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Chris Savage - Why your next hire should be a

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Chris Savage - Why your next hire should be a

Search Love San Diego 2014

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Distilled

October 10, 2014

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Transcript

  1. Why your next hire should be a video producer

  2. @csavage

  3. What’s the deal with business video?

  4. Most businesses are attempting one of two things

  5. Conversion videos Viral videos

  6. None
  7. None
  8. None
  9. None

  10. Evaluate them for conversion

  11. None
  12. None
  13. None
  14. None

  15. Arbitrage ads

  16. Dollar generating

  17. Inbound Marketing

  18. In house producer Outside producer

  19. Relationship generating

  20. Another teaching example Why is this a video?

  21. Approachable

  22. None
  23. None

  24. Hiring videos

  25. Relationships Generated Not Dollars Generated

  26. Good design is good for business.

  27. Generating relationships is good for business.

  28. In house video is different

  29. Being able to fail

  30. Spur of the moment

  31. None

  32. Videos for smaller audiences

  33. None
  34. None

  35. Culture & Personality

  36. Why is this shift happening now?

  37. Equipment is the right price

  38. The one man band exists

  39. Distribution is the right price

  40. The opportunity is now

  41. wistia.com/community

  42. Start small wistia.com/learning

  43. Thanks so much! ! ! ! @csavage wistia.com