Upgrade to Pro — share decks privately, control downloads, hide ads and more …

Mark Johnstone - Ideas with legs: How to produc...

Avatar for Distilled Distilled
October 10, 2014
Technology
580
0

Mark Johnstone - Ideas with legs: How to produce ideas that people will share

Search Love San Diego 2014

Avatar for Distilled

Distilled

October 10, 2014

More Decks by Distilled

See All by Distilled
Wil Reynolds — Paid Search Strategies SEOs will Love
Avatar for Distilled distilled
0
170
Rand Fishkin — Search Ranking Factors in 2015 What Data, Opinions, and Testing Reveal
Avatar for Distilled distilled
0
230
Larry Kim — The Top 10 Facebook & Twitter Advertising Hacks of All Time
Avatar for Distilled distilled
0
200
Will Critchlow - Practical Tips for the Future of Search II
Avatar for Distilled distilled
0
310
Tom Anthony - New Paradigms: Five Fundamental Changes in Search II
Avatar for Distilled distilled
0
360
Aaron Friedman — ‘Google's Predictable Content Preference’
Avatar for Distilled distilled
0
330
Aleyda Solis — ‘Unlocking Growth Opportunities with Search Analytics’
Avatar for Distilled distilled
0
270
Anum Hussain — ‘Topics Over Keywords: An SEO-Driven Approach to Content Marketing’
Avatar for Distilled distilled
0
320
Casie Gillette — ‘21 Must-Have PR Tools and Tactics’
Avatar for Distilled distilled
0
210

Other Decks in Technology

See All in Technology
データエンジニアこそ組織のオントロジーに向き合うべき — 問いに答えるAIから、事業を動かすAIへ
Avatar for harry gappy50
4
2.4k
PLaMoを毎日の開発で使い育てていく
Avatar for Preferred Networks pfn
PRO
0
130
コンポーネント名には何を含めるべきなのか？ / what-should-be-included-in-component-names
Avatar for airRnot airrnot1106
0
190
AIエージェントに財布を渡す日 ― 承認付き"買い物エージェント"を作って実演
Avatar for Yuuki Yamashita yama3133
0
100
基調講演：人とAIをつなぐIoTの今と未来 ー 「フィジカル」と「デジタル」が出会うその先へ【SORACOM Discovery 2026】
Avatar for SORACOM（ソラコム） soracom
PRO
0
360
Claude Mythos、Fable...フロンティアAIの最新動向と企業のセキュリティ対策
Avatar for GMO Flatt Security flatt_security
0
170
データ組織の転換期 一足飛びしない段階的戦略
Avatar for Tech Leverages leveragestech
PRO
0
110
CloudWatchから始めるAWS監視
Avatar for butadora butadora
0
290
AIがAPIを書く時代に、私たちは何を設計すべきか
Avatar for 草薙昭彦 nagix
0
160
人手不足への挑戦:車両保全を支えるIoTとクラウド内製化の道【SORACOM Discovery 2026】
Avatar for SORACOM（ソラコム） soracom
PRO
0
160
【５分でわかる】セーフィー エンジニア向け会社紹介
Avatar for Safie safie_recruit
0
53k
AWS環境のセキュリティ不安を解消した企業事例 ～よくある課題と対策を一挙公開～
Avatar for 浅野晴輝 asanoharuki
0
250

Featured

See All Featured
The AI Revolution Will Not Be Monopolized: How open-source beats economies of scale, even for LLMs
Avatar for Ines Montani inesmontani
PRO
3
3.7k
技術選定の審美眼（2025年版） / Understanding the Spiral of Technologies 2025 edition
Avatar for Takuto Wada twada
PRO
118
120k
Collaborative Software Design: How to facilitate domain modelling decisions
Avatar for Kenny Baas-Schwegler baasie
1
270
エンジニアに許された特別な時間の終わり
Avatar for watany watany
108
250k
Intergalactic Javascript Robots from Outer Space
Avatar for Vicent Martí tanoku
273
27k
Templates, Plugins, & Blocks: Oh My! Creating the theme that thinks of everything
Avatar for Michelle Schulp Hunt marktimemedia
31
2.8k
The Director’s Chair: Orchestrating AI for Truly Effective Learning
Avatar for Mike Taylor tmiket
1
230
Heart Work Chapter 1 - Part 1
Avatar for Lake Fama lfama
PRO
8
36k
jQuery: Nuts, Bolts and Bling
Avatar for Doug Neiner dougneiner
66
8.5k
My Coaching Mixtape
Avatar for mlcsv mlcsv
0
180
B2B Lead Gen: Tactics, Traps & Triumph
Avatar for Sophie Logan marketingsoph
0
190
The Hidden Cost of Media on the Web [PixelPalooza 2025]
Avatar for Tammy Everts tammyeverts
2
400

Transcript

  1. ideas with legs: ! how to produce ideas that people

    will share
  2. None

  3. how do you come up with ideas?! ! how do

    you know if your idea’s any good?! ! which idea do you still think’s good even though it failed?
  4. None

  5. simple! unexpected! concrete! credible! emotional! story!

  6. what’s new?

  7. None
  8. None
  9. None
  10. None
  11. None
  12. None
  13. None
  14. None
  15. None
  16. None
  17. None
  18. None
  19. None
  20. None

  21. 17,500 likes 341 LRDs

  22. None
  23. None

  24. but how do you come up with new ideas?

  25. dataviz data journalism digital awards advertisin g

  26. None

  27. but wait, there’s more!

  28. None
  29. None
  30. None
  31. None

  32. 96,400 likes 507 LRDs

  33. None

  34. 102,000 likes 777 LRDs

  35. what if? what if? what if?

  36. divergent emergent convergent

  37. None
  38. None
  39. None
  40. None
  41. None
  42. None
  43. None
  44. None

  45. Simple! Unexpected! Concrete! Credible! Emotional! Story! simple! unexpected! concrete! credible!

    emotional! story!

  46. ?

  47. 5 ways to improve the creative process

  48. focus on what’s different

  49. what if? what if? what if? give your ideas room

    to grow

  50. choose pain up front

  51. Simple! Unexpected! Concrete! Credible! Emotional! Story! simple! unexpected! concrete! credible!

    emotional! story! sell them on the why

  52. Simple! Unexpected! Concrete! Credible! Emotional! Story! keep things on track

    simple! unexpected! concrete! credible! emotional! story!

  53. thank you

  54. @epicgraphic