How to manage client feedback for designers?

Do you suffer from the wrath of client's feedback? Do you sift through hundreds of emails, off-time calls and lots of confusion to reach your final design?

Learn how to effectively manage client feedback and become a design superhero!!

Transcript

1. How to manage client feedback? for designers
3. NEGATIVE feedback
4. POSITIVE feedback
5. CONSTRUCTIVE feedback
6. needs to be managed! needs to be comprehended well! NEGATIVE feedback CONSTRUCTIVE feedback
7. WHY But manage it?
8. It makes you a more efficient designer
9. It makes you a more efficient designer It’ll help cut delivery times
10. It makes you a more efficient designer It’ll help cut delivery times And above all, it’ll keep your clients happy
11. It makes you a more efficient designer It’ll help cut delivery times And above all, it’ll keep your clients happy So, manage client feedback effectively and...
12. DESIGN SUPERHERO ...become a Image by Marvel Studios
13. YOU TOO can become one
14. But How ? Image by Universal Pictures
15. 1. Document the feedback
16. 1. Document the feedback Not like this...
17. Document everything received as feedback for all parties to approve
18. Document everything received as feedback for all parties to approve No need to shuffle through back/forth email mess
19. Use visual collaboration tools like Framebench or Project management tools like Basecamp, Asana
20. Use visual collaboration tools like Framebench or Project management tools like Basecamp, Asana
21. BE SMART! Use visual collaboration tools like Framebench or Project management tools like Basecamp, Asana
22. Some tools automatically document everything for you
23. Some tools automatically document everything for you You invite people who’re relevant to the discussion in workspace (like it happens in a meeting room)
24. Some tools automatically document everything for you You invite people who’re relevant to the discussion in workspace (like it happens in a meeting room) They automatically get access to all the contextual feedback.
25. 2.Clarify ambiguous feedback Image by - http://www.johnfeodorov.com
26. 2. BEFORE making changes Clarify ambiguous feedback Image by - http://www.johnfeodorov.com
27. Make sure your clients agree to your interpretation before starting the changes
28. Make sure your clients agree to your interpretation before starting the changes Strive to turn ambiguous comments into directions and not opinions
29. Give your comments or feedback directly over your images, videos or PDFs.
30. 3. Describe how feedback may impact Project scope
31. Pen Marker Sharpie Purple 3. Describe how feedback may impact Project scope
32. Feedback can change project scope considerably Posters by http://thechive.com/2013/01/30/designer-turns-negative-client-comments-into-funny-posters-41-photos/
33. LEAVE NO ROOM FOR SURPRISES!!!! There should be no surprises !
34. To avoid surprises, have a contextual discussion on the feedback and get everybody on the same page.
35. To avoid surprises, have a contextual discussion on the feedback and get everybody on the same page. Or just have a real time meeting on the design and present your case smoothly.
36. COMMON PROBLEMS WITH CLIENT FEEDBACK Image by - http://www.justagirlandherlittledog.com
37. Actionable but negative feedback Actionable but negative feedback
38. Don’t get emotional about negative feedback. It’s Okay!
39. Don’t get emotional about negative feedback. It’s Okay! Instead, educate your client
40. Don’t get emotional about negative feedback. It’s Okay! Just understand what exactly the client is trying to say Instead, educate your client
41. Don’t get emotional about negative feedback. It’s Okay! Just understand what exactly the client is trying to say Tip : Do write back to your client with a clarification of your original intent. Instead, educate your client
42. Client contradicts the Design and Branding guides
43. Understand the mindset behind the suggestions
44. Understand the mindset behind the suggestions Come up with changes more consistent with the guidelines
45. Understand the mindset behind the suggestions Come up with changes more consistent with the guidelines Tip: Put the design guideline in the same workspace as a PDF and link your reasons on it for better understandability
46. Client dislikes everything you have done Image by http://beyondthefalls.tumblr.com/post/15764032404
47. Add him/her on your feedback tool
48. Have a meaningful online discussion and go through the design again Add him/her on your feedback tool
49. Add him/her on your feedback tool Have a meaningful online discussion and go through the design again Tip: Try to have more face to face discussions with client to build rapport.
50. Image by http://www.mauraneill.com Meet at coffee shop, do a Google Hangout, Skype calls or use real-time sync tools
51. That’s all folks! Hope this helps you in becoming a DESIGN SUPERHERO Image by Walt Disney Pictures Share on facebook Liked this? Share it with people you care Share on twitter
52. Cover slide image by http://ardentheatre.org/ BE SMART! Discover how framebench is changing the way creative people collaborate visually Get your free account PS: You will fall in love with it