What can LinkedIn do for you? Sharon Wilding, The Purple Edge

Transcript

1. What could LinkedIn do for you? Sharon Wilding THE PURPLE EDGE
2. INTRODUCTIONS
3. Agenda 1. Creating a strategy to meet your objectives 2. A quick tour of LinkedIn 3. Creating your profile 4. Building and leveraging your network – Adding connections – Groups - Events – Introductions - Answers 5. Summary & finish
4. CREATING A STRATEGY
5. The Social Media Phenomenen - most popular networks •Facebook • 500 million users • Average 130 friends each •Twitter • 56 million users following 8 accounts • 1.5 million following >500 users • 1 billion tweets per day •Google+ • 40 million users since June 2011! •YouTube • 2 billion views/day • 2nd most used search engine •LinkedIn • 120 million users • 6 million in UK • “The professional’s network” Social Media Marketing
6. 10 Reasons to Get LinkedIn 1. Increase your profile online 2. Engage with your network 3. Visibility & credibility 4. Advice 5. Research 6. Requesting (and giving) introductions 7. Promoting events 8. Promoting products & services 9. Improve search rankings 10.Drive web traffic Which of these could benefit you?
7. Social Media – Personal Strategy 1. Get people’s ATTENTION – Complete your profile (using your keywords) – Make connections – get introduced 2. ENGAGE with them – Look for ways to share info & be helpful – Respond to a discussion or start one yourself – LinkedIn Answers 3. DIRECT their attention – Encourage visitors to your website or your profile page – Publish blogs, white papers, event invitations – Be positive & proactive – an attractive prospect
8. Be in control of your own publicity!
9. A QUICK TOUR
11. Monitor Your Performance
12. UPDATE YOUR PROFILE - LINKEDIN MAKES IT EASY
13. Profile Checklist Aim for 100% completion – follow the clues & keep going until you get there!  Photo – essential  Complete career history, education & skills  Summary – describe skills professionally but personally, use keywords  Title – ensure it says something useful about you  Include links to websites, blogs, other social media  Personalise your URL  Ask for recommendations
15. Add Connections Personalise your message when inviting connections
16. Request Recommendations Consider asking customers & suppliers Personalise your message
17. CONNECTIONS, GROUPS, EVENTS, ANSWERS
18. Driving Engagement  Add connections gradually  Look up networking contacts  Respond to suggestions  See who others are connected to  Join Groups  Related to your/your customers’ industry and interests  Join in discussions  Create events – if appropriate  Request introductions  Answer questions for your area of expertise
19. Adding Connections
20. Extending Your Network
21. Advanced Search
22. Get Introduced
23. Ask for Introductions This message will go to Jenny to forward onto Rebecca
24. Groups – Find or Create
25. Groups – Find or Create
26. Groups - Discussions
27. Creating Events
28. Answers – Demonstrate Your Expertise
29. Critical Success Factors  Set objectives and priority – manage time carefully  Determine what your personal strategy  Don’t spread yourself too thin or expect instant results  Keep it authentic, relevant and fresh  Check-in little & often – 15 mins 2-3 times per week?
30. Thanks for your attention! Sharon Wilding THE PURPLE EDGE Connect with me on LinkedIn: http://uk.linkedin.com/in/sharonwilding Sign up for regular marketing tips: www.thepurpleedge.co.uk/blog