Avoid SEO Horror Stories with Monitoring! - BrightonSEO April 2023

SEO Horror Stories. Deindexed website, broken links, faulty response codes, ... Some of it will happen for sure to any SEO.
In this talk, I walk you through my method to try and avoid them as much as possible : monitoring.
Learn how to setup your own alerting system, using off the shelf tools or home-made scripts, and a few tips and tricks to make it better. There might be a few bonus if you pay attention ;)

Transcript

1. Avoid SEO horror stories with Monitoring! SpeakerDeck.com/diije @diije Julien Deneuville DATABULLE
2. @diije #BrightonSEO • Young Search Personality @ SMX Paris 2018 • Oncrawl Ambassador • Twitter : @diije • Blog : databulle.com/blog Hello, my name is Julien • From Reims, France 🍾 • 12+ years XP • Freelancer since 2017 • Tech SEO / Data / Python
3. SEO Horror Stories
4. @diije #BrightonSEO Scenario It’s Friday, December the 23rd 3:30pm Xmas weekend is about to begin …
5. @diije #BrightonSEO Phone call « Hey Julien, our website is disappearing from Google, can you check what’s going on plz? »
7. @diije #BrightonSEO That’s not supposed to happen
8. @diije #BrightonSEO Pro tip: don’t block Googlebot dii.je/googlebot
11. NEVER AGAIN
12. How?
14. Monitoring?
15. @diije #BrightonSEO General idea Problem occurs Solve it Define a test Run test routinely
16. Off the shelf
17. @diije #BrightonSEO Google Alerts
18. @diije #BrightonSEO GA4 Custom Insights How to: dii.je/ga4
19. @diije #BrightonSEO Uptime Robot
20. @diije #BrightonSEO Scheduled crawls
21. @diije #BrightonSEO Custom alerts
22. Home-made
23. @diije #BrightonSEO Shareable tests
24. @diije #BrightonSEO Specific tests
25. @diije #BrightonSEO C’est cadeau ! Simple Python 🐍 script to get you started dii.je/monitor • Add your own data into test_data • Automate with scheduled tasks
26. But what about our de-indexed pages?
27. @diije #BrightonSEO Use APIs GSC’s URL Inspection API Daily check for a sample of URLs Send an alert if verdict value isn’t PASS Example script: dii.je/gsc
28. Tips & tricks
29. @diije #BrightonSEO Strategy Data needs Sample size Frequency
30. @diije #BrightonSEO Adapt your alerts
31. @diije #BrightonSEO Avoid too many alerts
33. @diije #BrightonSEO Regular check-up Are the monitors still running? Are the tests still working? Are the alerts still being sent?
34. @diije #BrightonSEO Logs Store tests summary locally to make sure everything runs fine
35. @diije #BrightonSEO Test reports For example, weekly recap of tests done / failed
36. @diije #BrightonSEO Fire drill Make sure the alerts are sent and everybody reacts accordingly
37. @diije #BrightonSEO Time for maintenance Update obsolete tests Fix bugs Add new tests
39. @diije #BrightonSEO In a nutshell Take advantage of your existing tools Setup a few monitors Define an advanced monitoring strategy Maintain your monitoring setup
40. Keep in touch! @diije / databulle.com