Chris Savage - Why your next hire should be a

Search Love San Diego 2014

Transcript

1. Why your next hire should be a video producer
2. @csavage
3. What’s the deal with business video?
4. Most businesses are attempting one of two things
5. Conversion videos Viral videos
10. Evaluate them for conversion
15. Arbitrage ads
16. Dollar generating
17. Inbound Marketing
18. In house producer Outside producer
19. Relationship generating
20. Another teaching example Why is this a video?
21. Approachable
24. Hiring videos
25. Relationships Generated Not Dollars Generated
26. Good design is good for business.
27. Generating relationships is good for business.
28. In house video is different
29. Being able to fail
30. Spur of the moment
32. Videos for smaller audiences
35. Culture & Personality
36. Why is this shift happening now?
37. Equipment is the right price
38. The one man band exists
39. Distribution is the right price
40. The opportunity is now
41. wistia.com/community
42. Start small wistia.com/learning
43. Thanks so much! ! ! ! @csavage wistia.com