Designship2021-YasuhideArai

Designship2021 荒井康豪 登壇資料
「グラフィックデザイナーはDXできるか？」

https://design-ship.jp/

Transcript

1. άϥϑΟοΫσβΠφʔ͸
   %9Ͱ͖Δ͔ʁ
   

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2. ߥҪ ߁߽ ʗ Yasuhide Arai
   ΞʔτσΟϨΫλʔɾάϥϑΟοΫσβΠφʔɻ
   
   2003೥ – 2018೥ɺ೔ຊσβΠϯηϯλʔࡏ੶ɻ
   
   ओʹاۀͷϒϥϯυߏஙͷͨΊͷΫϦΤΠςΟϒΛల։ɻ
   
   ฏߦ࣮ͯ͠ݧతͳάϥϑΟοΫ࡞඼ͷ੍࡞ɺൃද΋͓͜ͳ͏ɻ
   
   ݱࡏ͸ΞʔτσΟϨΫλʔͱͯ͠ɺϑΥʔσδοτʹࡏ੶ɻ
   
   σδλϧྖҬʹ෯Λ޿͛ɺαʔϏε΍ϓϩμΫτ౳ͷΞʔτ
   σΟϨΫγϣϯɺϒϥϯσΟϯάΛखֻ͚Δɻ
   
   ONE SHOW DESIGN ۚ৆ ۜ৆ɺD&AD ۜ৆ɺ
   
   χϡʔϤʔΫADC ۜ৆ͳͲɻ
   

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4. άϥϑΟοΫσβΠϯۀք
   ˣ
   σδλϧ
   ʢαʔϏεɺϓϩμΫτͳͲࣄۀ΍Ϗδωεʹ͍ۙྖҬʣ
   

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5. σδλϧ͕લఏʹ͋Δੈք
   σδλϧʹΑͬͯ
   Ϣʔβʔ͸ಘ͍ͨ৘ใ͚͕ͩखʹೖΔΑ͏ʹͳΓ
   ϑΟʔυόοΫ͕໌֬ʹͳͬͨ
   

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6. ʮӽڥʯͱΑ͘ݴΘΕΔ͕
   ࠓ·Ͱͱҧ͏ྖҬʹೖͬͯ
   ৽͍͠εΩϧΛऔಘ͍ͯ͘͠
   

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7. աڈɹ74ɹະདྷ
   ༧૝Ҏ্ʹোน͕ଟ͍
   

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8. ݩʑછΈ෇͍͍ͯΔ΋ͷ
   ɾ࢖͖ͬͯͨ೴ͷ෦෼
   ɾ׳Ε਌͠Μͩײ֮
   ɾ๊͖ଓ͚͍ͯΔಌΕ
   ɾ༨ܭͳϓϥΠυ
   

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9. ؀ڥΛม͑Δ͜ͱͱ͸
   ɾҧ͏ϧʔϧͷதʹ์Γࠐ·ΕΔ
   ɾࣗ෼ͷೳྗΛਖ਼͘͠೺Ѳ͍ͯ͠Δਓ͕͍ͳ͍
   wΧϧνϟʔ͕ҧ͏ɺ࢖͍ͬͯΔݴޠ͕෼͔Βͳ͍
   w৺ཧత҆શੑ͕ۃΊͯ௿͍ঢ়ଶ
   

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10. ϓϩδΣΫτͷ޻ఔ
    ༧૝ ݱঢ়͍࣋ͬͯΔೳྗͰͰ͖Δ͜ͱ
    

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11. ࣮ࡍ
    ϓϩδΣΫτͷ޻ఔ
    ݱঢ়͍࣋ͬͯΔೳྗͰͰ͖Δ͜ͱ
    

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12. ͋͑ͯࣗ෼ͷͨΊʹ༻ҙ͞Ε͍ͯΔ࢓ࣄ͸ͳ͍
    

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13. ʮӽڥʯͱ͍͏Ϩϕϧ͡Όͳ͘
    ʮ5SBOTGPSNBUJPOʯܗ࣭స׵
    

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14. ʮ5SBOTGPSNBUJPOʯܗ࣭స׵
    ʰ෼ࢠϨϕϧʹ෼ղͯ͠૊׵͑Δʱ
    
    

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15. ໭Εͳ͍͘Β͍มΘͬͯ͠·͓͏ʂ
    αφΪͷத਎͕υϩυϩʹͳ͍ͬͯΔΑ͏ʹ
    

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16. ͱΓ͋͑ͣҰճແʹ͢Δ
    

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17. Ͳ͏͍͔ͯ̍͘͠
    ϓϩδΣΫτͷ޻ఔ
    

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18. ಛघͳ͜ͱ͸Ͱ͖Δ͕ɺ౰ͨΓલͷ͜ͱ͕Ͱ͖ͳ͍
    

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19. ɾ࣋ͬͯΔ΋ͷΛࣺͯˠ৽͍͠΋ͷΛ਎ʹ͚ͭΔɺͱࢥͬͯ΍ͬͨ
    ʢʮҰ୴ֶࣺͯͯ΅͏ʯͷ࢟੎͸ͱͯ΋େࣄʣ
    ɾ͚ͲͰ͖ͳ͍͜ͱ͸ѹ౗తʹͰ͖ͳ͍ͱؾͮ͘ʢਓͷ࿩ฉ͚ͳ͍ʜʂʣ
    ɾࣗ෼ͷೳྗΛ͜ͷ؀ڥͰແཧ΍Γ׆͔͢ͱͨ͠ΒͲ͏ͩΖ͏ʁ
    ɾ࢖͖ͬͯͨ೴ͷ෦෼͕ҧ͏ɺ਎ʹ͚͖ͭͯͨ΋ͷ͸ݏͰ΋࢒Δ
    ɾશ͘ҧ͏΋ͷͱͯ͠׆͖ͨΓɺࠞͥͯ৽͍͠΋ͷʹͳͬͨΓ͢ΔͷͰ͸
    

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20. ˞ਭ຾࣌ؒΛઈରʹ࡟Βͳ͍
    

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21. ͕࣌ؒܦͬͯɺগ͠ྫྷ੩ʹݟΕΔΑ͏ʹ
    

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22. άϥϑΟοΫ
    σδλϧ
    ඃ͍ͬͯͨΓɺݺͼํ͕ҧ͏͚ͩͩͬͨΓ
    4UBSU
    )*4503:
    4UBSU
    

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23. ද໘
    ϓϩμΫτ
    αʔϏε
    

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24. 69ɿ6TFSF9QFSJFODFͷຊ౰ͷҙຯ
    ɾϢʔβʔ͕࢖͍΍͍͔͢ɺड༰͞ΕΔ͔ͷ؍఺͸͔֬ʹ͋Δ
    ਖ਼ղΛ୳͠ʹ͍͘σβΠϯ
    ɾͦΕʹै͏ඞཁͳ͍ɺັྗతʹ͠ͳ͖Ό͍͚ͳ͍ہ໘΋͋Δ
    ਖ਼ղΛͭ͘Γͩ͢σβΠϯ
    ʹ ʹ
    

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25. Ϣʔβʔ
    ϓϩμΫτ
    αʔϏε
    ϢʔβϏϦςΟ
    ΫϥΠΞϯτ
    ૝͍
    

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26. ʮੈք؍ʯ͸Ϣʔβʔͷதʹ͸ͳ͍
    ɾʮ࢖͍΍͍͢ʯΛϢʔβʔʹฉ͘ͷ͸େ੾
    ɾ͚ͲɺطଘҎ֎Ͱʮ͜Μͳϒϥϯυ͕޷͖ʯʮ͜Μͳงғؾ͕޷͖ʯ͸
    ɹϢʔβʔͷதʹ͸ͳ͍
    ɾໝ૝ΛίϯηϓτʹͰ͖ΔσβΠφʔ͕σδλϧʹ͸গͳ͍
    
    ɾੈք؍Λܗʹ͢Δ͜ͱ͕Ͱ͖ΔάϥϑΟοΫσβΠφʔͷڧΈΛ׆͔ͤΔ
    

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27. Ϣʔβʔ͡Όͳ͘ϑΝϯΛͭ͘Δ
    ɾϞϊ͚ͩͱ͍͏Ϗδωε͸ɺ΄΅ଘࡏ͠ͳ͍
    ɾࠓޙ΋૿͍͑ͯ͘%$ɹϒϥϯυͷੈք؍uࢥ૝ʹϑΝϯ͕ͭ͘
    ɾͦΕʹ͸ໝ૝ʗײੑʗࣗݾத৺ൃ૝͕ඞͣཁΔ
    ʢºϩδΧϧɺϚʔέࢥ૝ɺϢʔβʔத৺Ͱ͸ੈք؍͸ͭ͘Εͳ͍ʣ
    

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28. ϓϩμΫτ΍αʔϏε͸վળ͚ͭͮ͠Δ
    ɾϢʔβʔ͔ΒͷϑΟʔυόοΫʹରԠ͢Δ଍ݩͷվળ
    ɾ਺೥ޙͷ·ͩଘࡏ͠ͳ͍Ϣʔβʔ૚Λ૝ఆͯ͠ɺ
    ɹະདྷΛϏδϡΞϧԽ͠ͳ͚Ε͹͍͚ͳ͍࣌΋͋Δ
    

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29. ϏδϡΞϧͰݟͤΒΕΔೳྗ
    ৘ॹ໘Ͱૌ͔͚͑ΒΕΔೳྗ
    ʢͦͷϝΧχζϜΛ͋Δఔ౓ཧղ͍ͯ͠Δʣ
    

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30. Ͳ͏͍͔ͯ̎͘͠
    ΍ΕΔ͜ͱͷౡΛ޿͛Δ
    ϓϩδΣΫτͷ޻ఔ
    

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31. ͜ͷ΍Γํ͕ਖ਼͍͠ͱ͍͏όΠΞεΛࣺͯͯ
    ७ਮͳ໨Ͱඞཁͩͱࢥ͑ΔྲྀΕΛࠩ͠ࠐΉ
    ϓϩδΣΫτͷ޻ఔ
    Ͳ͏͍͔ͯ͘͠
    

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32. ؀ڥΛ
    ʰ෼ࢠϨϕϧʹ෼ղͯ͠૊׵͑Δʱ
    ײ֮
    

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33. ɹ
    ʰ෼ࢠϨϕϧʹ෼ղͯ͠૊׵͑Δʱ
    ɹ
    Ұճແʹ͢Δ উखʹ্ཱ͕ͪͬͯ͘Δ
    

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34. Ξφϩά⁵σδλϧ
    ײ֮ʹ͍ͭͯ
    

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35. ࢴͰදݱ σδλϧͰදݱ
    ৮ײʢख৮Γʣ ࢹ֮ʴЋʢ೴ʹ఻ΘΔܹࢗʣ
    ˺
    

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36. ৮ΕΔ͜ͱ͕Ͱ͖Δ σδλϧͰͰ͖Δ͜ͱ
    ಛੑɺಈ͖
    㲈
    ʮײ֮ʯΛ
    ʰ෼ࢠϨϕϧ·Ͱ෼ղͯ͠૊׵͍͑ͯΔʱ
    

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37. ࣗ෼Λ؀ڥΛײ֮Λ
    ʰ෼ࢠϨϕϧʹ෼ղͯ͠૊׵͑Δʱ
    άϥϑΟοΫσβΠφʔͷ%9ͱ͸ʁ
    

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38. ɾσβΠφʔืूதʂ
    άϥϑΟοΫσβΠφʔ͸
    ӽڥͰ͸ͳ͘%9Λ
    

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