Stacey Cavanagh - Tips, Tricks and Tools for Baiting Brand Signals

36 TIPS, TRICKS AND TOOLS FOR BAITING BRAND SIGNALS THROUGH
CONTENT STACEY CAVANAGH HEAD OF SEARCH TECMARK @staceycav

@staceycav Link Bait

@staceycav

@staceycav But I don’t believe Google has rooms full of
people ‘doing’ this manually

BRANDS MAKE NOISE. @staceycav

@staceycav

GUEST BLOGGING EDITORIAL UP YOUR GAME. @staceycav

ALL GUEST BLOGGING WAS NOT MADE EQUAL @staceycav

@staceycav Play here and be seen by few

@staceycav Play here and be seen by many

@staceycav I hereby dub thee… “Guest editorial contributor”

@staceycav

@staceycav THE FIRST HURDLE IS FINDING THE RIGHT PUBLICATIONS

@staceycav AND NOT LIKE THIS…

• Which publications does your client/boss/industry read? • What’s the
best piece of coverage your biggest competitor secured? • What publications do your customers/clients’ customers read? @staceycav #1

@staceycav http://www.magazinesubscriptions.co.uk/magazines #2

@staceycav http://www.allyoucanread.com/ #3

@staceycav #4 Clean up your language

SURVEYS MAKE NOISE @staceycav

@staceycav

@staceycav I asked 1000 Americans to name a British City
other than London. http://blogsession.co.uk/2013/09/british-cities/

@staceycav

@staceycav The investment in that piece of content: • $25
on survey responses • 2 hours on writing the post and some of the initial social social sharing

@staceycav

AWESOME. SO ALL I NEED TO IS ASK SOME PEOPLE
A QUESTION? @staceycav

@staceycav

@staceycav AND NOBODY GAVE A CRAP.

Surveys are kick ass – but only if the results
tell an interesting story @staceycav #5

www.quicksurveys.com @staceycav #6

http://www.google.com/insights/consumersurveys/home @staceycav #7

DISCOUNT ALERT!!! @staceycav http://www.google.com/insights/consumersurveys/offer/eventcard

@staceycav https://www.onepoll.com/ #8

@staceycav FREEDOM OF INFORMATION

@staceycav https://www.gov.uk/make-a-freedom-of-information-request

@staceycav

@staceycav It’s generally free to request the information but authorities
can make a reasonable charge if answering your request will take a particularly long time.

@staceycav

@staceycav FOI REQUESTS We’ve asked: • local councils about businesses
in debt to them (accountancy) • the DSA about disqualified drivers by town (automobile) • VisitBritain about their spend marketing Britain as a tourist destination in various countries (travel)

@staceycav http://goo.gl/MN1Ij8 #9

@staceycav #10 https://www.whatdotheyknow.com/

@staceycav #11 http://journalisted.com/

@staceycav #12

@staceycav IMAGES FOR LINKS ATTRIBUTION

@staceycav

@staceycav #13 Share your photos on Flickr under Creative Commons.

@staceycav #13.5 And tell people how to attribute.

@staceycav #14 On Page SEO for your images.

@staceycav On Page SEO for your images.

@staceycav #15 Off page SEO for your image pages!

@staceycav

@staceycav #16 Chase up those who don’t credit! http://www.google.com/imghp

@staceycav #17 http://www.imageraider.com/

@staceycav #18 http://freshwebexplorer.moz.com/ Learn more at http://moz.com/blog/say-hello-to-fresh-alerts

@staceycav PASSIVE IMAGE LINK BUILDING IS GREAT.

@staceycav ACTIVE IMAGE LINK BUILDING IS AWESOME

@staceycav #19 CENTRE OUTREACH AROUND IMAGES

@staceycav #20 IF SOMEONE (INFLUENTIAL) USES ONE OF YOUR IMAGES
AND CREDITS PROPERLY, OFFER THEM MORE EXCLUSIVE ONES

@staceycav BUILD IT AND THEY WILL COME.

@staceycav #21 http://www.buzzstream.com

@staceycav #22 http://www.grouphigh.com/

@staceycav #23 http://www.inkybee.com/

@staceycav #24 http://backtweets.com/

@staceycav

@staceycav #25 http://www.helpareporter.com/

@staceycav #26 http://flacklist.com/

@staceycav #27 http://www.newscertified.com/

@staceycav #28 http://muckrack.com/

@staceycav #29 http://wordpress.org/plugins/title-split-testing-for-wordpress/

@staceycav #30 http://www.outbrain.com/

@staceycav #31 Clicks available for pennies with carefully targeted non-commercial
keywords.

@staceycav #32 Approx $0.10 per view https://www.stumbleupon.com/pd

@staceycav #33 http://www.zemanta.com/?wpst=1

@staceycav #34 http://www.reddit.com/ad_inq/

@staceycav #35 https://www.facebook.com/advertising/

@staceycav #36 Pick up the phone! That’s my Nan!

@staceycav THANK YOU http://www/gplus.to/staceycav [email protected]

Stacey Cavanagh - Tips, Tricks and Tools for Ba...

Stacey Cavanagh - Tips, Tricks and Tools for Baiting Brand Signals

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