為什麼要參加 AWS re:Invent & 4 場 7 小時主題演講，該從何聽起？

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為什麼要參加 AWS re:Invent，

4 場 7 ⼩時主題演講，該從何聽起？
Ernest Chiang
Director, Product & Technology Integration, PAFERS

AWS Community Hero

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2022, Traveller of Decomposition and Integration, www.ernestchiang.com
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License (CC BY-SA 4.0).
拆.解.整.合.的.旅.⼈
• ex-TSMC 
Process Integration Engineer

• PAFERS 
Product & Technology Integration

• AWS 
Community Hero
Ernest Chiang
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Connecting Taiwan and Europe

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Why re:Invent ?

& How 2 re:Invent ?
Ernest Chiang

AWS Community Hero

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• AWS re:Invent

• What?

• Why?

• How?

• Reference
Agenda

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What?

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Numbers
• USD 1,799 in-person ticket

• 5 days

• 50,000 attendees (in-person)

• 300,000 attendees (remote)

• 50+ content tracks

• 2,000+ sessions

• 4 keynotes (7-hour)

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Campus at glance

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Video #1

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2,000+ Sessions
• Keynotes

• Breakouts

• Chalk Talks

• Builders' Sessions

• Workshops

• Content Hubs

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2,000+ Sessions
• Keynotes 👉 YouTube 👉 Remote

• Breakouts 👉 YouTube 👉 Remote

• Chalk Talks 👉 1-hr Touch service team/PM 👉 In-person only

• Builders' Sessions 👉 <9 ppl, 1-hr Find a solution 👉 In-person only

• Workshops 👉 2-hr Learn & Focus 👉 In-person only

• Content Hubs 👉 Hermione (妙麗)

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Expo
• AWS Village

• AWS Partner Network (APN) booth

• All Builders Welcome Lounge

• AWS Jam Lounge

• AWS Startup Lofts

• Community Developer Lounge

• Lightning Theaters

• AWS DeepRacer League arena

• Worldwide Public Sector Pavilion

• Impact Lounge by AWS Nonprofits

• Builders’ Fair

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Why?

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Why Attending AWS re:Invent?

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Why Attending? In-person Remote
Network / Ecosystem ✅
Oppotunities ✅
Expand knowledge / Professional Growth ✅ ✅
New tools / products ✅ ✅
Find a solution ✅ ⚠
Reduce company time cost (in some way) ✅ ⚠
Learn beyond your field/interest ✅ ⚠
For people to meet you ✅
Present ideas and works ✅
Break out of your comfort zone ✅
New tips / tactics ✅
Focus ✅
Recharge / energy ✅
Have fun / relax ✅

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Why Attending? In-person Remote
People ✅
Focus ✅
Knowledge ✅ ✅

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Case Study
• Amazon ECS Cluster Capacity Provider

• AWS re:Invent 2019 New Launch

• Timeline

• 2019-12-05: I attended CON312 chalk talk

• 2020-01-03: Nick Coult (Principal PM) published Deep Dive on Amazon ECS Cluster
Auto Scaling on AWS Container Blog.

• Result

• My team and I know whom to follow or to ask questions. 👉 Network

• We cancelled one internal project that originally intents to do the "auto scaling"
manually by our own scripts, by replacing with CP, which saved some sorts of man-
hour. 👉 Reduce company time cost

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Why watching AWS re:Invent Keynotes?
• AWS Leadership

• Preview the global trends

• Timing

• Keyword

• Industry

• Review product roadmap

• Review technology roadmap

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How?

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• 他們是誰？

• Peter DeSantis 👉 SVP, AWS Utility Computing

• Adam Selipsky 👉 CEO, AWS

• Swami Sivasubramanian 👉 VP, Data and Machine Learning, AWS

• Werner Vogels 👉 Amazon.com VP and CTO
主題演講與他們的產地

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Keynote
www.ErnestChiang.com
Monday Night Live Keynote with Peter DeSantis

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Keynote
Adam Selipsky Keynote

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Keynote
Swami Sivasubramanian Keynote

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Keynote
Werner Vogels Keynote

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• 依照對象

• Monday Night Live Keynote with Peter DeSantis 👉 Infra, Protocol

• Adam Selipsky Keynote 👉 Leadership

• Swami Sivasubramanian Keynote 👉 Marketing, Data, Analytics

• Werner Vogels Keynote 👉 Technology, Engineering

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• 依照對象: Product 專科

• Adam Selipsky Keynote 👉 Product

• Swami Sivasubramanian Keynote 👉 Sales Product

• Werner Vogels Keynote 👉 Technical Product

• Monday Night Live Keynote with Peter DeSantis 👉 Down-to-earth Product

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Keynote

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AWS re:Invent 2022
• 1⃣ Vast 廣闊 👉 Space 太空 👉 Data 資料

• 2⃣ Unfathomable 深不可測 👉 Deep Sea 深海 👉 Security 安全

• 3⃣ Extreme 極端 👉 Antarctica 南極 👉 Compute 運算

• 4⃣ Possibilities 各種可能性 👉 Imagination 想像 👉 Application 產業應⽤
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AWS re:Invent 2022 - 1⃣ Vast 廣闊 👉 Space 太空 👉 Data 資料
• ✳ Exploring the vast data realm

• [NEW 🚀 ] OpenSearch Service Serverless (Preview)

• ✳ Integration 👉 ETL 惡夢 👉 A Zero ETL future…

• [NEW 🚀 ] Amazon Aurora zero-ETL integration with Amazon Redshift

• [NEW 🚀 ] Amazon Redshift integration for Apache Spark (GA)

• ✳ Governance

• [NEW 🚀 ] Amazon DataZone (Coming Soon)

• ✳ Insights

• [NEW 🚀 ] Operational paginated reports

• [NEW 🚀 ] ML-powered forecasting with Q (GA Today!)
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AWS re:Invent 2022 - 2⃣ Unfathomable 深不可測 👉 Deep Sea 深海 👉 Security 安全
• OCSF - Open Cybersecurity Schema Framework

• [NEW 🚀] Amazon Security Lake (Available in Preview Today)
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AWS re:Invent 2022 - 3⃣ Extreme 極端 👉 Antarctica 南極 👉 Compute 運算
• ✳ Graviton3 - 25% faster than Graviton2

• [NEW 🚀 ] C7gn Instance for EC2, Powered by Graviton3 (Available in Preview Today)

• ✳ Machine Learning

• [NEW 🚀 ] Inf2 Instances for EC2 (Available in Preview Today)

• ✳ High Performance Computing (HPC)

• Compute and network intensive - [NEW 🚀 ] Hpc7g (Coming soon)

• Data and memory intensive - [NEW 🚀 ] Hpc6id (GA Today)

• ✳ Spatial Simulation

• [NEW 🚀 ] AWS SimSpace Weaver (GA) - Run massive spatial simulations without managing infra
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AWS re:Invent 2022 - 4⃣ Possibilities 各種可能性 👉 Imagination 想像 👉 Application 產業應⽤
• ✳ Removing constraints

• [NEW 🚀] AWS Supply Chain (Preview Today)

• ✳ Combining disparate ideas

• [NEW 🚀] AWS Clean Rooms (Preview in a few weeks)

• [NEW 🚀] Amazon Omics (GA)
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Case Study
• Why there's no container / k8s in the CEO keynote?

• Why Spatial Simulation?

• Why Supply Chain?

• Why Clean Rooms?

• Why Amazon Omics has already got GA?

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Keynote

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AWS re:Invent 2022
• 1⃣ Asynchrony!!

• 2⃣ The world is multidimensional 👉 3D, simulation
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AWS re:Invent 2022 - 1⃣ Asynchrony!! (1/2)
• Amazon S3 Design Principles 👉 拆解⿃類⾶⾏ bird murmuration

• The world is Asynchronous

• Work
fl
ows enable us to build applications from loosely coupled components.

• Listen, learn, improve
• [NEW 🚀 ] AWS Step Functions Distributed Map (GA Today)

• The world is event-driven

• All complex systems that work, evolved from simpler systems that worked — GALL’S LAW

• Simplifying the complex
• [NEW 🚀 ] AWS Application Composer (Available in Preview Today)
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AWS re:Invent 2022 - 1⃣ Asynchrony!! (2/2)
• The spider in the web 👉 從⿃類講到蜘蛛！

• in our world, the event bus is the spider in the web.

• Events are composable
• [NEW 🚀 ] Amazon EventBridge Pipes (GA Today) 👉 ⼜⼀個把多種服務連起來的產品！

• Guest: Angela Timofte, Director of Engineering, Trustpilot

• AWS Heroes

• Event-driven architectures enable global scale

• The world is built on patterns
• [NEW 🚀 ] Amazon CodeCatalyst (Available in Preview Today) 👉 開發流程加速，可以期待⼀下這個！

• Event-driven architectures help development teams move faster
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AWS re:Invent 2022 - 2⃣ The world is multidimensional 👉 3D, simulation
• Example: James Taylor & Son 百年老店的數位轉型

• A 3D models is worth a thousand pictures. —> Photogrammetry

• 3D will soon be as pervasive as video —> 趨勢預⾔！

• The fusion of models, sensors and data.

• Visualize everything

• Guest: Nathan Thomas, VP, Unreal Engine, Epic Games

• AWS Ambit Scenario Designer 👉 ⼆⽉就發表了

• Experiment, measure, learn —> Simulation

• [NEW 🚀 ] AWS SimSpace Weaver (GA)

• What about the future?

• Curiosity with Dr. Werner Vogels

• Simulate everything
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Case Study
• Why there's no container / k8s in the CTO keynote?

• Why async?

• Why 3D Simulation?

• Any trend/buzzword difference between Taiwan and USA?

• Which is your target market?

• What-if: summarize your whole-year work as a keynote, what will you present?

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Keynote

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AWS re:Invent 2022
• Dots 👉 Connect the dots

• Core elements of a data strategy

• 1⃣ Build future-proof foundations - supported by core data services

• 2⃣ Weave connective tissue - across your organization

• 3⃣ Democratize data - with tools and education
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AWS re:Invent 2022 - 1⃣ Build future-proof foundations - supported by core data services
• 1⃣ 在建構未來的基礎基⽯，需要四個要素

• ✳ Tools for every workload

• ✳ Performance at scale

• ✳ Removing heavy lifting - 簡化管理 - 不拿⽯頭砸⾃⼰的腳、請把⽯頭搬
開

• ✳ Reliability and scalability
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• ✳ Tools for every workload

• [NEW 🚀] Amazon Athena for Apache Spark (GA Today)

• [NEW 🚀] Amazon Redshift Integration for Apache Spark (GA Today)

• ✳ Performance at scale

• [NEW 🚀] Amazon DocumentDB Elastic Clusters (GA Today)
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• ✳ Removing heavy lifting

• [NEW 🚀] Amazon SageMaker now supports Geospatial ML (Available in
Preview Today)

• ✳ Reliability and scalability

• [NEW 🚀] Amazon Redshift Multi-AZ (Available in Preview Today)
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AWS re:Invent 2022 - 2⃣ Weave connective tissue - across your organization
• ✳ Strong and adaptive - Quality tools and data drive future growth

• [NEW 🚀 ] AWS Glue Data Quality (Available in Preview Today)

• ✳ Governed by a system of cooperation - Data governance connects siloed teams

• [NEW 🚀 ] Centralized Access Controls for Redshift Data Sharing (Available in preview Today)

• ✳ Pathways to vital resources - Connected data stores are critical for survival

• Investing in a Zero ETL future

• [NEW 🚀 ] Amazon Aurora zero-ETL integration with Amazon Redshift

• [NEW 🚀 ] Amazon Redshift auto-copy from S3 (Available in Preview Today)

• [NEW 🚀 ] Amazon AppFlow now o
ff
ers 50+ connectors

• [NEW 🚀 ] Access 40+ new data sources from Amazon SageMaker Data Wrangler
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AWS re:Invent 2022 - 3⃣ Democratize data - with tools and education
• ✳ A wider net for innovation

• ✳ Limited access to education

• [NEW 🚀] AWS ML University now provides educator training (GA Today)
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Keynote

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AWS re:Invent 2022
• 1⃣ Performance

• 2⃣ Foundational models

• 3⃣ Serverless computing
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AWS re:Invent 2022 - 1⃣ Performance
• AWS Nitro

• [NEW 🚀] AWS Nitro v5 (GA Today)

• [NEW 🚀] C7gn EC2 instance (Available in Preview Today)

• Graviton3

• [NEW 🚀] Graviton3E

• [NEW 🚀] HPC7g EC2 instance (Coming soon)
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AWS re:Invent 2022 - 1⃣ Performance
• Hardware and Software

• EFA: Elastic Fabric Adapter —> AWS custom networking interface

• SRD: Scalable Reliable Datagram —> networking protocol for low latency networking

• TCP

• What else could we do with SRD?

• [NEW 🚀] All new EBS io2 volumes will be running on SRD (Coming soon)

• [NEW 🚀] ENA Express
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AWS re:Invent 2022 - 2⃣ Foundational models
• The next step function change in ML model size

• Trn1

• Scale Out

• [NEW 🚀] Trn1n Instances for EC2 (Coming Soon)

• Guest: Jock Clear, Senior Race Engineer and Driving Coach for Charles
Leclerc at Scuderia Ferrari.
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AWS re:Invent 2022 - 3⃣ Serverless computing
• AWS Lambda

• Process isolation

• Firecracker

• How can we make cold starts faster?

• [NEW 🚀] AWS Lambda SnapStart (GA Today)
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如何整合？
⼟砲型產品開發框架

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My two cents
• ⾏有餘⼒，將⾃⼰對應領域的主題演講錄影影片看過⾄少⼀遍，運⽤上述⼤綱，延伸紀錄⾃⼰的想
法、摘要。

• 開始看主題演講錄影影片之前，先複習⾃⼰的組織⽬標、產品⽬標。

• ⼀邊看主題演講錄影影片、⼀邊交叉對照、聯想⾃⼰的組織⽬標、產品⽬標。可能會有不同的
想法。想到就寫下來。

• 看完主題演講錄影影片之後，嘗試交叉聯想⾃⼰寫下來的各個想法，跟原本的⽬標作對照。

• 與其他⼈討論、與同學同事討論、與客⼾討論、與主管討論。

• 如果討論尚不可⾏，先嘗試單⽅向分享，再嘗試引發問題、形成討論。
如何整合？(1/3)

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My two cents
• 將這篇【AWS re:Invent 2022 拆解整合上⼿包】⽂章整理進筆記系統、或知識系
統，並於⾏事曆設定每兩個⽉將本⽂拉出來花 15-30 分鐘，再與當時的組織⽬
標，對照⼀次。

• 如果你的產業與 AWS 某個產品線⾼度相關，將本⽂當作指北針使⽤。

• 交叉對照其他產業、研討會主題演講或趨勢。

• 交叉對照⾃⼰客⼾的回饋資訊，這是你的優勢，你的第⼀⼿資訊。

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My two cents
• 動⼿玩、動⼿嘗試、動⼿打造 (Now Go Build!)

• 學習的⽬的，是累積未來解決問題的能⼒。

• 不⼀定只玩，新發布的產品。

• 例如聽到 CTO Werner Vogels 講到「The world is Asynchronous」
「The world is event-driven」，可以⽤關鍵字延伸尋找諸如「AWS
re:Invent 2022 - Building next-gen applications with event-driven
architectures (API311-R)」這類影片開始學習。

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參考資料
Reference

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Ernest's Blog
• https://www.ernestchiang.com

• https://
www.ernestchiang.com/zh/
tags/keynote/

• https://
www.ernestchiang.com/zh/
tags/reinvent2022/
拆 / 解 / 整 / 合

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Product Development Framework
• 【產品與技術整合，從拆解 AWS 產品線開始】

• 👉 https://www.ernestchiang.com/zh/posts/2022/aws-community-day-
product-and-technology-integration/
⼟砲型產品開發框架

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為什麼要參加 AWS re:Invent，

Ernest Chiang

AWS Community Hero

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Thank you!
Ernest Chiang
Twitter 👉 @dwchiang

Blog 👉 www.ernestchiang.com
AWSUGTW 👉
 
www.facebook.com/groups/
awsugtw

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!
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the session survey

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為什麼要參加 AWS re:Invent & 4 場 7 小時主題演講，該從何聽起？

為什麼要參加 AWS re:Invent & 4 場 7 小時主題演講，該從何聽起？

Ernest Chiang

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