Developing a Progressive Mobile Strategy

Fd31c83c788b7d57277e44c518232b4e?s=47 Dave Olsen
September 28, 2011

Developing a Progressive Mobile Strategy

A common refrain from both management and clients alike today is, "We need an app..." Unfortunately, over the long-term, mobile solutions for you or your clients’ organizations will need to be more diversified than a single app. From optimizing current web content to developing unique experiences mobile will touch, and possibly transform, your entire enterprise. Not only will your interactions with your customers be affected by the rapid adoption of smartphones but also your workforce and business processes. Combining lessons learned at a large, land-grant university as well as the latest statistics on mobile we’ll review why you need a cross-audience, cross-content, and cross-platform mobile strategy, what one is all about, and how it’ll help you prioritize your mobile solutions.

Fd31c83c788b7d57277e44c518232b4e?s=128

Dave Olsen

September 28, 2011
Tweet

Transcript

  1. 15.
  2. 20.

    these are just some of the options... native apps standalone

    mobile sites mobile templates responsive designs APIs
  3. 23.
  4. 24.
  5. 29.
  6. 34.

    Let’s constrain these audiences based on what we know about

    mobile users. Note: not users that are mobile, users that are using mobile devices.
  7. 41.

    I have a meeting. Where’s Allen Hall? I need to

    call my professor about a late assignment... How do I reset my WiFi password? When does the bus get here? Urgent Now current student...
  8. 42.

    Local Users 95% of smartphone users have searched for local

    content. from Google’s “The Mobile Movement” report, April 2011
  9. 43.

    Short Timeframe 88% of smartphone users took action on a

    search result within a day from Google’s “The Mobile Movement” report, April 2011
  10. 44.

    Making Calls 61% of smartphone users ended up calling a

    business based on their search. Tip: make your phone numbers clickable with tel: from Google’s “The Mobile Movement” report, April 2011
  11. 45.

    Don’t Focus on “On the Go” 30% of smartphone users

    used the mobile internet from their couch. 90% used it from home. from Google’s “The Mobile Movement” report, April 2011
  12. 50.
  13. 51.
  14. 57.

    Content Strategy Review Be able to answer, “What value will

    the targeted audiences get from this content?”
  15. 61.
  16. 62.

    “How do we develop solutions to handle both mobile web

    & native now as well as the devices of the future?”
  17. 63.

    APIs Mobile Web Native Apps Mobile Templates Standalone sites A

    poor representation of the ideal platform strategy... Responsive Designs
  18. 64.

    APIs Mobile Web Native Apps Mobile Templates Standalone sites A

    poor representation of the ideal platform strategy... Responsive Designs
  19. 65.

    APIs Mobile Web Native Apps Mobile Templates Standalone sites A

    poor representation of the ideal platform strategy... Responsive Designs
  20. 66.

    APIs Mobile Web Native Apps Mobile Templates Standalone sites A

    poor representation of the ideal platform strategy... Responsive Designs
  21. 67.

    APIs Mobile Web Native Apps Mobile Templates Standalone sites A

    poor representation of the ideal platform strategy... Responsive Designs
  22. 69.

    PRT API Update once. Publishes to: iOS App, Mobile Website,

    Student Portal, Transportation Website, & Twitter
  23. 70.

    APIs Mobile Web Native Apps Responsive Designs Mobile Templates Standalone

    sites A poor representation of the ideal platform strategy...
  24. 74.

    “Not every mobile device will have your app on it

    but every mobile device will have a browser.” - Jason Grigsby, @grigs
  25. 75.

    77% of smartphone users use search. Most visited type of

    website. from Google’s “The Mobile Movement” report, April 2011
  26. 79.

    55% of users with an internet-enabled phone use it to

    check personal email. from Merkle’s “View from the Digital Inbox” report, January 2011
  27. 82.

    APIs Mobile Web Native Apps Mobile Templates Standalone sites A

    poor representation of the ideal platform strategy... Responsive Designs
  28. 84.

    Platform Strategy Review Start working on your infrastructure. Now. There

    is a lot of content already out there & users expect access to it. There isn’t one mobile solution for your organization or client.
  29. 92.

    Audience Content Platform On-campus Admits Prospects Alumni Contact Info Map

    Emergency Calendar Mobile Portal Responsive Design Native Apps
  30. 97.
  31. 98.

    Thanks, Girl on Stoop by ollipitkanen Student Recording Video by

    U. of Denver Student in Classroom by Bill Erickson Road to Ribblesdale by Luc B Audience by batmoo Drupalcon by Mike Gifford Highway Lights by Spreng Ben Tunnel by Éole Christmas Present by kevindooley Calendars by Duane Mendoza Flickr by dsevilla Clouds by Francisco Martins Bullhorn by aisipos Guitarist by postlife1976 Grasshopper by trekman Lego Discovery by dunechaser Swiss Flag by strupler Priorities by redvers Bananas by sis Mud by neilspicys Target by ???
  32. 99.