#IxDT - I miti dell’internet marketing

Come conciliare logiche SEO ed esperienza utente.
Con Claudio petrarulo, SEO expert

Transcript

3. Seo and ux - a synergic approach
4. HOW DOES GOOGLE WORK? ≈
5. Seo and ux
6. Just seo + visits + traffic + users + reviews + data + $ Just ux + recurring visits + conversion rate + interactions + referral links + new content + community activity + value + $ WHY? ≈
13. We wouldn’t believe that…
14. 5 MYTHS TO BUST ≈ SMM (Social Media Marketing) is about in- creasing traffic Anybody deserves to be bothered for a Facebook like Don't invest in market segment already exploited Talk with your customers Code has no taste
15. Myth 1 - smm is about increasing traffic
16. SMM BUILDS TRUST ≈ *Where is my target? *What is the content I want my brand to be linked to? *How do I recover energies spent in SMM? *Why do I want to influence my user flow? # Focus # Community trust # Google trust
20. Myth 2 - Anybody deserves to be bothered for a facebook like
21. CONTENT IS KING ≈
22. CONTENT IS KING ≈
24. Myth 3 - don't invest in market segment already exploited
25. FIND YOUR PERFECT FIT ≈ @ Shaving; @ High-end fashion; @ GTD; @ Personal finance; @ Hand writing;
32. Myth 4- talk with your customers
33. ADOPT A CONSISTENT STRATEGY ≈ DON’T CARE ABOUT THEM: @ Clear @ MoneyWiz TAKE ADVANTAGE OF THEM FOR MARKETING TACTICS: # Samsung; User feedback are key if filtered with a given methodology and integrated into a solid develop- ment strategy
37. Myth 5- code has no taste
38. VANILLA CODE IS TASTY! ≈ PAY ATTENTION TO: $ robot.txt $ webmaster tool $ submit to index $ sitemap xml $ tag description AND TO: $ h1 title $ pretty url $ alt tag images and video $ flat information architecture $ performances' optimizzion
42. CONTACTS › claudio.petrarulo@gmail.com ≈ http://www.thedoersproject.com we@thedoersproject.com ≈ http://arcadiaproject.github.com arcadia@thedoersproject.com ≈