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Stacey Cavanagh - Tips, Tricks and Tools for Baiting Brand Signals

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December 09, 2013

Stacey Cavanagh - Tips, Tricks and Tools for Baiting Brand Signals

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Distilled

December 09, 2013
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  1. 36 TIPS, TRICKS AND TOOLS FOR BAITING BRAND SIGNALS THROUGH

    CONTENT STACEY CAVANAGH HEAD OF SEARCH TECMARK @staceycav
  2. @staceycav Link Bait

  3. @staceycav

  4. @staceycav

  5. @staceycav

  6. @staceycav But I don’t believe Google has rooms full of

    people ‘doing’ this manually
  7. BRANDS MAKE NOISE. @staceycav

  8. @staceycav

  9. GUEST BLOGGING EDITORIAL UP YOUR GAME. @staceycav

  10. ALL GUEST BLOGGING WAS NOT MADE EQUAL @staceycav

  11. @staceycav Play here and be seen by few

  12. @staceycav Play here and be seen by many

  13. @staceycav I hereby dub thee… “Guest editorial contributor”

  14. @staceycav

  15. @staceycav

  16. @staceycav

  17. @staceycav THE FIRST HURDLE IS FINDING THE RIGHT PUBLICATIONS

  18. @staceycav AND NOT LIKE THIS…

  19. • Which publications does your client/boss/industry read? • What’s the

    best piece of coverage your biggest competitor secured? • What publications do your customers/clients’ customers read? @staceycav #1
  20. @staceycav http://www.magazinesubscriptions.co.uk/magazines #2

  21. @staceycav http://www.allyoucanread.com/ #3

  22. @staceycav #4 Clean up your language

  23. SURVEYS MAKE NOISE @staceycav

  24. @staceycav

  25. @staceycav I asked 1000 Americans to name a British City

    other than London. http://blogsession.co.uk/2013/09/british-cities/
  26. @staceycav

  27. @staceycav

  28. @staceycav

  29. @staceycav

  30. @staceycav

  31. @staceycav

  32. @staceycav

  33. @staceycav The investment in that piece of content: • $25

    on survey responses • 2 hours on writing the post and some of the initial social social sharing
  34. @staceycav

  35. @staceycav

  36. AWESOME. SO ALL I NEED TO IS ASK SOME PEOPLE

    A QUESTION? @staceycav
  37. @staceycav

  38. @staceycav AND NOBODY GAVE A CRAP.

  39. Surveys are kick ass – but only if the results

    tell an interesting story @staceycav #5
  40. www.quicksurveys.com @staceycav #6

  41. http://www.google.com/insights/consumersurveys/home @staceycav #7

  42. DISCOUNT ALERT!!! @staceycav http://www.google.com/insights/consumersurveys/offer/eventcard

  43. @staceycav https://www.onepoll.com/ #8

  44. @staceycav FREEDOM OF INFORMATION

  45. @staceycav https://www.gov.uk/make-a-freedom-of-information-request

  46. @staceycav

  47. @staceycav It’s generally free to request the information but authorities

    can make a reasonable charge if answering your request will take a particularly long time.
  48. @staceycav

  49. @staceycav FOI REQUESTS We’ve asked: • local councils about businesses

    in debt to them (accountancy) • the DSA about disqualified drivers by town (automobile) • VisitBritain about their spend marketing Britain as a tourist destination in various countries (travel)
  50. @staceycav http://goo.gl/MN1Ij8 #9

  51. @staceycav #10 https://www.whatdotheyknow.com/

  52. @staceycav #11 http://journalisted.com/

  53. @staceycav #12

  54. @staceycav IMAGES FOR LINKS ATTRIBUTION

  55. @staceycav

  56. @staceycav

  57. @staceycav

  58. @staceycav

  59. @staceycav #13 Share your photos on Flickr under Creative Commons.

  60. @staceycav #13.5 And tell people how to attribute.

  61. @staceycav #14 On Page SEO for your images.

  62. @staceycav On Page SEO for your images.

  63. @staceycav #15 Off page SEO for your image pages!

  64. @staceycav

  65. @staceycav

  66. @staceycav #16 Chase up those who don’t credit! http://www.google.com/imghp

  67. @staceycav #17 http://www.imageraider.com/

  68. @staceycav #18 http://freshwebexplorer.moz.com/ Learn more at http://moz.com/blog/say-hello-to-fresh-alerts

  69. @staceycav PASSIVE IMAGE LINK BUILDING IS GREAT.

  70. @staceycav ACTIVE IMAGE LINK BUILDING IS AWESOME

  71. @staceycav #19 CENTRE OUTREACH AROUND IMAGES

  72. @staceycav #20 IF SOMEONE (INFLUENTIAL) USES ONE OF YOUR IMAGES

    AND CREDITS PROPERLY, OFFER THEM MORE EXCLUSIVE ONES
  73. @staceycav BUILD IT AND THEY WILL COME.

  74. @staceycav #21 http://www.buzzstream.com

  75. @staceycav #22 http://www.grouphigh.com/

  76. @staceycav #23 http://www.inkybee.com/

  77. @staceycav #24 http://backtweets.com/

  78. @staceycav

  79. @staceycav #25 http://www.helpareporter.com/

  80. @staceycav #26 http://flacklist.com/

  81. @staceycav #27 http://www.newscertified.com/

  82. @staceycav #28 http://muckrack.com/

  83. @staceycav #29 http://wordpress.org/plugins/title-split-testing-for-wordpress/

  84. @staceycav #30 http://www.outbrain.com/

  85. @staceycav #31 Clicks available for pennies with carefully targeted non-commercial

    keywords.
  86. @staceycav #32 Approx $0.10 per view https://www.stumbleupon.com/pd

  87. @staceycav #33 http://www.zemanta.com/?wpst=1

  88. @staceycav #34 http://www.reddit.com/ad_inq/

  89. @staceycav #35 https://www.facebook.com/advertising/

  90. @staceycav #36 Pick up the phone! That’s my Nan!

  91. @staceycav THANK YOU http://www/gplus.to/staceycav stacey.cavanagh@tecmark.co.uk