What's new in Google Assistant - Google After I/O 2018

1) Announcements for:
- Consumers
- Developers
- Design/UI
- Publishers
2) Improving discoverability
3) Announcements on monetization
4) Improving user (re)engagement
5) Making Android more assistive with App Actions
6) Going Beyond Android with Conversational Actions
7) Post-I/O announcements

Transcript

1. 1 What's new in Google Assistant
2. @elainedbatista Elaine Dias Batista
3. Google Assistant 3
4. Consumer only announcements 4
5. Duplex 5
6. Continued Conversations 6
7. Multiple Actions 7
8. Pretty Please 8
9. 6 new voices 9
10. Smart Displays 10
11. Google Maps 11
12. Developer only announcements 12
13. Alpha/Beta versions - Multimodal stuff 13
14. Better console 14
15. Design/UI announcements 15
16. Multimodal conversation 16
17. Scaling across surfaces 17
18. Announcements for Publishers 18
19. Content Actions - Multimodal stuff 19
20. Improving discoverability 20
21. 3 strategies: 1) Assistant Directory optimization 21
22. 3 strategies: 2) Built-in Intents Why? ➔ It's really hard to find actions ➔ It's hard for Google to know exactly what your action does so it can classify it ➔ NLU is hard! 22
23. 3 strategies: 2) Built-in Intents 23
24. 3 strategies: 2) Built-in Intents 24
25. 3 strategies: 2) Built-in Intents 25
26. 3 strategies: 3) Action Links 26
27. Improving discoverability ➔ Assistant Directory optimization ◆ 30% of 3rd-party Actions are discovered on the Directory ➔ Built-in Intents ◆ Actions are hard to find by users and hard to classify by Google ➔ Action Links ◆ Make your app discoverable from any surface or platform 27
28. Monetization announcements 28
29. Transactions API is live on 7 markets 29
30. Transactions over Voice 30
31. Digital Goods 31
32. 3 key use cases for digital goods ➔ Gaming ◆ Coins, gems, lives, avatars, turns, levels, playtime ➔ Premium content ◆ Subscriptions ➔ A-la-carte digital media purchases and rentals ◆ Books, music 32
33. Improving user (re)engagement 33
34. 3 User Journeys - Multimodal stuff 34
35. Routines 35
36. Daily updates and Push notifications 36
37. Making Android more assistive with App Actions 37
38. App Actions 38
39. App Actions 39
40. App Actions 40
41. App Actions - Integrations 41
42. App Actions - Launcher 42
43. App Actions - Smart Text Selection 43
44. App Actions - Play Store ➔ Installed apps ◆ Deep-link into it ➔ Not installed apps ◆ Open details page ◆ Deep-link after installation 44
45. App Actions - Google Assistant 45
46. App Actions - Google Search App 46
47. Actions on Google 47
48. Going Beyond Android 48
49. Going Beyond Android 49
50. Going Beyond Android 50
51. Going Beyond Android 51
52. One more thing 52
53. Post-I/O Announcements 53
54. 54 https://medium.com/google-assista nt/this-month-in-google-assistant- may-recap-ffebcf9a908
55. 55 ➔ Announcements for: ◆ Consumers ◆ Developers ◆ Design/UI ◆ Publishers ➔ Improving discoverability ➔ Announcements on monetization ➔ Improving user (re)engagement Summary
56. 56 ➔ Making Android more assistive with App Actions ➔ Going Beyond Android with Conversational Actions ➔ Post-I/O announcements Summary
57. Thanks ! 57 @elainedbatista