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What's new in Google Assistant - Google After I/O 2018

What's new in Google Assistant - Google After I/O 2018

1) Announcements for:
- Consumers
- Developers
- Design/UI
- Publishers
2) Improving discoverability
3) Announcements on monetization
4) Improving user (re)engagement
5) Making Android more assistive with App Actions
6) Going Beyond Android with Conversational Actions
7) Post-I/O announcements

elainedb

June 16, 2018
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  1. 1
    What's new in Google Assistant

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  2. @elainedbatista
    Elaine Dias Batista

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  3. Google Assistant
    3

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  4. Consumer only
    announcements
    4

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  5. Continued Conversations
    6

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  6. Multiple Actions
    7

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  7. Pretty Please
    8

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  8. 6 new voices
    9

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  9. Smart Displays
    10

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  10. Google Maps
    11

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  11. Developer only
    announcements
    12

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  12. Alpha/Beta versions
    - Multimodal stuff
    13

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  13. Better console
    14

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  14. Design/UI announcements
    15

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  15. Multimodal conversation
    16

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  16. Scaling across surfaces
    17

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  17. Announcements for Publishers
    18

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  18. Content Actions
    - Multimodal stuff
    19

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  19. Improving discoverability
    20

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  20. 3 strategies: 1) Assistant Directory optimization
    21

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  21. 3 strategies: 2) Built-in Intents
    Why?
    ➔ It's really hard to find actions
    ➔ It's hard for Google to know exactly what your action
    does so it can classify it
    ➔ NLU is hard!
    22

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  22. 3 strategies: 2) Built-in Intents
    23

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  23. 3 strategies: 2) Built-in Intents
    24

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  24. 3 strategies: 2) Built-in Intents
    25

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  25. 3 strategies: 3) Action Links
    26

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  26. Improving discoverability
    ➔ Assistant Directory optimization
    ◆ 30% of 3rd-party Actions are discovered on the Directory
    ➔ Built-in Intents
    ◆ Actions are hard to find by users and hard to classify by
    Google
    ➔ Action Links
    ◆ Make your app discoverable from any surface or platform
    27

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  27. Monetization announcements
    28

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  28. Transactions API is live on 7 markets
    29

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  29. Transactions over Voice
    30

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  30. Digital Goods
    31

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  31. 3 key use cases for digital goods
    ➔ Gaming
    ◆ Coins, gems, lives, avatars, turns, levels, playtime
    ➔ Premium content
    ◆ Subscriptions
    ➔ A-la-carte digital media purchases and rentals
    ◆ Books, music
    32

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  32. Improving user
    (re)engagement
    33

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  33. 3 User Journeys
    - Multimodal stuff
    34

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  34. Daily updates and Push notifications
    36

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  35. Making Android more assistive
    with App Actions
    37

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  36. App Actions
    38

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  37. App Actions
    39

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  38. App Actions
    40

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  39. App Actions - Integrations
    41

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  40. App Actions - Launcher
    42

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  41. App Actions - Smart Text Selection
    43

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  42. App Actions - Play Store
    ➔ Installed apps
    ◆ Deep-link into it
    ➔ Not installed apps
    ◆ Open details page
    ◆ Deep-link after installation
    44

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  43. App Actions - Google Assistant
    45

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  44. App Actions - Google Search App
    46

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  45. Actions on Google
    47

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  46. Going Beyond Android
    48

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  47. Going Beyond Android
    49

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  48. Going Beyond Android
    50

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  49. Going Beyond Android
    51

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  50. One more thing
    52

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  51. Post-I/O Announcements
    53

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  52. 54
    https://medium.com/google-assista
    nt/this-month-in-google-assistant-
    may-recap-ffebcf9a908

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  53. 55
    ➔ Announcements for:
    ◆ Consumers
    ◆ Developers
    ◆ Design/UI
    ◆ Publishers
    ➔ Improving discoverability
    ➔ Announcements on monetization
    ➔ Improving user (re)engagement
    Summary

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  54. 56
    ➔ Making Android more assistive with App Actions
    ➔ Going Beyond Android with Conversational Actions
    ➔ Post-I/O announcements
    Summary

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  55. Thanks !
    57
    @elainedbatista

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