Playing games is the prototypical example for an intrinsically motivating activity and motivation in healthcare is a pivotal issue. Each year, billions of dollars are spent to move our behaviors in a healthier direction to avert crisis such as obesity, diabetes, cardiovascular disease and other costly and painful afflictions. Leveraging the motivational dynamics of gameplay to energize and sustain people through behavior change is a challenging yet profound solution.
Throughout this talk, we'll double-tap into the techniques game designers use to motivate, engage and reward players through a game’s lifecycle combining a playful approach with structured behavior change conventions.
Attendees will learn how to craft a delicate balance of challenge & reward, competition & social support, goal setting & scaffolding, rule definition, interaction patterns, persuasive arguments, meaningful feedback, fun and positive outcomes.