Mark Johnstone - Ideas with legs: How to produce ideas that people will share

Search Love San Diego 2014

Transcript

1. ideas with legs: ! how to produce ideas that people will share
3. how do you come up with ideas?! ! how do you know if your idea’s any good?! ! which idea do you still think’s good even though it failed?
5. simple! unexpected! concrete! credible! emotional! story!
6. what’s new?
21. 17,500 likes 341 LRDs
24. but how do you come up with new ideas?
25. dataviz data journalism digital awards advertisin g
27. but wait, there’s more!
32. 96,400 likes 507 LRDs
34. 102,000 likes 777 LRDs
35. what if? what if? what if?
36. divergent emergent convergent
45. Simple! Unexpected! Concrete! Credible! Emotional! Story! simple! unexpected! concrete! credible! emotional! story!
46. ?
47. 5 ways to improve the creative process
48. focus on what’s different
49. what if? what if? what if? give your ideas room to grow
50. choose pain up front
51. Simple! Unexpected! Concrete! Credible! Emotional! Story! simple! unexpected! concrete! credible! emotional! story! sell them on the why
52. Simple! Unexpected! Concrete! Credible! Emotional! Story! keep things on track simple! unexpected! concrete! credible! emotional! story!
53. thank you
54. @epicgraphic