不確実さとうまく付きあうサービス開発

公立はこだて未来大学大学院 サービスマネジメント特論 2017/1/6 講義資料

Transcript

1. ෆ࣮֬͞ͱ͏·͘෇͖߹͏
   αʔϏε։ൃ
   ެཱ͸ͩͯ͜ະདྷେֶ αʔϏεϚωδϝϯτಛ࿦
   2017.01.06
   

   View Slide

2. ग़ޱو໵
   גࣜձࣾϏοτδϟʔχʔΫοΫύουגࣜձࣾ
   69ΤϯδχΞ
   8FCαʔϏεͷϓϩμΫτϚωδϝϯτ΍αʔϏεઃܭ͕ओ
   ͳ໾ׂɻඞཁʹԠͯ͡ɺϑϩϯτΤϯυ΍όοΫΤϯυ։ൃɺ
   ΧελϚʔαϙʔτ·ͰαʔϏε࡞Γ͸ͳΜͰ΋୲౰ɻ
   )$%/FUೝఆਓؒத৺ઃܭεϖγϟϦετɻ
   Takaya Deguchi
   @dex1t
   

   View Slide

3. ⿣
   αʔϏεͱ͸8FCαΠτ΍ϞόΠϧΞϓϦͷ͜ͱ
   ⿣
   $PPLQBE *OTUBHSBN -*/& "JSCOC 6CFS 'BDFCPPLFUD
   ⿣
   ࣗࣾαʔϏεͷ։ൃӡӦΛϏδωεͱ͢Δࣄۀձࣾͷ࿩͕த৺
   ⿣
   ੍࡞ձࣾ΍4*FSͷΑ͏ͳ੥ෛ͍ܕϏδωε͸ࣅͯඇͳΔੈք
   ࠓ೔ͷ࿩ͷจ຺
   

   View Slide

4. lαʔϏε։ൃzͬͯͳʹʁ
   

   View Slide

5. lਓ͕ཉ͕͠ΔϞϊΛ࡞Εz
   Paul Graham
   Y Combinator Founder
   Lisp Hacker
   

   View Slide

6. ਓ͕ཉ͕͠ΔϞϊͱ͸ʜ
   

   View Slide

7. ྡͷ੮ͷਓʹ஀ੜ೔ϓϨθϯτΛ͋͛Δ
   ͳΒԿΛ͋͛·͔͢ʁͦΕ͸Կނʁ
   ࣭໰
   

   View Slide

8. lαʔϏε։ൃzͱ͸੺ͷଞਓ΁ͷϓϨθϯτબͼ
   ⿣
   ϓϨθϯτΛ౉ͯ͠ɺଞਓΛت͹ͤΔͷ͸೉͍͠
   ⿣
   ༑ୡͰ΋೰ΉɺՈ଒Ͱ͢Β೰Ή
   ⿣
   ੺ͷଞਓ͕ͳʹ͕ཉ͍͔͠ͳΜͯ෼͔Βͳ͍ʂ
   

   View Slide

9. Θ͔Βͳ͍ͳΒຊਓʹฉ͚͹͍͍ʁ
   ⿣
   ࣗ෼ͷཉ͍͠΋ͷΛݴޠԽ͢Δͷ͸೉͍͠
   ⿣
   ฼ʮࠓ೔ͷ༦൧͕৯΂͍ͨʁʯࢠʮ͏ʔΜʜͳΜͰ΋͍͍ʂʯ
   ⿣
   ϔϯϦʔɾϑΥʔυʮ΋͠ސ٬ʹɺ൴Βͷ๬Ή΋ͷΛฉ͍͍ͯͨ
   Βɺ൴Β͸ʰ΋ͬͱ଎͍അ͕ཉ͍͠ʱͱ౴͍͑ͯͨͩΖ͏ɻʯ
   

   View Slide

10. ୭΋ਖ਼ղ͕Θ͔Βͳ͍
    αʔϏε։ൃʹ͓͚Δେલఏ
    IUUQTP[BJLBUTVNBUW
    

    View Slide

11. ਖ਼ղ͕෼͔Βͳ͍͜ͱʹΑΔෆ࣮֬͞
    ⿣
    ԿΛ࡞Δ΂͖ͳͷ͔͸୭΋෼͔Βͳ͍
    ⿣
    ࣾ௕΋্࢘΋ސ٬ࣗ਎΋୭΋෼͔Βͳ͍
    ⿣
    ൑அ͕มΘΓ΍͍͢
    

    View Slide

12. ୭΋ਖ਼ղ͕Θ͔Βͳ͍ͳ͔Ͱ
    ਓ͕ཉ͕͠Δ΋ͷΛͭ͘Δ͜ͱ
    αʔϏε։ൃͱ͸
    IUUQTP[BJLBUTVNBUW
    

    View Slide

13. Ͳ͏͢Ε͹ʜ
    

    View Slide

14. Ͳ͏͢Δͷ͕߹ཧత͔
    ⿣
    ஀ੜ೔ϓϨθϯτΛ͋͛ͯتͿ͔͸͋͛ͯΈͳ͍ͱ෼͔Βͳ͍
    ⿣
    ೥ʹճͷ஀ੜ೔ϓϨθϯτҎ֎ͷํ๏Ͱ޷ΈΛ஌Δ͜ͱ΋Ͱ͖Δ
    ⿣
    Կؾͳ͍ձ࿩͔Βਪ࡯͢Δ
    ⿣
    ෰૷΍࣋ͪ෺ɺߦಈΛ؍࡯ͯ͠ΈΔ
    ⿣
    ·ͣ͸खܰʹίϯϏχͰങ͓ͬͨ՛ࢠΛຖ೔͋͛ͯΈΔ
    

    View Slide

15. ਖ਼ղ͕ͳ͍ͳ͔Ͱਓ͕ཉ͕͠Δ΋ͷΛͭ͘Δʹ͸
    ߟ͑ͯ ͔֬ΊΔ
    Ծઆ ݕূ
    Ͱ͖Δ͚ͩૣ͘܁Γฦ͢
    

    View Slide

16. The Lean Startup Series
    

    View Slide

17. αʔϏε։ൃͷ೉͠͞
    

    View Slide

18. ࡞Δ΂͖΋ͷΛܾΊΔ
    ܾΊͨ΋ͷΛਖ਼͘͠࡞Γ্͛Δ
    Inspired ސ٬ͷ৺Λଊ͑Δ੡඼ͷ૑Γํ
    αʔϏε։ൃͷεςοϓ
    

    View Slide

19. ܾΊΔஈ֊Ͱͷ೉͠͞
    Ϣʔβʔࣗ਎΋ཉ͍͠ϞϊΛ౴͑ΒΕͳ͍
    ཉͦ͠͏ͳ΋ͷΛ։ൃऀ͕૝૾ͯ͠ɺ࡞Δ΋ͷΛܾΊΔ
    Ꟛ涪罏
    ِ٦ؠ٦
    

    View Slide

20. ͭ͘Δஈ֊Ͱͷ೉͠͞
    ܾΊͨ͜ͱ͔ΒϒϨͯ͠·͏
    ࢓༷ จݴ ৭ʜαʔϏε։ൃ͸ࡉ͔ͳҙࢥܾఆͷ࿈ଓ
    ⟰歗 Ꟛ涪ث٦ي ؟٦ؽأ
    ؝ٖآٍش؎
    IN OUT
    

    View Slide

21. ސ٬ͷཉͦ͠͏ͳϞϊΛ૝૾ܾ͠ΊΔ
    ܾΊͨϞϊΛϒϨͣʹ࡞Γ͋͛Δ
    ͜ͷਫ਼౓Λ͍͔ʹ͋͛Δ͔
    αʔϏε։ൃͷצॴ
    

    View Slide

22. αʔϏε։ൃΛͲ͏࣮ફ͍ͯ͠Δ͔
    

    View Slide

23. ϢʔβʔΛ஌Δ
    νʔϜͰൃ૝͢Δ
    ͭ͘Δ΋ͷΛݴ༿ʹ͢Δ
    ͔֬Ίͳ͕Βܗʹ͢Δ
    ʜ
    

    View Slide

24. ϢʔβʔΛ஌Δ
    

    View Slide

25. Ϣʔβʔཧղͷਂ͕͞αʔϏε։ൃͷཁ
    ⿣
    ϢʔβʔͷߦಈͱՁ஋؍ɺจ຺Λཧղ͢Δ
    ⿣
    ։ൃऀࣗ਎͕ϢʔβʔʹͳΓ͖ͬͯࢥߟͰ͖ΔΑ͏ʹ
    ⿣
    Ϣʔβʔࣗ਎ʹʮཉ͍͠΋ͷฉ͘ʯͷ͸ࢥߟఀࢭ
    ⿣
    ཧղͷର৅͸ࣗࣾ੡඼ͷϢʔβʔͱ͸ݶΒͳ͍
    ⿣
    ڝ߹੡඼ͷϢʔβʔ΋ཧղ͢Δ
    

    View Slide

26. ϢʔβʔཧղͷͨΊͷख๏ͷྫ
    ⿣
    ΠϯλϏϡʔ
    ⿣
    Ξϯέʔτ
    ⿣
    ΤεϊάϥϑΟ
    ⿣
    υοάϑʔσΟϯά
    ⿣
    ϩά෼ੳ
    ⿣
    Τΰαʔν
    ʜ
    

    View Slide

27. ΠϯλϏϡʔ
    ⿣
    ϢʔβʔΛཧղ͢ΔͨΊͷجૅͰ͋Γɺ΋ͬ
    ͱ΋൚༻తͳٕज़
    ⿣
    $POUFYUVBM*ORVJSZ จ຺తௐࠪ
    
    ⿣
    ϢʔβʔΛࢣঊͱΈͨͯͯɺ։ൃऀ͕ఋ
    ࢠೖΓ͠ڭ͑Λ੥͏
    ⿣
    ΫοΫύουϢʔβʔʹىচ͔Βब৸
    ·ͰҰ೔ͷੜ׆ͷྲྀΕΛڭ͑ͯ΋Β͏
    

    View Slide

28. ΠϯλϏϡʔͷػձ͸͋ΒΏΔͱ͜Ζʹ͋Δ
    ⿣
    ܗࣜுͬͨΠϯλϏϡʔʹ߆Βͳ͍
    ⿣
    ΧελϚʔαϙʔτ ͓໰͍߹ΘͤରԠ
    
    ⿣
    ར༻จ຺ͱߦಈΛਂ۷Γ͢Δ
    ⿣
    ೔ৗͰͷԿؾͳ͍ࡶஊ
    ⿣
    ؾʹͳΔ͜ͱ͸ʮͳΜͰʁʯͱਂງ͢Δ
    ⿣
    ΍Γ͗͢Δͱ΢β͕ΒΕΔͷͰ஫ҙ
    
    ,JCFMBͷνϟοταϙʔτͷྫ
    

    View Slide

29. υοάϑʔσΟϯά
    ⿣
    ࣗ෼͕ϢʔβʔʹͳͬͯΈΔ
    ⿣
    ͨͩ࢖͏ͷͰ͸ͳ͘ɺ࣮ࡍͷར༻จ຺ͱҰகͤ͞Δ͜ͱ͕େ੾
    ⿣
    Ϗοτδϟʔχʔ༻,JCFMB ΫοΫύουͷΩονϯ
    ⿣
    ࣗ෼͕ͨͪ։ൃऀͷ৔߹ɺόΠΞε͕͋ΔͷͰ໡৴͠ͳ͍
    ⿣
    ڝ߹੡඼΋ଞਓʹϓϨθϯͰ͖Δ͙Β͍࢖͍ࠐΉ
    

    View Slide

30. Τΰαʔν
    ⿣
    5XJUUFS΍*OTUBHSBN΁ͷ౤ߘ
    ⿣
    ։ൃऀʹ௚઀ݴͬͨΘ͚Ͱ͸ͳ͍ɺԿؾͳ͍Ұݴ͔ΒϢʔβʔͷ
    Ձ஋؍͕ݟ͑Δ
    ⿣
    ڝ߹੡඼ʹ͍ͭͯ΋Τΰαʔν
    ⿣
    ڝ߹੡඼ͷϢʔβʔ͸ɺࣗ෼ͨͪͷ૝ఆϢʔβʔͰ΋͋Δ
    ⿣
    ৽ن্ཱͪ͛࣌͸ɺࣗࣾ੡඼ͷϢʔβʔ͸গͳ͍ͷͰɺର৅Λ޿
    ͛ͯΠϯϓοτΛ૿΍͢
    

    View Slide

31. View Slide

32. νʔϜͰൃ૝͢Δ
    

    View Slide

33. ΞΠσΞൃ૝ͷͨΊͷνʔϜ࡞Γ
    ⿣
    ΞΠσΞൃ૝ʹۜͷ஄ؙ͸ແ͍
    ⿣
    lෆ࣮֬͞zΛड͚ೖΕͨνʔϜ࡞Γ͕ൃ૝ͷ౔৕ʹͳΔ
    ⿣
    ԿΛ΍Δ͔ΑΓɺ୭ͱ΍Δ͔
    

    View Slide

34. αʔϏε͸νʔϜͰͭ͘Δ
    ⿣
    ϏδωεYσβΠϯYΤϯδχΞϦϯά
    ⿣
    ࣋ଓՄೳੑͷ͋ΔαʔϏε͸͜ͷཁૉ͕ඞཁ
    ⿣
    ਖ਼ղΛ஌͍ͬͯΔਓ͸ډͳ͍
    ⿣
    ଟ༷ͳࢹ఺ͰཱମతʹࢹΔ
    ⿣
    ৬छͰ͸ͳ͘໾ׂ
    ⿣
    ৬छʹറΒΕͳ͍
    ⿣
    νʔϜ಺ʹडൃ஫ͷؔ܎Λͭ͘Βͳ͍
    https://productlogic.org/2014/06/22/the-product-management-triangle/
    

    View Slide

35. ࣦഊΛڪΕͳ͍ۭؾͱ཰௚ͳίϛϡχέʔγϣϯ
    ⿣
    ࣦഊΛڪΕͳ͍ɺ੹Ίͳ͍
    ⿣
    ৗʹϒϨετͱಉ͡ϊϦ
    ⿣
    ಥഥࢠ΋ͳ͍ΞΠσΞΛԕྀͤͣʹݴ͑Δۭؾ
    ⿣
    ৬Ҭ΍೥͔࣍Βੜ·ΕΔԕྀ͸αʔϏεʹͱͬͯѱ
    ⿣
    ʮ͜ͷػೳɺඞཁʁͰ΋ΤϯδχΞ͕اըʹޱग़͢ͷ΋ͳʜʯ
    ⿣
    ʮ͜ͷσβΠϯɺҧ࿨ײ͋Δ͚Ͳઌഐ͕ܾΊͨ͜ͱͩ͠ͳʜʯ
    ⿣
    ʮͦΕݴͬͯͳ͔͚ͬͨͲɺ࣮͸લ͔Βҧ࿨ײ͋Γ·ͨ͠ʯ
    

    View Slide

36. ࠷ॳ͔Β׬ᘳΛ໨ࢦ͞ͳ͍
    ⿣
    ෆ࣮֬ͳঢ়گԼͰ͸ࠓݟ͑ͯΔΰʔϧ͕ਖ਼ղͰ͋Δอূ͸ແ͍
    ⿣
    ׬ᘳΛ໨ࢦͨ͢Ίʹɺ͔͚͕ͨ࣌ؒແବʹͳΔՄೳੑ͕ߴ͍
    ⿣
    ͔͚ͨ࣌ؒ΋ίετ
    ⿣
    ϦϦʔεޙׂ͕
    ⿣
    αʔϏεͷϦϦʔε͸ελʔτʹ͗͢ͳ͍
    

    View Slide

37. ϐΫαʔྲྀ૑଄͢Δ͔ͪΒ ΈΜͳͰ͸͡ΊΔσβΠϯ൷ධ
    

    View Slide

38. ͭ͘Δ΋ͷΛݴ༿ʹ͢Δ
    

    View Slide

39. ൑அͷ໎͍ΛίϯύεͰ๷͙
    ⿣
    αʔϏε։ൃ͸νʔϜઓ
    ⿣
    ໎ͬͨͱ͖ͷ൑அ͸ਓͦΕͧΕ
    ⿣
    ΈΜͳ͕໨ࢦ͢΂͖ํ֯Λઃఆ͢Δ
    ⿣
    ઃఆ͠ͳ͍ͱ࡞ͬͯΔ࠷தʹಓʹ໎͏
    ⿣
    ͦͷͨΊͷίϯύεΛ࣋ͭ
    

    View Slide

40. ίϯύεͱͯ͠཈͑Δ΂͖఺
    ར༻ऀͦͷαʔϏε͸୭͕࢖͏ʁ
    Ձ஋ͦͷαʔϏεΛ࢖͏ͱԿ͕خ͍͠ͷʁ
    ମݧͦͷՁ஋͸ͲΜͳମݧ͔ΒಘΒΕΔʁ
    ػೳͦͷମݧ͸ͲΜͳػೳ͕͋Ε͹࣮ݱͰ͖Δʁ
    

    View Slide

41. ར༻ऀڞಇ͖ͷ݉ۀओ්
    Ձ஋ຖ೔ͷྉཧָ͕͘͠ͳΔ
    ମݧࠓ൩ͷݙཱ͕͙͢ʹܾ·Δ
    ػೳϨγϐΛਓؾॱͰݕࡧͰ͖Δػೳ
    ྫ͑͹ΫοΫύουͳΒʁ
    

    View Slide

42. ίϯύεͷදݱख๏͸͍Ζ͍Ζ
    ΫοΫύουಠࣗ
    ⿣
    Ձ஋Ծઆγʔτ
    ⿣
    &0(4
    ⿣
    ΞϓϦέʔγϣϯఆٛεςʔτϝϯτ
    Ұൠతͳ69σβΠϯख๏
    ⿣
    ϖϧιφ
    ⿣
    γφϦΦ
    ⿣
    δϟʔχʔϚοϓ
    ⿣
    ετʔϦʔϘʔυ
    ঢ়گʹ߹Θͤͯ࢖͍΍͍͢΋ͷΛબͼ૊Έ߹ΘͤΔ
    ʜ
    

    View Slide

43. Ձ஋Ծઆγʔτ
    ך⣣⦼⟎铡ء٦ز
    醡ㅷך暴䗙
    ➂孡갫嗚稊
    ٖءؾ׾䱱ِׅ٦ؠ٦
    ➙傈ךًصُ٦׾傍ֻ寸׭׋ְ
    㢳ֻךٖءؾַ׵寸׭׵׸זְ
    ➂孡ٖءؾ׾嗚稊דֹ׷ֿה
    铬겗
    妜実
    ِ٦ؠ٦ כծ
    ָծ
    ךדծ
    ח⣣⦼ָ֮׷կ
    

    View Slide

44. &NPUJPO0SJFOUFE(PBM4FUUJOH
    

    View Slide

45. ΞϓϦέʔγϣϯఆٛεςʔτϝϯτ
    ؟٦ؽأせ獥
    ؟٦ؽأ⣣⦼
    ؗٓ٦銲稆
    ة٦؜حزِ٦ؠ٦
    ⵃ欽أز٦ٔ٦
    ؝،堣腉
    ؟ـ堣腉
    镘׭׷ֿה
    ⟎ד׮ְְךד剑ⴱח寸׭׷
    ؟٦ؽأך嚊銲׾♧鎉ד
    ⣣⦼׾䧭甧ׇׁ׷ꅾ銲ז銲稆
    ِ٦ؠ٦ך㾩䚍װ暴䗙
    ⵃ欽⡤꿀ךءشٔؔ
    搀ְה⣣⦼ָ㢌׻׏ג׃תֲ堣腉
    ֮׷ה⣣⦼ָ䓼ֻז׷堣腉
    ➙㔐ךꟚ涪דכװ׵זְֿה
    

    View Slide

46. ྉཧίϛϡχςΟΞϓϦͷྫ
    ؟٦ؽأ⣣⦼
    Ⱏ䠬דֹ׷鑧겗ָꟚְ׋׌ֽד鋅אַ׷
    ؗٓ٦銲稆
    䫎珲ثؑحؙזוך麊㌀ח״׷هآذ؍ـז㜥⡲׶
    ⵃ欽أز٦ٔ٦
    㹺✲ךさ꟦חק׏ה♧䜁կ剑鵚ך孡חז׷չ؝أز؝պך
    أٖ׾铣׿ד儗꟦׾惓׉ֲկչפ٦ֿ׿ז㉀ㅷ֮׷׿׌պ
    ֿךأٖծת׋֮הדׄ׏ֻ׶铣׮ֲ׏הկ
    ،فٔ׾Ꟛְ׋湫䖓ך⡤꿀׾㹀纏
    ؝ىُصذ؍麊㌀倯ꆙ׮鎉⿹
    ِ٦ؠ٦ך妜実הⵃ欽俑腞
    ך僇俑⻉
    

    View Slide

47. γφϦΦ
    ΞΫςΟϏςΟγφϦΦ ΠϯλϥΫγϣϯγφϦΦ
    ࢓ࣄؼΓʹ
    ࠓ೔ͷ൩͝͸ΜͲ͏͠Α͏ɻ
    ͔ͨ͠ྫྷଂݿʹ՘ࢠ͕͔͋ͬͨΒফඅͨ͠
    ͍ͳɻ΁ʔ՘ࢠͷνʔζম͖͔ɻ؆୯ͦ͏
    ͩ͠ඒຯͦ͠͏ʂؼͬͨΒ࡞ͬͯΈΑ͏ɻ
    ΫοΫύουJ04Λ։͘ɺݕࡧϘοΫεΛλοϓ
    ɻ
    ՘ࢠͱೖྗ͠ݕࡧ͢ΔɻਓؾॱݕࡧͷҐʹͳͬ
    ͍ͯͨ՘ࢠͷνʔζম͖ͷϨγϐΛλοϓɻࡐ
    ྉཝͱखॱཝΛεΫϩʔϧͯ֬͠ೝ͠ɺ.:ϑΥ
    ϧμʹอଘɻ
    ʮࠓ൩ͷݙཱ͕͙͢ʹܾ·ΔʯମݧΛݴޠԽ
    

    View Slide

48. View Slide

49. ͔֬Ίͳ͕Βܗʹ͢Δ
    

    View Slide

50. lෆ࣮֬zΛ͔֬Ίͳ͕Βܗ࡞Δ
    Ծઆ
    ۩ମԽ
    ݕূ
    

    View Slide

51. ݴޠԽͨ͠اըΛ͔֬ΊΔ
    
    
    
    
    ܦӦऀ
    ΤϯδχΞ
    ΤϯδχΞ
    σβΠφʔ
    اըऀ
    

    View Slide

52. νϥγͰՁ஋Λ͔֬ΊΔ
    

    View Slide

53. ࣮૷ͤͣʹ͔֬ΊΔ
    εΫγϣΛ੾ΓషΓ͔ͯ֬͠ΊΔ ϗϫΠτϘʔυͰεέον͔ͯ֬͠ΊΔ
    

    View Slide

54. ࣮૷͔ͯ͠Β͔֬ΊΔ
    

    View Slide

55. ந৅ͱ۩৅Λߦ͖དྷ͢Δ
    ⿣
    αʔϏεΛܗʹ͢Δϓϩηε͸࡞ͬͯ͸յ͠ͷ܁Γฦ͠
    ⿣
    ͍͔ʹ܁Γฦ͠ͷεϐʔυΛૣ͘͢Δ͔͕ॏཁ
    ⿣
    αʔϏεΛઃܭ͠ɺ6*ΛσβΠϯ͠ɺ࣮૷͢Δ
    ⿣
    গਓ਺Ͱ׬݁Ͱ͖Δͱࢼߦճ਺͕֨ஈʹ૿͑Δ
    ⿣
    ͻͱΓͰ׬݁Ͱ͖ͨΒ࠷ڧ
    ⿣
    σβΠϯͰ͋ΕϓϩάϥϛϯάͰ͋Ε۩ݱԽ͢ΔྗΛຏ͘
    Takram Design Engineering
    σβΠϯɾΠϊϕʔγϣϯͷৼΓࢠ
    

    View Slide

56. ·ͱΊ
    

    View Slide

57. ෆ࣮֬͞ͱαʔϏε։ൃ
    ⿣
    αʔϏε։ൃΛ੒ޭͤ͞Δʹ͸ෆ࣮֬͞ͱ͏·͘෇͖߹͏
    ⿣
    ෆ࣮֬͞ͷԼͰɺϢʔβʔཧղɺνʔϜϏϧσΟϯάɺݴޠ
    ԽɺϓϩτλΠϐϯάͷ࣮ફ͕ඞཁʹͳΔ
    ⿣
    ࣋ଓతͳαʔϏεΛ࡞Δʹ͸ɺϏδωεYΤϯδχΞϦϯ
    άYσβΠϯͷֻ͚߹Θ͕ͤඞཁ
    

    View Slide