Upgrade to Pro — share decks privately, control downloads, hide ads and more …

Mark Johnstone - Ideas with legs: How to produc...

Avatar for Distilled Distilled
October 10, 2014
Technology
0
570

Mark Johnstone - Ideas with legs: How to produce ideas that people will share

Search Love San Diego 2014

Avatar for Distilled

Distilled

October 10, 2014
Tweet

More Decks by Distilled

See All by Distilled
Wil Reynolds — Paid Search Strategies SEOs will Love
Avatar for Distilled distilled
0
130
Rand Fishkin — Search Ranking Factors in 2015 What Data, Opinions, and Testing Reveal
Avatar for Distilled distilled
0
200
Larry Kim — The Top 10 Facebook & Twitter Advertising Hacks of All Time
Avatar for Distilled distilled
0
150
Will Critchlow - Practical Tips for the Future of Search II
Avatar for Distilled distilled
0
280
Tom Anthony - New Paradigms: Five Fundamental Changes in Search II
Avatar for Distilled distilled
0
310
Aaron Friedman — ‘Google's Predictable Content Preference’
Avatar for Distilled distilled
0
280
Aleyda Solis — ‘Unlocking Growth Opportunities with Search Analytics’
Avatar for Distilled distilled
0
220
Anum Hussain — ‘Topics Over Keywords: An SEO-Driven Approach to Content Marketing’
Avatar for Distilled distilled
0
290
Casie Gillette — ‘21 Must-Have PR Tools and Tactics’
Avatar for Distilled distilled
0
180

Other Decks in Technology

See All in Technology
ニッポンの人に知ってもらいたいGISスポット
Avatar for sakaik sakaik
0
190
Azureコストと向き合った、4年半のリアル / Four and a half years of dealing with Azure costs
Avatar for AEON aeonpeople
1
230
それでも私が品質保証プロセスを作り続ける理由 #テストラジオ / Why I still continue to create QA process
Avatar for ぱいん pineapplecandy
0
150
RDS の負荷が高い場合に AWS で取りうる具体策 N 連発/a-series-of-specific-countermeasures-available-on-aws-when-rds-is-under-high-load
Avatar for emi emiki
7
4.4k
事業開発におけるDify活用事例
Avatar for KentaroFujii kentarofujii
4
1.1k
Wasmの気になる最新情報
Avatar for asuka askua
0
170
「最速」で Gemini CLI を使いこなそう！ 〜Cloud Shell/Cloud Run の活用〜 / The Fastest Way to Master the Gemini CLI — with Cloud Shell and Cloud Run
Avatar for Kento Kimura aoto
PRO
0
130
LLMプロダクトの信頼性を上げるには？LLM Observabilityによる、対話型音声AIアプリケーションの安定運用
Avatar for 株式会社IVRy（社員登壇資料） ivry_presentationmaterials
0
710
Click A, Buy B: Rethinking Conversion Attribution in ECommerce Recommendations
Avatar for LINEヤフーTech (LY Corporation Tech) lycorptech_jp
PRO
0
110
CNCFの視点で捉えるPlatform Engineering - 最新動向と展望 / Platform Engineering from the CNCF Perspective
Avatar for hhiroshell hhiroshell
0
110
Zephyr(RTOS)にEdge AIを組み込んでみた話
Avatar for misoji engineer iotengineer22
0
220
初めてのDatabricks Apps開発
Avatar for Takaaki Yayoi taka_aki
1
210

Featured

See All Featured
YesSQL, Process and Tooling at Scale
Avatar for Rocio Delgado rocio
173
14k
The Invisible Side of Design
Avatar for Vitaly Friedman smashingmag
302
51k
Cheating the UX When There Is Nothing More to Optimize - PixelPioneers
Avatar for Stéphanie Walter stephaniewalter
285
14k
Rebuilding a faster, lazier Slack
Avatar for samanthasiow samanthasiow
84
9.2k
Improving Core Web Vitals using Speculation Rules API
Avatar for Sergey Chernyshev sergeychernyshev
21
1.2k
Fashionably flexible responsive web design (full day workshop)
Avatar for Andy Clarke malarkey
407
66k
Embracing the Ebb and Flow
Avatar for Simon Collison colly
88
4.9k
Build The Right Thing And Hit Your Dates
Avatar for Maggie C. maggiecrowley
37
2.9k
Music & Morning Musume
Avatar for Bryan Veloso bryan
46
6.9k
The Straight Up "How To Draw Better" Workshop
Avatar for Dennis Kardys denniskardys
238
140k
Fantastic passwords and where to find them - at NoRuKo
Avatar for Phil Nash philnash
52
3.4k
Responsive Adventures: Dirty Tricks From The Dark Corners of Front-End
Avatar for Vitaly Friedman smashingmag
253
22k

Transcript

  1. ideas with legs: ! how to produce ideas that people

    will share
  2. None

  3. how do you come up with ideas?! ! how do

    you know if your idea’s any good?! ! which idea do you still think’s good even though it failed?
  4. None

  5. simple! unexpected! concrete! credible! emotional! story!

  6. what’s new?

  7. None
  8. None
  9. None
  10. None
  11. None
  12. None
  13. None
  14. None
  15. None
  16. None
  17. None
  18. None
  19. None
  20. None

  21. 17,500 likes 341 LRDs

  22. None
  23. None

  24. but how do you come up with new ideas?

  25. dataviz data journalism digital awards advertisin g

  26. None

  27. but wait, there’s more!

  28. None
  29. None
  30. None
  31. None

  32. 96,400 likes 507 LRDs

  33. None

  34. 102,000 likes 777 LRDs

  35. what if? what if? what if?

  36. divergent emergent convergent

  37. None
  38. None
  39. None
  40. None
  41. None
  42. None
  43. None
  44. None

  45. Simple! Unexpected! Concrete! Credible! Emotional! Story! simple! unexpected! concrete! credible!

    emotional! story!

  46. ?

  47. 5 ways to improve the creative process

  48. focus on what’s different

  49. what if? what if? what if? give your ideas room

    to grow

  50. choose pain up front

  51. Simple! Unexpected! Concrete! Credible! Emotional! Story! simple! unexpected! concrete! credible!

    emotional! story! sell them on the why

  52. Simple! Unexpected! Concrete! Credible! Emotional! Story! keep things on track

    simple! unexpected! concrete! credible! emotional! story!

  53. thank you

  54. @epicgraphic