Upgrade to Pro — share decks privately, control downloads, hide ads and more …

Talia Wolf — ‘Unlocking the Missing Link to CRO...

Avatar for Distilled Distilled
November 18, 2015
Technology
200
0

Talia Wolf — ‘Unlocking the Missing Link to CRO: Emotional Targeting’

Avatar for Distilled

Distilled

November 18, 2015

More Decks by Distilled

See All by Distilled
Wil Reynolds — Paid Search Strategies SEOs will Love
Avatar for Distilled distilled
0
160
Rand Fishkin — Search Ranking Factors in 2015 What Data, Opinions, and Testing Reveal
Avatar for Distilled distilled
0
220
Larry Kim — The Top 10 Facebook & Twitter Advertising Hacks of All Time
Avatar for Distilled distilled
0
180
Will Critchlow - Practical Tips for the Future of Search II
Avatar for Distilled distilled
0
300
Tom Anthony - New Paradigms: Five Fundamental Changes in Search II
Avatar for Distilled distilled
0
350
Aaron Friedman — ‘Google's Predictable Content Preference’
Avatar for Distilled distilled
0
310
Aleyda Solis — ‘Unlocking Growth Opportunities with Search Analytics’
Avatar for Distilled distilled
0
260
Anum Hussain — ‘Topics Over Keywords: An SEO-Driven Approach to Content Marketing’
Avatar for Distilled distilled
0
310
Casie Gillette — ‘21 Must-Have PR Tools and Tactics’
Avatar for Distilled distilled
0
200

Other Decks in Technology

See All in Technology
最近の技術系の話題で気になったもの色々（IoT系以外も） / IoTLT 花見予定会（たぶんBBQ） @都立潮風公園バーベキュー広場
Avatar for you（@youtoy） you
PRO
1
130
名刺メーカーDevグループ 紹介資料
Avatar for Sansan, Inc. sansan33
PRO
0
1.1k
NOSTR, réseau social et espace de liberté décentralisé
Avatar for Renaud Lifchitz rlifchitz
0
170
ふりかえりがなかった職能横断チームにふりかえりを導入してみて学んだこと 〜チームのふりかえりを「みんなで未来を考える場」にするプロローグ設計〜
Avatar for Masahiro Shimokawa masahiro1214shimokawa
0
390
プロダクトを触って語って理解する、チーム横断バグバッシュのすすめ / 20260411 Naoki Takahashi
Avatar for SHIFT EVOLVE shift_evolve
PRO
1
280
ログ基盤・プラグイン・ダッシュボード、全部整えた。でも最後は人だった。
Avatar for Masaki Kubota makikub
5
1.9k
最初の一歩を踏み出せなかった私が、誰かの背中を押したいと思うようになるまで / give someone a push
Avatar for miisan mii3king
0
130
Introduction to Sansan Meishi Maker Development Engineer
Avatar for Sansan, Inc. sansan33
PRO
0
390
Data Hubグループ 紹介資料
Avatar for Sansan, Inc. sansan33
PRO
0
2.9k
研究開発部メンバーの働き⽅ / Sansan R&D Profile
Avatar for Sansan, Inc. sansan33
PRO
4
23k
システムは「動く」だけでは足りない 実装編 - 非機能要件・分散システム・トレードオフをコードで見る
Avatar for nwiizo nwiizo
3
370
Discordでリモートポケカしてたら、なぜかDOを25分間動かせるようになった話
Avatar for Kaito Udagawa umireon
0
130

Featured

See All Featured
Raft: Consensus for Rubyists
Avatar for Patrick Van Stee vanstee
141
7.4k
Designing for humans not robots
Avatar for Tammie Lister tammielis
254
26k
How to make the Groovebox
Avatar for あそなす asonas
2
2.1k
Joys of Absence: A Defence of Solitary Play
Avatar for Sebastian Deterding codingconduct
1
340
Performance Is Good for Brains [We Love Speed 2024]
Avatar for Tammy Everts tammyeverts
12
1.6k
Navigating Team Friction
Avatar for Lara Hogan lara
192
16k
Design of three-dimensional binary manipulators for pick-and-place task avoiding obstacles (IECON2024)
Avatar for konakalab konakalab
0
400
How to Grow Your eCommerce with AI & Automation
Avatar for Katarina Dahlin katarinadahlin
PRO
1
160
How To Stay Up To Date on Web Technology
Avatar for Chris Coyier chriscoyier
790
250k
Building an army of robots
Avatar for Kyle Neath kneath
306
46k
CSS Pre-Processors: Stylus, Less & Sass
Avatar for Bermon Painter bermonpainter
360
30k
Easily Structure & Communicate Ideas using Wireframe
Avatar for Afnizar Nur Ghifari afnizarnur
194
17k

Transcript

  1. Unlocking The Missing Link in CRO: Emotional Targeting Talia Wolf

    | Conversioner.com Taliagw
  2. None

  3. @taliagw

  4. @taliagw

  5. Me @taliagw

  6. @taliagw

  7. @taliagw

  8. @taliagw

  9. @taliagw

  10. People don’t remember what you said, they remember how you

    made them feel Maya Angelou @taliagw

  11. @conversioner_ @taliagw #CTAConf @taliagw

  12. @taliagw

  13. @taliagw

  14. @conversioner_ @taliagw #CTAConf

  15. Emotional Targeting Make it about the customer Show it Don’t

    just say it Test Concepts not elements @taliagw

  16. Making it about the customer @taliagw

  17. Making it about the customer @taliagw

  18. Making it about the customer @taliagw In Marketing: You’re not

    Harry Potter, you’re Dumbledore.

  19. @taliagw

  20. @taliagw

  21. @conversioner_ @taliagw #CTAConf @taliagw

  22. 35% Revenues @taliagw

  23. Show It, Don’t Tell It @taliagw

  24. That’s 3 seconds shorter than a gold fish! Humans have

    an attention span of under 6 seconds. Microsoft @taliagw

  25. @taliagw

  26. @taliagw

  27. @taliagw

  28. 97% Revenues @taliagw

  29. Testing Concepts Not Elements @taliagw

  30. @taliagw

  31. @taliagw

  32. 23% Revenues @taliagw

  33. 78% Revenues @taliagw

  34. Emotional Targeting Framework @taliagw

  35. 35 @taliagw

  36. 36 Emotion Setting Words Visual (things, activities) Colour Current Feeling

    Desired Feeling Emotional Targeting Framework @taliagw

  37. [email protected]

  38. @conversioner_ @taliagw #CTAConf Case Study 1

  39. @taliagw

  40. Emotional Triggers: Confidence Inspiration @taliagw Superiority

  41. @taliagw

  42. Testing Concepts About the Customer Showing it @taliagw

  43. 42% Revenues @conversioner_ @taliagw

  44. Case Study 2

  45. @taliagw

  46. @taliagw

  47. @taliagw

  48. Emotional Triggers: Energetic Anticipation Excitement @taliagw

  49. @taliagw

  50. Testing Concepts About the Customer Showing it @taliagw

  51. 550% Revenues @conversioner_ @taliagw

  52. @taliagw

  53. @taliagw

  54. Marketing isn’t a battle of products it’s a battle of

    perceptions. Jack Trout @taliagw

  55. @conversioner_ @taliagw #CTAConf

  56. Contact me: @conversioner_ [email protected] conversioner.com/blog @taliagw