Seetha Annamraju - Beyond The Code: Lessons on Building Your Android Minimum Viable Product

Beyond The Code: Lessons on Building Your Android Minimum Viable
Product Seetha Annamraju @seetha_a

@seetha_a Do you have an idea?

@seetha_a Are you an Android Developer?

@seetha_a

@velosmobile !5

@seetha_a Successful Startups 1. Spend a lot of time with
their users

their users 2. Design experiments to test assumptions

their users 2. Design experiments to test assumptions 3. Create rapid prototypes by leveraging existing technologies

@seetha_a YOU

@seetha_a THE WHY

@seetha_a Develop Empathy for Users

@seetha_a Confidence

@seetha_a More Resourceful

@seetha_a Build Something You Care About

@seetha_a Use What You Learn

@seetha_a THE PROCESS

@seetha_a Idea-Market-Fit Design Experiments Mindset Maps MVP The Process

@seetha_a Idea-Market-Fit Timeline: 0 to Infinity

@seetha_a Idea-Market-Fit “Do people really care about what I’m building?”

@seetha_a Idea-Market-Fit 80%

@seetha_a Pro-tip: Don’t start with a solution.

@seetha_a “Wouldn’t it be cool if there was an app
that could…”

@seetha_a 1. Identify the problem Idea-Market-Fit

@seetha_a Idea-Market-Fit 1. Identify the problem 2. Identify target users

@seetha_a Idea-Market-Fit 1. Identify the problem 2. Identify target users
3. Identify competitors

@seetha_a Idea-Market-Fit Steps 1. Identify the problem 2. Identify target
users 3. Identify competitors

@seetha_a Identify the Problem E.g. Health-conscious customers ﬁnd it hard
to know what’s in their food while eating out.

@seetha_a Identify target users • Health-conscious • Busy • 18-40
years old

@seetha_a Identify the competition • Company A • Company B
• Company C

@seetha_a Possible Solution App that shows nutritional information for dishes
at restaurant (calories + ingredients)

@seetha_a STOP

@seetha_a Design Experiments Timeline: few days to few weeks

@seetha_a Hypotheses List 1. Users will want to see nutritional
information 2. Restaurants will give us information about their dishes or input it on their own.

@seetha_a Test Hypothesis 1 Users will want to see nutritional
information Sample: 100 users Pass rate: 80%

@seetha_a Test Hypothesis 2 Restaurants will give us information about
their dishes or input it on their own. Sample: 10 restaurants Pass rate: 60%

@seetha_a Hypotheses List 1. Users will want to see nutritional
information 2. Restaurants will give us information about their dishes or input it on their own. 3. Users will check in to restaurants 4. Users will post reviews

@seetha_a Mindset Maps Timeline: once every iteration

@seetha_a Mindset Maps Helps to figure out features for MVP

@seetha_a 1. The user wants to eat out. Mindset Map

@seetha_a 1. The user wants to eat out. 2. The
user reaches the restaurant, and needs to ﬁgure out what to eat. Mindset Map

@seetha_a 1. The user wants to eat out. 2. The
user reaches the restaurant, and needs to ﬁgure out what to eat. 3. The user wants to share their experience. Mindset Map

@seetha_a MVP Features 1. Load list of restaurants near me.
2. Once user reaches restaurant, show dishes with reviews and nutritional information. 3. Allow user to share experience.

@seetha_a Building The MVP Timeline: few weeks to few months

@seetha_a Static Prototyping • Start with a paper prototype /
InvisionApp / proto.io • OR Static Android Prototypes

@seetha_a Design/User Experience • UI != UX • Think out
loud testing • Let user drive app

@seetha_a Android Prototyping • Write good code, but don’t over-
engineer. • Keep components modular.

@seetha_a Backend • Pick a well-supported backend if possible. •
e.g. Firebase for real-time abilities • e.g. AWS for scale/ security

@seetha_a • Chicken and egg problem • Can you seed
data? • Fiverr / Upwork Data

@seetha_a Security/Privacy • Can make or break user’s trust •
Use existing trusted frameworks • How are you dealing with sensitive data?

@seetha_a Analytics • How is your app doing? • Understand
retention

@seetha_a Post MVP Timeline: few weeks

@seetha_a Post MVP • Release to closed environment • Roll
out incrementally • ProductHunt, Betalist, HackerNews • Your original target users

@seetha_a Recap • Idea-Market ﬁt • Sit down with users
/ Gain insights • Mindset maps • Prototypes • Build MVP

@seetha_a If you’re not solving a real problem, code doesn’t
matter.

@seetha_a References • invisionapp.com • proto.io • producthunt.com • betalist.com
• news.ycombinator.com • The Startup Owner’s Manual, Bob Dorf and Steve Blank seetha.io

Beyond The Code: Lessons on Building Your Android Minimum Viable
Product Seetha Annamraju @seetha_a

Seetha Annamraju - Beyond The Code: Lessons on ...

Seetha Annamraju - Beyond The Code: Lessons on Building Your Android Minimum Viable Product

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