A tour behind the scenes of Oh Dear (PHP Benelux)

Transcript

1. A tour behind the scenes of
   

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2. How to
   
   
   start and grow
   
   
   your side project
   

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3. Freek Van der Herten
   
   
   Partner & developer at Spatie
   
   
   @freekmurze
   
   
   freek.dev
   About me
   

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4. spatie.be/open-source
   

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5. spatie.be/postcards
   

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6. About this talk
   This is not a sales talk
   
   
   Product demo
   
   
   Why & how
   
   
   Code dive
   
   
   Q&A
   
   
   

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7. Product demo
   

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8. ohdear.app
   Launched February 2018
   
   
   More than 3 billion checks performed
   
   
   + 1 000 paying users
   
   
   + 15 000 EUR MRR
   
   
   Growing 10% a month
   
   
   

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9. Oh Dear
   

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10. Why and how
    

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11. Why
    Other tools either:
    
    
    •do too much
    
    
    •confusing
    
    
    •ugly
    
    
    •expensive
    

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12. Oh Dear
    Oh Dear! aims to be
    
    
    •beautiful, easy to use
    
    
    •no feature bloat
    
    
    •built with companies like Spatie in mind
    
    
    •easy price structure
    
    
    Pro-tip: build something for yourself
    

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13. Why
    There are a lot of competitors out there
    
    
    Doesn't really matter
    
    
    Finding your audience
    
    
    Pro-tip: focus on what your audience
    f
    i
    nds important
    
    
    

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14. How
    No planning
    
    
    No budget
    
    
    No roadmap
    
    
    No clients
    

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15. How
    Already had a lot of things in the open source space
    
    
    First meetings in August of 2017
    
    
    Started building September 2017
    
    
    Pro-tip: build in the open
    

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16. How
    First working version late November 2017
    
    
    Tested with sites belonging to Spatie & Combell customers
    
    
    Invited some close friends
    
    
    Launched in beta February 2018
    
    
    About 10% - 15% conversion from our mailing list
    
    
    Pro-tip: don't be afraid to launch
    

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17. How
    Build in the open
    
    
    Idea mustn’t be original
    
    
    Execution is everything
    
    
    Execution can’t be copied
    

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18. How
    Dividing the workload
    
    
    Mattias: SSL knowledge + customer support
    
    
    Freek: coding
    
    
    Laravel Spark took care of the boring stuff
    
    
    Design: outsourced to Spatie
    
    
    Pro-tip: team up with someone
    

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19. Marketing
    Content blogging
    
    
    Discount codes
    
    
    Code snippets on Twitter
    
    
    Doing talks
    
    
    Pro-tip: provide value in your marketing
    

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20. Marketing
    

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21. Marketing
    

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22. Marketing
    

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23. Tools
    Main web server at Combell
    
    
    Uptime satellites: DO and Vultr servers
    
    
    Flare
    
    
    Freshdesk
    
    
    GitHub
    
    
    Pro-tip: use services you know and love
    

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24. Code Dive
    

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25. In closing
    

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26. Documentation
    

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27. Integrations
    API
    
    
    PHP SDK / JS SDK
    
    
    Webhooks
    
    
    CLI
    
    
    Laravel Nova Tool
    
    
    Statamic / CraftCMS
    
    
    

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28. Future plans
    Monthly reports
    
    
    Overhaul of the UI of the app
    

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29. Resources
    freek.dev/1609-complex-forms-with-laravel-livewire-in-oh-dear
    
    
    freek.dev/1622-replacing-web-sockets-with-livewire
    
    
    freek.dev/1767-why-and-how-you-should-monitor-scheduled-tasks
    
    
    freek.dev/960-displaying-sites-that-are-down-on-a-dashboard-using-oh-dear-
    webhooks
    

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30. Resources
    ohdear.app/blog
    
    
    indiehackers.com/interview/bf8cf22b27
    
    
    ma.ttias.be/how-are-users-
    f
    i
    nding-our-saas
    
    
    twitter.com/i/moments/949273295635079168
    

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31. Try it out!
    Free trial for 10 days
    
    
    ohdear.app/register
    
    
    Coupon: HELLO-PHPBENELUX (30% off for your
    f
    i
    rst 3 month)
    

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32. front-line-php.com
    

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33. front-line-php.com
    A close look at modern PHP features
    
    
    Actionable tips to build quality applications
    
    
    Advanced features (FFI, JIT, async) clearly explained
    
    
    Free chapter: front-line-php.com/object-oriented
    
    
    Coupon: HELLO-PHPBENELUX (25% off)
    

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34. speakerdeck.com/freekmurze/ohdear-phpbenelux
    
    
    ohdear.app
    
    
    @freekmurze
    Thank you
    

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35. Thanks!
    

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