A broad overview of what is the work and practice of UX Design.
Presentation given internally at Booking.com in partnership with Refugee Talent Hub, for a group of attendees taking their first steps in the tech industry.
Mapeia estado emocional ao longo da jornada • Não precisa estar limitado ao produto How to Create a Customer Journey Map https://uxmastery.com/how-to-create-a-customer-journey-map/
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product (high fidelity) - Ideal for detailed visual experimentation - May take a long time to prepare Mockups What not to do - Start digital - Start without knowing the content - Start without knowing the problem
of how users are behaving - Tells you what happened, not why - Hard to deal with lots of data - Advanced usage requires coding Analytics Services Google Analytics Mixpanel Hotjar Intercom
of how users are behaving - Tells you what happened, not why - Hard to deal with lots of data - Advanced usage requires coding In an ideal world Every UX Designer would learn Google Analytics
of how users are behaving - Tells you what happened, not why - Hard to deal with lots of data - Advanced usage requires coding https://analytics.google.com/analytics/academy
success + Can have a direct impact on revenue + Helps keeping HiPPOS in check - Needs a very large user base to be viable - Requires writing a solid hypothesis - Bias towards only what’s measurable
success + Can have a direct impact on revenue + Helps keeping HiPPOS in check - Needs a very large user base to be viable - Requires writing a solid hypothesis - Bias towards only what’s measurable A/B Testing Tools Google Analytics Optimize Optimizely VWO
success + Can have a direct impact on revenue + Helps keeping HiPPOS in check - Needs a very large user base to be viable - Requires writing a solid hypothesis - Bias towards only what’s measurable
system and the real world •Consistency and standards •Error prevention •Recognition rather than recall •Aesthetic and minimalist design •Flexibility and efficiency of use •Help and documentation •Help users recognize, diagnose, and recover from errors Nielsen Heuristics
system and the real world •Consistency and standards •Error prevention •Recognition rather than recall •Aesthetic and minimalist design •Flexibility and efficiency of use •Help and documentation •Help users recognize, diagnose, and recover from errors Nielsen Heuristics NN Group Jakob Nielsen & Don Norman
system and the real world •Consistency and standards •Error prevention •Recognition rather than recall •Aesthetic and minimalist design •Flexibility and efficiency of use •Help and documentation •Help users recognize, diagnose, and recover from errors Nielsen Heuristics Don Norman The Design of Everyday Things