Upgrade to Pro — share decks privately, control downloads, hide ads and more …

Talia Wolf — ‘Unlocking the Missing Link to CRO...

Avatar for Distilled Distilled
November 18, 2015
Technology
210
0

Talia Wolf — ‘Unlocking the Missing Link to CRO: Emotional Targeting’

Avatar for Distilled

Distilled

November 18, 2015

More Decks by Distilled

See All by Distilled
Wil Reynolds — Paid Search Strategies SEOs will Love
Avatar for Distilled distilled
0
170
Rand Fishkin — Search Ranking Factors in 2015 What Data, Opinions, and Testing Reveal
Avatar for Distilled distilled
0
230
Larry Kim — The Top 10 Facebook & Twitter Advertising Hacks of All Time
Avatar for Distilled distilled
0
200
Will Critchlow - Practical Tips for the Future of Search II
Avatar for Distilled distilled
0
310
Tom Anthony - New Paradigms: Five Fundamental Changes in Search II
Avatar for Distilled distilled
0
360
Aaron Friedman — ‘Google's Predictable Content Preference’
Avatar for Distilled distilled
0
330
Aleyda Solis — ‘Unlocking Growth Opportunities with Search Analytics’
Avatar for Distilled distilled
0
270
Anum Hussain — ‘Topics Over Keywords: An SEO-Driven Approach to Content Marketing’
Avatar for Distilled distilled
0
320
Casie Gillette — ‘21 Must-Have PR Tools and Tactics’
Avatar for Distilled distilled
0
210

Other Decks in Technology

See All in Technology
PLaMoを毎日の開発で使い育てていく
Avatar for Preferred Networks pfn
PRO
0
110
AIがコードを書く時代、人間は何を保証するのか———馬場さんと考える、開発者に求められる新しい責任と価値 - TECH PLAY
Avatar for Toshiaki Baba netmarkjp
0
330
AI時代の強いチームの作り方
Avatar for yuukiyo yuukiyo
8
5.6k
A Bag-of-Documents Model for Query Specificity
Avatar for Daniel Tunkelang dtunkelang
0
170
テックカンファレンス三大ステークホルダーの文化人類学 ─ 違いを認め合う関係性作り
Avatar for bash0C7 bash0c7
5
1.2k
新しい SLO が良い感じにハマっている話
Avatar for kaita z63d
0
200
AI驚き屋発見器
Avatar for Yuuki Yamashita yama3133
1
380
ウォーターフォール開発案件のPMとしてAI活用を模索している話
Avatar for da-hatakeyama hatahata021
2
210
データベース研修【MIXI 26新卒技術研修】
Avatar for MIXI ENGINEERS mixi_engineers
PRO
1
680
システム監視入門
Avatar for gr1m0h grimoh
5
760
ここは地獄！つらい朝会を体験することで、チームとしてのより良い振る舞いに気づくワークショップ / The stand-up meeting from hell in the game industry
Avatar for scrummasudar scrummasudar
0
440
クラウドを使う側から、作る側へ / 大吉祥寺.pm 2026前夜祭
Avatar for FUJIWARA Shunichiro fujiwara3
7
1.8k

Featured

See All Featured
Ten Tips & Tricks for a 🌱 transition
Avatar for Manu Carrasco Molina stuffmc
0
160
DBのスキルで生き残る技術 - AI時代におけるテーブル設計の勘所
Avatar for soudai sone soudai
PRO
67
56k
A Tale of Four Properties
Avatar for Chris Coyier chriscoyier
163
24k
We Analyzed 250 Million AI Search Results: Here's What I Found
Avatar for Josh Blyskal joshbly
1
1.7k
Reality Check: Gamification 10 Years Later
Avatar for Sebastian Deterding codingconduct
0
2.2k
Learning to Love Humans: Emotional Interface Design
Avatar for Aarron Walter aarron
275
41k
エンジニアに許された特別な時間の終わり
Avatar for watany watany
108
250k
Navigating the moral maze — ethical principles for Al-driven product design
Avatar for Skipper Chong Warson skipperchong
2
430
Crafting Experiences
Avatar for Bethany Jepchumba bethany
1
230
More Than Pixels: Becoming A User Experience Designer
Avatar for Michelle Schulp Hunt marktimemedia
3
470
Side Projects
Avatar for Sacha Greif sachag
455
43k
The Hidden Cost of Media on the Web [PixelPalooza 2025]
Avatar for Tammy Everts tammyeverts
2
400

Transcript

  1. Unlocking The Missing Link in CRO: Emotional Targeting Talia Wolf

    | Conversioner.com Taliagw
  2. None

  3. @taliagw

  4. @taliagw

  5. Me @taliagw

  6. @taliagw

  7. @taliagw

  8. @taliagw

  9. @taliagw

  10. People don’t remember what you said, they remember how you

    made them feel Maya Angelou @taliagw

  11. @conversioner_ @taliagw #CTAConf @taliagw

  12. @taliagw

  13. @taliagw

  14. @conversioner_ @taliagw #CTAConf

  15. Emotional Targeting Make it about the customer Show it Don’t

    just say it Test Concepts not elements @taliagw

  16. Making it about the customer @taliagw

  17. Making it about the customer @taliagw

  18. Making it about the customer @taliagw In Marketing: You’re not

    Harry Potter, you’re Dumbledore.

  19. @taliagw

  20. @taliagw

  21. @conversioner_ @taliagw #CTAConf @taliagw

  22. 35% Revenues @taliagw

  23. Show It, Don’t Tell It @taliagw

  24. That’s 3 seconds shorter than a gold fish! Humans have

    an attention span of under 6 seconds. Microsoft @taliagw

  25. @taliagw

  26. @taliagw

  27. @taliagw

  28. 97% Revenues @taliagw

  29. Testing Concepts Not Elements @taliagw

  30. @taliagw

  31. @taliagw

  32. 23% Revenues @taliagw

  33. 78% Revenues @taliagw

  34. Emotional Targeting Framework @taliagw

  35. 35 @taliagw

  36. 36 Emotion Setting Words Visual (things, activities) Colour Current Feeling

    Desired Feeling Emotional Targeting Framework @taliagw

  37. [email protected]

  38. @conversioner_ @taliagw #CTAConf Case Study 1

  39. @taliagw

  40. Emotional Triggers: Confidence Inspiration @taliagw Superiority

  41. @taliagw

  42. Testing Concepts About the Customer Showing it @taliagw

  43. 42% Revenues @conversioner_ @taliagw

  44. Case Study 2

  45. @taliagw

  46. @taliagw

  47. @taliagw

  48. Emotional Triggers: Energetic Anticipation Excitement @taliagw

  49. @taliagw

  50. Testing Concepts About the Customer Showing it @taliagw

  51. 550% Revenues @conversioner_ @taliagw

  52. @taliagw

  53. @taliagw

  54. Marketing isn’t a battle of products it’s a battle of

    perceptions. Jack Trout @taliagw

  55. @conversioner_ @taliagw #CTAConf

  56. Contact me: @conversioner_ [email protected] conversioner.com/blog @taliagw