daily headlines of the Globe and Mail, National Post, or Toronto Star in 10 mins 2. Look at general issues that aren’t necessarily about your company: think society, talent, health, workplace, tech, etc. 3. Email a journalist with a recent column (usually
[email protected] or
[email protected]) and offer to comment in future or a new pitch based on trend 4. And, offer to connect with others who can comment too 5. You can build your profile/relationships/network