Upgrade to Pro — share decks privately, control downloads, hide ads and more …

不確実さとうまく付きあうサービス開発

Takaya Deguchi
January 06, 2017

 不確実さとうまく付きあうサービス開発

公立はこだて未来大学大学院 サービスマネジメント特論 2017/1/6 講義資料

Takaya Deguchi

January 06, 2017
Tweet

More Decks by Takaya Deguchi

Other Decks in Design

Transcript

  1. ෆ࣮֬͞ͱ͏·͘෇͖߹͏
    αʔϏε։ൃ
    ެཱ͸ͩͯ͜ະདྷେֶ αʔϏεϚωδϝϯτಛ࿦
    2017.01.06

    View Slide

  2. ग़ޱو໵
    גࣜձࣾϏοτδϟʔχʔΫοΫύουגࣜձࣾ
    69ΤϯδχΞ
    8FCαʔϏεͷϓϩμΫτϚωδϝϯτ΍αʔϏεઃܭ͕ओ
    ͳ໾ׂɻඞཁʹԠͯ͡ɺϑϩϯτΤϯυ΍όοΫΤϯυ։ൃɺ
    ΧελϚʔαϙʔτ·ͰαʔϏε࡞Γ͸ͳΜͰ΋୲౰ɻ
    )$%/FUೝఆਓؒத৺ઃܭεϖγϟϦετɻ
    Takaya Deguchi
    @dex1t

    View Slide


  3. αʔϏεͱ͸8FCαΠτ΍ϞόΠϧΞϓϦͷ͜ͱ

    $PPLQBE *OTUBHSBN -*/& "JSCOC 6CFS 'BDFCPPLFUD

    ࣗࣾαʔϏεͷ։ൃӡӦΛϏδωεͱ͢Δࣄۀձࣾͷ࿩͕த৺

    ੍࡞ձࣾ΍4*FSͷΑ͏ͳ੥ෛ͍ܕϏδωε͸ࣅͯඇͳΔੈք
    ࠓ೔ͷ࿩ͷจ຺

    View Slide

  4. lαʔϏε։ൃzͬͯͳʹʁ

    View Slide

  5. lਓ͕ཉ͕͠ΔϞϊΛ࡞Εz
    Paul Graham
    Y Combinator Founder
    Lisp Hacker

    View Slide

  6. ਓ͕ཉ͕͠ΔϞϊͱ͸ʜ

    View Slide

  7. ྡͷ੮ͷਓʹ஀ੜ೔ϓϨθϯτΛ͋͛Δ
    ͳΒԿΛ͋͛·͔͢ʁͦΕ͸Կނʁ
    ࣭໰

    View Slide

  8. lαʔϏε։ൃzͱ͸੺ͷଞਓ΁ͷϓϨθϯτબͼ

    ϓϨθϯτΛ౉ͯ͠ɺଞਓΛت͹ͤΔͷ͸೉͍͠

    ༑ୡͰ΋೰ΉɺՈ଒Ͱ͢Β೰Ή

    ੺ͷଞਓ͕ͳʹ͕ཉ͍͔͠ͳΜͯ෼͔Βͳ͍ʂ

    View Slide

  9. Θ͔Βͳ͍ͳΒຊਓʹฉ͚͹͍͍ʁ

    ࣗ෼ͷཉ͍͠΋ͷΛݴޠԽ͢Δͷ͸೉͍͠

    ฼ʮࠓ೔ͷ༦൧͕৯΂͍ͨʁʯࢠʮ͏ʔΜʜͳΜͰ΋͍͍ʂʯ

    ϔϯϦʔɾϑΥʔυʮ΋͠ސ٬ʹɺ൴Βͷ๬Ή΋ͷΛฉ͍͍ͯͨ
    Βɺ൴Β͸ʰ΋ͬͱ଎͍അ͕ཉ͍͠ʱͱ౴͍͑ͯͨͩΖ͏ɻʯ

    View Slide

  10. ୭΋ਖ਼ղ͕Θ͔Βͳ͍
    αʔϏε։ൃʹ͓͚Δେલఏ
    IUUQTP[BJLBUTVNBUW

    View Slide

  11. ਖ਼ղ͕෼͔Βͳ͍͜ͱʹΑΔෆ࣮֬͞

    ԿΛ࡞Δ΂͖ͳͷ͔͸୭΋෼͔Βͳ͍

    ࣾ௕΋্࢘΋ސ٬ࣗ਎΋୭΋෼͔Βͳ͍

    ൑அ͕มΘΓ΍͍͢

    View Slide

  12. ୭΋ਖ਼ղ͕Θ͔Βͳ͍ͳ͔Ͱ
    ਓ͕ཉ͕͠Δ΋ͷΛͭ͘Δ͜ͱ
    αʔϏε։ൃͱ͸
    IUUQTP[BJLBUTVNBUW

    View Slide

  13. Ͳ͏͢Ε͹ʜ

    View Slide

  14. Ͳ͏͢Δͷ͕߹ཧత͔

    ஀ੜ೔ϓϨθϯτΛ͋͛ͯتͿ͔͸͋͛ͯΈͳ͍ͱ෼͔Βͳ͍

    ೥ʹճͷ஀ੜ೔ϓϨθϯτҎ֎ͷํ๏Ͱ޷ΈΛ஌Δ͜ͱ΋Ͱ͖Δ

    Կؾͳ͍ձ࿩͔Βਪ࡯͢Δ

    ෰૷΍࣋ͪ෺ɺߦಈΛ؍࡯ͯ͠ΈΔ

    ·ͣ͸खܰʹίϯϏχͰങ͓ͬͨ՛ࢠΛຖ೔͋͛ͯΈΔ

    View Slide

  15. ਖ਼ղ͕ͳ͍ͳ͔Ͱਓ͕ཉ͕͠Δ΋ͷΛͭ͘Δʹ͸
    ߟ͑ͯ ͔֬ΊΔ
    Ծઆ ݕূ
    Ͱ͖Δ͚ͩૣ͘܁Γฦ͢

    View Slide

  16. The Lean Startup Series

    View Slide

  17. αʔϏε։ൃͷ೉͠͞

    View Slide

  18. ࡞Δ΂͖΋ͷΛܾΊΔ
    ܾΊͨ΋ͷΛਖ਼͘͠࡞Γ্͛Δ
    Inspired ސ٬ͷ৺Λଊ͑Δ੡඼ͷ૑Γํ
    αʔϏε։ൃͷεςοϓ

    View Slide

  19. ܾΊΔஈ֊Ͱͷ೉͠͞
    Ϣʔβʔࣗ਎΋ཉ͍͠ϞϊΛ౴͑ΒΕͳ͍
    ཉͦ͠͏ͳ΋ͷΛ։ൃऀ͕૝૾ͯ͠ɺ࡞Δ΋ͷΛܾΊΔ
    Ꟛ涪罏
    ِ٦ؠ٦

    View Slide

  20. ͭ͘Δஈ֊Ͱͷ೉͠͞
    ܾΊͨ͜ͱ͔ΒϒϨͯ͠·͏
    ࢓༷ จݴ ৭ʜαʔϏε։ൃ͸ࡉ͔ͳҙࢥܾఆͷ࿈ଓ
    ⟰歗 Ꟛ涪ث٦ي ؟٦ؽأ
    ؝ٖآٍش؎
    IN OUT

    View Slide

  21. ސ٬ͷཉͦ͠͏ͳϞϊΛ૝૾ܾ͠ΊΔ
    ܾΊͨϞϊΛϒϨͣʹ࡞Γ͋͛Δ
    ͜ͷਫ਼౓Λ͍͔ʹ͋͛Δ͔
    αʔϏε։ൃͷצॴ

    View Slide

  22. αʔϏε։ൃΛͲ͏࣮ફ͍ͯ͠Δ͔

    View Slide

  23. ϢʔβʔΛ஌Δ
    νʔϜͰൃ૝͢Δ
    ͭ͘Δ΋ͷΛݴ༿ʹ͢Δ
    ͔֬Ίͳ͕Βܗʹ͢Δ
    ʜ

    View Slide

  24. ϢʔβʔΛ஌Δ

    View Slide

  25. Ϣʔβʔཧղͷਂ͕͞αʔϏε։ൃͷཁ

    ϢʔβʔͷߦಈͱՁ஋؍ɺจ຺Λཧղ͢Δ

    ։ൃऀࣗ਎͕ϢʔβʔʹͳΓ͖ͬͯࢥߟͰ͖ΔΑ͏ʹ

    Ϣʔβʔࣗ਎ʹʮཉ͍͠΋ͷฉ͘ʯͷ͸ࢥߟఀࢭ

    ཧղͷର৅͸ࣗࣾ੡඼ͷϢʔβʔͱ͸ݶΒͳ͍

    ڝ߹੡඼ͷϢʔβʔ΋ཧղ͢Δ

    View Slide

  26. ϢʔβʔཧղͷͨΊͷख๏ͷྫ

    ΠϯλϏϡʔ

    Ξϯέʔτ

    ΤεϊάϥϑΟ

    υοάϑʔσΟϯά

    ϩά෼ੳ

    Τΰαʔν
    ʜ

    View Slide

  27. ΠϯλϏϡʔ

    ϢʔβʔΛཧղ͢ΔͨΊͷجૅͰ͋Γɺ΋ͬ
    ͱ΋൚༻తͳٕज़

    $POUFYUVBM*ORVJSZ จ຺తௐࠪ


    ϢʔβʔΛࢣঊͱΈͨͯͯɺ։ൃऀ͕ఋ
    ࢠೖΓ͠ڭ͑Λ੥͏

    ΫοΫύουϢʔβʔʹىচ͔Βब৸
    ·ͰҰ೔ͷੜ׆ͷྲྀΕΛڭ͑ͯ΋Β͏

    View Slide

  28. ΠϯλϏϡʔͷػձ͸͋ΒΏΔͱ͜Ζʹ͋Δ

    ܗࣜுͬͨΠϯλϏϡʔʹ߆Βͳ͍

    ΧελϚʔαϙʔτ ͓໰͍߹ΘͤରԠ


    ར༻จ຺ͱߦಈΛਂ۷Γ͢Δ

    ೔ৗͰͷԿؾͳ͍ࡶஊ

    ؾʹͳΔ͜ͱ͸ʮͳΜͰʁʯͱਂງ͢Δ

    ΍Γ͗͢Δͱ΢β͕ΒΕΔͷͰ஫ҙ

    ,JCFMBͷνϟοταϙʔτͷྫ

    View Slide

  29. υοάϑʔσΟϯά

    ࣗ෼͕ϢʔβʔʹͳͬͯΈΔ

    ͨͩ࢖͏ͷͰ͸ͳ͘ɺ࣮ࡍͷར༻จ຺ͱҰகͤ͞Δ͜ͱ͕େ੾

    Ϗοτδϟʔχʔ༻,JCFMB ΫοΫύουͷΩονϯ

    ࣗ෼͕ͨͪ։ൃऀͷ৔߹ɺόΠΞε͕͋ΔͷͰ໡৴͠ͳ͍

    ڝ߹੡඼΋ଞਓʹϓϨθϯͰ͖Δ͙Β͍࢖͍ࠐΉ

    View Slide

  30. Τΰαʔν

    5XJUUFS΍*OTUBHSBN΁ͷ౤ߘ

    ։ൃऀʹ௚઀ݴͬͨΘ͚Ͱ͸ͳ͍ɺԿؾͳ͍Ұݴ͔ΒϢʔβʔͷ
    Ձ஋؍͕ݟ͑Δ

    ڝ߹੡඼ʹ͍ͭͯ΋Τΰαʔν

    ڝ߹੡඼ͷϢʔβʔ͸ɺࣗ෼ͨͪͷ૝ఆϢʔβʔͰ΋͋Δ

    ৽ن্ཱͪ͛࣌͸ɺࣗࣾ੡඼ͷϢʔβʔ͸গͳ͍ͷͰɺର৅Λ޿
    ͛ͯΠϯϓοτΛ૿΍͢

    View Slide

  31. View Slide

  32. νʔϜͰൃ૝͢Δ

    View Slide

  33. ΞΠσΞൃ૝ͷͨΊͷνʔϜ࡞Γ

    ΞΠσΞൃ૝ʹۜͷ஄ؙ͸ແ͍

    lෆ࣮֬͞zΛड͚ೖΕͨνʔϜ࡞Γ͕ൃ૝ͷ౔৕ʹͳΔ

    ԿΛ΍Δ͔ΑΓɺ୭ͱ΍Δ͔

    View Slide

  34. αʔϏε͸νʔϜͰͭ͘Δ

    ϏδωεYσβΠϯYΤϯδχΞϦϯά

    ࣋ଓՄೳੑͷ͋ΔαʔϏε͸͜ͷཁૉ͕ඞཁ

    ਖ਼ղΛ஌͍ͬͯΔਓ͸ډͳ͍

    ଟ༷ͳࢹ఺ͰཱମతʹࢹΔ

    ৬छͰ͸ͳ͘໾ׂ

    ৬छʹറΒΕͳ͍

    νʔϜ಺ʹडൃ஫ͷؔ܎Λͭ͘Βͳ͍
    https://productlogic.org/2014/06/22/the-product-management-triangle/

    View Slide

  35. ࣦഊΛڪΕͳ͍ۭؾͱ཰௚ͳίϛϡχέʔγϣϯ

    ࣦഊΛڪΕͳ͍ɺ੹Ίͳ͍

    ৗʹϒϨετͱಉ͡ϊϦ

    ಥഥࢠ΋ͳ͍ΞΠσΞΛԕྀͤͣʹݴ͑Δۭؾ

    ৬Ҭ΍೥͔࣍Βੜ·ΕΔԕྀ͸αʔϏεʹͱͬͯѱ

    ʮ͜ͷػೳɺඞཁʁͰ΋ΤϯδχΞ͕اըʹޱग़͢ͷ΋ͳʜʯ

    ʮ͜ͷσβΠϯɺҧ࿨ײ͋Δ͚Ͳઌഐ͕ܾΊͨ͜ͱͩ͠ͳʜʯ

    ʮͦΕݴͬͯͳ͔͚ͬͨͲɺ࣮͸લ͔Βҧ࿨ײ͋Γ·ͨ͠ʯ

    View Slide

  36. ࠷ॳ͔Β׬ᘳΛ໨ࢦ͞ͳ͍

    ෆ࣮֬ͳঢ়گԼͰ͸ࠓݟ͑ͯΔΰʔϧ͕ਖ਼ղͰ͋Δอূ͸ແ͍

    ׬ᘳΛ໨ࢦͨ͢Ίʹɺ͔͚͕ͨ࣌ؒແବʹͳΔՄೳੑ͕ߴ͍

    ͔͚ͨ࣌ؒ΋ίετ

    ϦϦʔεޙׂ͕

    αʔϏεͷϦϦʔε͸ελʔτʹ͗͢ͳ͍

    View Slide

  37. ϐΫαʔྲྀ૑଄͢Δ͔ͪΒ ΈΜͳͰ͸͡ΊΔσβΠϯ൷ධ

    View Slide

  38. ͭ͘Δ΋ͷΛݴ༿ʹ͢Δ

    View Slide

  39. ൑அͷ໎͍ΛίϯύεͰ๷͙

    αʔϏε։ൃ͸νʔϜઓ

    ໎ͬͨͱ͖ͷ൑அ͸ਓͦΕͧΕ

    ΈΜͳ͕໨ࢦ͢΂͖ํ֯Λઃఆ͢Δ

    ઃఆ͠ͳ͍ͱ࡞ͬͯΔ࠷தʹಓʹ໎͏

    ͦͷͨΊͷίϯύεΛ࣋ͭ

    View Slide

  40. ίϯύεͱͯ͠཈͑Δ΂͖఺
    ར༻ऀͦͷαʔϏε͸୭͕࢖͏ʁ
    Ձ஋ͦͷαʔϏεΛ࢖͏ͱԿ͕خ͍͠ͷʁ
    ମݧͦͷՁ஋͸ͲΜͳମݧ͔ΒಘΒΕΔʁ
    ػೳͦͷମݧ͸ͲΜͳػೳ͕͋Ε͹࣮ݱͰ͖Δʁ

    View Slide

  41. ར༻ऀڞಇ͖ͷ݉ۀओ්
    Ձ஋ຖ೔ͷྉཧָ͕͘͠ͳΔ
    ମݧࠓ൩ͷݙཱ͕͙͢ʹܾ·Δ
    ػೳϨγϐΛਓؾॱͰݕࡧͰ͖Δػೳ
    ྫ͑͹ΫοΫύουͳΒʁ

    View Slide

  42. ίϯύεͷදݱख๏͸͍Ζ͍Ζ
    ΫοΫύουಠࣗ

    Ձ஋Ծઆγʔτ

    &0(4

    ΞϓϦέʔγϣϯఆٛεςʔτϝϯτ
    Ұൠతͳ69σβΠϯख๏

    ϖϧιφ

    γφϦΦ

    δϟʔχʔϚοϓ

    ετʔϦʔϘʔυ
    ঢ়گʹ߹Θͤͯ࢖͍΍͍͢΋ͷΛબͼ૊Έ߹ΘͤΔ
    ʜ

    View Slide

  43. Ձ஋Ծઆγʔτ
    ך⣣⦼⟎铡ء٦ز
    醡ㅷך暴䗙
    ➂孡갫嗚稊
    ٖءؾ׾䱱ِׅ٦ؠ٦
    ➙傈ךًصُ٦׾傍ֻ寸׭׋ְ
    㢳ֻךٖءؾַ׵寸׭׵׸זְ
    ➂孡ٖءؾ׾嗚稊דֹ׷ֿה
    铬겗
    妜実
    ِ٦ؠ٦ כծ
    ָծ
    ךדծ
    ח⣣⦼ָ֮׷կ

    View Slide

  44. &NPUJPO0SJFOUFE(PBM4FUUJOH

    View Slide

  45. ΞϓϦέʔγϣϯఆٛεςʔτϝϯτ
    ؟٦ؽأせ獥
    ؟٦ؽأ⣣⦼
    ؗٓ٦銲稆
    ة٦؜حزِ٦ؠ٦
    ⵃ欽أز٦ٔ٦
    ؝،堣腉
    ؟ـ堣腉
    镘׭׷ֿה
    ⟎ד׮ְְךד剑ⴱח寸׭׷
    ؟٦ؽأך嚊銲׾♧鎉ד
    ⣣⦼׾䧭甧ׇׁ׷ꅾ銲ז銲稆
    ِ٦ؠ٦ך㾩䚍װ暴䗙
    ⵃ欽⡤꿀ךءشٔؔ
    搀ְה⣣⦼ָ㢌׻׏ג׃תֲ堣腉
    ֮׷ה⣣⦼ָ䓼ֻז׷堣腉
    ➙㔐ךꟚ涪דכװ׵זְֿה

    View Slide

  46. ྉཧίϛϡχςΟΞϓϦͷྫ
    ؟٦ؽأ⣣⦼
    Ⱏ䠬דֹ׷鑧겗ָꟚְ׋׌ֽד鋅אַ׷
    ؗٓ٦銲稆
    䫎珲ثؑحؙזוך麊㌀ח״׷هآذ؍ـז㜥⡲׶
    ⵃ欽أز٦ٔ٦
    㹺✲ךさ꟦חק׏ה♧䜁կ剑鵚ך孡חז׷չ؝أز؝պך
    أٖ׾铣׿ד儗꟦׾惓׉ֲկչפ٦ֿ׿ז㉀ㅷ֮׷׿׌պ
    ֿךأٖծת׋֮הדׄ׏ֻ׶铣׮ֲ׏הկ
    ،فٔ׾Ꟛְ׋湫䖓ך⡤꿀׾㹀纏
    ؝ىُصذ؍麊㌀倯ꆙ׮鎉⿹
    ِ٦ؠ٦ך妜実הⵃ欽俑腞
    ך僇俑⻉

    View Slide

  47. γφϦΦ
    ΞΫςΟϏςΟγφϦΦ ΠϯλϥΫγϣϯγφϦΦ
    ࢓ࣄؼΓʹ
    ࠓ೔ͷ൩͝͸ΜͲ͏͠Α͏ɻ
    ͔ͨ͠ྫྷଂݿʹ՘ࢠ͕͔͋ͬͨΒফඅͨ͠
    ͍ͳɻ΁ʔ՘ࢠͷνʔζম͖͔ɻ؆୯ͦ͏
    ͩ͠ඒຯͦ͠͏ʂؼͬͨΒ࡞ͬͯΈΑ͏ɻ
    ΫοΫύουJ04Λ։͘ɺݕࡧϘοΫεΛλοϓ
    ɻ
    ՘ࢠͱೖྗ͠ݕࡧ͢ΔɻਓؾॱݕࡧͷҐʹͳͬ
    ͍ͯͨ՘ࢠͷνʔζম͖ͷϨγϐΛλοϓɻࡐ
    ྉཝͱखॱཝΛεΫϩʔϧͯ֬͠ೝ͠ɺ.:ϑΥ
    ϧμʹอଘɻ
    ʮࠓ൩ͷݙཱ͕͙͢ʹܾ·ΔʯମݧΛݴޠԽ

    View Slide

  48. View Slide

  49. ͔֬Ίͳ͕Βܗʹ͢Δ

    View Slide

  50. lෆ࣮֬zΛ͔֬Ίͳ͕Βܗ࡞Δ
    Ծઆ
    ۩ମԽ
    ݕূ

    View Slide

  51. ݴޠԽͨ͠اըΛ͔֬ΊΔ




    ܦӦऀ
    ΤϯδχΞ
    ΤϯδχΞ
    σβΠφʔ
    اըऀ

    View Slide

  52. νϥγͰՁ஋Λ͔֬ΊΔ

    View Slide

  53. ࣮૷ͤͣʹ͔֬ΊΔ
    εΫγϣΛ੾ΓషΓ͔ͯ֬͠ΊΔ ϗϫΠτϘʔυͰεέον͔ͯ֬͠ΊΔ

    View Slide

  54. ࣮૷͔ͯ͠Β͔֬ΊΔ

    View Slide

  55. ந৅ͱ۩৅Λߦ͖དྷ͢Δ

    αʔϏεΛܗʹ͢Δϓϩηε͸࡞ͬͯ͸յ͠ͷ܁Γฦ͠

    ͍͔ʹ܁Γฦ͠ͷεϐʔυΛૣ͘͢Δ͔͕ॏཁ

    αʔϏεΛઃܭ͠ɺ6*ΛσβΠϯ͠ɺ࣮૷͢Δ

    গਓ਺Ͱ׬݁Ͱ͖Δͱࢼߦճ਺͕֨ஈʹ૿͑Δ

    ͻͱΓͰ׬݁Ͱ͖ͨΒ࠷ڧ

    σβΠϯͰ͋ΕϓϩάϥϛϯάͰ͋Ε۩ݱԽ͢ΔྗΛຏ͘
    Takram Design Engineering
    σβΠϯɾΠϊϕʔγϣϯͷৼΓࢠ

    View Slide

  56. ·ͱΊ

    View Slide

  57. ෆ࣮֬͞ͱαʔϏε։ൃ

    αʔϏε։ൃΛ੒ޭͤ͞Δʹ͸ෆ࣮֬͞ͱ͏·͘෇͖߹͏

    ෆ࣮֬͞ͷԼͰɺϢʔβʔཧղɺνʔϜϏϧσΟϯάɺݴޠ
    ԽɺϓϩτλΠϐϯάͷ࣮ફ͕ඞཁʹͳΔ

    ࣋ଓతͳαʔϏεΛ࡞Δʹ͸ɺϏδωεYΤϯδχΞϦϯ
    άYσβΠϯͷֻ͚߹Θ͕ͤඞཁ

    View Slide