Upgrade to Pro — share decks privately, control downloads, hide ads and more …

Talia Wolf — ‘Unlocking the Missing Link to CRO...

Avatar for Distilled Distilled
November 18, 2015
Technology
0
190

Talia Wolf — ‘Unlocking the Missing Link to CRO: Emotional Targeting’

Avatar for Distilled

Distilled

November 18, 2015
Tweet

More Decks by Distilled

See All by Distilled
Wil Reynolds — Paid Search Strategies SEOs will Love
Avatar for Distilled distilled
0
130
Rand Fishkin — Search Ranking Factors in 2015 What Data, Opinions, and Testing Reveal
Avatar for Distilled distilled
0
200
Larry Kim — The Top 10 Facebook & Twitter Advertising Hacks of All Time
Avatar for Distilled distilled
0
160
Will Critchlow - Practical Tips for the Future of Search II
Avatar for Distilled distilled
0
280
Tom Anthony - New Paradigms: Five Fundamental Changes in Search II
Avatar for Distilled distilled
0
310
Aaron Friedman — ‘Google's Predictable Content Preference’
Avatar for Distilled distilled
0
280
Aleyda Solis — ‘Unlocking Growth Opportunities with Search Analytics’
Avatar for Distilled distilled
0
230
Anum Hussain — ‘Topics Over Keywords: An SEO-Driven Approach to Content Marketing’
Avatar for Distilled distilled
0
290
Casie Gillette — ‘21 Must-Have PR Tools and Tactics’
Avatar for Distilled distilled
0
180

Other Decks in Technology

See All in Technology
CLIPでマルチモーダル画像検索 →とても良い
Avatar for Motoi Washida wm3
0
490
プレイドのユニークな技術とインターンのリアル
Avatar for PLAID Tech plaidtech
PRO
1
480
ゼロコード計装導入後のカスタム計装でさらに可観測性を高めよう
Avatar for SansanTech sansantech
PRO
1
530
【SORACOM UG Explorer 2025】さらなる10年へ ～ SORACOM MVC 発表
Avatar for SORACOM soracom
PRO
0
170
ストレージエンジニアの仕事と、近年の計算機について / 第58回 情報科学若手の会
Avatar for Preferred Networks pfn
PRO
3
880
マルチエージェントのチームビルディング_2025-10-25
Avatar for shino shinoyamada
0
210
激動の時代を爆速リチーミングで乗り越えろ
Avatar for SansanTech sansantech
PRO
1
150
「タコピーの原罪」から学ぶ間違った”支援” / the bad support of Takopii
Avatar for piyonakajima piyonakajima
0
150
CREが作る自己解決サイクルSlackワークフローに組み込んだAIによる社内ヘルプデスク改革 #cre_meetup
Avatar for 弁護士ドットコム bengo4com
0
360
オブザーバビリティが育むシステム理解と好奇心
Avatar for maru maruloop
3
1.5k
Oracle Database@Google Cloud：サービス概要のご紹介
Avatar for oracle4engineer oracle4engineer
PRO
0
390
ViteとTypeScriptのProject Referencesで 大規模モノレポのUIカタログのリリースサイクルを高速化する
Avatar for did0es shuta13
3
220

Featured

See All Featured
GitHub's CSS Performance
Avatar for Jon Rohan jonrohan
1032
470k
Thoughts on Productivity
Avatar for Jon Yablonski jonyablonski
71
4.9k
Practical Orchestrator
Avatar for Shlomi Noach shlominoach
190
11k
Designing for Performance
Avatar for Lara Hogan lara
610
69k
Git: the NoSQL Database
Avatar for Brandon Keepers bkeepers
PRO
431
66k
Helping Users Find Their Own Way: Creating Modern Search Experiences
Avatar for Dan Newman danielanewman
31
2.9k
We Have a Design System, Now What?
Avatar for Morgane Peng morganepeng
53
7.8k
Creating an realtime collaboration tool: Agile Flush - .NET Oxford
Avatar for Marc Duiker marcduiker
34
2.3k
What’s in a name? Adding method to the madness
Avatar for Product Marketing Alliance productmarketing
PRO
24
3.7k
BBQ
Avatar for Matthew Crist matthewcrist
89
9.9k
Reflections from 52 weeks, 52 projects
Avatar for Jefferson Lam jeffersonlam
355
21k
Being A Developer After 40
Avatar for Adrian Kosmaczewski akosma
91
590k

Transcript

  1. Unlocking The Missing Link in CRO: Emotional Targeting Talia Wolf

    | Conversioner.com Taliagw
  2. None

  3. @taliagw

  4. @taliagw

  5. Me @taliagw

  6. @taliagw

  7. @taliagw

  8. @taliagw

  9. @taliagw

  10. People don’t remember what you said, they remember how you

    made them feel Maya Angelou @taliagw

  11. @conversioner_ @taliagw #CTAConf @taliagw

  12. @taliagw

  13. @taliagw

  14. @conversioner_ @taliagw #CTAConf

  15. Emotional Targeting Make it about the customer Show it Don’t

    just say it Test Concepts not elements @taliagw

  16. Making it about the customer @taliagw

  17. Making it about the customer @taliagw

  18. Making it about the customer @taliagw In Marketing: You’re not

    Harry Potter, you’re Dumbledore.

  19. @taliagw

  20. @taliagw

  21. @conversioner_ @taliagw #CTAConf @taliagw

  22. 35% Revenues @taliagw

  23. Show It, Don’t Tell It @taliagw

  24. That’s 3 seconds shorter than a gold fish! Humans have

    an attention span of under 6 seconds. Microsoft @taliagw

  25. @taliagw

  26. @taliagw

  27. @taliagw

  28. 97% Revenues @taliagw

  29. Testing Concepts Not Elements @taliagw

  30. @taliagw

  31. @taliagw

  32. 23% Revenues @taliagw

  33. 78% Revenues @taliagw

  34. Emotional Targeting Framework @taliagw

  35. 35 @taliagw

  36. 36 Emotion Setting Words Visual (things, activities) Colour Current Feeling

    Desired Feeling Emotional Targeting Framework @taliagw

  37. [email protected]

  38. @conversioner_ @taliagw #CTAConf Case Study 1

  39. @taliagw

  40. Emotional Triggers: Confidence Inspiration @taliagw Superiority

  41. @taliagw

  42. Testing Concepts About the Customer Showing it @taliagw

  43. 42% Revenues @conversioner_ @taliagw

  44. Case Study 2

  45. @taliagw

  46. @taliagw

  47. @taliagw

  48. Emotional Triggers: Energetic Anticipation Excitement @taliagw

  49. @taliagw

  50. Testing Concepts About the Customer Showing it @taliagw

  51. 550% Revenues @conversioner_ @taliagw

  52. @taliagw

  53. @taliagw

  54. Marketing isn’t a battle of products it’s a battle of

    perceptions. Jack Trout @taliagw

  55. @conversioner_ @taliagw #CTAConf

  56. Contact me: @conversioner_ [email protected] conversioner.com/blog @taliagw