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Mark Johnstone - Ideas with legs: How to produc...

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October 10, 2014
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Mark Johnstone - Ideas with legs: How to produce ideas that people will share

Search Love San Diego 2014

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Distilled

October 10, 2014
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Transcript

  1. ideas with legs: ! how to produce ideas that people

    will share
  2. None

  3. how do you come up with ideas?! ! how do

    you know if your idea’s any good?! ! which idea do you still think’s good even though it failed?
  4. None

  5. simple! unexpected! concrete! credible! emotional! story!

  6. what’s new?

  7. None
  8. None
  9. None
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  11. None
  12. None
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  14. None
  15. None
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  21. 17,500 likes 341 LRDs

  22. None
  23. None

  24. but how do you come up with new ideas?

  25. dataviz data journalism digital awards advertisin g

  26. None

  27. but wait, there’s more!

  28. None
  29. None
  30. None
  31. None

  32. 96,400 likes 507 LRDs

  33. None

  34. 102,000 likes 777 LRDs

  35. what if? what if? what if?

  36. divergent emergent convergent

  37. None
  38. None
  39. None
  40. None
  41. None
  42. None
  43. None
  44. None

  45. Simple! Unexpected! Concrete! Credible! Emotional! Story! simple! unexpected! concrete! credible!

    emotional! story!

  46. ?

  47. 5 ways to improve the creative process

  48. focus on what’s different

  49. what if? what if? what if? give your ideas room

    to grow

  50. choose pain up front

  51. Simple! Unexpected! Concrete! Credible! Emotional! Story! simple! unexpected! concrete! credible!

    emotional! story! sell them on the why

  52. Simple! Unexpected! Concrete! Credible! Emotional! Story! keep things on track

    simple! unexpected! concrete! credible! emotional! story!

  53. thank you

  54. @epicgraphic