Hugging the Hatfields

Hugging the Hatfields

Congratulations—your company’s site is being redesigned! Condolences—the developers are too busy, skeptical, or isolated to work with you and the other content experts. The relationship between content teams and development teams is often rocky. The good news is that content strategy can simplify life for developers, too! Learning to speak their language can turn frustrating quagmires into success.

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Jeff Eaton

June 05, 2013
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