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A tour behind the scenes of Oh Dear (PHP Benelux)

A tour behind the scenes of Oh Dear (PHP Benelux)

Freek Van der Herten

December 10, 2020

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  1. ohdear.app Launched February 2018 More than 3 billion checks performed

    + 1 000 paying users + 15 000 EUR MRR Growing 10% a month
  2. Oh Dear Oh Dear! aims to be •beautiful, easy to

    use •no feature bloat •built with companies like Spatie in mind •easy price structure Pro-tip: build something for yourself
  3. Why There are a lot of competitors out there Doesn't

    really matter Finding your audience Pro-tip: focus on what your audience f i nds important
  4. How Already had a lot of things in the open

    source space First meetings in August of 2017 Started building September 2017 Pro-tip: build in the open
  5. How First working version late November 2017 Tested with sites

    belonging to Spatie & Combell customers Invited some close friends Launched in beta February 2018 About 10% - 15% conversion from our mailing list Pro-tip: don't be afraid to launch
  6. How Build in the open Idea mustn’t be original Execution

    is everything Execution can’t be copied
  7. How Dividing the workload Mattias: SSL knowledge + customer support

    Freek: coding Laravel Spark took care of the boring stuff Design: outsourced to Spatie Pro-tip: team up with someone
  8. Marketing Content blogging Discount codes Code snippets on Twitter Doing

    talks Pro-tip: provide value in your marketing
  9. Tools Main web server at Combell Uptime satellites: DO and

    Vultr servers Flare Freshdesk GitHub Pro-tip: use services you know and love
  10. Try it out! Free trial for 10 days ohdear.app/register Coupon:

    HELLO-PHPBENELUX (30% off for your f i rst 3 month)
  11. front-line-php.com A close look at modern PHP features Actionable tips

    to build quality applications Advanced features (FFI, JIT, async) clearly explained Free chapter: front-line-php.com/object-oriented Coupon: HELLO-PHPBENELUX (25% off)