EthOS is a Human Insights platform that helps companies capture and analyze experiences from the people most important to their business. EthOS gives companies a lens into the everyday lives of their customers, consumers, and employees.
making the ordinary extraordinary and seeing things hidden in plain sight” EthOS was developed by Ethnographer Siamack Salari to help companies make more empathetic business decisions by giving them a lens into the everyday lives of their customers, consumers, and users. Today, EthOS is a robust qualitative platform that facilitates discovery and exploratory research through digital ethnography, mobile diary studies, and chat-based interviews. Empathy Through Ethnography, Diary Studies, & Chat-Based Interviews - Siamack Salari (Founder)
Ethnography Chat-based interviews and focus groups Discover • Illuminate the unknowns • Find hidden problems with products and services that arise in real-world use cases • Unearth new business opportunities • Learn what users need • Observe behaviors, routines, and motivations Explore • Understand the context to identify the full scope of problems • Develop a deeper understanding of your users and develop personas and journey maps • Put project design into context • Validate/invalidate your business assumptions • Find patterns and commonalities Methods Outcomes
listen and conduct ongoing generative research are stuck in survival mode as they can only be reactive. • Keep a pulse on the ever-changing needs of your customers. • Identify customer frustrations early, before they become widespread problems. • Gain a deeper understanding of customer needs through a longitudinal view of their behaviors, routines, and decisions.
are neatly organized on the Insight Dashboard where you can review, filter, and code submissions. • Use the smart search to find entries that mention specific keywords in videos, descriptions, open text responses, and probing conversations. • Save filters as workspaces to organize entries into themes.
or have us find participants for you. Design an interactive project for your participants in a matter of minutes with our easy-to-use task builder and phone simulators. Participants download the EthOS App and complete the tasks you assign them. Have live conversations with participants to probe further or create individual follow-up tasks to gather deeper insight. Easily organize and analyze participant entries on our intuitive dashboard with automated coding, advanced filtering, and on-the-fly transcriptions, sentiment, and tone analysis. Recruit Field Analyze Build a Project Moderate
DIY platform that allows you to have more control over your research. Setup a project in minutes • Started by Jamin Brazil, the founder of Decipher Recruit and launch in a matter of days • Reduces recruiting time by 80% • Proprietary consumer and B2B panel • DIY screener builder • Video auditions • Incentive Management • Upload into EthOS
and exploratory research platform that helps companies: • Identify problems early • Unearth new business opportunities • Develop a deeper understanding of customers and their needs • Make more empathetic business decisions that lead to products and experiences customers love https://ethosapp.com/ux-research
designed to be a DIY platform. In this model, you pay per project and manage everything yourself. Helping Hands You'll be assigned a project manager that will be available to assist with setting up the project, tasks, and implementing best practices. Full Service If you don't have the time, resources, or in-house expertise to manage a project yourself, the EthOS research team can take over. We'll handle the entire project from design straight through to reporting. Yearly License (DIY) A yearly license gives you access to the EthOS platform for a year so you can conduct ongoing generative and exploratory research. https://ethosapp.com/pricing
Feel free to reach out to us if you have any questions Phone: (346) 831-3167 Email: anne.collins@EthosApp.com United States 680 Main St. Suite 536 Stamford, CT 06901 Europe Rue du Cerf 231 1332 Rixensart, Belgium