Finding Gorillas in the Mist: Just the Start of Your Big Data Problems!

Steve Prentice, Gartner

Transcript

1. This presentation, including any supporting materials, is owned by Gartner, Inc. and/or its affiliates and is for the sole use of the intended Gartner audience or other authorized recipients. This presentation may contain information that is confidential, proprietary or otherwise legally protected, and it may not be further copied, distributed or publicly displayed without the express written permission of Gartner, Inc. or its affiliates. © 2010 Gartner, Inc. and/or its affiliates. All rights reserved. Steve Prentice Finding Gorillas in the Mist: Just the Start of Your Big Data Problems!
2. "1 in 2 business leaders don't have sufficient information from across their organization to do their job properly" Your Challenge: Find the information (the 800lb gorilla) inside the (digital) jungle of information The Problem: It's a VERY VERY BIG jungle out there! You don't know what a gorilla looks like! You aren't 100% certain he's even there!
3. The Nexus of Forces (and others) will accelerate digital disruption in the post-great-recession era. Enterprises must become more threat-aware. The World is Changing…
4. 30 Billion New Devices
5. 30 Billion New Devices Destination: 50 Billion Smart Devices!
6. Destination: Universal Connectedness We Now Live, Work and Play in a Digital World
7. Ultimate Technology Outcome: Pervasive Digitalisation
8. The Information Explosion "We now create as much information every two days as we did from the dawn of civilization to 2003." Eric Schmidt, Chairman & CEO Google — Eric Schmidt, Chairman and CEO, Google
9. Top 10 Strategic Business Priorities "Please tell us about the top 3-5 strategic business priorities for your organization in 2013 that are most important to its success." 16% 16% 8% 6% 5% 6% 6% 9% 2% 6% 2% 14% 10% 15% 10% 8% 4% 5% 2% 4% 2% 5% 10% 10% 8% 6% 10% 10% 8% 6% 8% 2% 3% Profitability Growth Cost Sales & Marketing Products Geographic Growth Operations Customer Workforce Financial Innovation Top Priority 2nd 3rd [RANKED BY TOP 3] n = 124 CEOs/Sr. Business Executives in Europe
10. The Contribution From Technology "Big Data is the push to utilize 'modern' volumes of data within 'modern' timeframes. Big Data begins at the point where you need to seriously start thinking about the technologies you use to drive your information needs." Tony Bain
11. New Trends: "SMART" Technologies Sensor Networks and the Internet of Things Thinking Machines Augmentation Robotics Maker Machines
12. Thinking Machines New Algorithms New Information New Hardware Network Scale Human Collaboration Thinking Machines or "Smart Systems" Do Things That We Previously Thought Impossible New Content (From sensors, IT/OT, IoT, masses of videos, images, social text, contextual, and traditional data) Network Scale (Hundreds of billions of interconnected nodes) Algorithms (E.g., deep learning succeeding at automatic pattern identification, natural language processing, meaning extraction and context awareness) New Hardware (More and faster cores, larger scale memory, faster interconnects) Human Insight (Social, collaborative inputs to improve the decision)
13. Result: A New Set of Wicked Problems • In a World of Sensors How Do You Avoid "1984"? • How Do You Balance Privacy and Ethics With the Need for Competitive Advantage? • How Can You Control Intellectual Property in a World of Maker Machines? • Would You (Knowingly) Hire an Augmented Human? • Who Is Liable When Machines Make Bad Decisions? • Will Thinking Machines and Robots Destroy Jobs?
14. … and remember, Gorillas are an endangered species and getting too close to them is prohibited (and dangerous!)
15. So, What Risks Arise From Big Data, and How Do We Mitigate Them?
16. Morality: "norms, values and beliefs ... which define right and wrong" crane, matten, "business ethics", oxford university press, 2007 Ethics: "systemizing, defending and recommending concepts of right and wrong behavior" internet encyclopedia of philosophy, www.iep.utm.edu/ethics/
17. http://www.edelman.com/insights/intellectual-property/trust-2013/ The Silence in IT on Ethics Is Deafening “Less than one fifth […] believes business leaders and government officials will tell the truth when confronted with a difficult issue.
18. The Ethics of Big Data 1 2 3 Use data only for what it was intended … Treat others like you would like to be treated yourself Work permission based, share information with your stakeholders
19. Google Streetview
20. Autonomous Cars and the Trolley Dilemma
21. TomTom
22. The Data Becomes Reality Itself
23. Social Etiquette
24. Just Because You Can.. Does Not Mean You Should!
26. Rule-based: • Take care of regulatory compliance. • If it is not forbidden, it is allowed. • Mitigate legal risks. • Transactional. Principle-based: • What will society think? • Is it a good idea? • Mitigate reputation risk. • Relational. Different Approaches Who decides which approach should be used? When? Where?
27. Take-Aways • IT leaders have a special responsibility, providing ethical guidance to the organization. • Hold an ethical debate, discussing cases and your own organization. • Develop a code of conduct. • With great power comes great responsibility!
28. Recommendations This is not a time for totalitarian standardization. Experiment now with innovative technologies, to not be left behind. "Making better decisions” is not the best business case anymore. Information is an asset that contributes to the top and bottom line directly. Don't cross the "creepy line". Letting information technology run amok can lead to serious reputation damage.
29. This presentation, including any supporting materials, is owned by Gartner, Inc. and/or its affiliates and is for the sole use of the intended Gartner audience or other authorized recipients. This presentation may contain information that is confidential, proprietary or otherwise legally protected, and it may not be further copied, distributed or publicly displayed without the express written permission of Gartner, Inc. or its affiliates. © 2010 Gartner, Inc. and/or its affiliates. All rights reserved. Steve Prentice Finding Gorillas in the Mist: Just the Start of Your Big Data Problems!