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A tour behind the scenes of Oh Dear (PHP Benelux)

A tour behind the scenes of Oh Dear (PHP Benelux)

Freek Van der Herten

December 10, 2020

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  1. A tour behind the scenes of

  2. How to start and grow your side project

  3. Freek Van der Herten Partner & developer at Spatie @freekmurze

    freek.dev About me
  4. spatie.be/open-source

  5. spatie.be/postcards

  6. About this talk This is not a sales talk Product

    demo Why & how Code dive Q&A
  7. Product demo

  8. ohdear.app Launched February 2018 More than 3 billion checks performed

    + 1 000 paying users + 15 000 EUR MRR Growing 10% a month
  9. Oh Dear

  10. Why and how

  11. Why Other tools either: •do too much •confusing •ugly •expensive

  12. Oh Dear Oh Dear! aims to be •beautiful, easy to

    use •no feature bloat •built with companies like Spatie in mind •easy price structure Pro-tip: build something for yourself
  13. Why There are a lot of competitors out there Doesn't

    really matter Finding your audience Pro-tip: focus on what your audience f i nds important
  14. How No planning No budget No roadmap No clients

  15. How Already had a lot of things in the open

    source space First meetings in August of 2017 Started building September 2017 Pro-tip: build in the open
  16. How First working version late November 2017 Tested with sites

    belonging to Spatie & Combell customers Invited some close friends Launched in beta February 2018 About 10% - 15% conversion from our mailing list Pro-tip: don't be afraid to launch
  17. How Build in the open Idea mustn’t be original Execution

    is everything Execution can’t be copied
  18. How Dividing the workload Mattias: SSL knowledge + customer support

    Freek: coding Laravel Spark took care of the boring stuff Design: outsourced to Spatie Pro-tip: team up with someone
  19. Marketing Content blogging Discount codes Code snippets on Twitter Doing

    talks Pro-tip: provide value in your marketing
  20. Marketing

  21. Marketing

  22. Marketing

  23. Tools Main web server at Combell Uptime satellites: DO and

    Vultr servers Flare Freshdesk GitHub Pro-tip: use services you know and love
  24. Code Dive

  25. In closing

  26. Documentation

  27. Integrations API PHP SDK / JS SDK Webhooks CLI Laravel

    Nova Tool Statamic / CraftCMS
  28. Future plans Monthly reports Overhaul of the UI of the

  29. Resources freek.dev/1609-complex-forms-with-laravel-livewire-in-oh-dear freek.dev/1622-replacing-web-sockets-with-livewire freek.dev/1767-why-and-how-you-should-monitor-scheduled-tasks freek.dev/960-displaying-sites-that-are-down-on-a-dashboard-using-oh-dear- webhooks

  30. Resources ohdear.app/blog indiehackers.com/interview/bf8cf22b27 ma.ttias.be/how-are-users- f i nding-our-saas twitter.com/i/moments/949273295635079168

  31. Try it out! Free trial for 10 days ohdear.app/register Coupon:

    HELLO-PHPBENELUX (30% off for your f i rst 3 month)
  32. front-line-php.com

  33. front-line-php.com A close look at modern PHP features Actionable tips

    to build quality applications Advanced features (FFI, JIT, async) clearly explained Free chapter: front-line-php.com/object-oriented Coupon: HELLO-PHPBENELUX (25% off)
  34. speakerdeck.com/freekmurze/ohdear-phpbenelux ohdear.app @freekmurze Thank you

  35. Thanks!