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Innovation as Usual

Innovation as Usual

Presented at LASTConf Melbourne 2013 (www.lastconference.com)

Francisco Trindade

August 02, 2013
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  1. TECHNOLOGY, PEOPLE + TIME REFRIGERATOR 100% 80% 90% 60% 40%

    20% 0 1900 1915 1930 1945 1960 1975 1990 2005 AIR-CONDITIONING AUTOMOBILE TELEPHONE COLOR TV INTERNET ELECTRICITY COMPUTER MOBILE PHONE http://www.nytimes.com/imagepages/2008/02/10/opinion/10op.graphic.ready.html J
  2. REFRIGERATOR 100% 80% 90% 60% 40% 20% 0 1900 1915

    1930 1945 1960 1975 1990 2005 AIR-CONDITIONING AUTOMOBILE TELEPHONE COLOR TV INTERNET ELECTRICITY MOBILE PHONE COMPUTER TECHNOLOGY, PEOPLE + TIME http://www.nytimes.com/imagepages/2008/02/10/opinion/10op.graphic.ready.html J
  3. REFRIGERATOR 100% 80% 90% 60% 40% 20% 0 1900 1915

    1930 1945 1960 1975 1990 2005 80 YEARS 50 YEARS 70 YEARS AIR-CONDITIONING AUTOMOBILE TELEPHONE COLOR TV INTERNET ELECTRICITY MOBILE PHONE COMPUTER TECHNOLOGY, PEOPLE + TIME http://www.nytimes.com/imagepages/2008/02/10/opinion/10op.graphic.ready.html J
  4. REFRIGERATOR 100% 80% 90% 60% 40% 20% 0 1900 1915

    1930 1945 1960 1975 1990 2005 AIR-CONDITIONING AUTOMOBILE TELEPHONE COLOR TV INTERNET ELECTRICITY 80 YEARS 50 YEARS 70 YEARS COMPUTER MOBILE PHONE TECHNOLOGY, PEOPLE + TIME http://www.nytimes.com/imagepages/2008/02/10/opinion/10op.graphic.ready.html J
  5. REFRIGERATOR 100% 80% 90% 60% 40% 20% 0 1900 1915

    1930 1945 1960 1975 1990 2005 30 YEARS 20 YEARS AIR-CONDITIONING AUTOMOBILE TELEPHONE COLOR TV INTERNET ELECTRICITY 80 YEARS 50 YEARS 70 YEARS COMPUTER MOBILE PHONE TECHNOLOGY, PEOPLE + TIME http://www.nytimes.com/imagepages/2008/02/10/opinion/10op.graphic.ready.html J
  6. F

  7. BALANCE AND BIAS Design (desirability) Technology (feasibility) Business (viability) Product

    Innovation J large enterprise marketing, creative, & UX agencies
  8. BALANCE AND BIAS Design (desirability) Technology (feasibility) Business (viability) Product

    Innovation J large enterprise marketing, creative, & UX agencies startups
  9. No matter how good your business projections are, it’s difficult

    to predict how humans decide UNCERTAINTY IS CERTAIN J
  10. Whether you think you can, or you think you can't

    - you're probably right. - Henry Ford F
  11. Bring your project back to reality INNOVATE! Measure, measure &

    measure (what you can) Formulate your hypotheses (and prove them wrong) F
  12. Bring your project back to reality INNOVATE! Measure, measure &

    measure (what you can) Formulate your hypotheses (and prove them wrong) Take small risks F
  13. Bring your project back to reality INNOVATE! Measure, measure &

    measure (what you can) Formulate your hypotheses (and prove them wrong) Take small risks Sell failure, not only success F
  14. I DON’T KNOW HOW... J ★lean canvas lightweight business model

    canvas ★product opportunity assessment same thing, older skool
  15. I DON’T KNOW HOW... J ★lean canvas lightweight business model

    canvas ★product opportunity assessment same thing, older skool ★observation and enquiry for idea genesis
  16. I DON’T KNOW HOW... J ★lean canvas lightweight business model

    canvas ★product opportunity assessment same thing, older skool ★observation and enquiry for idea genesis ★customer journey maps + “how might we...” for problems to solve
  17. I DON’T KNOW HOW... J ★lean canvas lightweight business model

    canvas ★product opportunity assessment same thing, older skool ★observation and enquiry for idea genesis ★customer journey maps + “how might we...” for problems to solve ★popup design studio for co-design aka collab. sketching
  18. I DON’T KNOW HOW... J ★lean canvas lightweight business model

    canvas ★product opportunity assessment same thing, older skool ★observation and enquiry for idea genesis ★customer journey maps + “how might we...” for problems to solve ★popup design studio for co-design aka collab. sketching ★medium fidelity (me-fi) prototypes for concept testing
  19. I DON’T KNOW HOW... J ★mixpanel/kissmetrics simple website analytics ★visual

    website optimizer free a/b testing ★clicktale analytics/heatmaps
  20. I DON’T KNOW HOW... J ★mixpanel/kissmetrics simple website analytics ★visual

    website optimizer free a/b testing ★clicktale analytics/heatmaps ★ethnio for testing new feature candidates with users recruited from your existing website
  21. I DON’T KNOW HOW... J ★mixpanel/kissmetrics simple website analytics ★visual

    website optimizer free a/b testing ★clicktale analytics/heatmaps ★ethnio for testing new feature candidates with users recruited from your existing website ★airtasker for finding low-cost guerilla test participants