Innovation as Usual

Presented at LASTConf Melbourne 2013 (www.lastconference.com)

Transcript

1. INNOVATION AS USUAL Francisco Trindade Jonny Schneider
2. FRANCISCO TRINDADE WHO WE ARE? @frankmt JONNY SCHNEIDER @jonnyschneider
3. Innovation is mainstream F
4. Change has changed - Gary Hamel* * http://www.managementexchange.com/video/gary-hamel-reinventing-technology-human-accomplishment F
5. TECHNOLOGY, PEOPLE + TIME REFRIGERATOR 100% 80% 90% 60% 40% 20% 0 1900 1915 1930 1945 1960 1975 1990 2005 AIR-CONDITIONING AUTOMOBILE TELEPHONE COLOR TV INTERNET ELECTRICITY COMPUTER MOBILE PHONE http://www.nytimes.com/imagepages/2008/02/10/opinion/10op.graphic.ready.html J
6. REFRIGERATOR 100% 80% 90% 60% 40% 20% 0 1900 1915 1930 1945 1960 1975 1990 2005 AIR-CONDITIONING AUTOMOBILE TELEPHONE COLOR TV INTERNET ELECTRICITY MOBILE PHONE COMPUTER TECHNOLOGY, PEOPLE + TIME http://www.nytimes.com/imagepages/2008/02/10/opinion/10op.graphic.ready.html J
7. REFRIGERATOR 100% 80% 90% 60% 40% 20% 0 1900 1915 1930 1945 1960 1975 1990 2005 80 YEARS 50 YEARS 70 YEARS AIR-CONDITIONING AUTOMOBILE TELEPHONE COLOR TV INTERNET ELECTRICITY MOBILE PHONE COMPUTER TECHNOLOGY, PEOPLE + TIME http://www.nytimes.com/imagepages/2008/02/10/opinion/10op.graphic.ready.html J
8. REFRIGERATOR 100% 80% 90% 60% 40% 20% 0 1900 1915 1930 1945 1960 1975 1990 2005 AIR-CONDITIONING AUTOMOBILE TELEPHONE COLOR TV INTERNET ELECTRICITY 80 YEARS 50 YEARS 70 YEARS COMPUTER MOBILE PHONE TECHNOLOGY, PEOPLE + TIME http://www.nytimes.com/imagepages/2008/02/10/opinion/10op.graphic.ready.html J
9. REFRIGERATOR 100% 80% 90% 60% 40% 20% 0 1900 1915 1930 1945 1960 1975 1990 2005 30 YEARS 20 YEARS AIR-CONDITIONING AUTOMOBILE TELEPHONE COLOR TV INTERNET ELECTRICITY 80 YEARS 50 YEARS 70 YEARS COMPUTER MOBILE PHONE TECHNOLOGY, PEOPLE + TIME http://www.nytimes.com/imagepages/2008/02/10/opinion/10op.graphic.ready.html J
10. Disruption is the new black F
11. Disruption is the new black? F
12. 6 MONTHS SCOPE MULTI-YEAR PROGRAMS F
13. F
14. Why is it hard...? F
15. Old habits die hard - Mick Jagger J
16. BALANCE AND BIAS Design (desirability) Technology (feasibility) Business (viability) Product Innovation J
17. BALANCE AND BIAS Design (desirability) Technology (feasibility) Business (viability) Product Innovation J large enterprise
18. BALANCE AND BIAS Design (desirability) Technology (feasibility) Business (viability) Product Innovation J large enterprise marketing, creative, & UX agencies
19. BALANCE AND BIAS Design (desirability) Technology (feasibility) Business (viability) Product Innovation J large enterprise marketing, creative, & UX agencies startups
20. No matter how good your business projections are, it’s difficult to predict how humans decide UNCERTAINTY IS CERTAIN J
21. PREDICTABLY IRRATIONAL J
22. Some words that might support that idea INCREMENTAL, LATERAL, DISRUPTIVE J DIVERGENT EMERGENT CONVERGENT
23. EMERGENCE ISN’T FREE J
24. INNOVATION ≠ DELIVERY J
25. So, what do I do? F
26. 1. The introduction of something new WHICH INNOVATION? 2. A new idea, method or device F
27. INNOVATION GRANULARITY feature product portfolio/segment industry PRODUCT INNOVATION BUSINESS MODEL INNOVATION J
28. INNOVATION GRANULARITY feature product portfolio/segment industry PRODUCT INNOVATION BUSINESS MODEL INNOVATION J 1 2 3 McKinsey’s three horizons
29. INCREMENTAL INNOVATION J
30. INCREMENTAL INNOVATION J
31. ADJACENT INNOVATION INCREMENTAL INNOVATION J
32. ADJACENT INNOVATION INCREMENTAL INNOVATION J
33. DISRUPTIVE INNOVATION ADJACENT INNOVATION INCREMENTAL INNOVATION J
34. DISRUPTIVE INNOVATION ADJACENT INNOVATION INCREMENTAL INNOVATION 1995 J
35. DISRUPTIVE INNOVATION ADJACENT INNOVATION INCREMENTAL INNOVATION 2008 J
36. DISRUPTIVE INNOVATION ADJACENT INNOVATION INCREMENTAL INNOVATION J
37. INNOVATION HAPPENS ON THE FRINGE F
38. Whether you think you can, or you think you can't - you're probably right. - Henry Ford F
39. INNOVATE! F
40. Bring your project back to reality INNOVATE! F
41. Bring your project back to reality INNOVATE! Measure, measure & measure (what you can) F
42. Bring your project back to reality INNOVATE! Measure, measure & measure (what you can) Formulate your hypotheses (and prove them wrong) F
43. Bring your project back to reality INNOVATE! Measure, measure & measure (what you can) Formulate your hypotheses (and prove them wrong) Take small risks F
44. Bring your project back to reality INNOVATE! Measure, measure & measure (what you can) Formulate your hypotheses (and prove them wrong) Take small risks Sell failure, not only success F
45. But, but, but... F
46. I DON’T HAVE THE BUDGET! F
47. I CAN’T RISK OUR BRAND J
48. I DON’T WANT TO UPSET OUR USERS F
49. MARKET DATA TRAVELS UPSTREAM F
50. I DON’T KNOW HOW... J
51. I DON’T KNOW HOW... J ★lean canvas lightweight business model canvas
52. I DON’T KNOW HOW... J ★lean canvas lightweight business model canvas ★product opportunity assessment same thing, older skool
53. I DON’T KNOW HOW... J ★lean canvas lightweight business model canvas ★product opportunity assessment same thing, older skool ★observation and enquiry for idea genesis
54. I DON’T KNOW HOW... J ★lean canvas lightweight business model canvas ★product opportunity assessment same thing, older skool ★observation and enquiry for idea genesis ★customer journey maps + “how might we...” for problems to solve
55. I DON’T KNOW HOW... J ★lean canvas lightweight business model canvas ★product opportunity assessment same thing, older skool ★observation and enquiry for idea genesis ★customer journey maps + “how might we...” for problems to solve ★popup design studio for co-design aka collab. sketching
56. I DON’T KNOW HOW... J ★lean canvas lightweight business model canvas ★product opportunity assessment same thing, older skool ★observation and enquiry for idea genesis ★customer journey maps + “how might we...” for problems to solve ★popup design studio for co-design aka collab. sketching ★medium fidelity (me-fi) prototypes for concept testing
57. I DON’T KNOW HOW... J
58. I DON’T KNOW HOW... J ★mixpanel/kissmetrics simple website analytics
59. I DON’T KNOW HOW... J ★mixpanel/kissmetrics simple website analytics ★visual website optimizer free a/b testing
60. I DON’T KNOW HOW... J ★mixpanel/kissmetrics simple website analytics ★visual website optimizer free a/b testing ★clicktale analytics/heatmaps
61. I DON’T KNOW HOW... J ★mixpanel/kissmetrics simple website analytics ★visual website optimizer free a/b testing ★clicktale analytics/heatmaps ★ethnio for testing new feature candidates with users recruited from your existing website
62. I DON’T KNOW HOW... J ★mixpanel/kissmetrics simple website analytics ★visual website optimizer free a/b testing ★clicktale analytics/heatmaps ★ethnio for testing new feature candidates with users recruited from your existing website ★airtasker for finding low-cost guerilla test participants
63. FRANCISCO TRINDADE @frankmt JONNY SCHNEIDER @jonnyschneider THANKS!