#IxDT - How to craft a perfect User Experience

"It's not the product that should be insanely great, but the experience of being your user. The product is just one component of that. But you can and should give users an insanely great experience with an early, incomplete, buggy product, if you make up the difference with attentiveness"(Paul Graham - "Do things that don't scale" -YC).
Il design della User Experience fa la differenza tra un prodotto di successo ed un fallimento, anche per le grandi aziende (vedi il caso di Google Wave): è per questo che l'UX è diventato un fattore competitivo per le startup.

Cosa significa dunque sviluppare una user experience vincente per una startup digitale?
Piermaria Cosina - User Experience e Interaction Designer - con il suo team di The Doers ha il piacere di condividere alcuni casi concreti di progetti che sono migliorati notevolmente grazie ad una UX migliore.

Transcript

1. 26 NOVEMBER 2013 LAB / TORINO by
2. UXuser experience A KEY Develop a large base of happy customers
3. USER EXPERIENCE Make users do what you want, while satisfying their needs, in a (such delightful) way that they will thank you for it later
4. UX USABILITY UX USABILITY
5. UX SMART HIT FAIL WALKING DEAD ROUGH PRODUCT THAT NOBODY USES A SUITE OF PRODUCTS THAT WORK REFINED PRODUCT WITH PLENTY OF HAPPY USERS # OF USERS evolve threat change not scalable rough few features crashes time scalable refined fully featured rarely crashes kill ROUGH PRODUCT WITH A SEED COMMUNITY OF HAPPY USERS
6. SMART FEW HAPPY USERS FOCUS ON
7. Quantum of utility Be your software Few users Respect & delight them
8. PERFECTIONISM
9. PERFECT DESIGN PERFECTIONISM
10. STRONG REQUIREMENTS PERFECT DESIGN PERFECTIONISM VALIDATED NEEDS
11. INACCURATE ASSUMPTIONS “Perfectionism is an excuse for procrastination” P.Graham
12. MVP You want to build a huge ship, but instead of building the ship right from the beginning, you start by testing your idea with minimal design to see if it floats.
13. tacati.it
14. CUSTOM YOU ARE HUMAN RIGID ANTICIPATE PROBLEMS AND TURN THEIR INTO GOOD CUSTOMER EXPERIENCE MASH-UP BUGGY BE FLEXIBLE IN FULFILLING UNIQUE NEEDS MVP
15. localactors.org
16. fabrica.it
17. If you shouldn’t have tons of users, you have to : delight them treat them as consultants PAY LISTEN RESPECT THEIR EXPERIENCE
18. contestgram app
19. DEVELOP YOUR TARGET WITH YOUR PRODUCT ASSUMPTIONS VALIDATED NEEDS FEATURES MEASURED BEHAVIOURS INSIGHTS
20. _BLEND _FULFIL _CARE _CAPTURE _FLOW TIME PERSONAL MOTIVATION COMPLEXITY OF THE TASK
21. LEAN UX ASSUMPTIONS VALIDATED NEEDS FEATURES THINK MAKE CHECK =
22. LEAN UX _TEST EARLY & OFTEN _PIVOT & ITERATE _CUSTOMERS DEVELOPMENT
23. THINK SPIKE sprint sprint TIME = S V Utility Velocity =
24. “UX Design done right requireS an incredible amount of time. Many people tend to forget that good design, proper layout structure and an intuitive workflow doesn’t come spilling out onto a screen in a single day”
25. PROCESS UX CULTURE FLOW OPTIMISATION BEHAVIOUR CONSISTENCY VISUAL CONSISTENCY EXPERIENCE STRATEGY _HOW PEOPLE INTERACT _ORGANISATIONAL PROCESS _COMPANY APPROACH _UX RESEARCH _IXD _UI _LOOK & FEEL
26. INTERACTION AMONG PEOPLE “We’re much better at taking the entire context into consideration when looking at other’s people design, than when we are creating our own: SCARY STUFF”
27. PROCESS _EVOLUTIVE _INTERWOVEN & INTEGRATED _ANALYTICAL
28. evolutive & integrated - spyday game app
29. ANALYTICAL UX = BEHAVIOURAL HYPOTHESIS MEASURABLE TARGETS
30. measured behaviours
31. UX SMART HIT FAIL WALKING DEAD MUCH MUCH HARDER HARD
32. If you want to boost your business with a perfect UX STAY IN TOUCH and GET THE SLIDES at http://thedoers.co we@thedoersproject.com @doersproject /thedoers