Game Market Reality

A brief talk about game development and publishing market for the absolute beginners and enthusiasts.

1. Game Market Reality A vision about successful professionals Emanuel de Souza
2. Let’s talk about professionals (using Jeff Atwood Scale) • Dead • Successful • Famous • Working • Average • Amateur • Unknown • Bad
3. Let’s talk about professionals (using Jeff Atwood Scale) • Dead • Successful • Famous • Working • Average • Amateur • Unknown • Bad
4. Let’s talk about professionals (using Jeff Atwood Scale) • Dead • Successful • Famous • Working • Average • Amateur • Unknown • Bad
5. What is a successful professional?
6. Literal Definition
7. "One of the unfortunate aspects of games development is a combination of unknown priorities and unrealistic deadlines.” - Anonymous Developer (from SCEE) Source: http://www.theguardian.com/commentisfree/2016/mar/07/secret-life-games-programmer?CMP=share_btn_tw
8. The Reality Source: http://kotaku.com/game-industry-veteran-writes-horrifying-article-in-defe-1771434170
9. Successful?
10. Again, what is a successful professional?
11. The Market What they search for? • engaged professionals • experienced professionals • talented professionals • great portfolio • “successful" professionals :)
12. The Quest • Working for Others • Working for Yourself
13. Working for Others • Experience: HUGE • Portifolio: AWESOME • Risk: LOW • Profit: LOW (probably) • Needs a lot of self-marketing
14. Working for Yourself • Experience (costs a lot of money): AVERAGE • Portfolio (costs a lot of money): AVERAGE • Risk: HIGH (all yours) • Profit (if you are competent): HUGE • Needs a lot of product marketing
15. Hybrid Model • elance.com • toptal.com • odesk.com • geekhunter.com • Needs a lot of self and product marketing :)
16. You need a plan! • Create career plan • Visit it frequently (at least each quarter) • Check achievements (what you have conquered last quarter?) • Improve your plan
17. Being Profitable • Companies needs you too much (working) • Public loves your products (successful)
18. Being Creative • Create things that makes sense • Experiment your games by yourself • Ask friends about your creations • Be inspired by others
19. Being Agile Productive • If you’re not ashamed of your product, its late to the market • Progressive demos (no shame on it, even SquareEnix does!) • Frequently test your hypothesis (with metrics)
20. Being Metric-Driven • Define important metrics for you / your product • Check frequently how is it going • Adjust and adapt when needed • Keep improving and checking the results on your metrics
22. "It's not like a stab wound you can protect me from. It's a million little paper cuts every day.” - Cassandra Clare (Author of shadow hunter chronicles)
23. “Don't follow-me, I don’t have a clue!” github.com/emanuelcds emanuelcds