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不確実さとうまく付きあうサービス開発
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Takaya Deguchi
January 06, 2017
Design
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3
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不確実さとうまく付きあうサービス開発
公立はこだて未来大学大学院 サービスマネジメント特論 2017/1/6 講義資料
Takaya Deguchi
January 06, 2017
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Transcript
ෆ࣮֬͞ͱ͏·͖͘߹͏ αʔϏε։ൃ ެཱͩͯ͜ະདྷେֶ αʔϏεϚωδϝϯτಛ 2017.01.06
ग़ޱو גࣜձࣾϏοτδϟʔχʔΫοΫύουגࣜձࣾ 69ΤϯδχΞ 8FCαʔϏεͷϓϩμΫτϚωδϝϯταʔϏεઃܭ͕ओ ͳׂɻඞཁʹԠͯ͡ɺϑϩϯτΤϯυόοΫΤϯυ։ൃɺ ΧελϚʔαϙʔτ·ͰαʔϏε࡞ΓͳΜͰ୲ɻ )$%/FUೝఆਓؒத৺ઃܭεϖγϟϦετɻ Takaya Deguchi @dex1t
αʔϏεͱ8FCαΠτϞόΠϧΞϓϦͷ͜ͱ $PPLQBE *OTUBHSBN -*/& "JSCOC 6CFS 'BDFCPPLFUD
ࣗࣾαʔϏεͷ։ൃӡӦΛϏδωεͱ͢Δࣄۀձࣾͷ͕த৺ ੍࡞ձࣾ4*FSͷΑ͏ͳෛ͍ܕϏδωεࣅͯඇͳΔੈք ࠓͷͷจ຺
lαʔϏε։ൃzͬͯͳʹʁ
lਓ͕ཉ͕͠ΔϞϊΛ࡞Εz Paul Graham Y Combinator Founder Lisp Hacker
ਓ͕ཉ͕͠ΔϞϊͱʜ
ྡͷ੮ͷਓʹੜϓϨθϯτΛ͋͛Δ ͳΒԿΛ͋͛·͔͢ʁͦΕԿނʁ ࣭
lαʔϏε։ൃzͱͷଞਓͷϓϨθϯτબͼ ϓϨθϯτΛͯ͠ɺଞਓΛتͤΔͷ͍͠ ༑ୡͰΉɺՈͰ͢ΒΉ ͷଞਓ͕ͳʹ͕ཉ͍͔͠ͳΜ͔ͯΒͳ͍ʂ
Θ͔Βͳ͍ͳΒຊਓʹฉ͚͍͍ʁ ࣗͷཉ͍͠ͷΛݴޠԽ͢Δͷ͍͠ ʮࠓͷ༦൧͕৯͍ͨʁʯࢠʮ͏ʔΜʜͳΜͰ͍͍ʂʯ ϔϯϦʔɾϑΥʔυʮ͠ސ٬ʹɺ൴ΒͷΉͷΛฉ͍͍ͯͨ Βɺ൴Βʰͬͱ͍അ͕ཉ͍͠ʱͱ͍͑ͯͨͩΖ͏ɻʯ
୭ਖ਼ղ͕Θ͔Βͳ͍ αʔϏε։ൃʹ͓͚Δେલఏ IUUQTP[BJLBUTVNBUW
ਖ਼ղ͕͔Βͳ͍͜ͱʹΑΔෆ࣮֬͞ ԿΛ࡞Δ͖ͳͷ͔୭͔Βͳ͍ ্ࣾ࢘ސ٬ࣗ୭͔Βͳ͍ அ͕มΘΓ͍͢
୭ਖ਼ղ͕Θ͔Βͳ͍ͳ͔Ͱ ਓ͕ཉ͕͠ΔͷΛͭ͘Δ͜ͱ αʔϏε։ൃͱ IUUQTP[BJLBUTVNBUW
Ͳ͏͢Εʜ
Ͳ͏͢Δͷ͕߹ཧత͔ ੜϓϨθϯτΛ͋͛ͯتͿ͔͋͛ͯΈͳ͍ͱ͔Βͳ͍ ʹճͷੜϓϨθϯτҎ֎ͷํ๏ͰΈΛΔ͜ͱͰ͖Δ Կؾͳ͍ձ͔Βਪ͢Δ ࣋ͪɺߦಈΛ؍ͯ͠ΈΔ
·ͣखܰʹίϯϏχͰങ͓ͬͨ՛ࢠΛຖ͋͛ͯΈΔ
ਖ਼ղ͕ͳ͍ͳ͔Ͱਓ͕ཉ͕͠ΔͷΛͭ͘Δʹ ߟ͑ͯ ͔֬ΊΔ Ծઆ ݕূ Ͱ͖Δ͚ͩૣ͘܁Γฦ͢
The Lean Startup Series
αʔϏε։ൃͷ͠͞
࡞Δ͖ͷΛܾΊΔ ܾΊͨͷΛਖ਼͘͠࡞Γ্͛Δ Inspired ސ٬ͷ৺Λଊ͑ΔͷΓํ αʔϏε։ൃͷεςοϓ
ܾΊΔஈ֊Ͱͷ͠͞ Ϣʔβʔࣗཉ͍͠ϞϊΛ͑ΒΕͳ͍ ཉͦ͠͏ͳͷΛ։ൃऀ͕૾ͯ͠ɺ࡞ΔͷΛܾΊΔ 涪罏 ِ٦ؠ٦
ͭ͘Δஈ֊Ͱͷ͠͞ ܾΊͨ͜ͱ͔ΒϒϨͯ͠·͏ ༷ จݴ ৭ʜαʔϏε։ൃࡉ͔ͳҙࢥܾఆͷ࿈ଓ ⟰歗 涪ث٦ي ؟٦ؽأ ؝ٖآٍش؎ IN
OUT
ސ٬ͷཉͦ͠͏ͳϞϊΛ૾ܾ͠ΊΔ ܾΊͨϞϊΛϒϨͣʹ࡞Γ͋͛Δ ͜ͷਫ਼Λ͍͔ʹ͋͛Δ͔ αʔϏε։ൃͷצॴ
αʔϏε։ൃΛͲ͏࣮ફ͍ͯ͠Δ͔
ϢʔβʔΛΔ νʔϜͰൃ͢Δ ͭ͘ΔͷΛݴ༿ʹ͢Δ ͔֬Ίͳ͕Βܗʹ͢Δ ʜ
ϢʔβʔΛΔ
Ϣʔβʔཧղͷਂ͕͞αʔϏε։ൃͷཁ ϢʔβʔͷߦಈͱՁ؍ɺจ຺Λཧղ͢Δ ։ൃऀ͕ࣗϢʔβʔʹͳΓ͖ͬͯࢥߟͰ͖ΔΑ͏ʹ Ϣʔβʔࣗʹʮཉ͍͠ͷฉ͘ʯͷࢥߟఀࢭ ཧղͷରࣗࣾͷϢʔβʔͱݶΒͳ͍
ڝ߹ͷϢʔβʔཧղ͢Δ
ϢʔβʔཧղͷͨΊͷख๏ͷྫ ΠϯλϏϡʔ Ξϯέʔτ ΤεϊάϥϑΟ υοάϑʔσΟϯά
ϩάੳ Τΰαʔν ʜ
ΠϯλϏϡʔ ϢʔβʔΛཧղ͢ΔͨΊͷجૅͰ͋Γɺͬ ͱ൚༻తͳٕज़ $POUFYUVBM*ORVJSZ จ຺తௐࠪ ϢʔβʔΛࢣঊͱΈͨͯͯɺ։ൃऀ͕ఋ
ࢠೖΓ͠ڭ͑Λ͏ ΫοΫύουϢʔβʔʹىচ͔Βब৸ ·ͰҰͷੜ׆ͷྲྀΕΛڭ͑ͯΒ͏
ΠϯλϏϡʔͷػձ͋ΒΏΔͱ͜Ζʹ͋Δ ܗࣜுͬͨΠϯλϏϡʔʹ߆Βͳ͍ ΧελϚʔαϙʔτ ͓͍߹ΘͤରԠ ར༻จ຺ͱߦಈΛਂ۷Γ͢Δ
ৗͰͷԿؾͳ͍ࡶஊ ؾʹͳΔ͜ͱʮͳΜͰʁʯͱਂງ͢Δ Γ͗͢Δͱβ͕ΒΕΔͷͰҙ ,JCFMBͷνϟοταϙʔτͷྫ
υοάϑʔσΟϯά ͕ࣗϢʔβʔʹͳͬͯΈΔ ͨͩ͏ͷͰͳ͘ɺ࣮ࡍͷར༻จ຺ͱҰகͤ͞Δ͜ͱ͕େ Ϗοτδϟʔχʔ༻,JCFMB ΫοΫύουͷΩονϯ ͕ࣗͨͪ։ൃऀͷ߹ɺόΠΞε͕͋ΔͷͰ৴͠ͳ͍
ڝ߹ଞਓʹϓϨθϯͰ͖Δ͙Β͍͍ࠐΉ
Τΰαʔν 5XJUUFS*OTUBHSBNͷߘ ։ൃऀʹݴͬͨΘ͚Ͱͳ͍ɺԿؾͳ͍Ұݴ͔ΒϢʔβʔͷ Ձ؍͕ݟ͑Δ ڝ߹ʹ͍ͭͯΤΰαʔν ڝ߹ͷϢʔβʔɺࣗͨͪͷఆϢʔβʔͰ͋Δ
৽ن্ཱͪ͛࣌ɺࣗࣾͷϢʔβʔগͳ͍ͷͰɺରΛ ͛ͯΠϯϓοτΛ૿͢
None
νʔϜͰൃ͢Δ
ΞΠσΞൃͷͨΊͷνʔϜ࡞Γ ΞΠσΞൃʹۜͷؙແ͍ lෆ࣮֬͞zΛड͚ೖΕͨνʔϜ࡞Γ͕ൃͷʹͳΔ ԿΛΔ͔ΑΓɺ୭ͱΔ͔
αʔϏενʔϜͰͭ͘Δ ϏδωεYσβΠϯYΤϯδχΞϦϯά ࣋ଓՄೳੑͷ͋ΔαʔϏε͜ͷཁૉ͕ඞཁ ਖ਼ղΛ͍ͬͯΔਓډͳ͍ ଟ༷ͳࢹͰཱମతʹࢹΔ
৬छͰͳׂ͘ ৬छʹറΒΕͳ͍ νʔϜʹडൃͷؔΛͭ͘Βͳ͍ https://productlogic.org/2014/06/22/the-product-management-triangle/
ࣦഊΛڪΕͳ͍ۭؾͱͳίϛϡχέʔγϣϯ ࣦഊΛڪΕͳ͍ɺΊͳ͍ ৗʹϒϨετͱಉ͡ϊϦ ಥഥࢠͳ͍ΞΠσΞΛԕྀͤͣʹݴ͑Δۭؾ ৬Ҭ͔࣍Βੜ·ΕΔԕྀαʔϏεʹͱͬͯѱ
ʮ͜ͷػೳɺඞཁʁͰΤϯδχΞ͕اըʹޱग़͢ͷͳʜʯ ʮ͜ͷσβΠϯɺҧײ͋Δ͚Ͳઌഐ͕ܾΊͨ͜ͱͩ͠ͳʜʯ ʮͦΕݴͬͯͳ͔͚ͬͨͲɺ࣮લ͔Βҧײ͋Γ·ͨ͠ʯ
࠷ॳ͔ΒᘳΛࢦ͞ͳ͍ ෆ࣮֬ͳঢ়گԼͰࠓݟ͑ͯΔΰʔϧ͕ਖ਼ղͰ͋Δอূແ͍ ᘳΛࢦͨ͢Ίʹɺ͔͚͕ͨ࣌ؒແବʹͳΔՄೳੑ͕ߴ͍ ͔͚ͨ࣌ؒίετ ϦϦʔεޙׂ͕
αʔϏεͷϦϦʔεελʔτʹ͗͢ͳ͍
ϐΫαʔྲྀ͢Δ͔ͪΒ ΈΜͳͰ͡ΊΔσβΠϯ൷ධ
ͭ͘ΔͷΛݴ༿ʹ͢Δ
அͷ໎͍ΛίϯύεͰ͙ αʔϏε։ൃνʔϜઓ ໎ͬͨͱ͖ͷஅਓͦΕͧΕ ΈΜͳ͕ࢦ͖͢ํ֯Λઃఆ͢Δ ઃఆ͠ͳ͍ͱ࡞ͬͯΔ࠷தʹಓʹ໎͏
ͦͷͨΊͷίϯύεΛ࣋ͭ
ίϯύεͱͯ͑͠Δ͖ ར༻ऀͦͷαʔϏε୭͕͏ʁ ՁͦͷαʔϏεΛ͏ͱԿ͕خ͍͠ͷʁ ମݧͦͷՁͲΜͳମݧ͔ΒಘΒΕΔʁ ػೳͦͷମݧͲΜͳػೳ͕͋Ε࣮ݱͰ͖Δʁ
ར༻ऀڞಇ͖ͷ݉ۀओ් Ձຖͷྉཧָ͕͘͠ͳΔ ମݧࠓ൩ͷݙཱ͕͙͢ʹܾ·Δ ػೳϨγϐΛਓؾॱͰݕࡧͰ͖Δػೳ ྫ͑ΫοΫύουͳΒʁ
ίϯύεͷදݱख๏͍Ζ͍Ζ ΫοΫύουಠࣗ ՁԾઆγʔτ &0(4 ΞϓϦέʔγϣϯఆٛεςʔτϝϯτ Ұൠతͳ69σβΠϯख๏
ϖϧιφ γφϦΦ δϟʔχʔϚοϓ ετʔϦʔϘʔυ ঢ়گʹ߹Θ͍͍ͤͯ͢ͷΛબͼΈ߹ΘͤΔ ʜ
ՁԾઆγʔτ ך⣣⦼⟎铡ء٦ز 醡ㅷך暴䗙 ➂孡갫嗚稊 ٖءؾ䱱ِׅ٦ؠ٦ ➙傈ךًصُ٦傍ֻ寸ְ 㢳ֻךٖءؾַ寸זְ ➂孡ٖءؾ嗚稊דֹֿה 铬겗 妜実
ِ٦ؠ٦ כծ ָծ ךדծ ח⣣⦼ָ֮կ
&NPUJPO0SJFOUFE(PBM4FUUJOH
ΞϓϦέʔγϣϯఆٛεςʔτϝϯτ ؟٦ؽأせ獥 ؟٦ؽأ⣣⦼ ؗٓ٦銲稆 ة٦حزِ٦ؠ٦ ⵃ欽أز٦ٔ٦ ؝،堣腉 ؟ـ堣腉 镘ֿה ⟎דְְךד剑ⴱח寸
؟٦ؽأך嚊銲♧鎉ד ⣣⦼䧭甧ׇׁꅾ銲ז銲稆 ِ٦ؠ٦ך㾩䚍װ暴䗙 ⵃ欽⡤꿀ךءشٔؔ 搀ְה⣣⦼ָ㢌ג׃תֲ堣腉 ֮ה⣣⦼ָ䓼ֻז堣腉 ➙㔐ך涪דכװזְֿה
ྉཧίϛϡχςΟΞϓϦͷྫ ؟٦ؽأ⣣⦼ Ⱏ䠬דֹ鑧겗ְָֽד鋅אַ ؗٓ٦銲稆 䫎珲ثؑحؙזוך麊㌀ח״هآذ؍ـז㜥⡲ ⵃ欽أز٦ٔ٦ 㹺✲ךさחקה♧䜁կ剑鵚ך孡חזչ؝أز؝պך أٖ铣ד儗惓ֲկչפ٦ֿז㉀ㅷ֮պ ֿךأٖծת֮הדֻׄ铣ֲהկ ،فְٔ湫䖓ך⡤꿀㹀纏
؝ىُصذ؍麊㌀倯ꆙ鎉⿹ ِ٦ؠ٦ך妜実הⵃ欽俑腞 ך僇俑⻉
γφϦΦ ΞΫςΟϏςΟγφϦΦ ΠϯλϥΫγϣϯγφϦΦ ࣄؼΓʹ ࠓͷ൩͝ΜͲ͏͠Α͏ɻ ͔ͨ͠ྫྷଂݿʹࢠ͕͔͋ͬͨΒফඅͨ͠ ͍ͳɻʔࢠͷνʔζম͖͔ɻ؆୯ͦ͏ ͩ͠ඒຯͦ͠͏ʂؼͬͨΒ࡞ͬͯΈΑ͏ɻ ΫοΫύουJ04Λ։͘ɺݕࡧϘοΫεΛλοϓ
ɻ ࢠͱೖྗ͠ݕࡧ͢ΔɻਓؾॱݕࡧͷҐʹͳͬ ͍ͯͨࢠͷνʔζম͖ͷϨγϐΛλοϓɻࡐ ྉཝͱखॱཝΛεΫϩʔϧͯ֬͠ೝ͠ɺ.:ϑΥ ϧμʹอଘɻ ʮࠓ൩ͷݙཱ͕͙͢ʹܾ·ΔʯମݧΛݴޠԽ
None
͔֬Ίͳ͕Βܗʹ͢Δ
lෆ࣮֬zΛ͔֬Ίͳ͕Βܗ࡞Δ Ծઆ ۩ମԽ ݕূ
ݴޠԽͨ͠اըΛ͔֬ΊΔ ܦӦऀ ΤϯδχΞ ΤϯδχΞ σβΠφʔ اըऀ
νϥγͰՁΛ͔֬ΊΔ
࣮ͤͣʹ͔֬ΊΔ εΫγϣΛΓషΓ͔ͯ֬͠ΊΔ ϗϫΠτϘʔυͰεέον͔ͯ֬͠ΊΔ
࣮͔ͯ͠Β͔֬ΊΔ
நͱ۩Λߦ͖དྷ͢Δ αʔϏεΛܗʹ͢Δϓϩηε࡞ͬͯյ͠ͷ܁Γฦ͠ ͍͔ʹ܁Γฦ͠ͷεϐʔυΛૣ͘͢Δ͔͕ॏཁ αʔϏεΛઃܭ͠ɺ6*ΛσβΠϯ͠ɺ࣮͢Δ গਓͰ݁Ͱ͖Δͱࢼߦճ͕֨ஈʹ૿͑Δ
ͻͱΓͰ݁Ͱ͖ͨΒ࠷ڧ σβΠϯͰ͋ΕϓϩάϥϛϯάͰ͋Ε۩ݱԽ͢ΔྗΛຏ͘ Takram Design Engineering σβΠϯɾΠϊϕʔγϣϯͷৼΓࢠ
·ͱΊ
ෆ࣮֬͞ͱαʔϏε։ൃ αʔϏε։ൃΛޭͤ͞Δʹෆ࣮֬͞ͱ͏·͖͘߹͏ ෆ࣮֬͞ͷԼͰɺϢʔβʔཧղɺνʔϜϏϧσΟϯάɺݴޠ ԽɺϓϩτλΠϐϯάͷ࣮ફ͕ඞཁʹͳΔ ࣋ଓతͳαʔϏεΛ࡞ΔʹɺϏδωεYΤϯδχΞϦϯ άYσβΠϯͷֻ͚߹Θ͕ͤඞཁ