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Designship2021-YasuhideArai
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FOURDIGIT Inc.
October 24, 2021
Design
0
8.8k
Designship2021-YasuhideArai
Designship2021 荒井康豪 登壇資料
「グラフィックデザイナーはDXできるか?」
https://design-ship.jp/
FOURDIGIT Inc.
October 24, 2021
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Transcript
άϥϑΟοΫσβΠφʔ %9Ͱ͖Δ͔ʁ
ߥҪ ߁߽ ʗ Yasuhide Arai ΞʔτσΟϨΫλʔɾάϥϑΟοΫσβΠφʔɻ 2003 – 2018ɺຊσβΠϯηϯλʔࡏ੶ɻ ओʹاۀͷϒϥϯυߏஙͷͨΊͷΫϦΤΠςΟϒΛల։ɻ
ฏߦ࣮ͯ͠ݧతͳάϥϑΟοΫ࡞ͷ੍࡞ɺൃද͓͜ͳ͏ɻ ݱࡏΞʔτσΟϨΫλʔͱͯ͠ɺϑΥʔσδοτʹࡏ੶ɻ σδλϧྖҬʹ෯Λ͛ɺαʔϏεϓϩμΫτͷΞʔτ σΟϨΫγϣϯɺϒϥϯσΟϯάΛखֻ͚Δɻ ONE SHOW DESIGN ۚ ۜɺD&AD ۜɺ χϡʔϤʔΫADC ۜͳͲɻ
None
άϥϑΟοΫσβΠϯۀք ˣ σδλϧ ʢαʔϏεɺϓϩμΫτͳͲࣄۀϏδωεʹ͍ۙྖҬʣ
σδλϧ͕લఏʹ͋Δੈք σδλϧʹΑͬͯ Ϣʔβʔಘ͍ͨใ͚͕ͩखʹೖΔΑ͏ʹͳΓ ϑΟʔυόοΫ͕໌֬ʹͳͬͨ
ʮӽڥʯͱΑ͘ݴΘΕΔ͕ ࠓ·Ͱͱҧ͏ྖҬʹೖͬͯ ৽͍͠εΩϧΛऔಘ͍ͯ͘͠
աڈɹ74ɹະདྷ ༧Ҏ্ʹোน͕ଟ͍
ݩʑછΈ͍͍ͯΔͷ ɾ͖ͬͯͨͷ෦ ɾ׳Ε͠Μͩײ֮ ɾ๊͖ଓ͚͍ͯΔಌΕ ɾ༨ܭͳϓϥΠυ
ڥΛม͑Δ͜ͱͱ ɾҧ͏ϧʔϧͷதʹ์Γࠐ·ΕΔ ɾࣗͷೳྗΛਖ਼͘͠Ѳ͍ͯ͠Δਓ͕͍ͳ͍ wΧϧνϟʔ͕ҧ͏ɺ͍ͬͯΔݴޠ͕͔Βͳ͍ w৺ཧత҆શੑ͕ۃΊ͍ͯঢ়ଶ
ϓϩδΣΫτͷఔ ༧ ݱঢ়͍࣋ͬͯΔೳྗͰͰ͖Δ͜ͱ
࣮ࡍ ϓϩδΣΫτͷఔ ݱঢ়͍࣋ͬͯΔೳྗͰͰ͖Δ͜ͱ
͋͑ͯࣗͷͨΊʹ༻ҙ͞Ε͍ͯΔࣄͳ͍
ʮӽڥʯͱ͍͏Ϩϕϧ͡Όͳ͘ ʮ5SBOTGPSNBUJPOʯܗ࣭స
ʮ5SBOTGPSNBUJPOʯܗ࣭స ʰࢠϨϕϧʹղͯ͑͠Δʱ
Εͳ͍͘Β͍มΘͬͯ͠·͓͏ʂ αφΪͷத͕υϩυϩʹͳ͍ͬͯΔΑ͏ʹ
ͱΓ͋͑ͣҰճແʹ͢Δ
Ͳ͏͍͔ͯ̍͘͠ ϓϩδΣΫτͷఔ
ಛघͳ͜ͱͰ͖Δ͕ɺͨΓલͷ͜ͱ͕Ͱ͖ͳ͍
ɾ࣋ͬͯΔͷΛࣺͯˠ৽͍͠ͷΛʹ͚ͭΔɺͱࢥͬͯͬͨ ʢʮҰ୴ֶࣺͯͯ΅͏ʯͷ࢟ͱͯେࣄʣ ɾ͚ͲͰ͖ͳ͍͜ͱѹతʹͰ͖ͳ͍ͱؾͮ͘ʢਓͷฉ͚ͳ͍ʜʂʣ ɾࣗͷೳྗΛ͜ͷڥͰແཧΓ׆͔͢ͱͨ͠ΒͲ͏ͩΖ͏ʁ ɾ͖ͬͯͨͷ෦͕ҧ͏ɺʹ͚͖ͭͯͨͷݏͰΔ ɾશ͘ҧ͏ͷͱͯ͠׆͖ͨΓɺࠞͥͯ৽͍͠ͷʹͳͬͨΓ͢ΔͷͰ
˞ਭ࣌ؒΛઈରʹΒͳ͍
͕࣌ؒܦͬͯɺগ͠ྫྷ੩ʹݟΕΔΑ͏ʹ
άϥϑΟοΫ σδλϧ ඃ͍ͬͯͨΓɺݺͼํ͕ҧ͏͚ͩͩͬͨΓ 4UBSU )*4503: 4UBSU
ද໘ ϓϩμΫτ αʔϏε
69ɿ6TFSF9QFSJFODFͷຊͷҙຯ ɾϢʔβʔ͕͍͍͔͢ɺड༰͞ΕΔ͔ͷ؍͔֬ʹ͋Δ ਖ਼ղΛ୳͠ʹ͍͘σβΠϯ ɾͦΕʹै͏ඞཁͳ͍ɺັྗతʹ͠ͳ͖Ό͍͚ͳ͍ہ໘͋Δ ਖ਼ղΛͭ͘Γͩ͢σβΠϯ ʹ ʹ
Ϣʔβʔ ϓϩμΫτ αʔϏε ϢʔβϏϦςΟ ΫϥΠΞϯτ ͍
ʮੈք؍ʯϢʔβʔͷதʹͳ͍ ɾʮ͍͍͢ʯΛϢʔβʔʹฉ͘ͷେ ɾ͚ͲɺطଘҎ֎Ͱʮ͜Μͳϒϥϯυ͕͖ʯʮ͜Μͳงғؾ͕͖ʯ ɹϢʔβʔͷதʹͳ͍ ɾໝΛίϯηϓτʹͰ͖ΔσβΠφʔ͕σδλϧʹগͳ͍ ɾੈք؍Λܗʹ͢Δ͜ͱ͕Ͱ͖ΔάϥϑΟοΫσβΠφʔͷڧΈΛ׆͔ͤΔ
Ϣʔβʔ͡Όͳ͘ϑΝϯΛͭ͘Δ ɾϞϊ͚ͩͱ͍͏Ϗδωεɺ΄΅ଘࡏ͠ͳ͍ ɾࠓޙ૿͍͑ͯ͘%$ɹϒϥϯυͷੈք؍uࢥʹϑΝϯ͕ͭ͘ ɾͦΕʹໝʗײੑʗࣗݾத৺ൃ͕ඞͣཁΔ ʢºϩδΧϧɺϚʔέࢥɺϢʔβʔத৺Ͱੈք؍ͭ͘Εͳ͍ʣ
ϓϩμΫταʔϏεվળ͚ͭͮ͠Δ ɾϢʔβʔ͔ΒͷϑΟʔυόοΫʹରԠ͢Δݩͷվળ ɾޙͷ·ͩଘࡏ͠ͳ͍ϢʔβʔΛఆͯ͠ɺ ɹະདྷΛϏδϡΞϧԽ͠ͳ͚Ε͍͚ͳ͍࣌͋Δ
ϏδϡΞϧͰݟͤΒΕΔೳྗ ॹ໘Ͱૌ͔͚͑ΒΕΔೳྗ ʢͦͷϝΧχζϜΛ͋Δఔཧղ͍ͯ͠Δʣ
Ͳ͏͍͔ͯ̎͘͠ ΕΔ͜ͱͷౡΛ͛Δ ϓϩδΣΫτͷఔ
͜ͷΓํ͕ਖ਼͍͠ͱ͍͏όΠΞεΛࣺͯͯ ७ਮͳͰඞཁͩͱࢥ͑ΔྲྀΕΛࠩ͠ࠐΉ ϓϩδΣΫτͷఔ Ͳ͏͍͔ͯ͘͠
ڥΛ ʰࢠϨϕϧʹղͯ͑͠Δʱ ײ֮
ɹ ʰࢠϨϕϧʹղͯ͑͠Δʱ ɹ Ұճແʹ͢Δ উखʹ্ཱ͕ͪͬͯ͘Δ
Ξφϩά⁵σδλϧ ײ֮ʹ͍ͭͯ
ࢴͰදݱ σδλϧͰදݱ ৮ײʢख৮Γʣ ࢹ֮ʴЋʢʹΘΔܹʣ ˺
৮ΕΔ͜ͱ͕Ͱ͖Δ σδλϧͰͰ͖Δ͜ͱ ಛੑɺಈ͖ 㲈 ʮײ֮ʯΛ ʰࢠϨϕϧ·Ͱղ͍ͯ͑ͯ͠Δʱ
ࣗΛڥΛײ֮Λ ʰࢠϨϕϧʹղͯ͑͠Δʱ άϥϑΟοΫσβΠφʔͷ%9ͱʁ
ɾσβΠφʔืूதʂ άϥϑΟοΫσβΠφʔ ӽڥͰͳ͘%9Λ