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How to handle internal linking on large website...

How to handle internal linking on large websites - BrightonSEO UK September 2023

Internal linking is a key element of any SEO strategy, and it's even more important on large scale websites. But how to handle it efficiently when you have tens of thousands of pages? How to make sure you don't miss any opportunity, and that your internal linking is optimized for both users and search engines?

In this talk, Julien shares his methods to efficiently analyse the internal linking of large websites, strategies to design efficient and optimised internal linking strategies, and tips and tricks to implement them at scale.

Julien Deneuville

September 15, 2023
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  1. @diije #BrightonSEO • Young Search Personality @ SMX Paris 2018

    • Oncrawl Ambassador • Twitter : @diije • Blog : databulle.com/blog Hello, I’m Julien Deneuville • From Reims, France 🍾 • 12+ years XP • Freelancer since 2017 • Tech SEO / Data / Python
  2. @diije #BrightonSEO 100k URLs is usually not enough to affect

    crawl budget. John Mueller https://twitter.com/JohnMu/status/1473268153316691975
  3. @diije #BrightonSEO Avoid redirects Waste of time for everybody Virtually

    increase the nb of URLs Link directly to the destination!
  4. @diije #BrightonSEO Avoid redirects Waste of time for everybody Virtually

    increase the nb of URLs Link directly to the destination!
  5. @diije #BrightonSEO Avoid redirects Waste of time for everybody Virtually

    increase the nb of URLs àLink directly to the destination!
  6. @diije #BrightonSEO No-index pages Waste of time for Googlebot àAvoid

    links to no-index pages àConsider blocking via robots.txt
  7. @diije #BrightonSEO Calculate PageRank Your crawler probably does • Link

    Score in Screaming Frog • InRank in Oncrawl • … Otherwise do it yourself • https://dii.je/pagerankmethods
  8. @diije #BrightonSEO Best linked pages URL PageRank /jai-une-nouvelle-passion-a-te-raconter/ 0,006949 /les-petits-dessins-les-petites-videos/

    0,006796 /category/creativite/ 0,006548 /category/cyclotourisme-et-cyclosport/ 0,006439 /category/freelancelife/ 0,00634 /category/exposition-2/ 0,006304 /tag/copenhague/ 0,006079 /category/numerique/ 0,005211 /category/culture-graphique-2/ 0,0052 /category/lifestyle/ 0,004798
  9. @diije #BrightonSEO Follow up Did the crawl metrics improve? Did

    the rankings / traffic improve? Did the user experience KPIs improve?