Hacking UX

Hacking UX

A talk on how to get started in UX design for developers & show them how they already make some UX decisions in their every-day workflow.

Keynote presented at: Primer MeetUp Comunidad Programadores e Informáticos Chile

Useful resources:
- https://gibbon.co/UXdesign/ux-storyboards
- https://www.pluralsight.com/courses/hacking-user-experience
- http://www.webdesignerdepot.com/2015/04/how-to-perfect-your-ux-with-persona-scenarios/
- http://www.slideshare.net/bastianlion/ux-ttc
- http://www.slideshare.net/bastianlion/follow-the-ux-path-appsterdam

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A. Felipe Cabargas Madrid

January 15, 2016
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Transcript

  1. 3.

    THERE ARE THREE RESPONSES TO A PIECE OF DESIGN: YES,

    NO, AND WOW! WOW IS THE ONE TO AIM FOR. Milton Glaser HACKING UX
  2. 4.
  3. 15.
  4. 17.
  5. 18.

    HACKING UX (TECHNIQUES) LET’S USE LAIKA ▸ Name: Laika ▸

    Type: Mobile App ▸ One-line description: “Responsible Ownership & Pets Adoption”
  6. 19.
  7. 20.

    HACKING UX (PERSONAS) STEPS ▸ Research & Analysis: ▸ See

    how similar products or potential users behave AFK. ▸ Take notes on different individuals: ▸ Foundation managers. ▸ Pet Owners. ▸ Reaction of people about stray dogs/cats. ▸ Give them a face, a name.
  8. 21.

    MARCELA ACUÑA THE MILLENNIAL OWNER 26 years old. Providencia, Santiago

    - CL Graphical Designer Earns 900K CLP/month Single
  9. 22.

    ‣Not that tech-savvy. ‣Owns an iPhone 6 Plus. ‣Uses Instagram

    regularly. ‣Listens to podcasts. ‣Has a MacBook Air. ‣Uses OS X at Work. MARCELA ACUÑA SKILLS
  10. 23.

    HACKING UX (PERSONAS) OTHER STEPS ▸ Create a Bio (how

    they found each other, how she named the dog), etc. ▸ Quote them. ▸ Give them goals in their life, like a person.
  11. 25.

    HACKING UX (SCENARIOS) WHAT THEY ARE ▸ “Stories that your

    PERSONAS act out.” ▸ In this way you predict how certain kind of users (represented by your PERSONAS) will interact with your product. ▸ Is like User Testing with PERSONAS: ▸ Give them a task to achieve. ▸ Look how they behave. ▸ Make assumptions based on the feedback of this experiment.
  12. 27.

    HACKING UX (USER TESTS) WHAT THEY ARE ▸ A series

    of talks with target users that given certain tasks use the product in order to finish it. ▸ They’re supposed to use as many time as they need and act like they were alone using the product. ▸ Plus a brief interview after to get their final thoughts on the overall experience.
  13. 28.

    HACKING UX (USER TESTS) HOW ▸ 5 users min. ▸

    2 team members: ▸ 1 takes notes and doesn’t interact with the user. ▸ the other gives the instructions and checks the progress.
  14. 29.

    HACKING UX (USER TESTS) STEPS ▸ Define a section of

    your product. ▸ Generate a set of tasks that you want the users to check. ▸ Get the users (you can buy them a drink or give them a gift-card). ▸ Instruct them to be honest, they’re not making mistakes… Everything that they can’t do in the product is your fault. ▸ Take & compare notes. ▸ Generate reports and share them with the team. ▸ Make adjustments & test again.
  15. 31.

    UX HACKING (OTHER METHODS) DISCOVER BY YOURSELF: ▸ Card Sorting.

    ▸ Storyboards.* ▸ User Journeys.* ▸ User Stories.* ▸ Benchmark Competition. ▸ Use Cases. ▸ Taxonomies. ▸ etc…