Amazon Alexa, Google Home, HomeKit, and Cortana are more than personal assistants and seem to be the next big battle the big four will go into, but why is this so important to them? There are two components to those assistants; the first is integration with your personalized data that gathered from the apps you use and the second is their IoT capability automating your devices at home. With almost every manufacturing company hiring engineers like crazy to get their devices into the cloud, the results are very different ranging from really bad to great solutions. This behavior shows that we are in the Wild West when it comes to how cloud integrations, device security, and backend security is being implemented. That is why we as pioneers of this technology have to help shape the future by avoiding common pitfalls, secure private data responsibly and don’t end up accidentally weaponizing our IoT creations. In this talk, I’m going to talk about lessons learned from developing a major IoT platform that controls about a quarter million appliances in the US and Canada. We’re also going to take a look at pitfalls we have overcome and which possibly nice looking shortcuts you should avoid no matter how small your iOS client or IoT device is.