

  74. ͭ͘Δ΋ͷΛݴ༿ʹ͢Δ

    View Slide

  75. ൑அͷ໎͍ΛίϯύεͰ๷͙

    αʔϏε։ൃ͸νʔϜઓ

    ໎ͬͨͱ͖ͷ൑அ͸ਓͦΕͧΕ

    ΈΜͳ͕໨ࢦ͢΂͖ํ֯Λઃఆ͢Δ

    ઃఆ͠ͳ͍ͱ࡞ͬͯΔ࠷தʹಓʹ໎͏

    ͦͷͨΊͷίϯύεΛ࣋ͭ

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  76. ίϯύεͱͯ͠཈͑Δ΂͖఺
    ར༻ऀͦͷαʔϏε͸୭͕࢖͏ʁ
    Ձ஋ͦͷαʔϏεΛ࢖͏ͱԿ͕خ͍͠ͷʁ
    ମݧͦͷՁ஋͸ͲΜͳମݧ͔ΒಘΒΕΔʁ
    ػೳͦͷମݧ͸ͲΜͳػೳ͕͋Ε͹࣮ݱͰ͖Δʁ

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  77. ར༻ऀڞಇ͖ͷ݉ۀओ්
    Ձ஋ຖ೔ͷྉཧָ͕͘͠ͳΔ
    ମݧࠓ൩ͷݙཱ͕͙͢ʹܾ·Δ
    ػೳϨγϐΛਓؾॱͰݕࡧͰ͖Δػೳ
    ྫ͑͹ΫοΫύουͳΒʁ

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  78. ίϯύεͷදݱख๏͸͍Ζ͍Ζ
    ΫοΫύουಠࣗ

    Ձ஋Ծઆγʔτ

    &0(4

    ΞϓϦέʔγϣϯఆٛεςʔτϝϯτ
    Ұൠతͳ69σβΠϯख๏

    ϖϧιφ

    γφϦΦ

    δϟʔχʔϚοϓ

    ετʔϦʔϘʔυ
    ঢ়گʹ߹Θͤͯ࢖͍΍͍͢΋ͷΛબͼ૊Έ߹ΘͤΔ
    ʜ

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  79. Ձ஋Ծઆγʔτ
    ך⣣⦼⟎铡ء٦ز
    醡ㅷך暴䗙
    ➂孡갫嗚稊
    ٖءؾ׾䱱ِׅ٦ؠ٦
    ➙傈ךًصُ٦׾傍ֻ寸׭׋ְ
    㢳ֻךٖءؾַ׵寸׭׵׸זְ
    ➂孡ٖءؾ׾嗚稊דֹ׷ֿה
    铬겗
    妜実
    ِ٦ؠ٦ כծ
    ָծ
    ךדծ
    ח⣣⦼ָ֮׷կ

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  80. ΞϓϦέʔγϣϯఆٛεςʔτϝϯτ
    ؟٦ؽأせ獥
    ؟٦ؽأ⣣⦼
    ؗٓ٦銲稆
    ة٦؜حزِ٦ؠ٦
    ⵃ欽أز٦ٔ٦
    ؝،堣腉
    ؟ـ堣腉
    镘׭׷ֿה
    ⟎ד׮ְְךד剑ⴱח寸׭׷
    ؟٦ؽأך嚊銲׾♧鎉ד
    ⣣⦼׾䧭甧ׇׁ׷ꅾ銲ז銲稆
    ِ٦ؠ٦ך㾩䚍װ暴䗙
    ⵃ欽⡤꿀ךءشٔؔ
    搀ְה⣣⦼ָ㢌׻׏ג׃תֲ堣腉
    ֮׷ה⣣⦼ָ䓼ֻז׷堣腉
    ➙㔐ךꟚ涪דכװ׵זְֿה

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  81. γφϦΦ
    ΞΫςΟϏςΟγφϦΦ ΠϯλϥΫγϣϯγφϦΦ
    ࢓ࣄؼΓʹ
    ࠓ೔ͷ൩͝͸ΜͲ͏͠Α͏ɻ
    ͔ͨ͠ྫྷଂݿʹ՘ࢠ͕͔͋ͬͨΒফඅͨ͠
    ͍ͳɻ΁ʔ՘ࢠͷνʔζম͖͔ɻ؆୯ͦ͏
    ͩ͠ඒຯͦ͠͏ʂؼͬͨΒ࡞ͬͯΈΑ͏ɻ
    ΫοΫύουJ04Λ։͘ɺݕࡧϘοΫεΛλο
    ϓɻ՘ࢠͱೖྗ͠ݕࡧ͢Δɻਓؾॱݕࡧͷ
    Ґʹͳ͍ͬͯͨ՘ࢠͷνʔζম͖ͷϨγϐΛ
    λοϓɻࡐྉཝͱखॱཝΛεΫϩʔϧͯ֬͠
    ೝ͠ɺ.:ϑΥϧμʹอଘɻ
    ʮࠓ൩ͷݙཱ͕͙͢ʹܾ·ΔʯମݧΛݴޠԽ

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  82. View Slide

  83. ͔֬Ίͳ͕Βܗʹ͢Δ

    View Slide

  84. lෆ࣮֬zΛ͔֬Ίͳ͕Βܗ࡞Δ
    Ծઆ
    ۩ମԽ
    ݕূ

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  85. ݴޠԽͨ͠اըΛ͔֬ΊΔ

    View Slide

  86. ࣮૷ͤͣʹ͔֬ΊΔ
    εΫγϣΛ੾ΓషΓ͔ͯ֬͠ΊΔ ϗϫΠτϘʔυͰεέον͔ͯ֬͠ΊΔ

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  87. ੇܶͰՁ஋Λ͔֬ΊΔ

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  88. ࣮૷͔ͯ͠Β͔֬ΊΔ

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  89. ந৅ͱ۩৅Λߦ͖དྷ͢Δ

    αʔϏεΛܗʹ͢Δϓϩηε͸࡞ͬͯ͸յ͠ͷ܁Γฦ͠

    ͍͔ʹ܁Γฦ͠ͷεϐʔυΛૣ͘͢Δ͔͕ॏཁ

    αʔϏεΛઃܭ͠ɺ6*ΛσβΠϯ͠ɺ࣮૷͢Δ

    গਓ਺Ͱ׬݁Ͱ͖Δͱࢼߦճ਺͕֨ஈʹ૿͑Δ

    ٯʹɺ۩ݱԽ͢Δྗ͕ແ͍ਓ͸ݫ͍͠

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  90. ·ͱΊ

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  91. Ϣʔβʔମݧ͕঎඼ʹͳΔ࣌୅

    Ϟϊʹ͓ۚΛ෷͏࣌୅͔Βɺମݧʹ͓ۚΛ෷͏࣌୅΁

    ༏ΕͨϢʔβʔମݧ͕ɺ঎඼ͷࠩผԽʹͳΔ

    ମݧΛઃܭ͢ΔͨΊʹ͸ɺϢʔβʔͱίϯςΩετͷཧղ

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  92. ෆ࣮֬͞ͱαʔϏε։ൃ

    αʔϏε։ൃΛ੒ޭͤ͞Δʹ͸ෆ࣮֬͞ͱ͏·͘෇͖߹͏

    ෆ࣮֬͞ͷԼͰɺϢʔβʔཧղɺνʔϜϏϧσΟϯάɺݴޠ
    ԽɺϓϩτλΠϐϯάͷ࣮ફ͕ඞཁʹͳΔ

    ࣋ଓతͳαʔϏεΛ࡞Δʹ͸ɺϏδωεYΤϯδχΞϦϯ
    άYσβΠϯͷֻ͚߹Θ͕ͤඞཁ

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