What's new in Google Assistant - Google After I/O 2018

What's new in Google Assistant - Google After I/O 2018

1) Announcements for:
- Consumers
- Developers
- Design/UI
- Publishers
2) Improving discoverability
3) Announcements on monetization
4) Improving user (re)engagement
5) Making Android more assistive with App Actions
6) Going Beyond Android with Conversational Actions
7) Post-I/O announcements

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elainedb

June 16, 2018
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Transcript

  1. 1 What's new in Google Assistant

  2. @elainedbatista Elaine Dias Batista

  3. Google Assistant 3

  4. Consumer only announcements 4

  5. Duplex 5

  6. Continued Conversations 6

  7. Multiple Actions 7

  8. Pretty Please 8

  9. 6 new voices 9

  10. Smart Displays 10

  11. Google Maps 11

  12. Developer only announcements 12

  13. Alpha/Beta versions - Multimodal stuff 13

  14. Better console 14

  15. Design/UI announcements 15

  16. Multimodal conversation 16

  17. Scaling across surfaces 17

  18. Announcements for Publishers 18

  19. Content Actions - Multimodal stuff 19

  20. Improving discoverability 20

  21. 3 strategies: 1) Assistant Directory optimization 21

  22. 3 strategies: 2) Built-in Intents Why? ➔ It's really hard

    to find actions ➔ It's hard for Google to know exactly what your action does so it can classify it ➔ NLU is hard! 22
  23. 3 strategies: 2) Built-in Intents 23

  24. 3 strategies: 2) Built-in Intents 24

  25. 3 strategies: 2) Built-in Intents 25

  26. 3 strategies: 3) Action Links 26

  27. Improving discoverability ➔ Assistant Directory optimization ◆ 30% of 3rd-party

    Actions are discovered on the Directory ➔ Built-in Intents ◆ Actions are hard to find by users and hard to classify by Google ➔ Action Links ◆ Make your app discoverable from any surface or platform 27
  28. Monetization announcements 28

  29. Transactions API is live on 7 markets 29

  30. Transactions over Voice 30

  31. Digital Goods 31

  32. 3 key use cases for digital goods ➔ Gaming ◆

    Coins, gems, lives, avatars, turns, levels, playtime ➔ Premium content ◆ Subscriptions ➔ A-la-carte digital media purchases and rentals ◆ Books, music 32
  33. Improving user (re)engagement 33

  34. 3 User Journeys - Multimodal stuff 34

  35. Routines 35

  36. Daily updates and Push notifications 36

  37. Making Android more assistive with App Actions 37

  38. App Actions 38

  39. App Actions 39

  40. App Actions 40

  41. App Actions - Integrations 41

  42. App Actions - Launcher 42

  43. App Actions - Smart Text Selection 43

  44. App Actions - Play Store ➔ Installed apps ◆ Deep-link

    into it ➔ Not installed apps ◆ Open details page ◆ Deep-link after installation 44
  45. App Actions - Google Assistant 45

  46. App Actions - Google Search App 46

  47. Actions on Google 47

  48. Going Beyond Android 48

  49. Going Beyond Android 49

  50. Going Beyond Android 50

  51. Going Beyond Android 51

  52. One more thing 52

  53. Post-I/O Announcements 53

  54. 54 https://medium.com/google-assista nt/this-month-in-google-assistant- may-recap-ffebcf9a908

  55. 55 ➔ Announcements for: ◆ Consumers ◆ Developers ◆ Design/UI

    ◆ Publishers ➔ Improving discoverability ➔ Announcements on monetization ➔ Improving user (re)engagement Summary
  56. 56 ➔ Making Android more assistive with App Actions ➔

    Going Beyond Android with Conversational Actions ➔ Post-I/O announcements Summary
  57. Thanks ! 57 @elainedbatista