What's new in Google Assistant - Google After I/O 2018

What's new in Google Assistant - Google After I/O 2018

1) Announcements for:
- Consumers
- Developers
- Design/UI
- Publishers
2) Improving discoverability
3) Announcements on monetization
4) Improving user (re)engagement
5) Making Android more assistive with App Actions
6) Going Beyond Android with Conversational Actions
7) Post-I/O announcements

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elainedb

June 16, 2018
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Transcript

  1. 22.

    3 strategies: 2) Built-in Intents Why? ➔ It's really hard

    to find actions ➔ It's hard for Google to know exactly what your action does so it can classify it ➔ NLU is hard! 22
  2. 27.

    Improving discoverability ➔ Assistant Directory optimization ◆ 30% of 3rd-party

    Actions are discovered on the Directory ➔ Built-in Intents ◆ Actions are hard to find by users and hard to classify by Google ➔ Action Links ◆ Make your app discoverable from any surface or platform 27
  3. 32.

    3 key use cases for digital goods ➔ Gaming ◆

    Coins, gems, lives, avatars, turns, levels, playtime ➔ Premium content ◆ Subscriptions ➔ A-la-carte digital media purchases and rentals ◆ Books, music 32
  4. 44.

    App Actions - Play Store ➔ Installed apps ◆ Deep-link

    into it ➔ Not installed apps ◆ Open details page ◆ Deep-link after installation 44
  5. 55.

    55 ➔ Announcements for: ◆ Consumers ◆ Developers ◆ Design/UI

    ◆ Publishers ➔ Improving discoverability ➔ Announcements on monetization ➔ Improving user (re)engagement Summary
  6. 56.

    56 ➔ Making Android more assistive with App Actions ➔

    Going Beyond Android with Conversational Actions ➔ Post-I/O announcements Summary