Internal linking is a key element of any SEO strategy, and it's even more important on large scale websites. But how to handle it efficiently when you have tens of thousands of pages? How to make sure you don't miss any opportunity, and that your internal linking is optimized for both users and search engines?
In this talk, Julien shares his methods to efficiently analyse the internal linking of large websites, strategies to design efficient and optimised internal linking strategies, and tips and tricks to implement them at scale.
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