Upgrade to Pro — share decks privately, control downloads, hide ads and more …

Chris Savage - Why your next hire should be a

Sponsored · Ship Features Fearlessly Turn features on and off without deploys. Used by thousands of Ruby developers. →
Avatar for Distilled Distilled
October 10, 2014
Technology
0
400

Chris Savage - Why your next hire should be a

Search Love San Diego 2014

Avatar for Distilled

Distilled

October 10, 2014
Tweet

More Decks by Distilled

See All by Distilled
Wil Reynolds — Paid Search Strategies SEOs will Love
Avatar for Distilled distilled
0
140
Rand Fishkin — Search Ranking Factors in 2015 What Data, Opinions, and Testing Reveal
Avatar for Distilled distilled
0
220
Larry Kim — The Top 10 Facebook & Twitter Advertising Hacks of All Time
Avatar for Distilled distilled
0
170
Will Critchlow - Practical Tips for the Future of Search II
Avatar for Distilled distilled
0
290
Tom Anthony - New Paradigms: Five Fundamental Changes in Search II
Avatar for Distilled distilled
0
330
Aaron Friedman — ‘Google's Predictable Content Preference’
Avatar for Distilled distilled
0
300
Aleyda Solis — ‘Unlocking Growth Opportunities with Search Analytics’
Avatar for Distilled distilled
0
250
Anum Hussain — ‘Topics Over Keywords: An SEO-Driven Approach to Content Marketing’
Avatar for Distilled distilled
0
300
Casie Gillette — ‘21 Must-Have PR Tools and Tactics’
Avatar for Distilled distilled
0
190

Other Decks in Technology

See All in Technology
コンテナセキュリティの最新事情 ~ 2026年版 ~
Avatar for Kyohei Mizumoto kyohmizu
6
1.3k
Oracle Base Database Service 技術詳細
Avatar for oracle4engineer oracle4engineer
PRO
15
93k
茨城の思い出を振り返る ～CDKのセキュリティを添えて～ / 20260201 Mitsutoshi Matsuo
Avatar for SHIFT EVOLVE shift_evolve
PRO
1
380
Context Engineeringが企業で不可欠になる理由
Avatar for Hirosato Gamo hirosatogamo
PRO
3
660
Agent Skils
Avatar for ディップ株式会社 dip_tech
PRO
0
130
マネージャー視点で考えるプロダクトエンジニアの評価 / Evaluating Product Engineers from a Manager's Perspective
Avatar for hiro-torii hiro_torii
0
170
SREじゃなかった僕らがenablingを通じて「SRE実践者」になるまでのリアル / SRE Kaigi 2026
Avatar for AEON aeonpeople
6
2.5k
AIエージェントに必要なのはデータではなく文脈だった/ai-agent-context-graph-mybest
Avatar for Jun Naito jonnojun
1
240
私たち準委任PdEは2つのプロダクトに挑戦する ～ソフトウェア、開発支援という”二重”のプロダクトエンジニアリングの実践～ / 20260212 Naoki Takahashi
Avatar for SHIFT EVOLVE shift_evolve
PRO
2
190
Greatest Disaster Hits in Web Performance
Avatar for Estela Franco guaca
0
280
生成AIと余白 〜開発スピードが向上した今、何に向き合う？〜
Avatar for KAKEHASHI kakehashi
PRO
0
140
今こそ学びたいKubernetesネットワーク ～CNIが繋ぐNWとプラットフォームの「フラッと」な対話
Avatar for Takuto Nagami logica0419
5
370

Featured

See All Featured
How to Talk to Developers About Accessibility
Avatar for Jason CranfordTeague jct
2
140
Effective software design: The role of men in debugging patriarchy in IT @ Voxxed Days AMS
Avatar for Kenny Baas-Schwegler baasie
0
230
Optimising Largest Contentful Paint
Avatar for Harry Roberts csswizardry
37
3.6k
世界の人気アプリ100個を分析して見えたペイウォール設計の心得
Avatar for Akihiro Kokubo akihiro_kokubo
PRO
66
37k
The Web Performance Landscape in 2024 [PerfNow 2024]
Avatar for Tammy Everts tammyeverts
12
1k
Designing Powerful Visuals for Engaging Learning
Avatar for Mike Taylor tmiket
0
240
4 Signs Your Business is Dying
Avatar for Josh Pigford shpigford
187
22k
Odyssey Design
Avatar for Ryan Kendrick rkendrick25
PRO
1
500
Gemini Prompt Engineering: Practical Techniques for Tangible AI Outcomes
Avatar for Mfonobong Umondia mfonobong
2
280
The Director’s Chair: Orchestrating AI for Truly Effective Learning
Avatar for Mike Taylor tmiket
1
98
AI in Enterprises - Java and Open Source to the Rescue
Avatar for ivargrimstad ivargrimstad
0
1.1k
Paper Plane
Avatar for Katie Cordina Lindsey katiecoart
PRO
0
46k

Transcript

  1. Why your next hire should be a video producer

  2. @csavage

  3. What’s the deal with business video?

  4. Most businesses are attempting one of two things

  5. Conversion videos Viral videos

  6. None
  7. None
  8. None
  9. None

  10. Evaluate them for conversion

  11. None
  12. None
  13. None
  14. None

  15. Arbitrage ads

  16. Dollar generating

  17. Inbound Marketing

  18. In house producer Outside producer

  19. Relationship generating

  20. Another teaching example Why is this a video?

  21. Approachable

  22. None
  23. None

  24. Hiring videos

  25. Relationships Generated Not Dollars Generated

  26. Good design is good for business.

  27. Generating relationships is good for business.

  28. In house video is different

  29. Being able to fail

  30. Spur of the moment

  31. None

  32. Videos for smaller audiences

  33. None
  34. None

  35. Culture & Personality

  36. Why is this shift happening now?

  37. Equipment is the right price

  38. The one man band exists

  39. Distribution is the right price

  40. The opportunity is now

  41. wistia.com/community

  42. Start small wistia.com/learning

  43. Thanks so much! ! ! ! @csavage wistia.com