体験を売るためのサービスづくり

公立はこだて未来大学大学院 サービスマネジメント特論
2017/12/15 講義資料 (公開用)

下記の資料をベースに、"サービス"や"コンテキスト"とは何かについて加筆しました
https://speakerdeck.com/dex1t/bu-que-shi-satoumakufu-kiausabisukai-fa

Transcript

1. ମݧΛചΔͨΊͷαʔϏεͮ͘Γ
   ެཱ͸ͩͯ͜ະདྷେֶ αʔϏεϚωδϝϯτಛ࿦
   2017.12.15
   

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2. ग़ޱو໵
   ΫοΫύουגࣜձࣾגࣜձࣾϏοτδϟʔχʔ
   ϓϩμΫτϚωʔδϟʔ 69ΤϯδχΞ
   ΫοΫύουʹ೥৽ଔೖࣾɻࣾ಺֎Ͱ৽نαʔϏεͷ
   ্ཱͪ͛Λଟ਺ܦݧɻاը͔ΒαʔϏεσβΠϯɺ։ൃ·
   Ͱɺ৬छΛԣஅͯ͠ϓϩμΫτ࡞ΓʹऔΓ૊Ήɻ݉ۀઌͷ
   ϏοτδϟʔχʔͰ͸#UP#ྖҬͷ৽نࣄۀʹैࣄɻ
   )$%/FUೝఆਓؒத৺ઃܭεϖγϟϦετɻ
   @dex1t
   

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3. αʔϏεͱϏδωεͷؔ܎ੑ
   αʔϏε࡞Γͷ೉͠͞
   αʔϏε࡞ΓΛͲ͏࣮ફ͍ͯ͠Δ͔
   ࠓ೔ͷςʔϚ
   !࣭໰͸͍ͭͰ΋͓ؾܰʹ
   

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4. αʔϏεͬͯͳʹʁ
   

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5. View Slide

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7. ೔ຊඪ४࢈ۀ෼ྨͷҰɻ॓ധઃඋି༩ۀɼ޿ࠂۀɼमཧۀɼڵߦۀɼҩྍอ݈ۀɼफڭɾڭҭɾ๏຿ؔ܎ͳͲɼඇ෺࣭తੜ࢈෺ʢαʔϏεʣΛੜ࢈͢Δ͋ΒΏΔۀ຿ɻ
   ೔ຊඪ४࢈ۀ෼ྨͷҰɻ޿ࠂۀɼमཧۀɼڵߦ
   ۀɼҩྍอ݈ۀɼफڭɾڭҭɾ๏຿ؔ܎ͳͲɼ
   ඇ෺࣭తੜ࢈෺Λੜ࢈͢Δ͋ΒΏΔۀ຿ɻ
   l
   z
   ŠŠࡾলಊେࣙྛ
   

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8. ΫϥϒνʔϜ͸ࢼ߹Λ։࠵ͯ͠ऩӹΛಘΔ
   αʔϏεͱ͍͑ͦ͏$
   

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9. ϥʔϝϯΛൢച͢Δ͜ͱͰऩӹΛಘΔ
   αʔϏεͰ͸ͳͦ͞͏%
   

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10. ᘖᘣɾᘖᘣ౾Λൢച͢Δ͜ͱͰऩӹΛಘΔ
    αʔϏεͰ͸ͳͦ͞͏%
    

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11. ಉ͘͡ɺᘖᘣɾᘖᘣ౾Λൢച͢Δ͜ͱͰऩӹΛಘΔ
    αʔϏεͰ͸ͳͦ͞͏ʜ
    

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12. શͯͷ͓٬༷΁࠷ߴͷελʔόοΫεମݧΛఏڙͰ
    ͖ΔΑ͏ɺߦಈࢦ਑ΛఆΊɺ೔ʑମݱ͍ͯ͠·͢ɻ
    l
    z
    ŠŠ4UBSCVDLT.JTTJPOBOE7BMVFT
    

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13. ⿣
    ελόᐌ͘ɺ࠷ߴͷελʔόοΫεମݧΛച͍ͬͯΔ
    ⿣
    Ոɺ৬৔ɺʹଓ͘ࡾ൪໨ͷ৔ॴ αʔυϓϨΠε
    
    ⿣
    Ͱ͸ελό͸αʔϏεͳͷ͔ʁ
    ⿣
    ७ਮʹίʔώʔΛങ͍ʹདྷ͍ͯΔਓ΋͍Δ ҿ৯ۀ
    
    ⿣
    ސ٬͕ԿʹՁ஋Λײͯ͡ɺ͓ۚΛ෷͏ͷ͔Ͱଊ͑ํ͸มΘΔ
    ελό͸ԿΛച͍ͬͯΔͷ͔
    

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14. ⿣
    (PPET%PNJOBOU-PHJD
    ⿣
    ސ٬ʹఏڙ͞ΕΔͷ͸੡଄͞ΕͨϞϊࣗମ
    ⿣ Ϟϊͷަ׵Ձ஋
    ⿣
    4FSWJDF%PNJOBOU-PHJD
    ⿣
    ސ٬ʹఏڙ͞ΕΔͷ͸αʔϏεɻϞϊ͸ߏ੒ཁૉͷͻͱͭ
    ⿣ ελόͰݴ͑͹ɺίʔώʔ͸ߏ੒ཁૉͷͻͱͭ
    ⿣
    αʔϏεͷମݧՁ஋
    ⿣
    (PPET%PNJOBOU͔Β4FSWJDF%PNJOBOU΁ϏδωεϞσϧΛม͑ͭͭ͋Δاۀ͕૿
    ͍͑ͯΔ
    ϞϊΛചΔ࣌୅͔ΒମݧΛചΔ࣌୅΁
    

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15. ମݧΛചΔͬͯͲ͏͍͏͜ͱʁ
    

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16. View Slide

17. ⿣
    ཱྀઌͷ౔஍ʹ฻Β͢ମݧ
    ⿣
    ϗετͱͷަྲྀɺͦͷ౔஍ͳΒͰ͸ͷ॓ധઃඋɺϩέʔγϣϯ
    ⿣
    ೔ຊͰͷϓϩϞʔγϣϯl฻Β͢Α͏ʹཱྀ͠Α͏z
    ⿣
    ϗςϧͱൺֱͨ͠௿Ձ֨͞ɺ༧໿ମݧͷྑ͞ɺ΋෭࣍తͳՁ஋
    ɹɹɹɹ͕ച͍ͬͯΔମݧ
    

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18. ͦͷ౔஍ͳΒͰ͸ͷମݧΛ༧໿
    

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19. View Slide

20. ⿣
    Ұݟ͢ΔͱίϫʔΩϯάεϖʔε ৔ॴି͠
    ʹݟ͑Δ͕ʜ
    ⿣
    ૑଄ੑͷൃش͠΍͢͞Λߟ͑ൈ͍ۭͨؒઃܭ
    ⿣
    ΦʔϓϯεϖʔεɺΠέͯΔۭؒσβΠϯɺߴ଎Πϯλʔωοτɺϓ
    Ϧϯλʔɺඒຯ͍͠ϑʔυɾυϦϯΫɺձٞࣨɺϤΨ
    ⿣
    ΫϦΤΠςΟϒͳਓୡಉ࢜ͷܨ͕Γ
    ⿣
    ίϛϡχςΟϚωʔδϟʔɺઐ༻ͷ4/4ɺٻਓɺΠϕϯτ
    ⿣
    ձһͳΒੈքதͷ8F8PSLΦϑΟε͕ར༻Մೳ
    ɹɹɹɹ͕ച͍ͬͯΔମݧ
    

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21. ମݧ͸ϞϊҎ্ͷՁ֨ͰചΕΔ
    

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22. ϓϨϛΞϜαʔϏεͷҰ෦
    
    ਓؾॱݕࡧ͸ֹ݄ԁͷ༗ྉػೳ
    

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23. ΫοΫύου͸ԿΛച͍ͬͯΔͷ͔
    ⿣
    Ұݟ͢Δͱɺݕࡧ݁Ռͷฒ΂ସ͑ػೳΛച͍ͬͯΔʜʁ
    

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24. ⿣
    ෉ͱࡀͷଉࢠͱਓ฻Β͠
    ⿣
    ग़࢈લ͸֎৯͕ଟ͘ɺྉཧΛ೔ৗతʹ࢝Ίͨͷ͸ҭٳத͔Βɻྉཧ
    ʹ͸ࣗ৴͕ແ͍ɻ
    ⿣
    ҭٳ෮ؼ͔ͯ͠Β͸࣌୹ۈ຿ɻؼ୐ޙ͸Ոࣄͱҭࣇʹ௥ΘΕΔຖ೔
    ⿣
    ʮిंͷͳ͔Ͱࠓ൩ͭ͘Δ΋ͷΛͺͺͬͱܾΊͯɺӺΛ߱ΓͨΒ
    ଍Γͳ͍৯ࡐΛεʔύʔͰങ͍ͨ͞ͳ͖Όʜʯ
    ⿣
    ʮࠓ೔ͳʹͨ΂͍ͨʁʯ(ʮͳΜͰ΋͍͍Αʯʮʯ
    ਓؾॱݕࡧͷϞσϧϢʔβʔ
    ࡀ݉ۀओ්ҏ౻͞Μ
    

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25. ך⣣⦼⟎铡ء٦ز
    醡ㅷך暴䗙
    ਓؾॱݕࡧ
    ຖ೔ͷݙཱʹ೰Ήҏ౻͞Μ
    ࠓ೔ͷݙཱΛͺͺͬͱܾΊ͍ͨ
    ଟ͘ͷϨγϐ͔ΒܾΊΒΕͳ͍
    ࣦഊ͕ͳ͘ඒຯ͍͠Ϩγϐ͕͙ܾ͢·Δ
    铬겗
    妜実
    ِ٦ؠ٦ כծ
    ָծ
    ךדծ
    ֿהח⣣⦼ָ֮׷կ
    

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26. ⿣
    Ұݟ͢Δͱɺݕࡧ݁Ռͷฒ΂ସ͑ػೳΛച͍ͬͯΔʜʁ%
    ⿣
    ʮࠓ೔ͳʹ࡞Ζ͏ʁʯ͕͙͢ʹղܾ͢ΔମݧΛച͍ͬͯΔ
    ΫοΫύου͸ԿΛച͍ͬͯΔͷ͔
    ॻ੶ҹ੫౳
    
    ޿ࠂࣄۀ
    14ࣄۀ
    
    ϓϨϛΞϜαʔϏε 14
    ࣄۀ͸ֹ݄ԁΛ
    Ϣʔβʔʹ෷͍ͬͯͨͩ͘͜ͱͰऩӹΛಘ͍ͯΔ
    

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27. ਓؾॱݕࡧ͸ͳͥࢧ࣋͞ΕΔͷ͔
    ⿣
    ೰Έͷղܾํ๏͕త֬
    ⿣
    ʮࠓ೔ͳʹͭ͘Ζ͏ʁʯΛղܾ͢Δํ๏ࣗମ͸͍ͭ͘΋͋Δ
    ⿣
    ঎඼͕ͦͳ͑ΔػೳͱɺϢʔβʔͷར༻จ຺͕Ϛον͍ͯ͠Δ
    ⿣
    ϢʔβʔͱͦΕΛऔΓר͘ίϯςΩετ΁ͷཧղ
    

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28. ϢʔβʔͱίϯςΩετ
    

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29. ίϯςΩετ
    จষͳͲͷલޙͷؔ܎ɻจ຺ɻ
    ࣄ݅΍ग़དྷࣄʹ͔͔ΘΔࣄ৘ɾഎޙؔ܎ɻ
    l
    z
    ŠŠࡾলಊେࣙྛ
    

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30. ⿣
    ෉ͱࡀͷଉࢠͱਓ฻Β͠
    ⿣
    ग़࢈લ͸֎৯͕ଟ͘ɺྉཧΛ೔ৗతʹ࢝Ίͨͷ͸ҭٳத͔Βɻྉཧ
    ʹ͸ࣗ৴͕ແ͍ɻ
    ⿣
    ҭٳ෮ؼ͔ͯ͠Β͸࣌୹ۈ຿ɻؼ୐ޙ͸Ոࣄͱҭࣇʹ௥ΘΕΔຖ೔
    ⿣
    ʮిंͷͳ͔Ͱࠓ൩ͭ͘Δ΋ͷΛͺͺͬͱܾΊͯɺӺΛ߱ΓͨΒ
    ଍Γͳ͍৯ࡐΛεʔύʔͰങ͍ͨ͞ͳ͖Όʜʯ
    ⿣
    ʮࠓ೔ͳʹͨ΂͍ͨʁʯ(ʮͳΜͰ΋͍͍Αʯʮʯ
    ҏ౻͞ΜͷίϯςΩετ
    ࡀ݉ۀओ්ҏ౻͞Μ
    

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31. *γϯΨϙʔϧɾνϟϯΪۭߓͰݟ͚ͭͨࣄྫ
    

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32. νϟϯΪۭߓΛ๚ΕͨࡍͷίϯςΩετ
    ⿣
    ͸͡ΊͯͷγϯΨϙʔϧͰҰਓཱྀ
    ⿣
    ਂ໷࣌ʹۭߓண͍ͨͷͰɺަ௨खஈ͸λΫγʔ͔͠ແ͍
    ⿣
    ധ೔ͷ଺ࡏͳͷͰɺݱۚͷ྆ସ͸߇͑ΊʹɻͳΔ΂͘
    ΧʔυͰܾࡁ͍ͨ͠
    ⿣
    ʮ҆શͳࠃͬͯฉ͚͘Ͳɺւ֎ͷλΫγʔͬͯ΅ͬͨ
    ͘ΒΕͦ͏ͩ͠ɺӳޠۤखͩ͠ෆ҆ͩͳ͊ʜʯ
    ࡀ1.%͞Μ
    

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33. ৐٬͔ΒΈͨ6CFSͷྑ͞
    ⿣
    ஍ਤΛ࢖ͬͯߦ͖ઌΛࢦఆͰ͖ΔͷͰɺॅॴΛௐ΂Δख͕ؒͳ͍
    ⿣
    Χʔυ΍"QQMF1BZ౳ΞϓϦ্ͰܾࡁͰ͖Δ
    ⿣
    ΞϓϦͰ׬݁͢ΔͷͰӡసखͱίϛϡχέʔγϣϯ͕ෆཁ
    ⿣
    ϓϩͷ
    λΫγʔʹൺ΂ΔͱՁ͕͍֨҆
    

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34. 6CFS͸๻ͷίϯςΩετʹϚον͍ͯ͠Δʜʁ
    ⿣
    ͸͡ΊͯͷγϯΨϙʔϧͰҰਓཱྀ
    ⿣
    ਂ໷࣌ʹۭߓண͍ͨͷͰɺަ௨खஈ͸λΫγʔ͔͠ແ͍
    ⿣
    ധ೔ͷ଺ࡏͳͷͰɺݱۚͷ྆ସ͸߇͑ΊʹɻͳΔ΂͘
    ΧʔυͰܾࡁ͍ͨ͠
    ⿣
    ʮ҆શͳࠃͬͯฉ͚͘Ͳɺւ֎ͷλΫγʔͬͯ΅ͬͨ
    ͘ΒΕͦ͏ͩ͠ɺӳޠۤखͩ͠ෆ҆ͩͳ͊ʜʯ
    ࡀ1.%͞Μ
    

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35. νϟϯΪۭߓͰͷݱ࣮
    ⿣
    6CFS͸৐ं৔ॴΛӡసखʹ஌ΒͤΔඞཁ͕͋Δ
    ⿣
    ௨ৗ͸(14Ͱݱࡏ஍ΛࢦఆͰ͖Δ͕ɺγϯΨϙʔϧͰ͸Ґஔ͕
    ϒϨ·͘Δ ݪҼෆ໌
    
    ⿣
    ۭߓͷલʹंಓ͕͋Γ͗͢
    ⿣
    ॳΊͯνϟϯΪۭߓʹདྷΔ؍ޫ٬ʹͱͬͯ͸ࣗ෼͕Ͳ͜ʹ͍
    Δͷ͔Θ͔Βͳ͍
    ⿣
    ϋΠ΢ΣΠͳͷͰҐஔΛؒҧ͑ΔͱେճΓ͕ඞཁ
    ⿣
    ݁Ռɺ6CFSΛ༧໿ͯ͠΋υϥΠόʔ͔ΒΩϟϯηϧ͞Ε·
    ͘Δ ճ࿈ଓ
    
    

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36. ຊ౰ʹཉ͔ͬͨ͠΋ͷ
    

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37. νϟϯΪۭߓͷ(SPVOE5SBOTQPSU$PODJFSHF
    ⿣
    ߦ͖ઌͷϗςϧ໊Λࢦఆ͢Δͱɺ৐Γ߹͍ͷϚΠ
    ΫϩόεΛΞϨϯδͯ͠༧໿ͯ͘͠ΕΔ
    ⿣
    λΫγʔΑΓ΋ѹ౗తʹ͍҆
    ⿣
    Χʔυ΍"QQMF1BZͰࣄલܾࡁͰ͖Δ
    ⿣
    Ո଒࿈Ε౳ͷ৔߹͸ઐ༻ͷλΫγʔΛΞϨϯδ
    ⿣
    ૢ࡞ʹࠔͬͯΔૉৼΓΛݟͤΔͱɺԿ΋ݴΘͳͯ͘
    ΋܎һ͕ख఻ͬͯ͘ΕΔ
    

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38. ମݧΛಧ͚ΔͨΊʹ͸ίϯςΩετͷཧղ͕ඞཁ
    ⿣
    ໨త஍ʹͨͲΓண͘ػೳ͸ͲΕ΋ಉ͡
    ⿣
    λΫγʔɺ6CFSɺ(SPVOE5SBOTQPSU$PODJFSHF
    ⿣
    ίϯςΩετ͕ҟͳΔͱબ୒ࢶ͸มΘΔ
    ⿣
    ๻΋ීஈ͸6CFSΛ࢖͏
    ⿣
    γϯΨϙʔϧͷݱ஍ຽͳΒλΫγʔͰ0,
    

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39. lαʔϏε։ൃzͬͯͳʹʁ
    

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40. lਓ͕ཉ͕͠ΔϞϊΛ࡞Εz
    Paul Graham
    Y Combinator Founder
    Lisp Hacker
    

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41. ਓ͕ཉ͕͠ΔϞϊͱ͸ʜ
    

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42. ྡͷਓʹ஀ੜ೔ϓϨθϯτΛ͋͛ΔͳΒ
    ԿΛ͋͛·͔͢ʁͦΕ͸Կނʁ
    

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43. lαʔϏε։ൃzͱ͸੺ͷଞਓ΁ͷϓϨθϯτબͼ
    ⿣
    ϓϨθϯτΛ౉ͯ͠ɺଞਓΛت͹ͤΔͷ͸೉͍͠
    ⿣
    ༑ୡͰ΋೰ΉɺՈ଒Ͱ͢Β೰Ή
    ⿣
    ੺ͷଞਓ͕ͳʹ͕ཉ͍͔͠ͳΜͯ෼͔Βͳ͍ʂ
    

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44. Θ͔Βͳ͍ͳΒຊਓʹฉ͚͹͍͍ʁ
    ⿣
    ࣗ෼ͷཉ͍͠΋ͷΛݴޠԽ͢Δͷ͸೉͍͠
    ⿣
    ฼ʮࠓ೔ͷ༦൧͕৯΂͍ͨʁʯࢠʮ͏ʔΜʜͳΜͰ΋͍͍ʂʯ
    ⿣
    ϔϯϦʔɾϑΥʔυʮ΋͠ސ٬ʹɺ൴Βͷ๬Ή΋ͷΛฉ͍͍ͯͨ
    Βɺ൴Β͸ʰ΋ͬͱ଎͍അ͕ཉ͍͠ʱͱ౴͍͑ͯͨͩΖ͏ɻʯ
    

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45. ୭΋ਖ਼ղ͕Θ͔Βͳ͍
    αʔϏε։ൃʹ͓͚Δେલఏ
    IUUQTP[BJLBUTVNBUW
    

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46. ਖ਼ղ͕෼͔Βͳ͍͜ͱʹΑΔෆ࣮֬͞
    ⿣
    ԿΛ࡞Δ΂͖ͳͷ͔͸୭΋෼͔Βͳ͍
    ⿣
    ࣾ௕΋্࢘΋ސ٬ࣗ਎΋୭΋෼͔Βͳ͍
    ⿣
    ൑அ͕มΘΓ΍͍͢
    

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47. ୭΋ਖ਼ղ͕Θ͔Βͳ͍ͳ͔Ͱ
    ਓ͕ཉ͕͠Δ΋ͷΛͭ͘Δ͜ͱ
    αʔϏε։ൃͱ͸
    IUUQTP[BJLBUTVNBUW
    

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48. Ͳ͏͢Ε͹ʜ
    

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49. Ͳ͏͢Δͷ͕߹ཧత͔
    ⿣
    ஀ੜ೔ϓϨθϯτΛ͋͛ͯتͿ͔͸͋͛ͯΈͳ͍ͱ෼͔Βͳ͍
    ⿣
    ೥ʹճͷ஀ੜ೔ϓϨθϯτҎ֎ͷํ๏Ͱ޷ΈΛ஌Δ͜ͱ΋Ͱ͖Δ
    ⿣
    Կؾͳ͍ձ࿩͔Βਪ࡯͢Δ
    ⿣
    ෰૷΍࣋ͪ෺ɺߦಈΛ؍࡯ͯ͠ΈΔ
    ⿣
    ·ͣ͸खܰʹίϯϏχͰങ͓ͬͨ՛ࢠΛຖ೔͋͛ͯΈΔ
    

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50. ਖ਼ղ͕ͳ͍ͳ͔Ͱਓ͕ཉ͕͠Δ΋ͷΛͭ͘Δʹ͸
    ߟ͑ͯ ͔֬ΊΔ
    Ծઆ ݕূ
    Ͱ͖Δ͚ͩૣ͘܁Γฦ͢
    

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51. View Slide

52. αʔϏε։ൃͷ೉͠͞
    

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53. ࡞Δ΂͖΋ͷΛܾΊΔ
    ܾΊͨ΋ͷΛਖ਼͘͠࡞Γ্͛Δ
    Ҿ༻: Inspired ސ٬ͷ৺Λଊ͑Δ੡඼ͷ૑Γํ
    αʔϏε։ൃͷεςοϓ
    

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54. ܾΊΔஈ֊Ͱͷ೉͠͞
    Ϣʔβʔࣗ਎΋ཉ͍͠ϞϊΛ౴͑ΒΕͳ͍
    ཉͦ͠͏ͳ΋ͷΛ։ൃऀ͕૝૾ͯ͠ɺ࡞Δ΋ͷΛܾΊΔ
    ö õ
    Ꟛ涪罏
    ِ٦ؠ٦
    

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55. ͭ͘Δஈ֊Ͱͷ೉͠͞
    ܾΊͨ͜ͱ͔ΒϒϨͯ͠·͏
    ࢓༷ จݴ ৭ʜαʔϏε։ൃ͸ࡉ͔ͳҙࢥܾఆͷ࿈ଓ
    õ
    õ
    õ
    ⟰歗 Ꟛ涪ث٦ي ؟٦ؽأ
    ö ؝ٖآٍش؎
    IN OUT
    

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56. ސ٬ͷཉͦ͠͏ͳϞϊΛ૝૾ܾ͠ΊΔ
    ܾΊͨϞϊΛϒϨͣʹ࡞Γ͋͛Δ
    ͜ͷਫ਼౓Λ͍͔ʹ͋͛Δ͔
    αʔϏε։ൃͷצॴ
    

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57. αʔϏε։ൃΛͲ͏࣮ફ͍ͯ͠Δ͔
    

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58. ϢʔβʔΛ஌Δ
    νʔϜͰൃ૝͢Δ
    ͭ͘Δ΋ͷΛݴ༿ʹ͢Δ
    ͔֬Ίͳ͕Βܗʹ͢Δ
    

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59. ϢʔβʔΛ஌Δ
    

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60. Ϣʔβʔཧղ͸αʔϏε։ൃͷඞཁ৚݅
    ⿣
    ର৅ͷཧղͳ͠Ͱ࡞Δ΂͖Ϟϊ͸ܾΊΒΕͳ͍
    ⿣
    ࣗ෼͕ର৅ͷ৔߹͸ָ
    ⿣
    Ձ஋؍ɺར༻จ຺ɺߦಈΛཧղ͢Δ
    ⿣
    ൃݴ಺༰ΑΓ΋ࣄ࣮ʹ஫໨
    ⿣
    े෼৚݅Ͱ͸ແ͍
    

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61. Ձ஋؍ϓϥΠϕʔτͰ΋ੵۃతʹ৘ใൃ৴ɻ஌ݟ͸Ͱ
    ͖Δ͚ͩڞ༗͍ͨ͠
    ར༻จ຺ۀ຿த͸΋ͪΖΜɺࣾ֎Ͱ΋εϚϗ͔ΒӾཡ
    ߦಈຖ೔,JCFMBʹ೔ใΛ౤ߘ͍ͯ͠Δ
    Ձ஋؍ϧʔνϯۀ຿ͰҰ೔͕ऴΘΔɻಛʹॻ͘͜ͱͳ
    Μͯແ͍ ͱࢥ͍ࠐΜͰ͍Δ
    
    ར༻จ຺1$࡞ۀ͸ޕલத͚ͩͳͷͰɺ࡞ۀதͷଉൈ
    ͖ʹ,JCFMBΛ։͘
    ߦಈ,JCFMB͸΄΅ݟΔઐ໳
    ؒٝآص،
    筨⹡
    

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62. ϢʔβʔཧղͷͨΊͷख๏ͷྫ
    ⿣
    ΠϯλϏϡʔ
    ⿣
    Ξϯέʔτ
    ⿣
    ΤεϊάϥϑΟ
    ⿣
    υοάϑʔσΟϯά
    ⿣
    ϩά෼ੳ
    ⿣
    Τΰαʔν
    ʜ
    

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63. ΠϯλϏϡʔ
    ⿣
    ϢʔβʔΛཧղ͢ΔͨΊͷجૅͰ͋Γɺ΋ͬ
    ͱ΋൚༻తͳٕज़
    ⿣
    $POUFYUVBM*ORVJSZ จ຺తௐࠪ
    
    ⿣
    ϢʔβʔΛࢣঊͱΈͨͯͯɺ։ൃऀ͕ఋ
    ࢠೖΓ͠ڭ͑Λ੥͏
    ⿣
    ΫοΫύουϢʔβʔʹىচ͔Βब৸
    ·ͰҰ೔ͷੜ׆ͷྲྀΕΛڭ͑ͯ΋Β͏
    

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64. ΠϯλϏϡʔͷػձ͸͋ΒΏΔͱ͜Ζʹ͋Δ
    ⿣
    ܗࣜுͬͨΠϯλϏϡʔʹ߆Βͳ͍
    ⿣
    ΧελϚʔαϙʔτ ͓໰͍߹ΘͤରԠ
    
    ⿣
    ར༻จ຺ͱߦಈΛਂ۷Γ͢Δ
    ⿣
    ೔ৗͰͷԿؾͳ͍ࡶஊ
    ⿣
    ؾʹͳΔ͜ͱ͸ʮͳΜͰʁʯͱਂງ͢Δ
    ⿣
    ΍Γ͗͢Δͱ΢β͕ΒΕΔͷͰ஫ҙ
    
    ,JCFMBͷνϟοταϙʔτͷྫ
    

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65. υοάϑʔσΟϯά
    ⿣
    ࣗ෼͕ϢʔβʔʹͳͬͯΈΔ
    ⿣
    ͨͩ࢖͏ͷͰ͸ͳ͘ɺ࣮ࡍͷར༻จ຺ͱҰகͤ͞Δ͜ͱ͕େ੾
    ⿣
    Ϗοτδϟʔχʔ༻,JCFMB ΫοΫύουͷΩονϯ
    ⿣
    ࣗ෼͕ͨͪ։ൃऀͷ৔߹ɺόΠΞε͕͋ΔͷͰ໡৴/(
    ⿣
    ڝ߹੡඼΋ଞਓʹϓϨθϯͰ͖Δ͙Β͍࢖͍ࠐΉ
    

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66. Τΰαʔν
    ⿣
    5XJUUFS΍*OTUBHSBN΁ͷ౤ߘ
    ⿣
    ։ൃऀʹ௚઀ݴͬͨΘ͚Ͱ͸ͳ͍ɺԿؾͳ͍Ұݴ͔ΒϢʔβʔͷ
    Ձ஋؍͕ݟ͑Δ
    ⿣
    ڝ߹੡඼ʹ͍ͭͯ΋Τΰαʔν
    ⿣
    ڝ߹੡඼ͷϢʔβʔ͸ɺࣗ෼ͨͪͷ૝ఆϢʔβʔͰ΋͋Δ
    ⿣
    ৽ن্ཱͪ͛࣌͸ɺࣗࣾ੡඼ͷϢʔβʔ͸গͳ͍ͷͰɺର৅Λ޿
    ͛ͯΠϯϓοτΛ૿΍͢
    

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67. View Slide

68. νʔϜͰൃ૝͢Δ
    

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69. ΞΠσΞൃ૝ͷͨΊͷνʔϜ࡞Γ
    ⿣
    ΞΠσΞൃ૝ʹۜͷ஄ؙ͸ແ͍
    ⿣
    lෆ࣮֬͞zΛड͚ೖΕͨνʔϜ࡞Γ͕ൃ૝ͷ౔৕ʹͳΔ
    ⿣
    ԿΛ΍Δ͔ΑΓɺ୭ͱ΍Δ͔
    

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70. αʔϏε͸νʔϜͰͭ͘Δ
    ⿣
    ϏδωεYσβΠϯYΤϯδχΞϦϯά
    ⿣
    ࣋ଓՄೳੑͷ͋ΔαʔϏε͸͜ͷཁૉ͕ඞཁ
    ⿣
    ਖ਼ղΛ஌͍ͬͯΔਓ͸ډͳ͍
    ⿣
    ଟ༷ͳࢹ఺ͰཱମతʹࢹΔ
    ⿣
    ৬छͰ͸ͳ͘໾ׂ
    ⿣ ৬छʹറΒΕͳ͍
    ⿣
    डൃ஫ͷؔ܎Λͭ͘Βͳ͍
    https://productlogic.org/2014/06/22/the-product-management-triangle/
    

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71. ࣦഊΛڪΕͳ͍ۭؾͱ཰௚ͳίϛϡχέʔγϣϯ
    ⿣
    ࣦഊΛڪΕͳ͍ɺ੹Ίͳ͍
    ⿣
    ৗʹϒϨετͱಉ͡ϊϦ
    ⿣
    ಥഥࢠ΋ͳ͍ΞΠσΞΛԕྀͤͣʹݴ͑Δۭؾ
    ⿣
    ೥ྸ΍৬छ͔Βੜ·ΕΔԕྀ͸αʔϏεʹͱͬͯѱ
    ⿣
    ʮ͜ͷػೳɺඞཁʁͰ΋ΤϯδχΞ͕اըʹޱग़͢ͷ΋ͳʜʯ
    ⿣
    ʮ͜ͷσβΠϯɺҧ࿨ײ͋Δ͚Ͳઌഐ͕ܾΊͨ͜ͱͩ͠ͳʜʯ
    

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72. ࠷ॳ͔Β׬ᘳΛ໨ࢦ͞ͳ͍
    ⿣
    ෆ࣮֬ͳঢ়گԼͰ͸ݟ͍͑ͯΔΰʔϧ͕ਖ਼ղͰ͋Δอূ͸ແ͍
    ⿣
    ׬ᘳΛ໨ࢦͨ͢Ίʹɺ͔͚͕ͨ࣌ؒແବʹͳΔՄೳੑ͕ߴ͍
    ⿣
    ͔͚ͨ࣌ؒ΋ίετ
    ⿣
    ϦϦʔεޙׂ͕
    ⿣
    αʔϏεͷϦϦʔε͸ελʔτʹ͗͢ͳ͍
    

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73. View Slide

74. ͭ͘Δ΋ͷΛݴ༿ʹ͢Δ
    

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75. ൑அͷ໎͍ΛίϯύεͰ๷͙
    ⿣
    αʔϏε։ൃ͸νʔϜઓ
    ⿣
    ໎ͬͨͱ͖ͷ൑அ͸ਓͦΕͧΕ
    ⿣
    ΈΜͳ͕໨ࢦ͢΂͖ํ֯Λઃఆ͢Δ
    ⿣
    ઃఆ͠ͳ͍ͱ࡞ͬͯΔ࠷தʹಓʹ໎͏
    ⿣
    ͦͷͨΊͷίϯύεΛ࣋ͭ
    

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76. ίϯύεͱͯ͠཈͑Δ΂͖఺
    ར༻ऀͦͷαʔϏε͸୭͕࢖͏ʁ
    Ձ஋ͦͷαʔϏεΛ࢖͏ͱԿ͕خ͍͠ͷʁ
    ମݧͦͷՁ஋͸ͲΜͳମݧ͔ΒಘΒΕΔʁ
    ػೳͦͷମݧ͸ͲΜͳػೳ͕͋Ε͹࣮ݱͰ͖Δʁ
    

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77. ར༻ऀڞಇ͖ͷ݉ۀओ්
    Ձ஋ຖ೔ͷྉཧָ͕͘͠ͳΔ
    ମݧࠓ൩ͷݙཱ͕͙͢ʹܾ·Δ
    ػೳϨγϐΛਓؾॱͰݕࡧͰ͖Δػೳ
    ྫ͑͹ΫοΫύουͳΒʁ
    

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78. ίϯύεͷදݱख๏͸͍Ζ͍Ζ
    ΫοΫύουಠࣗ
    ⿣
    Ձ஋Ծઆγʔτ
    ⿣
    &0(4
    ⿣
    ΞϓϦέʔγϣϯఆٛεςʔτϝϯτ
    Ұൠతͳ69σβΠϯख๏
    ⿣
    ϖϧιφ
    ⿣
    γφϦΦ
    ⿣
    δϟʔχʔϚοϓ
    ⿣
    ετʔϦʔϘʔυ
    ঢ়گʹ߹Θͤͯ࢖͍΍͍͢΋ͷΛબͼ૊Έ߹ΘͤΔ
    ʜ
    

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79. Ձ஋Ծઆγʔτ
    ך⣣⦼⟎铡ء٦ز
    醡ㅷך暴䗙
    ➂孡갫嗚稊
    ٖءؾ׾䱱ِׅ٦ؠ٦
    ➙傈ךًصُ٦׾傍ֻ寸׭׋ְ
    㢳ֻךٖءؾַ׵寸׭׵׸זְ
    ➂孡ٖءؾ׾嗚稊דֹ׷ֿה
    铬겗
    妜実
    ِ٦ؠ٦ כծ
    ָծ
    ךדծ
    ח⣣⦼ָ֮׷կ
    

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80. ΞϓϦέʔγϣϯఆٛεςʔτϝϯτ
    ؟٦ؽأせ獥
    ؟٦ؽأ⣣⦼
    ؗٓ٦銲稆
    ة٦؜حزِ٦ؠ٦
    ⵃ欽أز٦ٔ٦
    ؝،堣腉
    ؟ـ堣腉
    镘׭׷ֿה
    ⟎ד׮ְְךד剑ⴱח寸׭׷
    ؟٦ؽأך嚊銲׾♧鎉ד
    ⣣⦼׾䧭甧ׇׁ׷ꅾ銲ז銲稆
    ِ٦ؠ٦ך㾩䚍װ暴䗙
    ⵃ欽⡤꿀ךءشٔؔ
    搀ְה⣣⦼ָ㢌׻׏ג׃תֲ堣腉
    ֮׷ה⣣⦼ָ䓼ֻז׷堣腉
    ➙㔐ךꟚ涪דכװ׵זְֿה
    

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81. γφϦΦ
    ΞΫςΟϏςΟγφϦΦ ΠϯλϥΫγϣϯγφϦΦ
    ࢓ࣄؼΓʹ
    ࠓ೔ͷ൩͝͸ΜͲ͏͠Α͏ɻ
    ͔ͨ͠ྫྷଂݿʹ՘ࢠ͕͔͋ͬͨΒফඅͨ͠
    ͍ͳɻ΁ʔ՘ࢠͷνʔζম͖͔ɻ؆୯ͦ͏
    ͩ͠ඒຯͦ͠͏ʂؼͬͨΒ࡞ͬͯΈΑ͏ɻ
    ΫοΫύουJ04Λ։͘ɺݕࡧϘοΫεΛλο
    ϓɻ՘ࢠͱೖྗ͠ݕࡧ͢Δɻਓؾॱݕࡧͷ
    Ґʹͳ͍ͬͯͨ՘ࢠͷνʔζম͖ͷϨγϐΛ
    λοϓɻࡐྉཝͱखॱཝΛεΫϩʔϧͯ֬͠
    ೝ͠ɺ.:ϑΥϧμʹอଘɻ
    ʮࠓ൩ͷݙཱ͕͙͢ʹܾ·ΔʯମݧΛݴޠԽ
    

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82. View Slide

83. ͔֬Ίͳ͕Βܗʹ͢Δ
    

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84. lෆ࣮֬zΛ͔֬Ίͳ͕Βܗ࡞Δ
    Ծઆ
    ۩ମԽ
    ݕূ
    

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85. ݴޠԽͨ͠اըΛ͔֬ΊΔ
    

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86. ࣮૷ͤͣʹ͔֬ΊΔ
    εΫγϣΛ੾ΓషΓ͔ͯ֬͠ΊΔ ϗϫΠτϘʔυͰεέον͔ͯ֬͠ΊΔ
    

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87. ੇܶͰՁ஋Λ͔֬ΊΔ
    

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88. ࣮૷͔ͯ͠Β͔֬ΊΔ
    

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89. ந৅ͱ۩৅Λߦ͖དྷ͢Δ
    ⿣
    αʔϏεΛܗʹ͢Δϓϩηε͸࡞ͬͯ͸յ͠ͷ܁Γฦ͠
    ⿣
    ͍͔ʹ܁Γฦ͠ͷεϐʔυΛૣ͘͢Δ͔͕ॏཁ
    ⿣
    αʔϏεΛઃܭ͠ɺ6*ΛσβΠϯ͠ɺ࣮૷͢Δ
    ⿣
    গਓ਺Ͱ׬݁Ͱ͖Δͱࢼߦճ਺͕֨ஈʹ૿͑Δ
    ⿣
    ٯʹɺ۩ݱԽ͢Δྗ͕ແ͍ਓ͸ݫ͍͠
    

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90. ·ͱΊ
    

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91. Ϣʔβʔମݧ͕঎඼ʹͳΔ࣌୅
    ⿣
    Ϟϊʹ͓ۚΛ෷͏࣌୅͔Βɺମݧʹ͓ۚΛ෷͏࣌୅΁
    ⿣
    ༏ΕͨϢʔβʔମݧ͕ɺ঎඼ͷࠩผԽʹͳΔ
    ⿣
    ମݧΛઃܭ͢ΔͨΊʹ͸ɺϢʔβʔͱίϯςΩετͷཧղ
    

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92. ෆ࣮֬͞ͱαʔϏε։ൃ
    ⿣
    αʔϏε։ൃΛ੒ޭͤ͞Δʹ͸ෆ࣮֬͞ͱ͏·͘෇͖߹͏
    ⿣
    ෆ࣮֬͞ͷԼͰɺϢʔβʔཧղɺνʔϜϏϧσΟϯάɺݴޠ
    ԽɺϓϩτλΠϐϯάͷ࣮ફ͕ඞཁʹͳΔ
    ⿣
    ࣋ଓతͳαʔϏεΛ࡞Δʹ͸ɺϏδωεYΤϯδχΞϦϯ
    άYσβΠϯͷֻ͚߹Θ͕ͤඞཁ
    

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