rights reserved. AGENDA “Du ska få en dag i mårå, som rein og ubrukt står med blanke ark og fargestifter tel, og da kan du rette oppatt alle feil i frå i går og da får du det så godt i mårå kveld…” Alf Prøysen
rights reserved. Where – Norway and many other countries ~ 600 in Norway and ~70 000 in total Revenue ~ 50 Mrd $ R&D ~ 12 % ~ 6 Mrd $ 30 year old in 2014 Known for building the Internet – but does many other things Market leader – No 1 or 2 in each segment Focuses on transitions to enter new markets Cisco – the facts !
rights reserved. Utvikler biosensor for å redde liv Tenk deg at du nettopp har fått transplantert en nyre. Du ligger i narkose. Så oppstår komplikasjoner. Nyren har ikke fått tilstrekkelig blodtilførsel og organet blir ødelagt. Ikke bare er du i livsfare, men et svært verdifullt organ er gått tapt. Samfunnskostnadene er svært store.
rights reserved. En gang i perioden 2025–2030 kan vi slippe rattet, ikke over alt og ikke hele tiden, men i lange strekk, sier direktør Trond Hovland i ITS Norge.
rights reserved. Are Nike a Sports Manufacturer? «Nike har ikke integrert noen vibrasjonsmotor i Fuelband, og det betyr at du verken får stille vekking eller vibrerende bevegelsespåminnelser» TU 18. Mars 2014.
rights reserved. Converging Digital Disruptions The Nexus of Forces IoT = $1.9 Trillion in 2020 The 3rd Platform $462 Billion in 2013 (22% of total ICT spending) The Industrial Internet $10 Trillion to $15 Trillion Over Next 20 Years Create a Unique Inflection Point
rights reserved. Cisco Calls It The Internet of Everything (IoE) Networked Connection of People, Process, Data, Things People Connecting People in More Relevant, Valuable Ways Process Delivering the Right Information to the Right Person (or Machine) at the Right Time Data Leveraging Data into More Useful Information for Decision Making Things Physical Devices and Objects Connected to the Internet and Each Other for Intelligent Decision Making IoE
rights reserved. 7.2 6.8 7.6 IoT Is Here Now – and Growing! Rapid Adoption Rate of Digital Infrastructure: 5X Faster Than Electricity and Telephony 50 Billion “Smart Objects” 50 2010 2015 2020 0 40 30 20 10 BILLIONS OF DEVICES 25 12.5 Inflection Point TIMELINE Source: Cisco IBSG, 2011 World Population The New Essential Infrastructure
rights reserved. Network as the Platform Enablers/Drivers of IoT GROWTH & INNOVATION EXPERIENCE EXPECTATIONS NEW BUSINESS MODELS GLOBALIZATION SECURITY & PRIVACY BYOD NEW BREED OF APPS CLOUD BIG DATA ANALYTICS SENSORS & DEVICES More Innovation and Change than at Any Other Point in Our Lifetime
rights reserved. The World Generates More Than 2 Exabytes of Data Every Day Connected Objects Generate Big Data 46 million smart meters in the U.S alone 1.1 billion data points (.5TB) per day 10TB of data for every 30 minutes of flight With >25,000 flights per day, petabytes daily A large offshore field produces 0.75TB of data weekly A large refinery generates 1TB of raw data per day A single consumer packaged good manufacturing machine generates 13B data samples per day
rights reserved. Big Data becomes Open Data for Customers, Consumers to Use More Important Less Important 01010100101010101010101010101 01010101010001010100101010101 01110101010101010101 IoT Transforms Data into Wisdom Wisdom (Scenario Planning) Data Information Knowledge
rights reserved. How Big Is the Potential Market? “Trying to determine the market size for the Internet of Things is like trying to calculate the market for plastics, circa 1940. At that time, it was difficult to imagine that plastics could be in everything.” Prof. Michael Nelson Georgetown University
rights reserved. Connected Tree Our “Twittering Tree” senses changes in the electromagnetic field around it as people pass, and sends Tweets that reflect its mood directly to its Twitter account, ConnectedTree. This tree also reacts to people´s presence and movements by playing music, speaking and turning on and off lights.
rights reserved. The Investment in IoT Starts With One “Killer App”… TRANSPORTATION SMART CITIES MANUFACTURING Operational Efficiency New Revenue Regulatory Compliance
rights reserved. IoT INFRASTRUCTURE Street Lighting Public Safety Waste Collection Environmental Monitoring Traffic Lights Emergency Amsterdam: $13M Savings in Leasing Cost South Korea: $13B Savings in Transit Expenses