#IxDT - Non si gioca con la gamification

Il gioco come strategia di user engagement

Transcript

3. HERE WE GO...GAMES ≈
4. HERE WE GO...GAMES? ≈
5. Game’s Triggers “Playing a game is the voluntary attempt to overcome unnecessary obstacles.” BERNARD SUITS, THE GRASSHOPPER: GAMES, LIFE AND UTOPIA Jane McGonigal 1 + goal 2 + rules 3 + feedback 4 + voluntary participation 5
6. Gamification flow zone
7. BETWEEN BOREDOM AND BURNOUT ≈ Design challenge To design a system of feedbacks suitable to trigger positive feelings and happiness “we feel happy if we liven up our time, rather than kill it” Game vs depression. “Attention, gratification, motivation and memory.” Activation of neurological and physical systems. “No pressure nor fatigue.”
8. Gamification
9. FEEDBACKS ARE KEY ≈ Internal Are intimate part of the user experience Infinite flow vs interruption (win / lose) Social connection Serendipity “Virality is build in products” Seth Godin External points levels challenges leaderboards rewards / badges ....
10. External feedbacks : example
11. CROWDFUNDING PLATFORM FOR SOCIAL PROJECTS ≈ Explored game mechanics: SAPS Status Access Power Stuff
12. STATUS: XFACTOR ≈
13. ACCESS: CATEGORIZATION BY SIZE ≈
14. FROM LOCAL TO GLOBAL ≈
15. POWER: RED BUTTON ≈
16. STUFF: STEP BY STEP ≈
17. CLASSICS THE BOYSCOUT AND THE ARMY ≈
18. Game behaviours and persona
19. KILL THE SOCIALIZERS ≈ Bartle’s player types Killers (20%) Socializers (80%) Explorers (50%) Achievers (40%) EXAMPLE! SOCCERSQUARE A game with improvable gamification (before redesign!)
20. AFTER REDESIGN ≈
21. External feedbacks and …
22. BUSINESS MODEL ≈
23. From external to internal triggers
24. ANSQUARE! ≈
25. PINTEREST? ≈
26. Internal triggers
27. PINTEREST IS LIKE TETRIS ≈ PINTEREST VS TETRIS 1- No win 2- Infinite flow 3- Mosaic layout 4- Infinite scrolling 5- Social discovery 6- Serendipity
28. UNCONVETIONAL VIEW Would you prefer a retweet or a Foursquare badge? ≈
29. CONTACTS › http://www.ansquare.com fabrizio@mirabito.it ≈ http://arcadiaproject.github.com arcadia@thedoersproject.com ≈ http://arcadiaproject.github.com arcadia@thedoersproject.com ≈