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A tour behind the scenes of Oh Dear (PHP Benelux)
Freek Van der Herten
December 10, 2020
Programming
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A tour behind the scenes of Oh Dear (PHP Benelux)
Freek Van der Herten
December 10, 2020
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Transcript
A tour behind the scenes of
How to start and grow your side project
Freek Van der Herten Partner & developer at Spatie @freekmurze
freek.dev About me
spatie.be/open-source
spatie.be/postcards
About this talk This is not a sales talk Product
demo Why & how Code dive Q&A
Product demo
ohdear.app Launched February 2018 More than 3 billion checks performed
+ 1 000 paying users + 15 000 EUR MRR Growing 10% a month
Oh Dear
Why and how
Why Other tools either: •do too much •confusing •ugly •expensive
Oh Dear Oh Dear! aims to be •beautiful, easy to
use •no feature bloat •built with companies like Spatie in mind •easy price structure Pro-tip: build something for yourself
Why There are a lot of competitors out there Doesn't
really matter Finding your audience Pro-tip: focus on what your audience f i nds important
How No planning No budget No roadmap No clients
How Already had a lot of things in the open
source space First meetings in August of 2017 Started building September 2017 Pro-tip: build in the open
How First working version late November 2017 Tested with sites
belonging to Spatie & Combell customers Invited some close friends Launched in beta February 2018 About 10% - 15% conversion from our mailing list Pro-tip: don't be afraid to launch
How Build in the open Idea mustn’t be original Execution
is everything Execution can’t be copied
How Dividing the workload Mattias: SSL knowledge + customer support
Freek: coding Laravel Spark took care of the boring stuff Design: outsourced to Spatie Pro-tip: team up with someone
Marketing Content blogging Discount codes Code snippets on Twitter Doing
talks Pro-tip: provide value in your marketing
Marketing
Marketing
Marketing
Tools Main web server at Combell Uptime satellites: DO and
Vultr servers Flare Freshdesk GitHub Pro-tip: use services you know and love
Code Dive
In closing
Documentation
Integrations API PHP SDK / JS SDK Webhooks CLI Laravel
Nova Tool Statamic / CraftCMS
Future plans Monthly reports Overhaul of the UI of the
app
Resources freek.dev/1609-complex-forms-with-laravel-livewire-in-oh-dear freek.dev/1622-replacing-web-sockets-with-livewire freek.dev/1767-why-and-how-you-should-monitor-scheduled-tasks freek.dev/960-displaying-sites-that-are-down-on-a-dashboard-using-oh-dear- webhooks
Resources ohdear.app/blog indiehackers.com/interview/bf8cf22b27 ma.ttias.be/how-are-users- f i nding-our-saas twitter.com/i/moments/949273295635079168
Try it out! Free trial for 10 days ohdear.app/register Coupon:
HELLO-PHPBENELUX (30% off for your f i rst 3 month)
front-line-php.com
front-line-php.com A close look at modern PHP features Actionable tips
to build quality applications Advanced features (FFI, JIT, async) clearly explained Free chapter: front-line-php.com/object-oriented Coupon: HELLO-PHPBENELUX (25% off)
speakerdeck.com/freekmurze/ohdear-phpbenelux ohdear.app @freekmurze Thank you
Thanks!