$30 off During Our Annual Pro Sale. View Details »

Talia Wolf — ‘Unlocking the Missing Link to CRO...

Avatar for Distilled Distilled
November 18, 2015
Technology
0
190

Talia Wolf — ‘Unlocking the Missing Link to CRO: Emotional Targeting’

Avatar for Distilled

Distilled

November 18, 2015
Tweet

More Decks by Distilled

See All by Distilled
Wil Reynolds — Paid Search Strategies SEOs will Love
Avatar for Distilled distilled
0
140
Rand Fishkin — Search Ranking Factors in 2015 What Data, Opinions, and Testing Reveal
Avatar for Distilled distilled
0
210
Larry Kim — The Top 10 Facebook & Twitter Advertising Hacks of All Time
Avatar for Distilled distilled
0
170
Will Critchlow - Practical Tips for the Future of Search II
Avatar for Distilled distilled
0
290
Tom Anthony - New Paradigms: Five Fundamental Changes in Search II
Avatar for Distilled distilled
0
330
Aaron Friedman — ‘Google's Predictable Content Preference’
Avatar for Distilled distilled
0
300
Aleyda Solis — ‘Unlocking Growth Opportunities with Search Analytics’
Avatar for Distilled distilled
0
240
Anum Hussain — ‘Topics Over Keywords: An SEO-Driven Approach to Content Marketing’
Avatar for Distilled distilled
0
300
Casie Gillette — ‘21 Must-Have PR Tools and Tactics’
Avatar for Distilled distilled
0
190

Other Decks in Technology

See All in Technology
Claude Codeを使った情報整理術
Avatar for 西岡 賢一郎 (Kenichiro Nishioka) knishioka
11
6.5k
Oracle Database@AWS：サービス概要のご紹介
Avatar for oracle4engineer oracle4engineer
PRO
1
410
Identity Management for Agentic AI 解説
Avatar for Naohiro Fujie fujie
0
470
"人"が頑張るAI駆動開発
Avatar for yoko yokomachi
1
590
Knowledge Work の AI Backend
Avatar for KNOWLEDGE WORK / 株式会社ナレッジワーク kworkdev
PRO
0
270
【開発を止めるな】機能追加と並行して進めるアーキテクチャ改善/Keep Shipping: Architecture Improvements Without Pausing Dev
Avatar for 株式会社ビットキー / Bitkey Inc. bitkey
PRO
1
130
Introduce marp-ai-slide-generator
Avatar for Itaru Tomita itarutomy
0
130
アラフォーおじさん、はじめてre:Inventに行く / A 40-Something Guy’s First re:Invent Adventure
Avatar for 株式会社カミナシ kaminashi
0
160
Connection-based OAuthから学ぶOAuth for AI Agents
Avatar for GMO Flatt Security flatt_security
0
370
AgentCoreとStrandsで社内d払いナレッジボットを作った話
Avatar for 元島優 motojimayu
1
970
障害対応訓練、その前に
Avatar for coconala_engineer coconala_engineer
0
200
ペアーズにおけるAIエージェント 基盤とText to SQLツールの紹介
Avatar for Hikaru Sasamoto hisamouna
2
1.7k

Featured

See All Featured
Un-Boring Meetings
Avatar for Sebastian Deterding codingconduct
0
160
Joys of Absence: A Defence of Solitary Play
Avatar for Sebastian Deterding codingconduct
1
260
The Curse of the Amulet
Avatar for Matthew Lei leimatthew05
0
4.8k
First, design no harm
Avatar for Per Axbom axbom
PRO
1
1.1k
Future Trends and Review - Lecture 12 - Web Technologies (1019888BNR)
Avatar for Beat Signer signer
PRO
0
3.1k
Darren the Foodie - Storyboard
Avatar for Kevinho.art khoart
PRO
0
2k
Utilizing Notion as your number one productivity tool
Avatar for Mfonobong Umondia mfonobong
2
190
エンジニアに許された特別な時間の終わり
Avatar for watany watany
106
220k
Ten Tips & Tricks for a 🌱 transition
Avatar for Manu Carrasco Molina stuffmc
0
35
Navigating the moral maze — ethical principles for Al-driven product design
Avatar for Skipper Chong Warson skipperchong
1
210
The agentic SEO stack - context over prompts
Avatar for schlessera schlessera
0
560
How to audit for AI Accessibility on your Front & Back End
Avatar for davetheseo davetheseo
0
120

Transcript

  1. Unlocking The Missing Link in CRO: Emotional Targeting Talia Wolf

    | Conversioner.com Taliagw
  2. None

  3. @taliagw

  4. @taliagw

  5. Me @taliagw

  6. @taliagw

  7. @taliagw

  8. @taliagw

  9. @taliagw

  10. People don’t remember what you said, they remember how you

    made them feel Maya Angelou @taliagw

  11. @conversioner_ @taliagw #CTAConf @taliagw

  12. @taliagw

  13. @taliagw

  14. @conversioner_ @taliagw #CTAConf

  15. Emotional Targeting Make it about the customer Show it Don’t

    just say it Test Concepts not elements @taliagw

  16. Making it about the customer @taliagw

  17. Making it about the customer @taliagw

  18. Making it about the customer @taliagw In Marketing: You’re not

    Harry Potter, you’re Dumbledore.

  19. @taliagw

  20. @taliagw

  21. @conversioner_ @taliagw #CTAConf @taliagw

  22. 35% Revenues @taliagw

  23. Show It, Don’t Tell It @taliagw

  24. That’s 3 seconds shorter than a gold fish! Humans have

    an attention span of under 6 seconds. Microsoft @taliagw

  25. @taliagw

  26. @taliagw

  27. @taliagw

  28. 97% Revenues @taliagw

  29. Testing Concepts Not Elements @taliagw

  30. @taliagw

  31. @taliagw

  32. 23% Revenues @taliagw

  33. 78% Revenues @taliagw

  34. Emotional Targeting Framework @taliagw

  35. 35 @taliagw

  36. 36 Emotion Setting Words Visual (things, activities) Colour Current Feeling

    Desired Feeling Emotional Targeting Framework @taliagw

  37. [email protected]

  38. @conversioner_ @taliagw #CTAConf Case Study 1

  39. @taliagw

  40. Emotional Triggers: Confidence Inspiration @taliagw Superiority

  41. @taliagw

  42. Testing Concepts About the Customer Showing it @taliagw

  43. 42% Revenues @conversioner_ @taliagw

  44. Case Study 2

  45. @taliagw

  46. @taliagw

  47. @taliagw

  48. Emotional Triggers: Energetic Anticipation Excitement @taliagw

  49. @taliagw

  50. Testing Concepts About the Customer Showing it @taliagw

  51. 550% Revenues @conversioner_ @taliagw

  52. @taliagw

  53. @taliagw

  54. Marketing isn’t a battle of products it’s a battle of

    perceptions. Jack Trout @taliagw

  55. @conversioner_ @taliagw #CTAConf

  56. Contact me: @conversioner_ [email protected] conversioner.com/blog @taliagw