A tour behind the scenes of Oh Dear (PHP Benelux)

1. A tour behind the scenes of
2. How to start and grow your side project
3. Freek Van der Herten Partner & developer at Spatie @freekmurze freek.dev About me
4. spatie.be/open-source
5. spatie.be/postcards
6. About this talk This is not a sales talk Product demo Why & how Code dive Q&A
7. Product demo
8. ohdear.app Launched February 2018 More than 3 billion checks performed + 1 000 paying users + 15 000 EUR MRR Growing 10% a month
9. Oh Dear
10. Why and how
11. Why Other tools either: •do too much •confusing •ugly •expensive
12. Oh Dear Oh Dear! aims to be •beautiful, easy to use •no feature bloat •built with companies like Spatie in mind •easy price structure Pro-tip: build something for yourself
13. Why There are a lot of competitors out there Doesn't really matter Finding your audience Pro-tip: focus on what your audience f i nds important
14. How No planning No budget No roadmap No clients
15. How Already had a lot of things in the open source space First meetings in August of 2017 Started building September 2017 Pro-tip: build in the open
16. How First working version late November 2017 Tested with sites belonging to Spatie & Combell customers Invited some close friends Launched in beta February 2018 About 10% - 15% conversion from our mailing list Pro-tip: don't be afraid to launch
17. How Build in the open Idea mustn’t be original Execution is everything Execution can’t be copied
18. How Dividing the workload Mattias: SSL knowledge + customer support Freek: coding Laravel Spark took care of the boring stuff Design: outsourced to Spatie Pro-tip: team up with someone
19. Marketing Content blogging Discount codes Code snippets on Twitter Doing talks Pro-tip: provide value in your marketing
20. Marketing
21. Marketing
22. Marketing
23. Tools Main web server at Combell Uptime satellites: DO and Vultr servers Flare Freshdesk GitHub Pro-tip: use services you know and love
24. Code Dive
25. In closing
26. Documentation
27. Integrations API PHP SDK / JS SDK Webhooks CLI Laravel Nova Tool Statamic / CraftCMS
28. Future plans Monthly reports Overhaul of the UI of the app
29. Resources freek.dev/1609-complex-forms-with-laravel-livewire-in-oh-dear freek.dev/1622-replacing-web-sockets-with-livewire freek.dev/1767-why-and-how-you-should-monitor-scheduled-tasks freek.dev/960-displaying-sites-that-are-down-on-a-dashboard-using-oh-dear- webhooks
30. Resources ohdear.app/blog indiehackers.com/interview/bf8cf22b27 ma.ttias.be/how-are-users- f i nding-our-saas twitter.com/i/moments/949273295635079168
31. Try it out! Free trial for 10 days ohdear.app/register Coupon: HELLO-PHPBENELUX (30% off for your f i rst 3 month)
32. front-line-php.com
33. front-line-php.com A close look at modern PHP features Actionable tips to build quality applications Advanced features (FFI, JIT, async) clearly explained Free chapter: front-line-php.com/object-oriented Coupon: HELLO-PHPBENELUX (25% off)
34. speakerdeck.com/freekmurze/ohdear-phpbenelux ohdear.app @freekmurze Thank you
35. Thanks!