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エンジニアによる事業指標計測のススメ

 エンジニアによる事業指標計測のススメ

doyaaaaaken

June 21, 2022
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  1. 2022/06/21 @SaaSελʔτΞοϓͷϞχλϦϯάLT


    খࢁ ݈ଠ(Koyama Kenta) @doyaaaaaken
    ΤϯδχΞʹΑΔࣄۀࢦඪ


    ܭଌͷεεϝ

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  2. ࣗݾ঺հ
    • ࢓ࣄ


    • גࣜձࣾεϚʔτϥ΢ϯυ CTO / ૑ۀϝϯόʔ


    • αʔόαΠυKotlinɾVueJSΛීஈॻ͍ͯ·͢


    • OSS׆ಈ


    • kotlin-csvͷ࡞ऀʢ⭐: 400ʣ


    • KtorɾExposedɾkotest౳ͷίϯτϦϏϡʔλ

    @doyaaaaaken

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  3. ΤϯδχΞ޲͚LTͳͷʹ


    ”ࣄۀࢦඪ”͕ςʔϚͳͷʁ🤔

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  4. γεςϜ͚ͩͰͳ͘ࣄۀͷܭଌ


    ΋ΤϯδχΞϦϯάͷҰ෦Ͱ͢😎

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  5. ࠓ೔͓఻͍͑ͨ͜͠ͱ

    ʰΤϯδχΞ΋ࣄۀࢦඪͷܭଌʹ


    ؔΘͬͯΈΑ͏ʂʱ

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  6. ΤϯδχΞ͕ࣄۀࢦඪΛܭଌ͢ΔϝϦοτ
    1. ܭଌͷεϐʔυ͕ѹ౗తʹૣ͍

    2. ܭଌΛલఏͱͨ͠ࢥߟɾจԽʹͳΔ

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  7. ϝϦοτ1: ܭଌͷεϐʔυ͕ѹ౗తʹૣ͍
    ྫʣDBߏ଄ɾΞϓϦέʔγϣϯϩδοΫΛ஌͍ͬͯΔ৔߹

    ɹɹPdM͕30෼͔͔Δ෼ੳΛΤϯδχΞ͸5෼ͰͰ͖Δ


    • ୯७ʹ͕࣌ؒࠩ6ഒ⏱


    • ෼ੳʹ30෼΋͔͔Δ৔߹ɺؾܰʹ෼ੳ͠Α͏ͱ͸ͳΒͳ͍ ⚠

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  8. ϝϦοτ2: ܭଌΛલఏͱͨ͠ࢥߟɾจԽʹͳΔ
    ܭଌΛ͢Δ্ͰҎԼΛཧղ͢Δඞཁ͕͋Δ


    • Why: Ͳ͏͍͏໨తͰܭଌ͢Δ͔


    • How: Ͳ͏͢Ε͹ܭଌͰ͖Δ͔


    ೔ࠒ͔Β෼ੳͷWhyɾHowΛߟ͑Δ͜ͱʹΑΓɺ


    • Why: ࣄۀཧղɾϢʔβཧղ͕ਂ·ΔɻϏδωεɾϓϩμΫτʹ͍ͭͯఆྔతͳٞ࿦΋Մೳʹɻ


    • How: ޙ͔ΒܭଌͰ͖ΔΑ͏ͳઃܭɾ࣮૷ʹ͢Δบ͕ͭ͘

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  9. ʰਪଌ͢ΔͳɺܭଌͤΑʱͷจԽ
    ΛࣄۀࢦඪͰ΋ମݱ͠Α͏💪

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  10. Ͳ͏͍͏;͏ʹࣄۀࢦඪͷ


    ܭଌΛ։࢝͠Α͏ʁ🤔

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  11. ࢀߟͱͯ͠εϚʔτϥ΢ϯυͷ


    ࣮ྫΛ঺հ͠·͢😉

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  12. લఏ: εϚʔτϥ΢ϯυͷձࣾ֓ཁ
    ઃཱ4೥ɾैۀһ਺͸໿20໊ɾϑϧϦϞʔτ

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  13. લఏ: εϚʔτϥ΢ϯυͷϏδωεϞσϧʢ1/2ʣ
    ελʔτΞοϓ2,800ࣾͱ౤ࢿՈʹαʔϏεΛఏڙ

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  14. લఏ: εϚʔτϥ΢ϯυͷϏδωεϞσϧʢ2/2ʣ
    ʰελʔτΞοϓɾ౤ࢿՈؒͷσʔλ࡞੒ɾڞ༗ɾ؅ཧϓϥοτϑΥʔϜʱ

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  15. αʔϏεͷಛ௃
    ϚϧνϓϩμΫτͰ͋ΓϢʔβδϟʔχʔ͕ϓϩμΫτ͝ͱʹ

    ҟͳΓKPI͕ϑΝωϧߏ଄Ͱߟ͑ʹ͍͘

    ϑΝωϧͷྫ
    ը૾͸ https://btobmarketing-textbook.com/funnel-analytics/ ΑΓҾ༻

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  16. ࣮ࡍʹߦ͍ͬͯͨܭଌΛ2छʹେผ
    1. ࣄۀߏ଄ͷத৺తͳKPI

    㱺 ఆظతͳϞχλϦϯά

    2. ݸผͷҊ݅ͷࣄۀࢦඪͷܭଌ

    㱺 ΤϯδχΞ͕ڵຯϕʔεͰউखʹ෼ੳ

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  17. 1. ࣄۀߏ଄ͷத৺తͳKPIʹ͍ͭͯ
    ઃཱ3೥΄Ͳ͸PdM͕͍ͳ͔ͬͨͷͰɺCTO͕KPIઃܭɾ

    μογϡϘʔυ࡞੒

    ※ ৄࡉ͸LT಺Ͱ͓࿩͠͠·͢

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  18. 2. ݸผͷҊ݅ͷࣄۀࢦඪͷܭଌ
    ྫʣػೳվળɾόάमਖ਼ͳͲͷ࢓༷ݕ౼࣌ʹɺطଘσʔλ΋ࢀߟʹ
    ͭͭ͠ࣄۀతͳ൑அΛߦ͏ʢ˞ ࣮ྫ͸LT಺Ͱ͓࿩͠͠·͢ʣ


    • ΤϯδχΞ͕֤छσʔλιʔεʹΞΫηεͰ͖Δঢ়گΛ

    ࡞͍ͬͯΔʢMetabase, GAͳͲʣ


    • ࢓༷ɾ࣮૷ɾσʔλϚΠάϨʔγϣϯͳͲͷϨϏϡʔ࣌ʹ

    طଘσʔλʹؔ͢Δٞ࿦ఏى

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  19. গ͠Ͱ΋ࢀߟʹͳΕ͹޾͍Ͱ͢☺

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  20. ࠓ೔͓఻͔͑ͨͬͨ͜͠ͱʢ࠶ܝʣ

    ʰΤϯδχΞ΋ࣄۀࢦඪͷܭଌʹ


    ؔΘͬͯΈΑ͏ʂʱ

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  21. (࠷ޙʹ) εϚʔτϥ΢ϯυઈࢍ࠾༻தͰ͢
    ελʔτΞοϓ2,800͕ࣾొ࿥͢Δσʔλڞ༗ɾ؅ཧϓϥοτϑΥʔϜΛ

    Ұॹʹ࡞ͬͯ͘ΕΔํΛ୳͍ͯ͠·͢

    ˞·ͣ͸ΧδϡΞϧ໘ஊ͔Βʂ࠾༻ϖʔδ΋ੋඇ͝ཡ͍ͩ͘͞ɻ

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