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Chris Savage - Why your next hire should be a
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Distilled
October 10, 2014
Technology
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Chris Savage - Why your next hire should be a
Search Love San Diego 2014
Distilled
October 10, 2014
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Transcript
Why your next hire should be a video producer
@csavage
What’s the deal with business video?
Most businesses are attempting one of two things
Conversion videos Viral videos
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Evaluate them for conversion
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Arbitrage ads
Dollar generating
Inbound Marketing
In house producer Outside producer
Relationship generating
Another teaching example Why is this a video?
Approachable
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Hiring videos
Relationships Generated Not Dollars Generated
Good design is good for business.
Generating relationships is good for business.
In house video is different
Being able to fail
Spur of the moment
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Videos for smaller audiences
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Culture & Personality
Why is this shift happening now?
Equipment is the right price
The one man band exists
Distribution is the right price
The opportunity is now
wistia.com/community
Start small wistia.com/learning
Thanks so much! ! ! ! @csavage wistia.com